asphalt pavement magazine print & digital editions ... · media guide asphalt pavement magazine...

P A V E T H E W A Y F O R Y O U R B U S I N E S S B Y R E A C H I N G L E A D I N G P R O D U C E R S A N D C O N T R A C T O R S I N T H E

M U L T I - B I L L I O N D O L L A R A S P H A L T I N D U S T R Y .

2018 MEDIA GUIDE

Asphalt Pavement Magazine print & digital editions Membership Directory | ActionNews eNewsletterNAPA Website | Online Buyers’ Guide

NATIONAL ASPHALT PAVEMENT ASSOCIATION

CO

NT

AC

T: Paul Walley

Publication DirectorNaylor Association [email protected]

N A P A

INTEGRATED COMMUNICATIONS MENU

Asphalt Pavement Magazine www.naylornetwork.com/nap-nxt3Published every other month, Asphalt Pavement is an invaluable resource not only to NAPA members, but also to hundreds of other professionals in the industry. Available in a print and digital format.

Membership Directory An annual publication that is referenced throughout the year by members to stay connected with fellow industry professionals or who are in need of products and service solutions.

ActionNews eNewsletter www.naylornetwork.com/nap-nwlActionNews, filled with industry news and happenings, is distributed exclusively to NAPA members every other week. Advertising opportunities are also exclusive to NAPA members.

NAPA Website www.asphaltpavement.orgAvailable as a top resource, this year-round advertising opportunity is a great way to reach professionals industrywide.

Online Buyers’ Guide napa.officialbuyersguide.netYour purchasing guide for the asphalt industry, NAPA’s Online Buyers’ Guide, puts industrywide buyers and suppliers in touch with each other quickly and easily.

N A P A

Reach an audience of more than 13,000 asphalt professionals with 8,350 in print and 5,200 online.Asphalt Contractors and Producers include:• Presidents, CEOs, VPs, Principals• Asphalt Producers, Engineers, Directors• Superintendents, Managers, Supervisors• Administrators

Plus:• DOT, Public Works, & Government Agencies’ Staff• State Asphalt Pavement Associations• University and College Professors• Legislative Officials• Asphalt Researchers

Own, manage or work in 3,500+ plants, which produce more than 400 tons of asphalt pavement material.

Asphalt Pavement readers:

Have been early adopters of industry innovations:

Collect more than $26.8 billion annually in revenue and spend approximately $19.8 billion on products and services each year.

$26.8 billion in revenue | $19.8 billion in spending

Located across North America 3,500+ plants

400 million tonsNortheast: ........................ 17.40%

Southeast .....................26.80%Midwest ........................24.20%Southwest ...................11.60%West ..............................19.00%

Canada/International .... 1.00%17+27+24+12+19+1

Include nearly 100% of all asphalt-mix producers

and contractors in the U.S.

• Warm-mix asphalt• Recycling• Mix additives• Intelligent compaction equipment

M E D I A P L A N N E R | W W W . A S P H A L T P A V E M E N T . O R G

WHY ASPHALT PAVEMENT?Asphalt Pavement is mailed directly to the nation’s asphalt pavement producers and contracting firms, county engineers and consulting engineers throughout the U.S.

Asphalt Pavement readers are responsible for 94% of the country’s paved roads.Asphalt Pavement’s readership comprises some of the most influential members of the industry, including the members of NAPA and state asphalt pavement associations.

P R I N T A N D D I G I T A L

Delivered every other month to nearly 100% of America’s asphalt contractors and producers, Asphalt Pavement magazine is NAPA’s premier magazine that reaches not only NAPA members, but each of the state asphalt pavement associations. With our print and digital distribution, we reach more than 13,500 professionals, including public works, DOTs and key legislative officials.

THE OFFICIAL PUBLICATION OF NAPA

Black-and-white display ad rates are available upon request.

Revisions and Proofs: $50 Position Guarantee: 15% Premium

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

INDUSTRYWIDE READERSHIP.

INDUSTRYWIDE ADVERTISING OPPORTUNITY.

