asia pacific aviation: brighter skies...airline performance metrics comparison source: aapa, aea and...

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Asia Pacific Aviation: Brighter Skies Andrew Herdman, Director General ASSOCIATION OF ASIA PACIFIC AIRLINES The Airline Industry’s Financial Crisis Eurocontrol Headquarters, Brussels May 19-20, 2005

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Page 1: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Asia Pacific Aviation: Brighter Skies

Andrew Herdman, Director GeneralASSOCIATION OF ASIA PACIFIC AIRLINES

The Airline Industry’s Financial CrisisEurocontrol Headquarters, Brussels

May 19-20, 2005

Page 2: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Presentation outline

• Introduction to AAPA• Past lessons• Some global comparisons• Our competitive edge• Future outlook

Page 3: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA Association of Asia Pacific Airlines

• Regional trade association representing 17 major international airlines based in Asia Pacific

• Committed to promoting sustainable growth of the aviation industry serving both passenger and freight needs

• Work with member airlines, governments, regulators and industry partners on issues of common concern

• Permanent secretariat headquartered in Kuala Lumpur, Malaysia

• Representation in Washington and Brussels

Page 4: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA Association of Asia Pacific Airlines

Page 5: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA combined strength

• 17 airlines• US$ 66 billion revenue• US$ 4 billion profit• 255 million passengers• 10 million tonnes of cargo• 190,000 employees• 1,300 aircraft

Source: 2004 estimates

JLOZ

KE

NHKA CX

BRCI

VNTG

BI

PR

GASQ

MH

QF

NZ

Global Market Share :• ~ 19% of global pax traffic• ~ 33% of global cargo traffic

Page 6: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Mainland China aviation market

120 million passengers

Source: CAAC 2004

AAPA carriers are key players in serving the rapidly growing Chinese market

Domestic 100 million

&

International 20 million

Page 7: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Beijing

Fuzhou

ChengduShanghai

Harbin

Haikou

HangzhouNanjing

ShenyangChangchun

KunmingGuangzhou

Jinan

ChangshaChongqing

WuhanXian

Ningbo

Yanji

Tianjin

Qingdao

Shenzhen

Guilin

Yantai

Dalian

Xiamen

Sanya

Urumqi

AAPA: Mainland China destinations

AAPA members serve a total of 28 Mainland Chinese cities

Flights/Week1. Shanghai 280 2. Beijing 1683. Xiamen 474. Guangzhou 445. Qingdao 396. Hangzhou 367. Kunming 248. Dalian 239. Chengdu 2210. Tianjin 17

Over 800 flights per week

Page 8: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA global passenger traffic share

Source: IATA AAPA: Association of Asia Pacific Airlines, ATA: Air Transport Association of America, AEA: Association of European Airlines

AAPA 19%

ATA 33%AEA 21%

Scheduled Systemwide Revenue Passenger Kilometres 2003

Others 27%

Page 9: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA global freight traffic share

Scheduled Systemwide Freight Tonne Kilometres 2003

AAPA 33%

ATA 26%AEA 24%

Others 17%

Source: IATA AAPA: Association of Asia Pacific Airlines, ATA: Air Transport Association of America, AEA: Association of European Airlines

Page 10: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA: Int’l revenue mix

Source: AAPA (FY 2004: April 2003 to March 2004)

AAPA Operating Revenue FY2004International Operations

First/Business Passenger 20%

Economy Passenger52%

Cargo25%

Others3%

Page 11: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA int’l passenger traffic 1995-2004Scheduled International Revenue Passenger Kilometres 1995-2004

0

100

200

300

400

500

600

95 96 97 98 99 00 01 02 03 04

RPK

(Bill

ions

)

-30%

-20%

-10%

0%

10%

20%

30%

% G

row

th

Strong recovery in passenger demand

Page 12: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA int’l freight traffic 1995-2004

Continued growth in cargo demand

Scheduled International Freight Tonne Kilometres 1995-2004

0

10

20

30

40

50

60

95 96 97 98 99 00 01 02 03 04

FTK

(Bill

ions

)

-30%

-20%

-10%

0%

10%

20%

30%

% G

row

th

Page 13: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Lessons from 2004• Good global economic growth• Strong recovery in passenger demand• Continued growth in cargo demand• High oil prices• Keen competition• Cost management more critical than ever

Page 14: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

AAPA: Profitability trends

Source: AAPA (FY 2004: April 2003 to March 2004)

AAPA Systemwide Operating & Net Profit

$(2)

$(1)

$-

$1

$2

$3

$4FY

95

FY96

FY97

FY98

FY99

FY00

FY01

FY02

FY03

FY04

1HFY

05

USD

Bill

ions

Operating Profit Net Profit After Tax

Asia’s Financial CrisisSARS & Iraq

War

Sept 11th

Page 15: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Some global comparisons

• How does airline performance vary in different regions of the world?

• What are the contributory factors which could explain some observed variations?

