Charles Mok

Legislative Councillor

(Information Technology)

The need to stay

CONNECTED

Anytime

Anywhere

Mobility:

Foundation of digital enterprise

and enabler of essential

business processes

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GRAND PREDICTIONS

Market for Enterprise Mobility Management will more

than double in size

Revenue from $3.8bn in 2014 to $9.6bn in

2018

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Source: 451 Research

ENTERPRISE MOBILITY

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Source: Netswitch

ENTERPRISE MOBILITY: STRATEGY

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Source: IDC

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Source: Citrix Mobility Report: A Look Ahead

(December 2013)

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The bridge between enterprise

and customers, partners and

employees

CONNECTING WITH CUSTOMERS

Michael Kors (Luxury, high fashion)

Partner with WeChat/Weixin in China To Offer

All Access To Fashion Show Livestream

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CONNECTING WITH CUSTOMERS

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EMPOWERING EMPLOYEES

EMPOWERING EMPLOYEES:

MOBILE FIRST STRATEGY

Recruitment

- UPS: Shifting recruiting strategies to focus on

Facebook, Twitter, Google and other platforms

Talent attraction

- Sodexo: mobile-specific jobs app where candidates and

employees can search and apply jobs

Transparency and communication

- Home Depot: Facebook page engagement, job stories,

integration for social/mobile recruitment

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EMPOWERING EMPLOYEES:

CROSS PLATFORM COLLABORATION

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HONG KONG SMALL BUSINESSES

ARE EMBRACING MOBILITY

Ipsos:

29% and 16% of medium and high digitally engaged

SMEs have online marketing campaigns through

mobile advertisements on smartphones (2014)

Symantec:

84% of Hong Kong enterprises are considering

adopting mobile application to market and promote

their businesses (2012)

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WHAT ARE ENTERPRISES DOING TO

MAKE IT HAPPEN?

• Relaxed company policies toward BYOD and company-owned mobile devices

• Ensuring security and management of the enterprise mobility platform

• Handling compliance issues and security risks

• Developing applications to drive business development and customer satisfaction

• Implementation of software, systems, and security solutions

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APAC ENTERPRISE MOBILITY

MARKET

ON THE RISE

OUTLOOK: APAC IN THE NEXT 5

YEARS

• IDC: regional market is expected to reach a value of

$2.3 billion by 2017; increasingly fragmented

• 50% of APAC organizations are still stuck in initial

stages of mobility

• Forrester: India and China as leaders in APAC

enterprise mobile software spending in 2014

LOOKING FORWARD:

INCREASE IN MARKET TRACTION

• Use hybrid tablet/laptop devices as a start

• Consider customer mobility: delivering user experience

• HTML5 browser-based approach: unified platform for

all devices and apps

• Collecting user feedback and analysing usage metrics

• Key: secure both the DATA and DEVICE

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