FULL COLOR NET RATES 1-2X 3-5X 6X

Double Page Spread $4,659.50 $4,329.50 $3,959.50

Outside Back Cover $3,909.50 $3,699.50 $3,449.50

Inside Front or Inside Back Cover $3,659.50 $3,449.50 $3,199.50

Full Page $3,059.50 $2,849.50 $2,599.50

2/3 Page $2,629.50 $2,449.50 $2,239.50

1/2 Page $1,939.50 $1,799.50 $1,649.50

1/3 Page $1,459.50 $1,359.50 $1,239.50

1/4 Page $1,119.50 $1,039.50 $949.50

1/6 Page $859.50 $799.50 $729.50

1/8 Page $689.50 $639.50 $589.50

MAGAZINE

WHAT OUR READERS ARE SAYING?


“Thank you for publishing such a first rate magazine. We never miss reading an issue.”

Steven WarrenPresident, Warren Paving, Inc.Gulfport, MS

“I enjoy your magazine! It’s the one I do read, despite the other options available.”

Tim LeeCEO, Lakeside Industries, Inc.Issaquah, WA

“The articles are well written, timely and thought provoking, which I believe speaks highly of Asphalt Pavement and the experts in our industry.”

James (Jay) Winford, Jr.President, Prairie Contractors, Inc. Opelousas, LA

“I turn to Asphalt Pavement as THE source of information on current industry activity and products that face our industry.”

Craig ParkerExecutive Vice President, Silver Star Construction Co., Inc.Moore, OK

“As a producer, Asphalt Pavement gives me the tools, products and resources I need to stay connected and that can allow us to operate in the most reliable, customer-friendly, and cost-effective manner.”

James MitchellPresident, Superior Paving Corp. Gainesville, VA


IN EVERY ISSUE


PRESIDENT’S PERSPECTIVE/CHAIRMAN’S COMMENTARY: A column from NAPA’s president or chairman addressing a topic of national significance.

INDUSTRY NEWS: Topical information and updates regarding research, regulations, and events of interest to the industry.

CONSTRUCTION JOB STORIES: Reports from the field of asphalt innovations being put into practice.

TOOLS FOR THE TRADE: The latest in equipment, tools, and software.

CONTENT PLANISSUE* FEATURES

BONUS DISTRIBUTION DEADLINE

JANUARY/FEBRUARYShips December 2017

Focus on the Asphalt Workforce, World of Asphalt Preview NAPA Annual Meeting

Space Reservation: 10/31Ad Materials: 11/2

MARCH/APRILShips February 2018

NAPA Quality in Construction Awards, Meet the New Chairman World of Asphalt


MAY/JUNE Ships April 2018

Recycled Materials and Sustainability, Asphalt Legislative Agenda


JULY/AUGUST Ships June 2018

NAPA Operational Excellence Awards, NCAT Test Track Conference Recap NAPA Midyear Meeting

Space Reservation: 5/8 Ad Materials: 5/10

SEPTEMBER/OCTOBER Ships August 2018

Drone Technology, Work Zone Technology, NAPA's Annual Special Buyers' Guide Section

Space Reservation: 6/20 Ad Materials: 6/22

NOVEMBER/DECEMBERShips October 2018

Women of Asphalt, Preview of 2019 NAPA Annual Meeting


*Subject to change.


MAGAZINE



DIGITAL EDITIONEXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA

HTML5 Ad | $1,300Placed between article pages in the digital magazine, this mobile responsive ad option gives you the freedom to include your content across a variety of devices. HTML5 ads allow you to include text, images, hyperlinks and video.

Half-Page Digital Insert | $750Your message will display as a half-page ad between any article pages in the digital magazine.

2/3 Page Digital Insert | $850Your message will appear as a 2/3rds display ad between any article pages in the digital magazine.

Digital Magazine Video | $400Displaying between or within digital magazine articles, the video option will let your company deliver it's message to your target audience.

DIGITAL OPTIONS

For the latest online specs, please visit: www.naylor.com/onlinespecs

In addition to print, Asphalt Pavement is also available to members in a fully interactive digital magazine. Our digital magazine is mobile responsive and HTML5 optimized, providing readers with an exceptional user experience across all devices.

