asian family services - new zealand asian wellbeing

New Zealand Asian Wellbeing & Mental Health Report 2021

- A snapshot survey

June 2021

Confidential - Do not duplicate or distribute in any form of communication without written permission from

Asian Family Services & Trace Research Ltd

Copyright © 2011- 2021 Trace Research Ltd. All Rights Reserved.

Dr Andrew Zhu | Director of Trace Research

86.5% of Asians are

satisfied with their life in

New Zealand (mean score 7.5 out of 10)

Sample Size = 663 Asians in New Zealand ( +/-3.8%)Copyright © 2021 AFS & Trace Research Ltd. All rights reserved.

New Zealand Asian

Wellbeing & Mental Health

Survey

2021

The stigma towards people

with mental illnesses in New

Zealand is a major cause for

concern - 98.7% of Asians

believe the public hold

negative stereotypes against

people with mental illnesses

Top 5 Expressions of Public Stigma

Surrounding Mental IllnessesTop 5 Concerns due to COVID-19

50.2%

43.6%

40.3%

38.9%

38.8%

Cannot return to home

country for reunion

Recession

Racial discrimination

Health system being

overloaded

Increased mental

stress

49.0%

48.3%

48.3%

43.5%

42.5%

42.2%

Lack of awareness of

mental disorders

Limited knowledge of

available services

Lack of language support

or cultural support when…

Privacy

Limited knowledge about

mental health services…

The stigma associated

with mental disorders

Top 6 Help Seeking Barriers

84.8% of Asians felt the

things they do in their life

are worthwhile(mean score 7.5 out of 10)

Ranking of Life Satisfaction by

Ethnicity (population distribution >3%)

8.0Filipino

Chinese

Indian 7.9

Korean 7.8

7.1

AverageAll Asians

7.5/10

44.4%

of Asians showed

symptoms of depression,

especially amongst

younger Asians, 61.3%(self-reported results according to Centre for Epidemiological Studies Depression Scale)

43.6%

40.7%

40.6%

37.8%

36.8%

Being withdrawn,

isolated, lonely

High risk of suicide

and self-harm

tendencies

Being insecure/

lacking confidence

Being not

normal/unusual

Being vulnerable/weak

47.9%

of Asians cannot access

language and/or cultural

support regularly when they

use health services in New

Zealand

49.2%

39.7%

39.5%

35.7%

32.5%

24.7%

8.7%

Cultural and social support

Free interpreting services

Culturally appropriate clinical

services

Culturally appropriate

psychological intervention…

Translated health resources

Ongoing updates on health-

related articles via ethnic…

None

Needs for Language & Cultural Support

Key Findings

Asian Wellbeing

Overall, Asians tend to be satisfied with their life in New Zealand as a whole (86.5%);

Across different ethnicities, Filipinos report the highest level of life satisfaction whilst Chinese report the lowest level of life satisfaction (although still reaching 80.2%);

Males are slightly more satisfied with their life in NZ as a whole, compared to Females. And those who are older (50+ years) are more satisfied than those who are younger (under 50 years of age);

Across regions, Asians living in Christchurch have the highest level of life satisfaction in New Zealand (92.3%). The lowest level of life satisfaction lies with the Rest of the North Island (73.0%);

84.8% of Asians feel the things they do in their life are worthwhile in New Zealand;

Filipinos report the highest level of life worthwhileness in New Zealand (91.1%), and the lowest is reported by Koreans (although levels still reach 79.9%);

Females report slightly higher levels of life worthwhileness in New Zealand compared to Males;

Across age, those 65+ report the highest level of life worthwhileness (96.1%). In contrast, those under 30 years report the lowest level of life worthwhileness;

Across the different regions, those living in Christchurch report the highest level of life worthwhileness (92.4%), closely following by those living in Wellington (90.4%);

In terms of the Total Asian Wellbeing Index, those who score higher than total levels tend to be Indian, Filipino, 65+ years, and those living in Wellington and Christchurch. In contrast, those who score

lower than total levels tend to be Chinese, under 30 years, and those living in Hamilton and the Rest of the North Island;

Asian Mental Health

The top 3 symptoms of depression experienced by Asians ‘all of the time’ were feeling lonely (11.5%), feeling everything that they did was an effort (11.0%), and that their sleep was restless

(8.8%), however levels all sit relatively low;

In total, 44.4% of Asians are at risk of depression, Koreans are the most likely group to be at risk of depression, followed by Indians and Filipinos;

Females are only slightly more at risk of depression compared to Males;

Across age, those who are younger (under 30 years) have the highest risk of depression (61.3%) whilst those who are older (65+ years) have the lowest risk of depression (23.4%);

Across region, those living in Christchurch have the highest risk of depression (59.0%) followed by those living in Hamilton (57.0%), and the Rest of the North Island (50.7%);

On average, Asians tend to worry about 4-5 issues as a result of Covid-19. The top 5 worries are (1) not being able to return to their home country for a reunion, (2) a recession, (3) racial

discrimination, (4) the health system being overloaded, and (5) increased mental stress;

On average, Chinese, those aged 65+, and those living in Hamilton worry the most as a result of Covid-19, and Females worry more than Males.

3

Executive Summary

4

Executive Summary

Key Findings

Asian Mental Health Stigma

98.7% of Asians believe the public hold negative stereotypes against people with mental illnesses. On average, there are 4-5 expressions of public stigma surrounding mental illnesses. The top

5 are (1) being withdrawn, isolated, lonely, (2) high risk of suicide and self-harm tendencies, (3) being insecure/lacking confidence, (4) being not normal/unusual, and (5) being

vulnerable/weak;

Across ethnicity, on average, Indians have the highest expressions of public stigma surrounding mental illness, in particular, they are more likely to report expressions of public stigma around being

insecure/lacking confidence, being not normal/unusual, and being hopeless/useless;

Across gender, on average, Females have slightly more expressions of public stigma surrounding mental illnesses compared to Males. In particular, Females are more likely to report expressions of

public stigma around high risk of suicide and self-harm tendencies, being hopeless/useless, being less worthy than normal people, and from a dysfunctional family;

Across age, on average, those aged 65+ express the most public stigma surrounding mental illnesses;

Across region, on average, those living in Wellington and the Rest of the South Island express the most public stigma surrounding mental illnesses;

Asian Mental Health Support

On average, Asians perceive 4-5 barriers for seeking mental health support in the Asian community. The top 5 are (1) lack of awareness of mental disorders, (2) limited knowledge of available

services, (3) lack of language support or cultural support when accessing mental health services, (4) privacy, and (5) limited knowledge about mental health services and its effectiveness,

Across ethnicity, on average, Chinese perceive the most barriers for seeking mental health support in the Asian community;

Overall, 47.9% of Asians have difficulty accessing language and/or cultural support regularly when using health services in New Zealand (i.e., ability to access support is sometimes - never).

