asi special report
DESCRIPTION
This Report from the Advertising Specialty Institute provides a detailed comparison of promo products vs. other media marketing tools.TRANSCRIPT
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The Power of PromotionalProducts:
Advertising SpecialtiesImpressions Study
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A Groundbreaking Research StudyFrom ASI
We’ll Reveal. . .• Statistics showing how advertising
specialties influence end-users’ decisions• Powerful numbers that illustrate the staying
power and number of impressions of popularadvertising specialties
• The Cost Per Impression of advertisingspecialties compared with other popularadvertising media
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You Will Leave With. . .
• Solid ammunition to overcome 12 commonend-buyer objections
• Your own personal copy of the study
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Survey Methodology
• A team of interviewers surveyedbusinesspeople in four metro areas: NewYork, Chicago, Los Angeles & Philadelphia
• An online survey to additional end-usersaugmented the in-person survey
• 618 completed surveys in all
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Solution 1—End-Users Remember theBrands on the Items They’ve Received
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Solution 2—42% of end-users have aMORE favorable impression of anadvertiser after receiving the item
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Solution 3—Nearly 25% of end-users areMORE LIKELY to do business with theadvertiser on the items they receive
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Solution 4—Most end-users have donebusiness with the advertiser AFTERRECEIVING the item
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Solution 5—Writing Instruments Are TheMost-Recalled Promotional Item
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Solution 6—The Typical PromotionalProduct is Kept for 7 Months
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Solution 7—End-users keep itemsthat are USEFUL
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Solution 8—Bags are the mostfrequently used apparel item
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Solution 9—Many Advertising SpecialtiesAre Used Every Day
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Solution 10—Promotional Products DeliverSignificant Numbers of Impressions
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Solution 11-The Cost-Per-Impressionof Advertising Specialties is a Fractionof a Cent
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Solution 12—Advertising SpecialtiesDeliver a Better CPI Than Virtually AnyOther Media
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Cheat Sheet(Give This To Your Reps!)• 84% of end-users can name the advertisers
on the items they receive• 62% have done business with the advertiser
AFTER receiving the item• End-users keep products for 7 months• The average cost-per-impression of a
promotional product = $0.004• The CPI for advertising specialties beats all
forms of media (except billboards)
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Educating theIndustry and End-Buyers• Counselor Webinar www.asicentral.com/webinars
• Study available on www.asicentral.com
• Coverage in all 7 ASI magazines and ASIRadio
• PR campaign in general business media• Seminars at 2009 ASI Shows• Presentation for end-buyers for distributors
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The Power of PromotionalProducts:
Advertising SpecialtiesImpressions Study