Asian American Philanthropy to Higher

Education

Andrew Ho Council on Foundations

Council on Resource Development November 11, 2011

Washington, DC

About Me

www.asianamericangiving.com

www.cof.org

www.aapip.org

dcgivingcircle.wordpress.com

Who is Asian American?

Source: Wikipedia, “Asian American” http://en.wikipedia.org/wiki/Asian_American

Who is Asian American? As of July 1, 2008:• 304 million U.S. population• 15.5 million Asian alone or in combination,

5.1% of the U.S. population

Top 5 States by Population Size:

Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008

California 5,073,000

New York 1,484,000

Texas 956,000

New Jersey 711,000

Hawaii 696,000

Who is Asian American?

Source: U.S. Census Bureau, 2008 American Community Survey

Who is Asian American?

Race/ethnic group

Type of income

Poverty <$25k$25k-$50k

$50k-$75k

$75k-$100k

>$100k

WhitePersons N/A 35.6% 35.2% 14.5% 6.9% 7.2%

Households 8.6% 24.9% 26.3% 18.9% 11.6% 18.3%

Asian Americans

Persons N/A 33.5% 29.8% 18.1% 8.0% 10.6%

Households 10.1% 20.9% 19.3% 19.2% 13.1% 27.5%

Hispanic or Latino

Persons N/A 49.4% 36.5% 9.0% 2.6% 2.6%

Households 18.3% 37.7% 29.7% 17.2% 6.6% 8.8%

African Americans

Persons N/A 41.3% 37.0% 15.7% 3.5% 2.6%

Households 22.3% 43.1% 26.8% 15.1% 7.3% 7.8%

Personal and household income distribution, by race/ethnicity

SOURCE: US Census Bureau, 2006

Role of Family in the Development of Philanthropy

Role of Religion and Culture

Confucianism Christianity Hinduism

Sources: Confucianism, http://drum.lib.umd.edu/bitstream/1903/11702/1/Tsunoda_umd_0117E_12136.pdfChristianity, http://asianphilanthropy.org/?p=346#more-346Hinduism, http://learningtogive.org/faithgroups/voices/phil_persp_of_hinduism.asp

Role of Education

Role of Community and Society

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American

communities7. Demonstrating philanthropic leadership in the

Asian American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American

communities7. Demonstrating philanthropic leadership in the

Asian American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1. Sense of duty to support American society2. Donor’s desires for personal benefits3. Self-satisfaction and the joy of giving4. Reciprocal incentives from college experiences5. Institutional attachment to alma mater6. Individual affinity to Asian American communities7. Demonstrating philanthropic leadership in the Asian

American community8. Personal attachment to charitable gifts9. Traditional beliefs in higher education10.Filial piety and fraternal responsibility

Ten Motivations of Asian Americans to Give to U.S. Higher

Education

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Introducing the concept of philanthropy to Asian American students

Institutional involvement with Asian American alumni

Developing targeted strategies for Asian American donors

Involving Asian American community leaders in asking

Recruiting development officers with cultural sensitivity

Avoid Asking, and Build Trustworthy Relationships

Donor Perceptions of Effective University Fundraising

Strategies

Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Contact InformationAndrew Ho

Council on FoundationsManager, Global Philanthropy

Email: Andrew.Ho@cof.orgPhone: (703) 879-0743

Twitter: @andyho

www.cof.org www.asianamericangiving.com www.linkedin.com/in/andyho