Filipinos have the most difficulty, followed by Chinese, then Korean;

Females experience more difficulty accessing language and/or cultural support regularly than Males;

On average, 2-3 language and/or cultural support areas are needed to encourage Asians to access New Zealand health services. The top 3 areas are (1) cultural and social support, (2) free

interpreting services, and (3) culturally appropriate clinical services;

Across ethnicity, on average, Chinese report the highest number of language/cultural support areas needed to access New Zealand’s health services. In particular, Chinese are more likely to say they

need language/cultural support around free interpreting services, culturally appropriate clinical services, culturally appropriate psychological intervention services, translated health resources, and

ongoing updates on health-related articles via ethnic social media.

Contents

5

Section 1 Introduction & Methodology 6-9

Section 2 Asian Wellbeing Satisfaction | Worthwhileness 10-19

Section 3 Asian Mental Health Depression | Impact of COVID-19 20-31

Section 4 Mental Health Stigma Stigmatisation 32-37

Section 5 Asian Mental Health Support Barriers | Language and Cultural Support 38-53

Section 1Introduction & Methodology

6

Introduction – Research Background & Purpose:

Understanding Asians’ wellbeing and mental health are pivotal for Asian mental health and wellbeing service providers to formulate

targeted solutions, services, and strategies;

Since the outbreak of COVID-19, the Asian communities living in New Zealand have experienced tremendous difficulties and challenges,

which have led to stress, anxiety, and other mental health and social wellbeing issues. Asian Family Services (AFS) is an NGO service

provider for Asians who have been affected by mental health issues and gambling harm. Our frontline clinicians working with diverse Asian

communities have seen how high stress, anxiety, and isolation resulting from the pandemic, are taking a toll on Asians’ mental health;

Furthermore, AFS is witnessing more diverse family distress, mental health, and social care needs of our Asian clients. For instance, The

Asian Helpline, AFS’s telephone counselling service offered in seven Asian languages, recorded a 150% surge in the number of calls, whilst

mental health counselling sessions for our Asian clients saw a 138% surge from May to July 2020;

For almost two decades, no new research systematically taps into Asians’ wellbeing and mental health in New Zealand. The last

nationwide Asian mental health research was carried out in 2002;

The purpose of this project is to explore Asians’ mental wellbeing, their help-seeking behaviours around mental health, as well as correlate

social and cultural issues, especially in the latter stages of COVID-19, and investigate how the pandemic has impacted Asians’ mental

wellbeing.

7

Methodology

In 2019, Trace Research Ltd conducted a telecommunication study (New Zealand broadband and online video streaming survey 2019),which showcased that a large proportion of people (62% of Asians and 76% of Chinese specifically) can no longer be reached bylandline. Thus, the representativeness of telephone surveys based only on a random sample of households with landline service hascome under increased scrutiny;

The same telecommunication study also found that over 96.8% of Asians had access to both home broadband and 4G/5G data loadedmobile phones in New Zealand, which was the highest level of ownership. Therefore, an online survey is the most appropriate andeffective method to reach the population of interest.;

The questionnaire used in this research was developed by Trace Research in collaboration with Asian Family Services. All scales adoptedwere empirically validated by academic studies. The study adhered to the guidelines of the New Zealand Ethics Committee and judgedto be low risk; therefore was approved for a field study by Asian Family Services. Participants gave written informed consent toparticipate electronically before the online survey;

Data for this report was independently collected by Trace Research Ltd between the 15th of April and the 7th of May 2021;

The results of this study are based on an online survey distributed to a nationally representative group of Asians who live in NewZealand. The ethnic Chinese sample was collected through Trace Research’s Chinese Immigrants Research Panel (by email invitation). Allother Asian ethnic samples were collected from Trace’s partner online panel. Quota sampling was used (according to the 2018 NZ Census, Asian

Adult population distribution) to ensure representativeness of all Asian ethnic groups;

The results of this study are based on a sample of 663 Asians who currently live in New Zealand. They are spread across 17 regions inNew Zealand but originally come from more than 15 Asian countries. The margin of error is ±3.8% at the 95% confidence interval. A fullsample composition breakdown is provided in the following slide.

8

Sample Composition

Location % Count

Northland Region 0.6% 4

Auckland Region 65.0% 431

Waikato Region - Hamilton 3.4% 23

Waikato Region - other 1.0% 7

Bay of Plenty Region 3.0% 20

Hawke's Bay Region 0.4% 3

Taranaki Region 0.4% 3

Manawatu-Wanganui Region 1.9% 13

Wellington Region 7.7% 51

Tasman Region 0.1% 1

Marlborough Region 0.1% 1

Canterbury Region - Christchurch 12.4% 82

Canterbury Region - other 1.0% 7

Otago Region - Dunedin 1.4% 9

Otago Region - Queenstown 0.3% 2

Otago Region - other 0.2% 1

Southland Region 1.1% 7

Total 100.0% 663

9

Ethnicity1 % Count

Chinese 34.7% 230

Indian 33.5% 222

Filipino 10.2% 67

Korean 5.0% 33

Japanese 2.5% 17

Sri Lankan 2.4% 16

Vietnamese 1.4% 9

Cambodian 1.4% 9

Other Asian 9.1% 60

Total 100.0% 663

Gender % Count

Male 49.3% 327

Female 50.7% 336

Total 100.0% 663

Age Groups % Count

18-29 years 33.4% 221

30-49 years 35.1% 233

50-64 years 23.4% 155

65 years + 8.1% 53

Total 100.0% 663

Note: 1. Including 39 NZ born Asians.

Job Status % Count

Retired 8.1% 54

Student 9.1% 60

Unemployed 3.8% 26

Homemaker 8.8% 58

Self-employed 8.7% 58

Full-time employed 50.5% 335

Part-time employed 11.0% 73

Total 100.0% 663

Section 2Asian Wellbeing

10

Section 2.1Asian Wellbeing

Satisfaction of Life in New Zealand

11

Overall, Asians tend to be satisfied with their life in New Zealand as a whole (86.5%). Across different ethnicities, Filipinosreport the highest level of life satisfaction whilst Chinese report the lowest level of life satisfaction (although stillreaching 80.2%).

