asia-pacific clothing b2c e-commerce market 2016 · 1 9 asia-pacific clothing b2c e-commerce market...

1

ASIA-PACIFIC CLOTHING B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: JULY 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS

PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Asia-Pacific Clothing B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Asia-Pacific

Japan, South Korea, Australia, New Zealand, China, India, Singapore,

Indonesia, Malaysia, Thailand, Hong Kong, Vietnam

English

PDF & PowerPoint

92

PRICES* Single User License:

Site License:

Global Site License:

€ 950 (exc. VAT)

€ 1425 (exc. VAT)

€ 1900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How large are B2C E-Commerce sales of clothing in various markets of Asia-Pacific?

How fast is the online retail market for fashion products growing in this region?

What share of online shoppers in Asia-Pacific’s countries buy apparel over the Internet?

What are the major trends in online shopping for clothing in the leading markets of this region?

Which clothing E-Commerce websites are leading in Asia-Pacific?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC CLOTHING B2C E-COMMERCE MARKET 2016

3

ONLINE RETAIL SALES OF APPAREL CONTINUE GROWTH IN ASIA-PACIFIC

Close to half of online shoppers in Asia-Pacific have purchased fashion-related items

online in 2015, according to a new report by yStats.com. This category ranked among the

top products both for online and mobile purchases. In the region’s largest markets, China,

South Korea and Japan, clothing ranked respectively first, second and third by B2C E-

Commerce sales among all product categories last year. In South Korea, online channels

accounted for more than 10% of total retail sales of clothing and Japan was close to this

number.

Emerging online markets, including China, India, Indonesia and others record double-

digit growth rates in B2C E-Commerce sales of apparel. India especially stood out with more

than a 50% growth in 2015. According to a forecast cited in the yStats.com report, due to its

rapid sales growth, India is predicted to overtake Japan as the second largest online retail

market for apparel in Asia-Pacific by 2020.

Among the major market trends, cross-border shopping is influencing the online

clothing category across Asia-Pacific. In Australia, men’s clothing is purchased from foreign

online shops more than from domestic ones, according to yStats.com’s research findings. As

a result, rivalry in the B2C E-Commerce market for fashion products in Asia-Pacific

intensifies, with companies such as Fast Retailing, VIP.com, Jabong, Myntra and many others

competing for a larger share of the robust market.


4

MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015

Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers,

November 2015

Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online

Shoppers, September 2015

Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September

2015

Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit

Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

ASIA-PACIFIC

3.1 REGIONAL Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015

Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl.

China, Hong Kong, Japan, South Korea, Taiwan, June 2015

Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4

2015

Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China,

India and South Korea, Q4 2015

B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and

CAGR, in %, 2015-2020f

3.2 ADVANCED MARKETS

3.2.1 JAPAN Overview of Clothing B2C E-Commerce Market and Players, June 2016

B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015

B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015

Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 &

2015

Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015

Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit

Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016

3.2.2 SOUTH KOREA E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015

Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015

E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015

Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October

2015


1

2

3

TABLE OF CONTENTS (1 OF 3)

5

5

ASIA-PACIFIC (Cont.)

3.2 ADVANCED MARKETS (Cont.)

3.2.2 SOUTH KOREA (Cont.) Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online

Shoppers, October 2015

Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-

Border Online Shoppers, October 2015

Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 & 2015

3.2.3. AUSTRALIA Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016

Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015

Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by

Women, in AUD million, 2015

Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and

Domestic, Spent by Men and by Women, in AUD million, 2015

Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average

Share of Individuals, in %, 12 Months to June 2015

Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015

3.2.4. NEW ZEALAND Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months

to March 2016

Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average

Share of Individuals, in %, 12 Months to June 2015

3.3. EMERGING MARKETS

3.3.1 CHINA Overview of Clothing B2C E-Commerce Market, June 2016

Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change,

2011-2016f

Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 & 2015

B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015

Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015

Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014

Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers,

February 2015

Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”,

February 2015

Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015

Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015

Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers,

Q2 2015

3



6

6

ASIA-PACIFIC (Cont.)

3.3. EMERGING MARKETS (Cont.)

3.3.1 CHINA (Cont.) Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending

on Apparel, in %, November 2015

Tmall.com’s Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015

Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015


Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016

3.3.2 INDIA Overview of Clothing B2C E-Commerce Market and Players, June 2016

B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015

Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015

Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women’s, Men’s and Children’s Clothing

and Accessories, 2015e & 2020f

Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e &

2020f


Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016

3.3.3 INDONESIA B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f

B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f

Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014

3.3.4 THAILAND B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f

Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

3.3.5 SINGAPORE Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014

3.3.6 MALAYSIA Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online

Shoppers, Q1 2016

3.3.7 HONG KONG Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015

3.3.8 VIETNAM Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015

Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015

3



7

7


REPORT-SPECIFIC SAMPLE CHARTS

8

GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle,

which provides necessary information about the country, the

topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is

possible that the summation of all categories amounts to more

than 100%. In this case, multiple answers were possible, which is

noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR ASIA-PACIFIC CLOTHING B2C E-COMMERCE 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce market for

clothing in Asia-Pacific. It takes into account a wide definition of

the clothing segment, including products referred to as apparel,

fashion, clothing, accessories and footwear. The exact definition

of the segment covered on each particular chart may differ

depending on the original source used. Besides sales figures,

penetration and rankings, this report also reveals important

market trends that affect clothing B2C E-Commerce, such as

mobile and cross-border shopping.

The major advanced and emerging countries in Asia-

Pacific are included in this report.

Report Structure

The global chapter opens the report, featuring global

market trends and rankings.

The rest of the report is devoted to the Asia-Pacific region

and divided by countries. The countries are grouped by advanced

and emerging markets.

Within each group, the countries are presented in the

order of descending total B2C E-Commerce sales.

Within the country chapters, the following information is

covered, where available: B2C E-Commerce sales of clothing, the

share of online shoppers buying clothing online and the rank of

this category among other product categories, the share of B2C E-

Commerce on total retail sales of clothing and the share of

clothing on total B2C E-Commerce sales.

For the leading countries in the region, a text chart with

qualitative overview of the online clothing market, trends and

players is included. Furthermore, for these countries, a ranking of

most visited clothing E-Commerce websites is presented.


9

UPCOMING RELATED REPORTS

Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Thailand B2C E-Commerce Market 2015 August 2015 € 750

Asia-Pacific Online Payment Methods: Full Year 2015 March 2016 € 1,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Global Clothing B2C E-Commerce Market 2016

Europe Clothing B2C E-Commerce Market 2016

July 2016

July 2016

€ 2,950

€ 950


asia-pacific clothing b2c e-commerce market 2016 · 1 9 asia-pacific clothing b2c e-commerce market...

Documents