ashunya strategic partners - csa
TRANSCRIPT
C S A
C O N Z A T T I S O L A N K I A R C H I T E C T S
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CONZATTI SOLANKI ARCHITECTSWE ARE A DESIGN CONSULTANCY SPECIALIZED IN RETAIL, INTERIOR AND ARCHITECTURE PROJECTS. OUR INTERNATIONAL EXPERIENCE AND LOCAL EXPERTISE ENSURES A BALANCE OF HIGH QUALITY DESIGN, DETAILING AND EXECUTION.
OUR ‘RESEARCH BASED DESIGN PROCESS’ HELPS US TO DECIPHER THE BRIEF, IDENTIFY POSSIBLE SOLUTIONS, COME UP WITH CREATIVE UNIQUE IDEAS AND THEN IMPLEMENT THEM IN A TIME BOUND FRAME.WE OFFER SERVICES IN THE FOLLOWING FIELDS:
RETAIL DESIGNLIGHTING SHOWROOMSRESTAURANTSFAST FOOD OUTLETSAPPAREL AND LIFESTYLE SHOWROOMSTELECOM AND ELECTRONIC SHOPSEXHIBITION DESIGN
INTERIOR DESIGNRESIDENTIALOFFICES
ARCHITECTURAL DESIGNRESIDENTIAL ARCHITECTURECOMMERCIAL ARCHITECTURE
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
ABOUT US
RESEARCH BASED DESIGN PROCESS IS A UNIQUE METHODOLOGY IN WHICH EACH PROJECT HAS TO GO THRU THE FOLLOWING MANDATORY STEPS:
RESEARCHTHE PROJECT BRIEF IS JUST A STARTING POINT-WE WILL WORK ALONG WITH YOU TO DEVELOP A PRECISE DESIGN PROGRAM FOR ANY GIVEN PROJECT. WE WILL DO A CORRESPONDING RESEARCH ON THE CURRENT MARKET TRENDS, NEW MATERIALS, DESIGN LANGUAGE, COMPETITORS, ETC. IN SHORT-THIS IS A BACK GROUND DESIGN RESEARCH TO FILTER THE DIRECTIONS WE WOULD LIKE TO TAKE.
CONCEPTTHE RESEARCH MATERIAL THUS DERIVED GIVES US NUMEROUS DIRECTIONS FOR THE PROJECT. THESE ARE BRAINSTORMED WITH A CREATIVELY CHARGED POOL OF DESIGNERS, ARCHITECTS AND TECHNICIANS. THE INPUTS GATHERED FROM THIS ACTIVITY HELPS US DECIPHER THE INITIAL PROGRAM AND WITH TANGIBLE MATERIALS WE FILTER OUT A DIRECTION BEST SUITED FOR YOU.
DESIGNTHE FINAL DESIGN EVOLVES ON THE CONCEPTUAL DIRECTIONS MUTUALLY SHARED AND AGREED WITH YOU. TECHNICAL DRAWINGS ARE PREPARED IN COLLABORATION WITH MANUFACTURERS AND FABRICATORS RIGHT FROM THIS STAGE ONWARDS.
IMPLEMENTWE BELIVE CORRECT IMPLEMENTATION OF DESIGN IS OF UTMOST IMPORTANCE TO THE SPIRIT OF THE PROJECT. TO ACHIEVE THIS WE WORK IN CLOSE QUARTERS WITH THE IMPLEMENTING AGENCY RIGHT FROM THE DESIGN PHASE AND BACK IT UP WITH FREQUENT SITE SUPERVISIONS. THIS TREND HAS BEEN DEVELOPED TO OVERCOME THE LIMITATIONS OF THE CONTEXT WE WORK IN.