10.6%

7.1%

9.3%

20.4% 9.9%

21.8%

12.0%19.3%

14.5%17.2%

31.5%

28.6%30.0% 13.1%

29.3%

9.2%

20.7%

28.5%34.3%

17.3%

7.1%

20.4%

9.8% 10.8% 12.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Chinese Indian Filipino Korean Total

Life Satisfaction in New Zealand1

0 Totally Dissatisfied 1 2 3 4 5 Neutral 6 7 8 9 10 Totally satisfied

12

Note 1: Q6. Overall, how satisfied are you with your life in New Zealand as a whole these days? Please rate from 0 to 10, where 0 = “Totally Dissatisfied,” and 5 = “Neutral,”, and 10 = “Totally satisfied.”Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

Satisfied (6-10) 80.2% 88.8% 96.9% 93.1% 86.5%

Mean (out of 10) 7.1 7.9 8.0 7.8 7.5#1

Males are slightly more satisfied with their life in New Zealand as a whole compared to Females. Moreover, those whoare older (50+ years) are more satisfied than those who are younger (under 50 years of age).

9.7%10.1%

9.5%11.7%

10.5%2.5%

18.3% 16.2%17.8% 18.4%

17.7%

8.2%

27.7%30.9%

26.5% 28.6%

32.6%

34.9%

18.1%16.4% 15.8%

17.4%17.8%

21.0%

13.8% 11.7% 12.6% 9.2%13.7%

26.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male Female 18-29 years 30-49 years 50-64 years 65 years +

Life Satisfaction in New Zealand1 by Gender | Age


13

Note 1: Q6. Overall, how satisfied are you with your life in New Zealand as a whole these days? Please rate from 0 to 10, where 0 = “Totally Dissatisfied,” and 5 = “Neutral,”, and 10 = “Totally satisfied.”Base: Total sample

Satisfied (6-10) 87.6% 85.3% 82.2% 85.3% 92.3%

Mean (out of 10) 7.57.6 7.3 7.4 8.4

93.1%

7.7

Across the different regions, Asians living in Christchurch have the highest level of life satisfaction in New Zealand(92.3%). The lowest level of life satisfaction lies with those living in the Rest of the North Island (73.0%).

9.5%14.8%

25.9%

11.5%

7.2% 0.0%

18.5% 11.4%

27.5%18.8%

8.6%22.1%

30.1%

21.9%

26.2%

19.3%

35.6%

33.2%

15.1%

16.7%

9.6%

23.4%

24.0%

27.7%

13.4%22.0%

16.9%

6.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Auckland Wellington Hamilton Rest of the North Island Christchurch Rest of the South Island

Life Satisfaction in New Zealand1 by Region


14

Note 1: Q6. Overall, how satisfied are you with your life in New Zealand as a whole these days? Please rate from 0 to 10, where 0 = “Totally Dissatisfied,” and 5 = “Neutral,”, and 10 = “Totally satisfied.”Base: Total sample

#1

Satisfied (6-10) 86.6% 86.8% 89.2% 73.0% 92.3%

Mean (out of 10) 7.67.5 6.9 6.7 7.8

89.4%

8.0

Section 2.2Asian Wellbeing

Worthwhileness

15

84.8% of Asians feel the things they do in their lives are worthwhile in New Zealand. Filipinos report the highest level oflife worthwhileness in New Zealand (91.1%), and the lowest is reported by Koreans (although levels still reach 79.9%).

13.0%

7.7%8.9%

11.1%

10.1%

18.2%

11.5%12.3%

14.5%16.5%

25.6%

30.5% 33.7%

36.9%

27.6%

11.7%

19.0% 20.3%

12.1%

16.7%

12.8%18.0% 15.9%

5.3%13.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Life Worthwhileness in New Zealand1

0 Totally Not Worthwhile 1 2 3 4 5 Neutral 6 7 8 9 10 Totally Worthwhile

16

Note 1: Q7. Overall, to what extent do you feel the things you do in your life are worthwhile in New Zealand? Please rate from 0 to 10, where 0 = “Totally Not Worthwhile,” and 5 = “Neutral,”, and 10 = “Totally Worthwhile.” Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

#1

Worthwhileness (6-10)

81.3% 86.7% 91.1% 79.9% 84.8%

Mean (out of 10) 7.2 7.7 7.8 7.1 7.5

Females report slightly higher levels of life worthwhileness in New Zealand compared to Males. Across age, those 65+report the highest level of life worthwhileness (96.1%). In contrast, those under 30 years report the lowest level of lifeworthwhileness.

9.9% 10.2%11.8%

11.4% 6.8%

6.5%

15.0% 17.9%15.5% 19.1%

17.3%

6.5%

26.4%28.8%

28.2% 27.5%

25.3%

32.4%

20.6% 12.9%16.2% 14.3%

19.0%

22.4%

12.1% 15.7%10.1% 12.6% 16.3%

28.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Life Worthwhileness in New Zealand1 by Gender | Age


17

#1


84.0% 85.5% 81.8% 84.9% 84.7%

Mean (out of 10) 7.57.4 7.1 7.5 8.5

96.1%

7.6

Note 1: Q7. Overall, to what extent do you feel the things you do in your life are worthwhile in New Zealand? Please rate from 0 to 10, where 0 = “Totally Not Worthwhile,” and 5 = “Neutral,”, and 10 = “Totally Worthwhile.” Base: Total sample

Across the different regions, those living in Christchurch reported the highest level of life worthwhileness (92.4%), closelyfollowing by those living in Wellington (90.4%). Those living in the Rest of the North Island report the lowest life worth(69.7%).

10.2%

6.0%

21.5%

13.4%

7.4%

8.4%

16.8%

11.9%

28.2%

7.9%

13.8%

33.8%

26.9%

35.8%

13.0%

26.0%

37.5%

9.7%

15.3%22.3%

13.0% 17.3%

17.3%

28.0%

15.4% 14.4%5.8% 5.1%

16.4%

5.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Life Worthwhileness in New Zealand1 by Region


18


84.6% 90.4% 81.5% 69.7% 92.4%

Mean (out of 10) 7.97.5 6.9 6.7 7.1

85.0%

7.9

Note 1: Q7. Overall, to what extent do you feel the things you do in your life are worthwhile in New Zealand? Please rate from 0 to 10, where 0 = “Totally Not Worthwhile,” and 5 = “Neutral,”, and 10 = “Totally Worthwhile.” Base: Total sample

Regarding the Total Asian Wellbeing Index, those who score higher than total levels tend to be Indian, Filipino, 65+ years,and those living in Wellington and Christchurch. In contrast, those who score lower than total levels tend to be Chinese,under 30 years, and those living in Hamilton and the Rest of the North Island.