Page 16: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airline Profitability: mixed picture

Source: IATA, AAPA

Airline profitability by region

-14.0-12.0-10.0-8.0-6.0-4.0-2.00.02.04.06.08.0

1999 2000 2001 2002 2003 2004E 2005F

US Europe Asia

$bn

8.5 3.7

-13.0 -11.3 -7.2 -4.8 -5.5

Global industry profits

Global industry losses

Page 17: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airline valuations 2001-2005

Asia

Europe

Japan

USA

Page 18: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airlines: market capitalisation

Source: Airclaims, Bloomberg, company data and AAPA estimatesData: December 2004

855ATA (9)

USA

6542AAPA (12)Asia Pacific

Revenues US$ billion

Market capitalisation US$ billion

CarriersRegion

Europe6924AEA (10)

26Ryanair22easyJet

12JetBlue711Southwest

0.11AirAsia12Virgin Blue

Page 19: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Competition

• Highly competitive markets• Impact of new entrants• Regional variations

Page 20: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airfares do not keep pace with inflationReal Passenger Yields have fallen by a third in the past decade

50

60

70

80

90

100

110

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004ERea

l Pas

seng

er y

ield

s, in

dexe

d to

199

3=10

0

US domestic markets

Intra-Europe markets

AAPA Systemwide

Page 21: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airline performance metrics comparison

Source: AAPA, AEA and ATA* Include excess baggage revenue

1,6332,0482,437Passenger Stage Length (km)

40.449.040.8Unit Revenue (US cents /ATK)41.150.139.8Unit Cost (US cents /ATK)

7.3 ¢9.9 ¢7.3 ¢Average Passenger Yield(US cents/RPK)

$119$203$179Average Fare US$ *ATAAEAAAPAFY2003/04

• Note the variations in average stage length

• Higher yields and costs in Europe partly reflect currency effects

Page 22: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Impact of new entrantsRegional seat capacity per week

45

12 6

0

20

0

5568

94

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

US domestic Intra-Europe Intra-Asia-Pacific

NetworkCharterNo frills

13.1 million 15.4 million11.5 million

Source: McKinsey & Co, BACK; IATAData: Summer 2004

Page 23: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Proliferation of new entrants in Asia

Page 24: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Proliferation of new entrants in Asia

• Some already well established e.g.– Virgin Blue (36 B767s)– AirAsia (28 B737s, ordered 60 A320s)– Lion Air (25 MD80/90s, 6 B737s)– Cebu Pacific (12 DC-9s)

• 20+ new carriers

• Serving more than 20 short-haul regional destinations

• Market penetration remains low

• Easy access to capital, but profitability remains elusive for many

Page 25: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Challenges for new entrants

• Established airlines and new entrants competing directly in overlapping market segments

• Face keen competition on established routes• Marginal costs no longer provide such an edge

– Higher aircraft leasing costs– No surplus of skilled labour– Existing carriers already efficient in terms of aircraft utilisation

• Limited opportunities for regulatory arbitrage• Liberalisation and relaxation of ownership rules encourage new

entrants, but could eventually lead to industry consolidation

Established Asia Pacific carriers are well placed to compete and continue to grow

Page 26: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Price-competitive fares

Average yields: US cents/RPK

easyJet 8.1Virgin Blue 8.0Southwest 7.4Ryanair 6.8JetBlue 5.2

* AAPA systemwide economy class yields

AAPA * 4.8AirAsia 3.7

Page 27: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Operating costs per ATK

Source: Company reports, IATA, AAPA estimates

0

10

20

30

40

50

60

70

80

90

100

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Average Stage Length, Km

US Cents/ATK

Page 28: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Operating costs per ATK

Source: Company reports, IATA, AAPA estimates

0

10

20

30

40

50

60

70

80

90

100

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Average Stage Length, Km

US Cents/ATK

CODL

NW AA

UA

AF

BALH

IB

EKSQ

BRCX

MHBIKE

JLQF

OZGAVN

NH

CA

MUCZ

Page 29: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Airlines: relative labour costs

Asia Pacific carriers benefit from competitive labour costs and higher productivity

Source: IATA, UBS

Page 30: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Future outlook: 2005

• Slowing global economy• Asia Pacific should still lead, boosted by

dynamic growth of China• Persistently high oil prices may dampen

demand• Keen competition and more new entrants

Page 31: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Future growth – next 20 years

Source: Airbus, Boeing, IATA forecasts

FreightPassengerAnnual growth %

-8.37.15.96.0

AAGR 2004-08

IATA

8.76.95.96.35.3

20-Year Forecast

Airbus

8.16.16.06.15.2

20-Year Forecast

Boeing

AAGR 2004-08

20-Year Forecast

20-Year Forecast

IATAAirbusBoeingby region

10.16.46.36.15.9

10.68.56.77.26.2

-Domestic China6.1Intra-Asia7.0Asia-Europe4.6Asia-North America6.0World

Airbus and Boeing 20-year forecast = 2004-2023

The challenge, as always, is turning growth into profitability

Page 32: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Global industry structure

• Aviation is a mass transport business, and a key element of the modern global economy

• Yet overburdened by excessive regulations, taxes & charges

• Outdated bilateral regulatory framework

• Ongoing aeropolitical liberalisation but even amongst those preaching liberalisation, protectionist instincts too often prevail

• Ownership and control restrictions hold back consolidation and competition

• Structural inefficiencies persist, notably uncompetitive labour costs

• Other forms of protectionism and favoured treatment continue to distort the market

Page 33: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

A Brighter Future

• Genuine liberalisation

• Reducing complexity

• Greater harmonisation

• Moving towards a low cost industry

• Globalisation : industry consolidation

Page 34: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

But never forget: this is a great industry !

• 100 years ago the Wright brothers made their first flight• 50 years ago: 9 million passengers• Today: 1,800 million people flew safely last year

• Fares per seat mile are cheaper than driving a car

• Modern jet aircraft are as fuel efficient as compact cars

• Air cargo delivers 35% of global trade by value

Aviation has delivered incalculable benefits to society

Page 35: Asia Pacific Aviation: Brighter Skies...Airline performance metrics comparison Source: AAPA, AEA and ATA * Include excess baggage revenue Passenger Stage Length (km) 2,437 2,048 1,633

Andrew Herdman, Director GeneralASSOCIATION OF ASIA PACIFIC AIRLINES

[email protected]

www.AAPAirlines.org