ask this. sell that: how quizzes and behavioral automation are crushing ecommerce conversion
TRANSCRIPT
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Ask This. Sell That: How Quizzes and Behavioral Automation
are Crushing Ecommerce Conversion
Ask This. Sell
That.
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A recording of this
webinar and these
slides will be available
on the Qzzr blog
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Profitizing Worthless Traffic
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ECOMMERCE
ENTERPRISE CLIENT RETENTION RATE >
97%
Trusted By Global LeadersWith strong tech teams
PUBLISHERS
B2B
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The world’s most social quizzes
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Create, Embed and Share
Quizzes
Drive Social Traffic | Drive Conversions
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Let’s Discuss...
How quizzes drive loads of quality traffic
How behavioral automation improves conversion
How the right content leads to revenue
How to create engagement and commitment
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GET THE RIGHT KIND
OF ATTENTION.
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Quizzes Are Hot.
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They Said It.
“Eight of the top ten
most shared articles
on the web in the last
eight months were
quizzes”(BuzzSumo, 4/14)
“Nine of the top ten
most shared stories on
Facebook in January,
2015 were quizzes”(Newswhip, 1/15)
“The average quiz is
shared 1,900 times”(BuzzSumo, 3/15)
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The Proof is in the Pudding.
82% click-through rate from newsfeed
65-80% completion rate
2:27 average time on quiz
5% lead conversion rate
19% offer click rate
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What’s Most Exciting?
Turning This Into This
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Quizzes Drive Quality Ecommerce
Traffic.
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Quizzes Drive Quality Ecommerce
Traffic.
490 impressions | 90 leads | 18.4% conversion rate
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Quizzes Driving Quality
Ecommerce Traffic.
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Quizzes Driving Quality
Ecommerce Traffic.
430,000+ impressions23,000+ leads$370,000+ in sales (and counting)
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What Do You Do With All that
Traffic?
Use Marketing Psychology to
Convert it.
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Think Like The User.
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Think Like The User.
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Build On Momentum.
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Build On Momentum.
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Give Your Visitors Something
Realistic.
Enter Email Address Enter Email Address
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Give Your Customers Something
Realistic.
Enter Email Address Enter Email Address
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Be Consistent With Your Message.
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Drive Action with a Little Nudge.
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Or a Few Little Nudges...
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Consider Conversion Crushed.
With these take aways:
● Drive traffic with fun quizzes
● Direct the traffic with the right message at the right time
● Make sure your customers see themselves in your messaging
● Create steps that engage, leading to conversion commitment
● Keep the messaging consistent; remind customers of your value (and theirs)
● Drive customers to take action with well-timed nudges
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Ask This. Sell That: How Quizzes and Behavioral Automation
are Crushing Ecommerce Conversion
Ask This. Sell
That.