7.1

7.9

8.0

7.8

7.67.5

7.37.4

7.7

8.4

7.57.6

6.9

6.7

8.0

7.8

7.57.2

7.77.8

7.1

7.47.5

7.1

7.57.6

8.5

7.5

7.9

6.9

6.7

7.9

7.1

7.5

7.1

7.87.9

7.47.5 7.5

7.2

7.4

7.7

8.4

7.5

7.8

6.9

6.7

8.0

7.57.5

6.0

6.5

7.0

7.5

8.0

8.5

Total Asian Wellbeing Index

Satisfaction Worthwhileness Total Wellbeing Index

19

Section 3Asian Mental Health

20

Section 3.1Asian Mental Health

Depression

21

The top 3 symptoms of depression experienced by Asians ‘all of the time’ were feeling lonely (11.5%), feeling everythingthat I did was an effort (11.0%), and that their sleep was restless (8.8%); however, levels all sit relatively low.

22

This research adopted a short, 10-item version of the Centrefor Epidemiological Studies Depression (CES-D) scale(see scale items on the right) to measure Asians’ feelings inresponse to the COVID-19 outbreak in New Zealand. Thismeasure has been used extensively in general patient andolder adult populations. All questions include four responsecategories (0–3). There are eight items that measuresymptoms of depression frequency and two that measurepositive affect, and that are reverse coded to fit themeasurement scale model. The CES-D10 scale produces acontinuous score that dichotomizes at eight points(equivalent to the full CES-D of 16 points) for classifyingsubjects with clinically relevant symptoms of depression.

The main purpose of this research is to categorise the Asianpopulation based on depressive symptoms, thereforedetailed statistical procedures are not included in this report.Please be aware that the CES-D10 scale is better suited as ascreening tool rather than a diagnostic instrument.

Interpretation of cutoff score

0-9: no significant depressive symptoms10-15: at risk of depression16 and over: at high risk of depression

7.4%

9.0%

34.8%

20.9%

29.8%

25.7%

35.8%

32.9%

30.6%

30.5%

24.7%

28.1%

29.4%

36.5%

34.2%

37.9%

33.1%

37.3%

40.2%

36.3%

39.3%

44.5%

24.3%

31.5%

27.2%

27.7%

22.4%

21.8%

23.1%

27.8%

28.6%

18.4%

11.5%

11.0%

8.8%

8.7%

8.7%

7.9%

6.1%

5.3%

I felt hopeful about the future

I was happy

I felt lonely

I felt that everything I did was an effort

My sleep was restless

I was bothered by things that usually don’t bother me

I felt depressed

I had trouble keeping my mind on what I was doing

I felt fearful

I could not “get going”

Overall response of CES-D10 scale among Asians

Rarely or none of the time 0 1 2 All of the time 3

Centre for Epidemiological Studies Depression (CES-D10) (Radloff 1977)

Positive affect

Symptoms of depression

#1

#2

#3

In total, 44.4% of Asians are at risk of depression. Koreans are the most likely group to be at risk of depression, followedby Indians and Filipinos. In contrast, Chinese are the least likely group to be at risk of depression.

63.6%

48.9% 52.7%

35.9%

55.7%

27.9%

29.1%29.8%

53.0%

29.6%

8.5%

22.0%17.6%

11.1% 14.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Risk of depression due to COVID-19 amongst Asians in New Zealand1

No significant depressive symptom At risk of depression At high risk of depression

23

Note 1: Q8. Below is a list of the ways you might have felt or behaved during the pandemic. Please tell us how often you have felt this way since the outbreak of COVID-19 in New Zealand. Please rate from 0 to 3, where 0 = “rarely or none of the time”, and 3 = “all of the time.” Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

#1#2 #3Total Risk of Depression

36.4% 51.1% 47.4% 64.1% 44.4%

Females are only slightly more at risk of depression compared to Males. Across age, those who are younger (under 30years) have the highest risk of depression (61.3%), whilst those who are older (65+ years) have the lowest risk ofdepression (23.4%).

56.4% 55.0%

38.7%

55.3%

73.2% 76.6%

29.7% 29.4%

42.5%

30.3%

13.7%

19.0%

13.9% 15.6% 18.8% 14.4% 13.1%4.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Risk of depression due to COVID-19 amongst Asians in New Zealand1 by Gender | Age


24

43.6% 45.0% 61.3% 44.7% 26.8% 23.4%

Note 1: Q8. Below is a list of the ways you might have felt or behaved during the pandemic. Please tell us how often you have felt this way since the outbreak of COVID-19 in New Zealand. Please rate from 0 to 3, where 0 = “rarely or none of the time”, and 3 = “all of the time.” Base: Total sample

Total Risk of Depression

Across regions, those living in Christchurch have the highest risk of depression (59.0%), followed by those living inHamilton (57.0%) and the Rest of the North Island (50.7%). Those living in Wellington have the lowest level of risk(35.3%).

58.2%64.6%

43.0%49.2%

41.0%

64.1%

25.6%

28.4%

34.9%

37.3%45.4%

28.8%

16.2%6.9%

22.1%13.4% 13.6%

7.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Risk of depression due to COVID-19 amongst Asians in New Zealand1 by Region


25

#1#2 #341.8% 35.3% 57.0% 50.7% 59.0% 35.9%

Note 1: Q8. Below is a list of the ways you might have felt or behaved during the pandemic. Please tell us how often you have felt this way since the outbreak of COVID-19 in New Zealand. Please rate from 0 to 3, where 0 = “rarely or none of the time”, and 3 = “all of the time.” Base: Total sample

Total Risk of Depression

Section 3.2Asian Mental Health

Impact of COVID-19

26

On average, Asians tend to worry about 4-5 issues as a result of Covid-19. The top 5 worries are (1) not being able toreturn to their home country for a reunion, (2) a recession, (3) racial discrimination, (4) the health system beingoverloaded, and (5) increased mental stress.