THE DIGITAL MAGAZINE LETS YOU: • Include ads on an HTML 5 and mobile responsive platform

• Link your ad to the landing page of your choice

• Interact with viewers to facilitate the buying process

• Generate an immediate response from customers

• Members and readers receive each issue via email. A full archive of past issues is available, ensuring longevity for your online presence

Mobile & Desktop Responsive HTML

Reading View

Replica Page View

1

3

HTML Reading View

2

4

1 Leaderboard | $1,500 (Replica Page View)

The leaderboard ad will appear right above the magazine on all pages of the replica page view.

2 Top TOC Banner | $1,000 (HTML Reading View)

The top TOC mobile banner will appear as the top banner in the table of contents of the HTML reading view.

3 Rectangle | $1,200 (Replica Page View)

The rectangle ad will appear below the table of contents, locked on-screen for all pages of the replica page view.

4 2nd TOC Mobile Banner | $800 (HTML Reading View)

The second TOC mobile banner will appear between key article listings in the table of contents of the HTML reading view.

N A T I O N A L A S P H A L T P A V E M E N T A S S O C I A T I O N

MEMBERSHIP DIRECTORY

THE NAPA MEMBERSHIP DIRECTORY• Includes detailed contact information about

our members• Includes relevant association and industry

information• Delivered to every NAPA member and serves as

a key resource directory for the industry.

YOUR OPPORTUNITY TO CONNECT WITH OUR MEMBERS YEAR-ROUND. Published annually, the Membership Directory is exclusive to NAPA members and serves as a phone book and reference resource for NAPA’s influential members.

Our members understand the importance of providing mutual support for companies who support their industry association. Advertising in the Membership Directory is your opportunity to be seen as an industry leader and to promote your brand to your most important audience.

Make sure your company stands out in a $26.8 billion industry. Secure your space today and distance yourself from the competition.




FULL COLOR RATES

Double Page Spread $4,659.50

Outside Back Cover $3,719.50

Inside Front or Inside Back Cover $3,619.50

Full Page $3,219.50

2/3 Page $2,839.50

1/2 Page $2,349.50

1/3 Page $1,749.50

1/4 Page $1,319.50

1/6 Page $1,089.50

1/8 Page $889.50

P R I N T


EXCLUSIVE NAPA MEMBER ONLY READERSHIP.

EXCLUSIVE NAPA MEMBER ONLY ADVERTISING OPPORTUNITY.

NEWSLETTER

Rectangle banners average between 2,500-4,000 impressions each month!

REAP THE BENEFITS OF REPEAT EXPOSURE BY PARTICIPATING IN THE ACTIONNEWS NEWSLETTER. ActionNews is NAPA’s official members-only eNewsletter. ActionNews is published every other Monday to bring members current news and trends in the asphalt industry, NAPA membership, legislative issues affecting the industry, and training and education opportunities.

ADVERTISING OPPORTUNITIES IN ACTIONNEWS INCLUDE:

Rectangle Banner (300 x 100 pixels) Only eight advertisers per issue!

12 Months | $5,510

T H E O N L I N E A D V A N T A G E• Ads are interactive and facilitate the buying process• Generate an immediate response from viewers• Direct clients to the landing page of your choice• Track ad performance• Great way to promote time-sensitive offers or events• Members can read ActionNews anywhere from their

smart phones or other internet devices.


O N L I N E


The interactive Online Buyers’ Guide makes it easy for our members to locate products and professional services they need and is an industry portal for all things asphalt. With hyperlinks, multiple search capabilities and rich search results, our Online Buyers’ Guide is designed to drive the purchasing process and bring customers to your site with a few clicks of the mouse.

ONLINE BUYERS’ GUIDE

Curtain Ad – EXCLUSIVE POSITION | $4,200 Display your business uniquely at the top of every page of the Online Buyers’ Guide with the prominent curtain position.

Banner Package – 4 rotations | $2,990This special package allows your ad to be seen on both leaderboards and the top two rectangles on every page throughout the entire website! 4 Advertisers rotate through these positions.