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
DESIGN PROCESS
CASE STUDY 1
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: SWAROVSKI LIGHTING SHOWROOMCLIENTS: ARA LIGHTING SOLUTIONS BY DEFA SOLUTIONSLOCATION: HYDERABADAREA: 3000 SQFTBUDGET: 1 CRORESTATUS: COMPLETED
TYPOLOGYINDIAS FIRST AUTHORIZED LIGHTING PARTNER SHOWROOM FOR SWAROVSKI AND SCHONBEK CRYSTAL LIGHTING PRODUCTS
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CASE STUDY 1
CLIENT BRIEF DEFA SOLUTIONS IS A DISTRIBUTOR OF WORLDS MOST PRIZED LIGHTING BRANDS. WHEN THEY BECAME LIGHTING PARTNER FOR SWAROVSKI IN INDIA, THE GOAL WAS TO CREATE A WORLCLASS LIGHTING DESIGN SHOWROOM WHICH COULD BE AT PAR WITH THE BEST SWAROVSKI SHOWROOMS IN THE WORLD.
OUR APPROACHSWAROVSKI SIGNIFIES INNOVATION AND CREATIVITY AND EACH OF ITS STORES IS A ‘WORK OF ART’. WE WERE AWARE OF THE INTERNATIONAL LEVEL OF DESIGN THAT WAS REQUIRED FOR THIS PROJECT AND EVOLVED AN IDEA OF INTERIORS INSPIRED BY CRYSTALS. THE RESULTING DESIGN ENTICES THE PEOPLE TO DISCOVER LIGHTING PRODUCTS WHILE MOVING AROUND THE CENTRAL CRYSTAL SHAPED CORE.
CASE STUDY 1
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CASE STUDY 1
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CLIENT BRIEF DEFA SOLUTIONS IS A DISTRIBUTOR OF WORLDS MOST PRIZED LIGHTING BRANDS. WHEN THEY BECAME LIGHTING PARTNER FOR SWAROVSKI IN INDIA, THE GOAL WAS TO CREATE A WORLCLASS LIGHTING DESIGN SHOWROOM WHICH COULD BE AT PAR WITH THE BEST SWAROVSKI SHOWROOMS IN THE WORLD.
OUR APPROACHSWAROVSKI SIGNIFIES INNOVATION AND CREATIVITY AND EACH OF ITS STORES IS A ‘WORK OF ART’. WE WERE AWARE OF THE INTERNATIONAL LEVEL OF DESIGN THAT WAS REQUIRED FOR THIS PROJECT AND EVOLVED AN IDEA OF INTERIORS INSPIRED BY CRYSTALS. THE RESULTING DESIGN ENTICES THE PEOPLE TO DISCOVER LIGHTING PRODUCTS WHILE MOVING AROUND THE CENTRAL CRYSTAL SHAPED CORE.
CASE STUDY 1
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CLIENT BRIEF DEFA SOLUTIONS IS A DISTRIBUTOR OF WORLDS MOST PRIZED LIGHTING BRANDS. WHEN THEY BECAME LIGHTING PARTNER FOR SWAROVSKI IN INDIA, THE GOAL WAS TO CREATE A WORLCLASS LIGHTING DESIGN SHOWROOM WHICH COULD BE AT PAR WITH THE BEST SWAROVSKI SHOWROOMS IN THE WORLD.
OUR APPROACHSWAROVSKI SIGNIFIES INNOVATION AND CREATIVITY AND EACH OF ITS STORES IS A ‘WORK OF ART’. WE WERE AWARE OF THE INTERNATIONAL LEVEL OF DESIGN THAT WAS REQUIRED FOR THIS PROJECT AND EVOLVED AN IDEA OF INTERIORS INSPIRED BY CRYSTALS. THE RESULTING DESIGN ENTICES THE PEOPLE TO DISCOVER LIGHTING PRODUCTS WHILE MOVING AROUND THE CENTRAL CRYSTAL SHAPED CORE.