27

50.2%

43.6%

40.3%

38.9%

38.8%

38.1%

38.1%

35.3%

31.9%

26.8%

24.9%

22.1%

18.5%

8.7%

1.6%

Cannot return to home country for reunion

Recession


Health system being overloaded

Increased mental stress

Losing someone I love

Becoming unemployed

Getting seriously ill and/or being in hospitals

Small companies running out of business

Feeling isolated

Society getting more egoistic (i.e., selfishness)

Restricted access to food supplies

Schools closing

Blackouts (no electricity)

Nothing to worry about

Ranking of concerns due to the impact of COVID-191

#1

#3

#2

Note 1: Q9. What do you worry about due to the impact of COVID-19?Base: Total sample

#4

#5

On average, Chinese worry the most as a result of Covid-19. In particular, Chinese are more likely to worry about arecession, racial discrimination, and society getting more egoistic. Indians are more likely to worry about smallcompanies running out of business. Filipinos are more likely to worry about losing someone they love and gettingseriously ill. Koreans are more likely to worry about racial discrimination, feeling isolated, and schools closing.

56.0%50.8%

54.9%

34.6%

59.8%

34.3%

27.0% 27.2%

57.7%

24.0% 23.5%

55.0%

42.2%

36.9%

28.1%

42.1%

37.1%

42.4% 42.4% 43.3%

0%

10%

20%

30%

40%

50%

60%

Chinese Indian Filipino Korean

Concerns due to the impact of COVID-191 by Major Asian Ethnic Groups


Recession





Becoming unemployed



Feeling isolated



Schools closing



28

Legend ranked by total concerns

Note 1: Q9. What do you worry about due to the impact of COVID-19?Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

4.9 4.3 4.1 4.3Average number of issues worried about

On average, Females worry more than Males as a result of Covid-19. In particular, Females are more likely to worry aboutnot being able to return to their home country for a reunion, the health system is overloaded, and losing someone theylove.

43.7%

56.7%

41.1%

46.1%

38.6%

42.0%

34.7%

43.0%

36.3%41.1%

0%

10%

20%

30%

40%

50%

60%

Male Female

Concerns due to the impact of COVID-191 by Gender


Recession





Becoming unemployed



Feeling isolated



Schools closing



29



4.2 4.9Average number of issues worried about

On average, those aged 65+ worry the most as a result of Covid-19. In particular, they are more likely to worry about a recession,getting seriously ill, society getting more egoistic, and restricted access to supplies. Those 18-29 years are more likely to worryabout increased mental stress, feeling isolated, and being unemployed. Those 30-49 years are more likely to be worried aboutbeing unemployed. Those 50-64 years are more likely to worry about the health system being overloaded.

41.0%

54.3%56.3%

53.3%

27.9%

50.6%49.9%

59.4%

41.0%43.3%

33.6%

44.6%

30.9%

36.2%

52.2%

44.8%46.8%

41.6%

24.8%

33.9%

0%

10%

20%

30%

40%

50%

60%

70%

18-29 years 30-49 years 50-64 years 65 years +

Concerns due to the impact of COVID-191 by Age


Recession





Becoming unemployed



Feeling isolated



Schools closing



30



4.3 4.7 4.6 5.2Average number of issues worried about

On average, those living in Hamilton worry the most due to Covid-19, in particular, they are more likely to worry about arecession, racial discrimination, increased mental stress, feeling isolated, and restricted access to food supplies. Those living inAuckland are more likely to worry about racial discrimination. Wellington is more likely to worry about the health system beingoverloaded and small companies running out of business. The rest of the South Island are more likely to worry about losingsomeone they love and feeling isolated.

51.7%

38.3%

55.0%52.7%

49.2%

45.1%47.0%

32.9%

57.9%

38.3%36.8%

29.3%

44.9%

29.7%

48.1%

32.7%

34.2%

15.3%

41.8%

50.9%

43.5%

24.8%25.8%

31.8%

40.2% 39.1%

52.3%

32.7% 32.7% 33.2%

0%

10%

20%

30%

40%

50%

60%


Concerns due to the impact of COVID-191 by Region


Recession





Becoming unemployed



Feeling isolated



Schools closing



31



Average number of issues worried about 4.7 4.6 5.5 3.8 4.0 3.8

Section 4Mental Health Stigma

Stigmatisation

32

98.7% of Asians believe the public hold negative stereotypes against people with mental illnesses. On average, there are4-5 expressions of public stigma surrounding mental illnesses. The top 5 are (1) being withdrawn, isolated, lonely, (2)high risk of suicide and self-harm tendencies, (3) being insecure/lacking confidence, (4) being not normal/unusual, and(5) being vulnerable/weak.

33

43.6%

40.7%

40.6%

37.8%

36.8%

35.8%

29.8%

28.4%

27.7%

27.4%

24.6%

23.6%

21.1%

18.5%

9.5%

1.3%

Being withdrawn, isolated, lonely

High risk of suicide and self-harm tendencies

Being insecure/ lacking confidence

Being not normal/unusual


Having low self-esteem

Being hopeless/useless

Being a burden/risk to society

Being abusive and violent

Being less worth than normal people

Often engaging in negative self-dialogue

From a dysfunctional family

Having genetic problems

Being untreatable/ not recoverable

Having cult beliefs

Don't know

Ranking of Expressions of Public Stigma Surrounding Mental Illnesses1

#1

#3

#2

Note 1: Q10. What type of labelling do you think most people/public attach to people with mental illness/es in New Zealand? Note that this question refers to your perception of other people’s views, not your own views. Please select all that applyBase: Total sample

#4

#5

On average, Indians have the highest expressions of public stigma surrounding mental illness, in particular, they are more likely toreport expressions of public stigma around being insecure/lacking confidence, being not normal/unusual, and beinghopeless/useless. Chinese are more likely to report expressions of public stigma around being a burden/risk to society and beingabusive and violent. Filipinos are more likely to report expressions of public stigma around being less worthy than normal people.Koreans are more likely to report expressions of public stigma around the high risk of suicide, being vulnerable/weak, and havinglow self-esteem.

44.3%

46.7%

41.5%41.4%

32.6%

40.5%

47.5%

52.8%

38.9%

45.3%

37.6%

29.0%

34.4%

46.1%

33.0% 34.1%32.4%

38.5%

43.1%

65.6%

0%

10%

20%

30%

40%

50%

60%

70%


Expressions of Public Stigma Surrounding Mental Illnesses1 by Major Asian Ethnic Groups















Having cult beliefs

Don't know

34

Legend ranked by total stigma

Note 1: Q10. What type of labelling do you think most people/public attach to people with mental illness/es in New Zealand? Note that this question refers to your perception of other people’s views, not your own views. Please select all that applyBase: Total sample *ethnic groups with sample size <30 have been excluded from reporting

Average number of expressions 4.1 4.8 4.6 4.3

On average Females have slightly more expressions of public stigma surrounding mental illnesses compared to Males. Inparticular, Females are more likely to report expressions of public stigma around the high risk of suicide and self-harmtendencies, being hopeless/useless, being less worthy than normal people, and from a dysfunctional family.

