asmt corporate profile

ASMTASMT

Profile

M a n a g e m e n t P e r f o r m a n c e P r o g r a m m e s Te c h n o l o g y Tr a i n i n g Fa c i l i t i e s

Innovative, strategic solutions for sport, health and leisure

www ie. .atlanticsport

ASMT TRANSFORMING SPORT

OUR SERVICES

We deliver innovative services, achieving results in the areas of :

lSports Management

lSports Performance

lSports Programmes lSports Training

lSports Technology

lSports Facilities

ASMTASMT Corporate Profile

Atlantic Sports Management & Training Ltd is an international company with global

knowledge and experience of the dynamic and changing sports industry. We specialise

in developing innovative solutions for sporting and leisure organisations. We have

clients in Ireland, Australia, Argentina, Canada, England, Scotland, Wales, Northern

Ireland, New Zealand and the USA.

JOHN PARKER, ChairmanJohn is Chairman and Managing Director of The SMT Group - a New Zealand company who deal in sporting programmes and computer programmes for sports groups, commercial, corporate, educational organisations and local governments. John played cricket for, and captained, New Zealand. He set up Sport Waikato over 20 years ago and has chaired and led many groups and organisations.

MORGAN BUCKLEY, Managing DirectorMorgan leads ASMT and has worked with over 150 different organisations world-wide. Having lived and worked in the US, the UK and New Zealand he returned to Ireland in the mid 1990s to play a leading role in the development of a new sporting model for sport in Ireland working with the Government to establish the Irish Sports Council and advise the Minister on the first national sports policy.

Since then he has been involved in working with leading sporting organisations in Ireland and globally and has extensive knowledge of sports planning, management, marketing, sponsorship, finance, facility operations, coaching, antidoping, ethics, governance, re-structuring, high performance, sport science, sports medicine and sports technology. Morgan has a Masters degree in Sport & Leisure Management from Victoria University, Wellington, NZ and BSc in Physiotherapy from Trinity College, Dublin.

He has played and coached top level tennis and played rugby and Gaelic Football. He is involved in managing and administering sport on a voluntary basis with a number of organisations in Ireland. He has made many presentations at conferences in Ireland and internationally and regularly lectures on sports management courses.

ASMT LEADERS

We work with leaders in sports management, technology and performance across the globe

Our team is located in: Ireland -Australia-Canada-New Zealand-UK


ASMT get results.

We have an excellent track record in all areas of sports leadership, management, high performance, coaching, development, programming and technology.

We provide practical solutions to every day problems which enable sporting organisations to maximise performance in every aspect of their leadership and operations. We have many years of experience working at the cutting edge of sport, health, fitness and leisure industries worldwide and bring a wealth of knowledge, experience and expertise.

Creating change and improvement in the way sporting organisations work - we lead, facilitate and drive change in organisations and support the leaders and people to new levels of excellence and improvement.

We provide excellent value for money and deliver a quality end product. We are innovative and flexible and incorporate best practice in our philosophy and models.

We focus on what is best for the organisation and client. We facilitate and lead clients through a stimulating process designed to achieve the best outcomes and results with them.

We are developing new, practical tools, training and programmes to make running sports organisations easier and results focused.

Our technology systems are providing organisations with solutions to improve performance, maximise resources, generate revenue and provide improved accountability.

We keep things simple and easy to understand.

WHY INVOLVE ASMT IN YOUR ORGANISATION?


STRATEGYlStrategic & Business PlanlSports MarketinglCoaching & Sports Development lHigh PerformancelTechnology PlanlCommercial PlanlAnnual Operational & Staff Plans

TRANSFORMING ORGANISATIONS

lAnalysis

lSolutions

lMomentum • Transformation

SUCCESSFUL sporting

organisations

MANAGEMENT & TRAININGlLeadership lBoardslStafflOn-line advice programmelInterim management/contractinglAudit & Risk

SYSTEMS & TECHNOLOGYlPlanTraclSportswarelMembershiplHigh performancelProgramme ManagementlQuality Assurance

WHAT WE DO



We have clients in Ireland, Australia, Argentina, Canada, England, Scotland, Wales, Northern Ireland, New Zealand and the USA. Over the past 4 years some of the projects we have completed are:

lProject management of the new Coaching Strategy for Ireland and transformation of NCTC into Coaching Ireland.lDetailed analysis of the governance, operations, communications and marketing of Cumann Camogaiochta na nGael.lFeasibility study for a new stadium for Waterford GAA.lFeasibility study on Argentina Rugby Union participating in global international rugby competitions.lSuccessful re-structuring of the Irish Ladies Golf Union, followed by development of a new high performance strategy and Board training

programme for the Union.lProject management of the strategic plan and development of new structures and operational programmes for the IRFU. Development