CASE STUDY 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: CRAZY NOODLE FLAGSHIP RESTAURANTCLIENTS: TRAK INDIA PVT LTDLOCATION: GURGAONAREA: 3000 SQFTBUDGET: 70LACSSTATUS: COMPLETED
TYPOLOGYFIRST CRAZY NOODLES FLAGSHIP RESTAURANT IN INDIA
CASE STUDY 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CLIENT BRIEF AS THE NAME SUGGESTS, THE RESTAURANT SERVES ORIENTAL FOOD ALONG WITH A STRONG FOCUS ON ENTERTAINING ITS CUSTOMERS. THE BRAND INTERFACE THEREFORE HAD TO BE FUN ORIENTED AND CRAZY.
OUR APPROACHOUR RESEARCH SHOWED THAT THE EXISTING STORES MISSED THE INTERNATIONAL APPEAL AND THE LOCAL DESIGN WAS RIDDLED WITH KITCH ELEMENTS.WE TOOK CUES FROM THE EXISTING CRAZY NOODLES BRAND STRATEGY IN ORDER NOT TO DISRUPT ITS IDENTITY. WE WERE INVOLVED IN REDEFINING THE DESIGN APPROACH AND PROPOSED AN INNOVATIVE BRAND STRATEGY FOR ITS RETAIL.THE FLUID NATURE OF THE ‘CRAZY NOODLE’ VOCABULARY INSPIRED US TO USE FREE FLOWING SINUOS FORMS AND EXTENSIVE USE OF CURVED GLASS. THESE FLUID SPACES CREATED POCKETS FOR PEOPLE TO SIT AROUND, DISCUSS AND PLAY IN A REAL FUN PLACE.
CASE STUDY 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CASE STUDY 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
CLIENT BRIEF AS THE NAME SUGGESTS, THE RESTAURANT SERVES ORIENTAL FOOD ALONG WITH A STRONG FOCUS ON ENTERTAINING ITS CUSTOMERS. THE BRAND INTERFACE THEREFORE HAD TO BE FUN ORIENTED AND CRAZY.
OUR APPROACHOUR RESEARCH SHOWED THAT THE EXISTING STORES MISSED THE INTERNATIONAL APPEAL AND THE LOCAL DESIGN WAS RIDDLED WITH KITCH ELEMENTS.WE TOOK CUES FROM THE EXISTING CRAZY NOODLES BRAND STRATEGY IN ORDER NOT TO DISRUPT ITS IDENTITY. WE WERE INVOLVED IN REDEFINING THE DESIGN APPROACH AND PROPOSED AN INNOVATIVE BRAND STRATEGY FOR ITS RETAIL.THE FLUID NATURE OF THE ‘CRAZY NOODLE’ VOCABULARY INSPIRED US TO USE FREE FLOWING SINUOS FORMS AND EXTENSIVE USE OF CURVED GLASS. THESE FLUID SPACES CREATED POCKETS FOR PEOPLE TO SIT AROUND, DISCUSS AND PLAY IN A REAL FUN PLACE.
PROJECT 1
PROJECT: DOMINOS PIZZA (INDIA PILOT PROJECT)CLIENTS: DOMINOS PIZZA INDIA (JUBILANT FOODWORKS LTD)LOCATION: NARAINAAREA: 530 SQFTBUDGET: NOT INCLUDEDSTATUS: COMPLETED
TYPOLOGYPILOT PROJECT FOR THE NEW DOMINO’S STORE FOLLOWING AND RE-INTERPRETING THE INTERNATIONAL GUIDELINES.
OUR APPROACHDOMINOS WANTED A NEW DESIGN VOCABULARY FOR ITS UPCOMING NEW ALL INDIA STORES. THE ORIGINAL GUIDELINES WERE TO BE INTERPRETED FOR THE LOCAL CONTEXT. WE UTILIZED SOME OF DOMINOS ORIGINAL ELEMENTS AND INTEGRATED THESE WITH STRONG FAMILY ORIENTED GRAPHICS. SPECIAL ATTENTION WAS GIVEN TO ROBUST DETAILING AND LONG LASTING FINISHES.