44.8%42.4%

36.1%

45.0%

39.3% 41.8%38.0% 37.6%

37.5%

36.0%

0%

10%

20%

30%

40%

50%

60%

Male Female

Expressions of Public Stigma Surrounding Mental Illnesses1 by Gender















Having cult beliefs

Don't know

35



4.2 4.7Average number of expressions

On average, those aged 65+ express the most public stigma surrounding mental illnesses. Specifically, those 65+ are morelikely to report all the different expressions of public stigma compared to other age groups. With the exception of those65+, those 18-29 years are more likely to report expressions of public stigma around having low self-esteem.

44.4% 40.6%41.6%

58.7%

45.5%

32.2%

40.4%

58.0%

42.8%

33.2%

44.2%

53.3%

32.2%35.6%

44.5%

51.4%

40.6%

32.6% 33.2%

49.0%

0%

10%

20%

30%

40%

50%

60%

70%


Expressions of Public Stigma Surrounding Mental Illnesses1 by Age















Having cult beliefs

Don't know

36



4.6 3.9 4.3 6.7Average number of expressions

4.4 5.2 4.5 4.3 4.1 5.0

On average, those living in Wellington and the Rest of the South Island express the most public stigma surrounding mentalillnesses. Asians from Wellington are more likely to report expressions of public stigma around being withdrawn/isolated/lonely,being a burden/risk to society, and being abusive and violent. The Rest of the South Island are more likely to report expressions ofpublic stigma around being insecure/lacking confidence and having genetic problems. Hamilton are more likely to reportexpressions of public stigma around being insecure/lacking confidence, being less worthy than normal people, and having cultbeliefs.

41.2%

59.4%

24.0%

48.9% 48.9%

41.1%39.0%

51.2%44.1%

43.9%

36.8%

49.8%

38.9%

53.6%

55.4%

38.9%

32.3%

57.8%

39.7%39.7%

37.3%40.6%

29.0%

26.3%

38.8% 37.2%

23.2%

29.0%

37.6%

26.8%

0%

10%

20%

30%

40%

50%

60%


Expressions of Public Stigma Surrounding Mental Illnesses1 by Region















Having cult beliefs

Don't know

37



Average number of expressions

Section 5Asian Mental Health Support

38

Section 5.1Asian Mental Health Support

Perceived Barriers for Seeking Mental Health Support

39

On average, Asians perceive 4-5 barriers to seeking mental health support in the Asian community. The top 5 are (1) lackof awareness of mental disorders, (2) limited knowledge of available services, (3) lack of language support or culturalsupport when accessing mental health services, (4) privacy, and (5) limited knowledge about mental health services andits effectiveness.

40

49.0%

48.3%

48.3%

43.5%

42.5%

42.2%

34.3%

33.8%

28.9%

22.6%

15.4%

Lack of awareness of mental disorders

Limited knowledge of available services

Lack of language support or cultural support when accessing mental health resources

Privacy

Limited knowledge about mental health services and its effectiveness

The stigma associated with mental disorders

Insufficient financial resources to access mental health services

Prefer self-help strategies or alternative interventions

Low confidence in mainstream mental health & addiction services

I thought the problem has not triggered serious family issues

I thought the problem has not triggered serious workplace issues

Ranking of Perceived Barriers for Seeking Mental Health Support in the Asian Community1

Note: 1. Q11. According to AFS’ 2020 research, just over 50% of Asians were reluctant to seek help from professional counsellor services to solve their mental health-related problems. Which of the following do you believe to be key barriers of seeking professional help for mental health problems? Please select all that apply. Base: Total sample

#1

#3

#2

#4

#5

4.6 3.8 4.1 2.5

On average, Chinese perceive the most barriers for seeking mental health support in the Asian community. In particular, Chineseare more likely to report barriers around limited knowledge of available services, lack of language or cultural support, privacy, andthought the problem had not triggered serious family issues or workplace issues. In contrast, Filipinos are more likely to reportbarriers around the stigma associated with mental disorders and low confidence in mainstream mental health & addictionservices.

52.4% 49.9%

48.3%

26.9%

55.2%

48.2%

39.1%

21.6%

65.0%

29.6%

55.8%

51.7%51.2%

39.6%

43.6%

14.5%

47.0%

39.7%

36.2%

40.9%

0%

10%

20%

30%

40%

50%

60%

70%


Perceived Barriers for Seeking Mental Health Support in the Asian Community1 by Major Asian Ethnic Groups



Lack of language support or cultural support whenaccessing mental health resources

Privacy

Limited knowledge about mental health services and itseffectiveness


Insufficient financial resources to access mental healthservices


Low confidence in mainstream mental health &addiction services

I thought the problem has not triggered serious familyissues

I thought the problem has not triggered seriousworkplace issues

41

Legend ranked by total perceived barriers

Note: 1. Q11. According to AFS’ 2020 research, just over 50% of Asians were reluctant to seek help from professional counsellor services to solve their mental health-related problems. Which of the following do you believe to be key barriers of seeking professional help for mental health problems? Please select all that apply. Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

Average number of perceived barriers

On average, Females have more perceived barriers for seeking mental health support in the Asian community comparedto Males. While all barriers are rated higher by Females than Males, the greatest difference in perceived barriers lies withthe lack of awareness of mental disorders, limited knowledge of available services, and the stigma associated withmental disorders.

42.9%

54.9%

42.9%

53.5%

47.2% 49.4%

41.1%

45.8%

39.5%

45.4%

0%

10%

20%

30%

40%

50%

60%

70%

Male Female

Perceived Barriers for Seeking Mental Health Support in the Asian Community1 by Gender




Privacy








42



3.7 4.5Average number of perceived barriers

On average, those aged 65+ perceive the most barriers for seeking mental health support in the Asian community. Inparticular, they are more likely to perceive barriers around limited knowledge of available services, privacy, prefer self-help strategies or alternative interventions, low confidence in mainstream mental health and addiction services, andthought that the problem had not triggered serious family issues.