of the new Domestic Games programme and service level agreement between the IRFU and its 4 Branches.lDevelopment of new structure and programme for the domestic game, governance and leadership model for Munster Rugby.lNew strategic plan and high performance system for Rugby Canada and USA Rugby.lProject management of the new Long Term Rugby Development Programme for Rugby Canada.lTraining programme for Sport Council Wales governing body team.lNew strategic plan, governance model and re-structuring of Basketball Ireland.lReview of Athletics Ireland and development of Technical Plan.lDevelopment of Strategic Plans for 12 Local Sports Partnerships In Ireland.lReview of the first 4 years of Donegal, Sligo, Kerry and Cork Sports Partnerships and development of the subsequent strategic plans. lImplementation of Board training programmes for 5 Local Sports Partnerships and 10 NGBs.lImplementation of the modernising programme with UK Sport, sportscotland, Sports Council of Wales.lReview and creation of new governance models for Scottish Governing Bodies.lProgramme management and quality assurance system for Dublin City Council Youth@Risk programme.lNew governance model, Strategic and Business Plan for The International Rugby Board (IRB).lStaff training and development programmes for 20 sporting organisations in Ireland and the UK.lBusiness plan for ILAM Ireland.lReview of the outdoor adventure sports sector for the Irish Sports Council.lReview of criteria for eligibility and funding criteria for National Governing Bodies for Irish Sports Council.lNew leadership structure for the Irish Football Association.lNew long term strategy, high performance plan and new implementation systems for the Irish Sailing Association and review of the

Beijing Olympics high performance programme.lFeasibility study for new national training centre for the Golf Union of Ireland.lFeasibility studies and business plans for new sports centres in Cork, Kinsale and Sports Campus Ireland.

ASMT TRACK RECORD


STRATEGIC PLANNING

Good plans are essential to effective organisations. ASMT assists organisations with:lDeveloping strategic plans for organisations which can be implemented.lClarifying the strategic direction of a sporting organisation for the Board, staff and stakeholders.lCreating simple visions and strategies which have the power to motivate and inspire sporting organisations to achieve their potential.lHelping organisations identify what is the best structure to implement their plans and strategies.lProviding leadership and project management in the development of plans and creating change.lEstablishing plans on our unique strategic management on-line system – PlanTrac.

LEADERSHIP & MANAGEMENT: TRAINING – MENTORING

Strong and effective leadership is critical in any successful organisation. ASMT leads sporting organisations to modernise their structures in line with the leading sporting models in the world. In achieving this we:lProvide advice on the structure, composition and formation of the Board and Committees of Sporting Bodies.lTrain Boards and volunteers on their roles and responsibilities.lDevelop codes and charters for how the Board, committees and staff function and act.lFind solutions to make organisations significantly transform the way they operate.lCreate a new dynamic for the staff and professionals to work effectively with volunteers.lProvide management and mentoring support to organisations, CEOs and senior staff.lInterim management of organisations who need staff on short-term contracts.

HIGH PERFORMANCE AND SPORTS DEVELOPMENT

lMany organisations have good structures and governance, however they do not have appropriate Technical, LTAD, Coaching and High Performance Plans to ensure their sport is developing appropriately and achieving maximum performance.

lWe have expertise in facilitating the development of quality Technical, High Performance and Coaching Plans for sporting organisations which ensure the sport has a clearly defined pathway for developing young people through to international competition.

lWe also provide advice and guidance on setting up high performance systems for elite athletes and coaches.

ASMT SPORTS MANAGEMENT


SPORTS MARKETING, REVENUE, SPONSORSHIP AND INVESTMENT

lIncreasingly organisations are facing new challenges securing and managing finances. lWe have a strong track record in securing funding and sponsorship for organisations. lProviding support and advice to the leadership of organisations (Chairman, CEO, Technical Directors). Providing advice on how to

secure the highest levels of funding and grant aid.lAdvising and providing solutions on how organisations maximise revenue opportunities using new technology, media rights.lImplementing on-line membership solutions.

FACILITY PLANNING AND FEASIBILITY STUDIES

lWe work with leading facility operators in Ireland to ensure that projects can be operated on a feasible and effective basis. We have a

detailed track record of developing facilities with our partners in Australia and New Zealand over the past 15 years. We have completed

a range of feasibility studies for new facilities which have helped clients secure over €2m in funding in the last 5 years. lWe also provide support in the development of business plans for stadia, indoor centres, gyms, swimming pools, outdoor centres and

guide clients through the feasibility and planning process to the development stage.

AUDIT/REVIEW/QUALITY ASSURANCE

lThere is a growing emphasis on the need for quality, accountability and results in sports organisations. We provide a review and audit

service which assesses the performance, impact, effectiveness and achievement of targets and results of organisations, plans, systems,

programmes or projects and provide recommendations on how improvements can be made or whether radical change is needed. lThe organisational review includes a detailed assessment and diagnosis of governance, management, operations, finance, procedures

and guidelines, value for money and results. lWe set up effective programme management and operational systems, service agreements and systems which improve effectiveness

and efficiency.lWe provide an independent and expert view on how your organisation or programme is working and solutions leading to improvement.