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: ANAAYA CAFE BOUTIQUE CLIENTS: ANAAYA DESIGNSLOCATION: GK 1, ZAMRUDPURAREA: 3000 SQFTBUDGET: 60 LACSSTATUS: COMPLETED
TYPOLOGYANAAYA DESIGNS FIRST ALL INDIA FLAGSHIP STORE
OUR APPROACHBRAND ANAAYA SELLS ETHNIC AS WELL AS WESTERN GARMENTS, BAGS AND RELATED ACCESSORIES. THE RESEARCH OF THE BRAND, ITS PRODUCTS AND RETAIL ESSENCE LED US TO A TRADITIONAL INDIAN ARCHITECTURAL ELEMENT CALLED THE ‘JALI’. WE TRANSFORMED THIS TRADITIONAL ELEMENT INTO A CONTEMPORARY FEATURE AND USED IT TO TIE ALL THE THREE FLOORS OF THE STORE TOGATHER.
PROJECT 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT 2
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: ANAAYA CAFE BOUTIQUE CLIENTS: ANAAYA DESIGNSLOCATION: GK 1, ZAMRUDPURAREA: 3000 SQFTBUDGET: 60 LACSSTATUS: COMPLETED
TYPOLOGYANAAYA DESIGNS FIRST ALL INDIA FLAGSHIP STORE
OUR APPROACHBRAND ANAAYA SELLS ETHNIC AS WELL AS WESTERN GARMENTS, BAGS AND RELATED ACCESSORIES. THE RESEARCH OF THE BRAND, ITS PRODUCTS AND RETAIL ESSENCE LED US TO A TRADITIONAL INDIAN ARCHITECTURAL ELEMENT CALLED THE ‘JALI’. WE TRANSFORMED THIS TRADITIONAL ELEMENT INTO A CONTEMPORARY FEATURE AND USED IT TO TIE ALL THE THREE FLOORS OF THE STORE TOGATHER.
PROJECT 3
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: KABRIDI FLAGSHIP STORECLIENTS: KABRIDI LEATHERSLOCATION: MANESAR GURGAONAREA: 2500 SQFTBUDGET: 60 LACSSTATUS: COMPLETED
TYPOLOGYKABRIDI LEATHER ACCESSORIES AND GARMENT FLAGSHIP STORE
OUR APPROACHTHE CLIENTS BRIEF UNDERLINED THE USE OF CLASSICAL ENGLISH ELEMENTS. OUR RESEARCH EVOLVED A FRAGMENTED STARK EXTERIOR SHELL WITH CLASSICAL RE-DESIGNED ELEMENTS FOR THE INTERIOR. THE VISITOR IS STRUCK WITH THE USE OF CONTRASTING DESIGN VOCABULARYS CREATING A UNIQUE VISUAL RETAIL IDENTITY FOR THE BRAND. THE OUTER SHELL IS PREFABRICATED WITH CUSTOMIZED DETAILS AND CAN BE EASILY DISMANTELED.
PROJECT 3
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT 3
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: KABRIDI FLAGSHIP STORECLIENTS: KABRIDI LEATHERSLOCATION: MANESAR GURGAONAREA: 2500 SQFTBUDGET: 60 LACSSTATUS: COMPLETED
TYPOLOGYKABRIDI LEATHER ACCESSORIES AND GARMENT FLAGSHIP STORE
OUR APPROACHTHE CLIENTS BRIEF UNDERLINED THE USE OF CLASSICAL ENGLISH ELEMENTS. OUR RESEARCH EVOLVED A FRAGMENTED STARK EXTERIOR SHELL WITH CLASSICAL RE-DESIGNED ELEMENTS FOR THE INTERIOR. THE VISITOR IS STRUCK WITH THE USE OF CONTRASTING DESIGN VOCABULARYS CREATING A UNIQUE VISUAL RETAIL IDENTITY FOR THE BRAND. THE OUTER SHELL IS PREFABRICATED WITH CUSTOMIZED DETAILS AND CAN BE EASILY DISMANTELED.