47.1%46.2%

53.7% 55.2%

40.6%46.9%

53.3%

70.9%

44.3%

51.7%

46.7%

54.3%

40.2% 40.6%

47.3%

58.5%

42.6%

37.9%

47.1% 48.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%


Perceived Barriers for Seeking Mental Health Support in the Asian Community1 by Age




Privacy








43



3.9 3.9 4.3 5.1Average number of perceived barriers

4.2 4.1 4.4 3.6 3.6 3.8

On average, those living in Hamilton perceive the highest number of barriers for seeking mental health support in the Asian community. In particular,they are more likely to perceive barriers around the lack of language or cultural support, limited knowledge about mental health services and theireffectiveness, and low confidence in mainstream mental health & addiction services. In contrast, Asians from Wellington are more likely to perceivebarriers around the lack of awareness of mental disorders; the Rest of the North Island are more likely to perceive barriers around insufficientfinancial resources and thought the problem had not triggered serious workplace issues; and the Rest of the South Island are more likely to perceivebarriers around preferring self-help strategies or alternative interventions and thought the problem had not triggered serious family issues.

50.3%

68.2%

29.9%

39.4%

47.1%

31.4%

49.3%

56.3%

51.0%

42.1%

38.7%

54.5%

49.4%

35.0%

63.8%

45.3%

50.2%

42.3%

47.2%

39.4% 38.4%

32.9%34.3%

43.1%44.8%46.7%

52.8%

38.2%

33.4%

24.3%

0%

10%

20%

30%

40%

50%

60%

70%


Perceived Barriers for Seeking Mental Health Support in the Asian Community1 by Region




Privacy








44


Note: 1. Q11. According to AFS’ 2020 research, just over 50% of Asians were reluctant to seek help from professional counsellor services to solve their mental health-related problems. Which of the following do you believe to be key barriers of seeking professional help for mental health problems? Please select all that apply. Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

Average number of perceived barriers

Section 5.2Asian Mental Health Support

Language & Cultural Support

45

Overall, 47.9% of Asians have difficulty accessing language and/or cultural support regularly when using health servicesin New Zealand (i.e., ability to access support is sometimes - never). Filipinos have the most difficulty, followed byChinese, then Korean.

18.1%27.2%

11.6%20.4%

31.3%

29.2%

35.8%53.7%

31.6%

23.9%

21.3%

25.8% 15.6% 23.1%

16.8%12.9% 18.2%

18.9%15.6%

10.0% 9.5% 8.6% 11.8% 9.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Access language and/or cultural support in New Zealand1

Almost always Most of the time Sometimes Rarely Never

46

Note 1: Q12. Are you able to access language and/or cultural support when you use health services in New Zealand?Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

#1#2 #3Ability to access

sometimes - never 50.7% 43.7% 52.6% 46.3% 47.9%

Females experience more difficulty accessing language and/or cultural support regularly than Males (i.e., ability to accesssupport is sometimes - never). Across age, those who are younger (under 50 years of age) experience more difficultyaccessing language and/or cultural support than those who are older (aged 50+).

25.7%

14.6% 14.9% 12.2%

33.4%

44.5%

34.2%

28.7%36.3%

30.4%

31.7%19.9%

19.4%

27.2%

26.5%

29.2%

12.0% 11.6%

10.8%21.0%

14.3%19.1% 10.8% 16.8%

10.0% 8.4% 8.1% 9.1% 12.0%7.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Access language and/or cultural support in New Zealand1 by Gender | Age


47

40.2% 56.6% 48.9% 57.4% 34.8% 35.7%

Note 1: Q12. Are you able to access language and/or cultural support when you use health services in New Zealand?Base: Total sample

Ability to access sometimes - never

Across region, those living in the Rest of the South Island experience the most difficulty accessing language and/orcultural support regularly when using health services in New Zealand (i.e., ability to access support is sometimes - never).Next are those living in Christchurch and those living in Wellington.

22.1%

9.6%

28.3%23.5%

18.6%

32.3%

37.2%

37.1%

27.6%26.4%

29.0%

24.9%

24.7%

2.8%

16.9%20.8%

28.1%

14.1%

8.2%23.3%

11.1%23.5%

33.9%

6.6%

20.3%

8.5%

21.0%10.6% 9.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Access language and/or cultural support in New Zealand1 by Region


48

45.6% 53.2% 34.6% 49.0% 54.9% 71.0%

Note 1: Q12. Are you able to access language and/or cultural support when you use health services in New Zealand?Base: Total sample

#1#3 #2

Ability to access sometimes - never

On average, 2-3 language and/or cultural support areas are needed to encourage Asians to access New Zealand healthservices. The top 3 areas are (1) cultural and social support, (2) free interpreting services, and (3) culturally appropriateclinical services.

49

49.2%

39.7%

39.5%

35.7%

32.5%

24.7%

8.7%



Culturally appropriate clinical services

Culturally appropriate psychological intervention services


Ongoing updates on health-related articles via ethnic social media (e.g., WeChat)

None

Ranking of Areas of Language/Cultural Support Needed for Accessing Health Services in the Asian Community1

Note: 1. Q13 Which area of language and/or cultural support might be needed for you to access New Zealand health services? Please select all that apply. Base: Total sample

#1

#3

#2

3.2 1.7 1.7 1.6

On average, Chinese report the highest number of language/cultural support areas needed to access New Zealand’shealth services. In particular, Chinese are more likely to say they need language/cultural support around free interpretingservices, culturally appropriate clinical services, culturally appropriate psychological intervention services, translatedhealth resources, and ongoing updates on health-related articles via ethnic social media.

52.5% 48.7%53.3%

45.2%

57.4%

30.9%

19.0%

30.6%

55.5%

32.1%

41.5%

21.4%

49.7%

28.1%

34.6%32.5%

58.9%

20.6%

6.7%

16.1%

41.1%

14.5%16.3%

9.3%

4.5%

11.2%11.4%

0.0%0%

10%

20%

30%

40%

50%

60%

70%


Areas of Language/Cultural Support Needed for Accessing Health Services1 by Major Asian Ethnic Groups




Culturally appropriate psychological interventionservices


Ongoing updates on health-related articles via ethnicsocial media (e.g., WeChat)

None

50

Legend ranked by total needs

Note: 1. Q13 Which area of language and/or cultural support might be needed for you to access New Zealand health services? Please select all that apply. Base: Total sample *ethnic groups with sample size <30 have been excluded from reporting

Average number of areas needed

2.2 2.2

Males are more likely to say they need two areas of language/cultural support to access New Zealand health services,these are (1) cultural and social support and (2) translated health resources. In contrast, Females are more likely to saythey need ongoing updates on health-related articles via ethnic social media.