ASMT SPORTS MANAGEMENT


TECHNOLOGY

The new generation of sports organisations will be fully up to date and integrated with web-based technology. There are significant opportunities to reach members, players, coaches and sponsors which will transform how organisations operate. We have developed extensive expertise in:

lDeveloping technological strategies for organisations.lAdvising on how web-based systems can transform the operations of a sporting organisation in all areas.lWorking with our media and IT partners to develop and implement the optimum solutions for sporting

organisations.lProviding organisations with solutions to grow revenue and improve communications.

ON-LINE MANAGEMENT & TRAINING SYSTEMS

lOur experience working with sporting organisations for the last 15 years in Ireland, NZ, Australia and North America has led to the development of a series of web-based systems which will assist organisations in managing and leading their organisation to their full potential.

lOur web-based solutions are designed to provide tools to facilitate the needs of organisations and assist in addressing problem areas. We offer a weekly on-line advice programme for leaders, managers, athletes, coaches and parents.

PLANTRAC & SPORTSWARE

lOur programmes - PlanTrac and Sportsware - are web-based systems, developed by our software team in India and New Zealand, based on a clear philosophy of ‘how to’ not only ‘what to’ do.

lPlanTrac is a unique system to allow an organisation to develop its strategic, operational and individual staff plans, track targets and report on-line; improving effectiveness, accountability and performance at all levels of an organisation.

lSportware is composed of over 20 programmes to create a virtual sport organisation required to successfully operate a sports organisation in one simple easy to use on-line system.

ASMT advice, systems and programmes are helping clients transform how they operate.

ASMT TECHNOLOGY

Play@home (0-5)

Play@home is a physical activity programme for children aimed at starting children on a life of physical activity and health. The programme is a resource for parents which will assist them in the challenges of teaching their children how to be physically active from the start. The programme focuses on physical development and movement from an early age to establish active and healthy habits in children.

The play@home programme is operating successfully in

lEnglandlScotlandlIrelandlNorthern IrelandlNew ZealandlWales

ASMT PROGRAMMES

“I greatly welcome the can-do approach adopted by play@home as an innovative programme for establishing good exercise habits in early life. It is very much at the heart of our priorities and the Fife example has already been taken up elsewhere”

Malcolm ChisholmScottish Health Minister


Athletics IrelandArabian Gulf Rugby Football UnionArgentina Rugby UnionBadminton Union of IrelandBallymun Regeneration LtdBasketball IrelandBlue Demons Basketball ClubBritish Amateur Gymnastics AssociationCoaching IrelandCork City CouncilCork City Sports PartnershipCork Sports PartnershipCounty Galway Sports PartnershipClare Sports PartnershipCricket ScotlandCumann Camógaíochta na nGaelDonegal Sports PartnershipDublin City CouncilDublin Docklands Development AuthorityEquestrian Federation of IrelandFife Health AuthorityFootball Association of IrelandGAAGalway Co CouncilGolf Union of WalesGolfing Union of IrelandILAM IrelandInternational Rugby BoardIrish Amateur Boxing Association

Irish Amateur Rowing UnionIrish Canoe UnionIrish Cricket UnionIrish Football AssociationIrish Judo AssociationIrish Ladies Golf UnionIrish Rugby Football UnionIrish Rowing AssociationIrish Table Tennis AssociationIrish Sailing AssociationIrish Sports CouncilIrish Squash AssociationIrish Wheelchair Association SportIT SligoHSE North EastHSE South EastKinsale Community Sports AssociationKildare Sports PartnershipKilkenny Sports PartnershipKerry Local Sports PartnershipLadies Gaelic Football AssociationLaois Local Sports PartnershipLeinster RugbyLimerick Sports PartnershipMidlothian CouncilMidleton GAAMeath Local Sports PartnershipMunster RugbyNCTCNorth Tipperary Sports Partnership

Royal Caledonian Curling ClubRugby CanadaSANZAR (South Africa, Australia, NZ Rugby Unions)Scottish Badminton UnionScottish Bowling AssociationScottish Equestrian AssociationScottish Orienteering AssociationScottish RowingScottish Rugby UnionScottish ExecutiveShannon DevelopmentSimonstown GAASligo Sports PartnershipSouth Tipperary Sports PartnershipsportscotlandSports Campus IrelandSports Council Northern IrelandSports Council WalesSwim IrelandTennis IrelandTennis WalesUK SportUSA RugbyWaterford GAAWaterford Co CouncilWaterford Sports PartnershipWelsh GymnasticsWelsh Cycling UnionWelsh Football Trust

OVER 100 CLIENTS WORLDWIDE


ASMTUnit 3K Kinsale Commercial Park Kinsale, Co. Cork. Ireland

John Parker (Chairman)Morgan Buckley (Managing Director)

+ 353 21 4773312

+ 353 87 243 6457 [email protected]

www.atlanticsport.ie

Partners located in:

Tel:

Cell:Email:Website:

Ireland-Australia-Canada-New Zealand-UK

ASMTASMT

M a n a g e m e n t P e r f o r m a n c e P r o g r a m m e s Te c h n o l o g y Tr a i n i n g Fa c i l i t i e s


asmt corporate profile

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