PROJECT 3
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: KABRIDI FLAGSHIP STORECLIENTS: KABRIDI LEATHERSLOCATION: MANESAR GURGAONAREA: 2500 SQFTBUDGET: 60 LACSSTATUS: COMPLETED
TYPOLOGYKABRIDI LEATHER ACCESSORIES AND GARMENT FLAGSHIP STORE
OUR APPROACHTHE CLIENTS BRIEF UNDERLINED THE USE OF CLASSICAL ENGLISH ELEMENTS. OUR RESEARCH EVOLVED A FRAGMENTED STARK EXTERIOR SHELL WITH CLASSICAL RE-DESIGNED ELEMENTS FOR THE INTERIOR. THE VISITOR IS STRUCK WITH THE USE OF CONTRASTING DESIGN VOCABULARYS CREATING A UNIQUE VISUAL RETAIL IDENTITY FOR THE BRAND. THE OUTER SHELL IS PREFABRICATED WITH CUSTOMIZED DETAILS AND CAN BE EASILY DISMANTELED.
PROJECT: NATURALS BATH AND BEAUTY RMUCLIENTS: VEDIC COSMOCEUTICALSLOCATION: ALL INDIA AND MIDDLE EASTAREA: NABUDGET: NASTATUS: EXECUTION STAGE
TYPOLOGYRETAIL MERCHANDIZING UNIT FOR NATURAL BEAUTY PRODUCTS IN MALLS, EXHIBITIONS AND SHOP IN SHOP
OUR APPROACHVEDIC APPROACHED US WITH THEIR BASIC BRANDING LOGO AND COLORS. WE PREPARED AN EXHAUSTIVE RETAIL DESIGN PROGRAM FOR THEM AND RBDP DELINEATED A SPECIFIC TARGET GROUP AND NICHE FOR THE BRAND. THE BRAND ESSENCE ‘MADE TO RELISH NATURAL BEAUTY PRODUCTS’ WAS COINED BY US TO CREATE DISTINCT BRAND CONNECT. THE RMU DESIGN WILL BE COMPLETELY MODULAR AND TRANSPORTABLE.
PROJECT 4
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: VIDEOCON POINT OF SALECLIENTS: VIDEOCONLOCATION: ALL INDIAAREA: NABUDGET: NASTATUS: DESIGN IDEA
TYPOLOGYPOINT OF SALE FOR VIDEOCON’S PREMIUM MOBILE RANGE
OUR APPROACHVIDEOCON REQUIRED A DESIGN OF POS FOR ITS ALL INDIA SELLS OF PREMIUM RANGE MOBILE PHONES AND ACCESSORIES. CONSIDERING THE BRAND COLLATERALS DEVELOPED BY THE COMPANY OUR SUGGESTION UNDERLINED THE FACT THAT VIDEOCON WILL HAVE TO GO A STEP AHEAD WITH RESPECT TO ITS COMPETITORS AND CREATE AN IMPACTFUL VISUAL CONNECT WITH THE TARGET GROUP. OUR PROPOSAL TOOK CUES FROM THE GLOBULAR BRAND CHARACTERS AND ELEMENTS AND A BOLD POS DESIGN WAS EVOLVED.
PROJECT 5
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: CHANDRA POINT OF SALE CLIENTS: CHANDRA COSMETICS PVT LTD LOCATION: ALL INDIA AND MIDDLE EASTAREA: NABUDGET: NASTATUS: DESIGN IDEA
TYPOLOGYPOINT OF SALE CONCEPT FOR CHANDRA COSMETIC PRODUCTS AND BEAUTY LOUNGE
OUR APPROACHCHANDRA COSMETICS HAD BEEN SELLING THEIR PRODUCTS IN THE USA AND WERE LOOKING FOR A MARKET ENTRY IN INDIA AND THE MIDDLE EAST. THE BRAND VISION WAS BASED ON SELLING PRODUCTS WITH NATURAL INGREDIENTS. OUR APPROACH WAS SIMPLE-THE POS MUST REFLECT THE ESSENCE OF THE PRODUCT ITSELF. THE DESIGN THEREFORE SUGGESTED USE OF NATURAL WOOD, MARBLE STONE AND SUBTLE ELEMENTS WHICH WOULD STIMULATE THE CUSTOMER EXPERIENCE AT ALL LEVELS.