Super Category Rectangles – 2 rotations per super category | $890This prominent position is shown on the home page and on super category pages throughout the site.

REACH MEMBERS WHEN THEY’RE READY TO BUY — NAPA.OFFICIALBUYERSGUIDE.NET

Display AdvertisingAll display ads include a complimentary Premier Listing, a $250 value.


Featured Company – 4 rotating in the two spots | $1,260- Featured company ads requires a logo and a maximum description of 40 words. Two logos is acceptable and production will size accordingly. - Text formatting is limited to what you see in the example. No italics, underlines or colored words. - Phone numbers, fax numbers, websites, animation, images are not accepted.

O N L I N EINDUSTRYWIDE VIEWERSHIP.


R E F E R E N C E A T Y O U R F I N G E R T I P S :• Optimized to drive traffic from search engines and the NAPA home page • Consumers come to you when they are ready to buy• Directs visitors to the landing page of your choice• A Google-assisted search function returns better results for in-site searches.

On average, the Online Buyers’ Guide receives:• Nearly 1,500 page views per month• 84% new visits• 3 ½ pages viewed per visit*Traffic numbers from Sept 1, 2016 - Mar 1, 2017


O N L I N E

Premier ListingPremier Listing Package | $315Premier Listings are designed to offer heightened visibility within the Online Buyers’ Guide. Premier Listings appear in on top of all basic listings (see below for placement upgrades). Premier Listings contain all basic listing information, including company name, address, phone and fax as well as the additional features listed below.

Includes five (5) product/service category listings of your choice. Additional category listings are $50 each.

P R E M I E R L I S T I N G A D D I T I O N A L F E A T U R E S :

• Full-color company logo

• Active Web link, email address, and up to five detailed contacts

• Extended company profile and products and services listing

• Full-color product image and description — can be hyperlinked to any Web page of your choice

• Google Map It! — displays a Google™ map of your business location

• Google site search — allows users to search your company website directly from your Premier Listing

• Request for Information — generates a form through which users can contact a designated representative from your business directly

ONLINE BUYERS’ GUIDE

Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to five minutes.

PREMIER LISTING WITH VIDEO | $525


INDUSTRYWIDE VIEWERSHIP.



O N L I N E

NAPA’s official website, www.AsphaltPavement.org, is the primary resource for news, events, advocacy, membership and other key information members and industry professionals rely on daily to stay in-the-know.

NAPA WEBSITE

FEATURES OF NAPA WEBSITE ADVERTISING:

• Directs visitors to the landing page of your choice to expedite purchases

• All ads are visible on the home page and all sub pages

• Allows for dynamic, time-sensitive promotion.

Micro Banners(120 x 90 pixels)With a micro banner, your ad will appear on every page of

the NAPA website. Six banners per page, two ads rotating

per banner.

12 Months | $2,780

BRAND YOUR COMPANY IN FRONT OF 20,000 VISITORS EVERY MONTH BY ADVERTISING ON ASPHALTPAVEMENT.ORG


O N A V E R A G E , A S P H A L T P A V E M E N T . O R G R E C E I V E S :

• More than 18,7000 visits per month• More than 27,000 unique visits per month

• 63,500 page views per month• 2 ½ pages viewed per visit

*Traffic numbers from Sept 1, 2016 - Mar 1, 2017

INDUSTRYWIDE VIEWERSHIP.


Banners receive an estimated 40-50,000 impressions per month!


PRINT SPECIFICATIONSNAPA Membership Directory and Resource Guide SIZE WIDTH HEIGHT

DPS Bleed 11.75" 8.75"

DPS Trim 11.5" 8.5"

DPS Live Area 10.75" 7.5"

Full Page Bleed 6" 8.75"

Full Page Trim 5.75" 8.5"

Full Page Live Area 5" 7.5"

2/3 Hz. 5" 4.916"

1/2 Hz. 5" 3.666"

1/2 Vt. 2.333" 7.5"

1/3 Hz. 5" 2.333"

1/3 Vt. 2.333" 4.916"

1/4 Hz. 5" 1.666"

1/4 Vt. 2.333" 3.666"

1/6 Hz. 2.333" 2.333"

