ashley berrevoets thomas mace tracy herbage. vans lifestyle of skate, surf, snow, bmx, and moto-x...
TRANSCRIPT
VANS Lifestyle of skate, surf, snow, bmx, and
moto-x Target market men and women ages 13-30
Merchandise transcends the target market Over 60 styles ranging from classics to
skate shoes to snowboard boots Over 190 company owned retail stores and
outlets, plus independent stores.
VANS History Started in 1966 by Paul Van
Doren First store Anaheim, CA Made in USA, then moved to
overseas in 1994 Fast Times At Ridgemont
High Waffle Sole International stores Sold to VF corporation in
2004 for $396 million
Swot Strengths
All merchandise is Vans Shoes fit infants to
men’s size 16 Web offers, display of
shoes available in stores Recognized brand name Good return policy Moderately priced and
good quality
sWot Weaknesses
Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl).
Skater style of clothes Only 3 stores in Oregon
swOt Opportunities
Order online if not in store Growing company and number of stores Expanding product lines Vans Warped Tour
Clackamas Town Center Location Spine Layout
Women on left Men on Right
Shoes on back sides of store
Pro Shop on back wall Sale merchandise on
sale rounders towards the back of store