PROJECT 6
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
PROJECT: NOKIA STORE FRONTAGE FUTURE SCENARIOCLIENTS: NOKIA INDIALOCATION: ALL INDIAAREA: NABUDGET: NASTATUS: DESIGN IDEA
TYPOLOGYFUTURE SCENARIO FOR ALL INDIA NOKIA STORE FRONTAGE
OUR APPROACHNOKIA REQUIRED A RESEARCH ON THE POSSIBILITIES OF USING THEIR EXISTING STORE FRONTAGE FOR A FUTURISTIC VISUAL COMMUNICATION. OUR PROPOSAL WAS BASED ON THE TECHNOLOGIES ALREADY AVAILABLE IN INDIA AND A CLOSE STUDY OF BRAND NOKIA ESSENCE. NOKIAS ‘CONNECTING PEOPLE’ SLOGAN WAS CONSIDERED AS A GUIDING STATEMENT AND COMMUNICATION WAS SOUGHT AT THE MACRO AND MICRO LEVELS OF URBAN LIVING. THE STORE FAÇADE THUS DESIGNED BECAME COMMUNICATION ‘SKINS’-CONNECTING AND COMMUNICATING TO THE PEOPLE TO THE NEW WORLD THAT WAS WAITING TO BE EXPLORED WITHIN.
PROJECT 7
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
RETAIL DESIGN01. OLD STREET, 2011TYPE: BESPOKE TAILORS & DRAPERSLOCATION: SOUTH EXTENSION, DELHISTATUS: DESIGN
02. NATURALS, 2011TYPE: NATURAL BEAUTY PRODUCTS LOCATION: RETAIL MERCHANDIZING UNITSTATUS: EXECUTION
03. ELMAS BAKERY, 2011TYPE: FRESH BREADS AND TEA ROOM LOCATION: HAUZ KHAS, DELHISTATUS: EXECUTION
04. MAVO CHOCOLATES, 2011TYPE:BREAD AND CHOCOLATE STORELOCATION: VASANT VIHAR, DELHISTATUS: DESIGN
05. SWAROVSKI, 2010TYPE: LIGHTING SHOWROOMLOCATION: BANJARA HILLS, HYDERABADSTATUS: COMPLETED
06. VIDEOCON, 2010TYPE: POINT OF SALE FOR MOBILESLOCATION: POS, INDIASTATUS: DESIGN IDEA ONLY
07. ANAAYA, 2010TYPE: LIFESTYLE FLAGSHIP STORELOCATION: ZAMRUDPUR, DELHISTATUS: COMPLETED
08. AFTER HOURS SHOWROOM, 2010 TYPE: LIFESTYLE FLAGSHIP STORELOCATION: HAUZ KHAS, DELHISTATUS: COMPLETED
09. BEETLE, 2009TYPE: POINT OF SALE/BRAND STRATEGYLOCATION: POS, INDIASTATUS: DESIGN IDEA ONLY
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
10. DOMINOS, 2009TYPE: NEW STORE PILOT PROJECTLOCATION: NARAINA, DELHISTATUS: COMPLETED
11. CRAZY NOODLES, 2009TYPE: FLAGSHIP RESTAURANTLOCATION: GALLERIA MARKET, GURGAONSTATUS: COMPLETED
12. THE LIVING ROOM, 2008TYPE: FLAGSHIP RESTAURANTLOCATION: HAUZ KHAS, DELHISTATUS: COMPLETED
13. CHANDRA, 2008TYPE: COSMETICS STORELOCATION: PILOT PROJECT, INDIASTATUS: DESIGN IDEA ONLY
14. NOKIA, 2008TYPE: MOBILE STORE FRONTAGELOCATION: PILOT PROJECT, INDIASTATUS: DESIGN IDEA ONLY