1/8 Hz. 2.333" 1.666"

Asphalt Pavement Magazine

SIZE WIDTH HEIGHT

DPS Bleed 17" 11.125"

DPS Trim 16.75" 10.875"

DPS Live Area 15.417" 9.5"

Full Page Bleed 8.625" 11.125"

Full Page Trim 8.375" 10.875"

Full Page Live Area 7" 9.5"

2/3 Hz. 7" 6.333"

2/3 Vt. 4.583" 9.5"

1/2 Hz. 7" 4.583"

1/2 Vt./Island 4.583" 7"

1/3 Hz. 7" 3"

1/3 Vt. 2.166" 9.5"

1/3 Sq. 4.583" 4.583"

1/4 Hz. 4.583" 3.333"

1/4 Vt. 3.333" 4.583"

1/6 Hz. 4.583" 2.166"

1/6 Vt. 2.166" 3.333"

1/8 Hz. 3.333" 2.166"

1/8 Vt. 2.166" 3.333"

Artwork RequirementsGo to Naylor website at www.naylor.com

Ad Material UploadGo to the Naylor Web site at www.naylor.com and click on “Ad Upload.” Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company’s contact information along with these three pieces of information, attach your files and click “Submit.”

Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Specs for Outsert/Inserts Directory/Magazine1 Pg / 1 Surface – 8.375" x 10.875" 1 Pg / 2 Surface – 8.375" x 10.875" 2 Pg / 4 Surface – 8.375" x 10.875" Postcards – 6" x 4.25" Heavy Card Stock Insert – 8.25" x 10.75" Postal flysheets – 8.5" x 11"

Asphalt Pavement Digital MagazineDigital Edition Sponsorship• 7.6389 x 6.6667 inches @300dpi• Creative accepted: PDF, JPG, PNG• VIDEO accepted: MP4 & MOV @ 24FPS

(frames per second)• VIDEO length: 2-3 mins• No max file size

Digital Edition Toolbar• 250 x 50 pixels @ 300dpi• Naylor will create• Creative accepted for logo: JPG, PNG• Customer supplies 100-200 words, recommended for

the expandable text box.

Digital Edition Skyscraper• 200 x 783 pixels @ 300dpi• Creative accepted: JPG, PNG• NO VIDEOS• No max file size

Digital Edition Leaderboard• 728 x 90 pixels @ 300dpi• Creative accepted: JPG, PNG• NO VIDEOS• Max file size: 100 kb

ActionNews eNewsletterBanners• 300 x 100 pixels • Creative accepted: JPG (no animation)• File size no greater than 100kb

NAPA WebsiteMicro Banner • 120 x 90 pixels• Creative accepted: JPG, GIF or SWF*• File size no greater than 100kb• Animation and video must be no longer than 25

seconds (this includes multiple loops)

NAPA Online Buyers’ GuideCurtain ad• 2 files required. Collapsed leaderboard and expanded

billboard image. • Right 200px of leaderboard should have a call to

action for viewers to click so the ad expands. • Ad will size down on smaller devices. Ad copy should

not have a large amount of text. • Leaderboard : 954 x 75 pixels• Billboard : 954 x 300 pixels• Creative accepted : JPG only (no animation)• Third Party Tags: Not Accepted. However URL click

trackers are acceptable

Custom Rectangles• 300 x 250 pixels• Creative accepted: JPG, GIF or SWF* • Max file size 100 KB

Leaderboard• 728 x 90 pixels• Creative accepted: JPG, GIF or SWF* • Max file size 100 KB

Featured Companies (logo & text)• Logo file: 120 x 60 pixels (Horizontal)

or 120 x 120 pixels (Vertical)• Text: 30-40 words description of the company

(No formatting)• Creative for the logo accepted: JPG only

ONLINE SPECIFICATIONSFor more information, visit: www.naylor.com/onlinespecs

* Flash/SWF Guidelines Visit www.naylor.com/onlinespecs for full Flash/Animation Guidelines.

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven

or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of

$30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations

must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

asphalt pavement magazine print & digital editions ... · media guide asphalt pavement magazine...

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