51.2% 47.2%

39.6%39.8%39.6%

39.5%

34.7%

36.6%34.5%

30.6%

20.4%

29.0%

8.1%9.3%

0%

10%

20%

30%

40%

50%

60%

70%

Male Female

Areas of Language/Cultural Support Needed for Accessing Health Services1 by Gender







None

51




2.2 2.4 1.9 2.5

On average, those 65+ report the highest number of language/cultural support areas needed to access New Zealand’s healthservices, closely followed by those aged 30-49 years. Those 65+ are more likely to need free interpreting services and culturallyappropriate clinical services. In contrast, those 30-49 years are more likely to need culturally appropriate psychologicalintervention services and translated health resources, whilst those 18-29 years are more likely to need cultural and social support.

56.3%51.4%

36.5%

47.3%

37.1%40.9%

38.6%

48.4%

36.6%

42.9%

32.6%

56.9%

33.0%

42.6%

28.3%

37.7%

28.2%

37.2%

32.3%30.5%

26.1% 24.7% 22.2%

26.3%

4.1%3.8%

21.1%

12.6%

0%

10%

20%

30%

40%

50%

60%

70%


Areas of Language/Cultural Support Needed for Accessing Health Services1 by Age







None

52




On average, those living in Hamilton report the highest number of language/cultural support areas needed to access NewZealand’s health services, closely followed by those living in Auckland. Those living in Auckland are more likely to need culturallyappropriate clinical services whilst those living in Hamilton are more likely to need cultural and social support, culturallyappropriate psychological intervention services, and translated health resources. Those living in Christchurch are more likely toneed cultural and social support.

45.3%41.0%

67.4%

49.9%

66.4%

57.0%

42.8%

35.6%

28.4%

36.4%

35.2%

28.5%

43.6%

33.2%

23.8% 22.7%

37.9% 35.6%38.8%

28.5%

48.9%

18.5%

29.1%

40.3%

35.7%

30.0%

44.9%

28.0%

16.6%

34.2%

28.1%

13.2%

27.1% 28.5%

15.7%

12.1%

9.0%

7.0%

14.2%

15.0%

2.2%

10.6%

0%

10%

20%

30%

40%

50%

60%

70%


Areas of Language/Cultural Support Needed for Accessing Health Services1 by Region







None

53



2.3 1.8 2.4 1.8 2.0 2.1Average number of areas needed

Headed by Dr Andrew Zhu, Trace Research Ltd (NZ) is an independent market researchand consultancy company based in Auckland. The governance of the company alsoconsists of an academic advisory board, which provides conceptual and technicalassessments and support for its market research projects.

In the early stages of the company’s development, Dr Zhu focused mainly on providingcontract based research and consultancy to other major domestic research agencies andbusiness clients. In recent years, Dr Zhu and the company have expanded their client baseto include overseas corporations, such as Chevron/Caltex, AIA, Huawei, UnionPayInternational, IAG and VW.

Having gained his PhD in Marketing from the University of Auckland Business School, andhaving worked in the business sector during and after his postgraduate studies, Dr Zhu isequipped with both theoretical knowledge and practical experience for delivering highquality market information and advice to his business clients. Since 2005, he hascompleted over 200 projects for 80 companies in the industries/sectors of fuel &lubricants, energy, food & beverage, dairy products (baby formula), banking & insurance,telecommunication, social media, tourism, and tertiary education. One of the mostexciting projects in the company’s portfolio was the political polling analysis for TV3Newshub Political Poll. The results of that project received considerable public attention.Trace Research Ltd (NZ) has also been working with non-profit organisations in promotingsocial welfare and social responsibility.

In 2016, Dr Zhu was motivated by the safety concerns in Chinese community in NZ, andconducted the ground-breaking social polling among 11,675 Chinese. It was the first everpolling conducted among ethnic Chinese in NZ’s history. The project gained tremendoustraction, and the results were reported by more than 20 domestic and internationalmainstream media networks. The polling results were also widely regarded as havinggreat policy significance in New Zealand, and Chinese research panel was establishedsince then.

Research Company Background

This research was commissioned by Asian Family Services andindependently conducted by Trace Research Ltd.

The views expressed in this report are those of the researcherand DO NOT represent the views of Asian Family Services.

Researcher's Contact Information

Dr Andrew Zhu PhD MRSNZ CStJ

Director of Trace Research

Email: [email protected]

Asian Family Service Correspondents

Kelly Feng

National Director


Dr Bo Ning

Research Coordinator


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mailto:[email protected]



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Chinese Immigrants Research Credentials

Trace established the 1st and currently holds the largest New Zealand Chinese Immigrants Research Panel (as of May 2020, there are around 19,200 members which is equivalent to 10% of the entire Chinese adult population in New Zealand)

Trace Research has conducted many research projects targeted at Chinese immigrants in New Zealand, for example:

❑ 2016 - Chinese Immigrants’ Safety Perception of NZ Survey

❑ 2016 - China - New Zealand Agribusiness Investment and Trade Survey

❑ 2016 - Chinese Immigrants’ Health Insurance Survey

❑ 2017 - Members’ Political Opinion Survey for New Zealand Asian Leaders

❑ 2017 - Chinese New Zealanders Political Poll (WTV-Trace Chinese Poll)

❑ 2017 - Chinese Immigrants Life & Work Survey for the University of Auckland

❑ 2017 - Chinese Immigrants’ Manuka Honey Brand Perception Survey

❑ 2017 - Chinese International Students Well-being Survey

❑ 2018 - Chinese Immigrants Domestic Travel Survey

❑ 2018 - Chinese Immigrants Cross-border E-commerce Survey

❑ 2018 - Chinese Immigrants Air Passenger Survey

❑ 2019 - Chinese Immigrants' Daigou Survey

❑ 2018-19 - Chinese International Students Kia Topu project for The University of Canterbury

❑ 2019 - Trace & Ipsos - Chinese Immigrants' Radio Listenership Survey

❑ 2019 - Trace & Reid - Chinese Immigrants' Political Poll

❑ 2020 – The impact of COVID-19 on Chinese Businesses in New Zealand

❑ 2020 – New Zealand Asian Mental Health Survey

❑ 2020 – New Zealand COVID-19 Mental Health Response Survey for Massey University

Trace Research has turned a range of research findings into media publications and created significant business and social influence

Just to list a few…

asian family services - new zealand asian wellbeing

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