15. PACHAMAMA, 2008TYPE: LEATHER CARPET DESIGNLOCATION: PRODUCT DESIGN, ITALYSTATUS: COMPLETED
16. KABRIDI, 2007TYPE: LEATHER LIFESTYLE FLAGSHIP STORELOCATION: MANESAR, GURGAONSTATUS: COMPLETED
17. ASHIMA SHOWROOM, 2007TYPE: LIFESTYLE FLAGSHIP STORELOCATION: AHMEDABAD, GUJURATSTATUS: COMPLETED
SELECTED PROJECT LIST
INTERIOR DESIGN
01. KUTHARI HOUSE, 2011TYPE: RESIDENTIAL INTERIORSLOCATION: SURAJ KUND, FARIDABADSTATUS: DESIGN
02. CELLDSGN OFFICE, 2007TYPE: FASHION STUDIO/OFFICELOCATION: HAUZ KHAS, DELHISTATUS: COMPLETED
03. CASA LAHAYE, 2005TYPE: RESIDENTIAL INTERIORSLOCATION: MILAN, ITALYSTATUS: COMPLETED
04. CASA VIVITA 2, 2010TYPE: RESIDENTIAL INTERIORSLOCATION: DEFENCE COLONY, DELHISTATUS: EXECUTION
05. DARGAH PIR VILAYAT INAYAT KHAN 2010TYPE: HOLY SHRINE LOCATION: NIZAMUDDIN, DELHISTATUS: COMPLETED
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
ARCHITECTURAL DESIGN
01. HOUSE BHARATIYA 2010TYPE: PRIVATE RESIDENTIAL BUILDING LOCATION: GK1 , DELHISTATUS: DESIGN IDEA ONLY
02. CASA VIVITA 1 2008TYPE: RESIDENTIAL ADDITION LOCATION: DEFENCE COLONY, DELHISTATUS: EXECUTION
03. HOUSE IN AHMEDABAD 2007TYPE: PRIVATE RESIDENTIAL BUILDING LOCATION: GK1 , DELHISTATUS: DESIGN IDEA ONLY
EXHIBITION DESIGN
01. BERGMAN 2006TYPE: PHOTO AND VIDEO EXHIBITION LOCATION: MILAN, ITALYSTATUS: COMPLETED
02. PINA BAUSCH 2006TYPE: PHOTO AND VIDEO EXHIBITION LOCATION: ROME, ITALYSTATUS: COMPLETED
03. ARUSHII EXHIBITION STAND 1,2 & 3, FROM 2008 TO 2010TYPE: FABRIC UPHOLSTERY EXHIBITION STANDLOCATION: NOIDASTATUS: COMPLETED
SELECTED PROJECT LIST
A B O U T U S | D E S I G N P R O C E S S | C A S E S T U D I E S | S E L E C T E D P R O J E C T S | P R O J E C T L I S T | P A R T N E R S
OUR PARTNERS
MYTHOS, MILAN, ITALYHOSPITAL AND HEALTHCARE DESIGN CONSULTANTS
DESMANIA DESIGN STUDIO, DELHI, INDIAPRODUCT AND PACKAGING DESIGN CONSULTANTS
PRAJUKTI ENGINEERS, DELHI, INDIASTRUCTURAL AND ENGINEERING CONSULTANTS
CELLDSGN PVT LTD, DELHI, INDIAFASHION DESIGN CONSULTANTS
DIONISO CULTURAL ASSOCIATION, MILAN, ITALYCULTURAL AND EXHIBITION CONSULTANTS
SANJAY PRAKASH AND ASSOCIATES, DELHI, INDIAGREEN BUILDING DESIGN AND PROJECT MANAGEMENT CONSULTANTS
ASHUNYA, DELHI, INDIASTRATEGIC MANAGEMENT AND GRAPHIC DESIGN CONSULTANT