ASEAN Business Summit 2015

Post Event Report

Interim Report: 12.23.2015

2

Post Event Report Contents

P3 Attendee Data

P8 Speakers & Bloomberg Moderators

P12 Sponsors & Event Partners

P15 Summit Attendee Survey Results Summary

P19 Bloomberg Media Coverage

P33 External Media Coverage

P40 Social Media Coverage

Note: Confidential. © 2015 Bloomberg LP.

2015 ASEAN Business Summit

Attendees Data

4

Total Attendees Data

Note: Confidential. © 2015 Bloomberg LP.

2015 Total Attendees: 528

2015 Total Delegates & Speakers (excluding media): 470

2015 Speakers & Moderators: 57

2015 Media Attendees (including Bloomberg Editorial): 58

2014 Total Delegates & Speakers (excluding media): 404

Year-on-Year Total Delegates & Speakers Increase: 16%

5

Delegates & Speakers

Geography

Note: Confidential. © 2015 Bloomberg LP.

S i n g a p o r e ( 4 9 ) M a l a y s i a ( 2 9 ) I n d o n e s i a ( 1 5 ) V i e t n a m ( 1 3 ) C a m b o d i a ( 8 ) H o n g K o n g ( 8 ) P h i l i p p i n e s ( 7 ) J a p a n ( 5 ) M y a n m a r ( 5 )

L a o P D R ( 2 ) U S A ( 2 ) Q a t a r ( 1 ) G e r m a n y ( 1 ) I s r a e l ( 1 ) C h i n a ( 1 ) U A E ( 1 ) S w i t z e r l a n d ( 1 )

319 | T h a i l a n d |

| I n t e r n a t i o n a l |

470 (2015) 404 (2014)

294

110

| C o u n t r i e s | 18 16

N o n - T h a i A t t e n d e e s b y C o u n t r y :

68 | % T h a i l a n d | 73

| % I n t e r n a t i o n a l | 27 151 32

6

Delegates & Speakers

Seniority

Note: Confidential. © 2015 Bloomberg LP.

15%

7%

25%

20%

33%

Portfolio Manager or Middle Management

Country Head or Head of Department

Partner, Director or General Manager

EVP, SVP or VP

Board Level

Attendees Profile

Delegates & Speakers

Industry

1 (0%)

2 (0%)

3 (1%)

3 (1%)

4 (1%)

4 (1%)

4 (1%)

5 (1%)

5 (1%)

6 (1%)

7 (1%)

7 (1%)

7 (1%)

10 (2%)

11 (2%)

12 (3%)

13 (3%)

13 (3%)

14 (3%)

14 (3%)

15 (3%)

15 (3%)

19 (4%)

24 (5%)

30 (6%)

35 (7%)

45 (10%)

68 (14%)

74 (16%)

NGO

Healthcare

Education

Human Resources/ Recruitment…

Multilaterals

Pharmaceuticals

Stock Exchange

Accounting Services

Logistics and Supply Chain

Law Firm

Business Associations

Commodity

Insurance

Manufacturing/ Industrial Equipment/…

Media and Publications

Marketing/ Advertising/ Public Relations…

Automotive

Engineering/ Construction

Asset Management

Real Estate/ Property

Airline Services/Hospitality/Hotel/Leisure…

Other

FMCG

Consultancy/Research/ Professional or…

Telecom/ Electronics/ IT/ Computing/…

Energy/ Environmental and Sustainable…

Financial Services

Government Bodies

Investment Banking

2015 ASEAN Business Summit

Speakers & Bloomberg

Moderators

9

Speakers

Chartsiri Sophonpanich, President, Bangkok Bank

Michael Zink, Head of ASEAN, Citi

Noni Purnomo, President Director, Blue Bird Group

Wouter Van Wersch, President & CEO, GE, ASEAN

Harald Link, Chairman, B. Grimm Group

Conrad Clifford, VP APAC, IATA

Glenn Maguire, Chief Economist, South Asia,

ASEAN & the Pacific, ANZ

Luu Duc Khanh, Managing Director, VietJetAir

Scott Russell, COO, Asia Pacific Japan, SAP

Dr. Michael Hasenstab, CIO, Templeton Global

Macro, Franklin Templeton

Matthew Hobbs, VP Government Relations and

Public Policy, General Motors International

Steven Victorin, Managing Director & Head, APAC

Corporate Banking, Bank of America Merrill Lynch

Thura Ko Ko, Managing Director, YGA Capital Ltd.

YBhg. Datuk Phang Ah Tong, Deputy CEO, MIDA

Don Lam, CEO and Co-founder, VinaCapital Group

Fauzi Ichsan, CEO, Indonesia Deposit Insurance

Corporation

Ramesh Narayanaswamy, Chief Information Officer,

Singapore Post

Sanjay Kumar Mishra, CEO, Tata Motors, Thailand

Henry B. Nguyen, Managing General Partner, IDG

Ventures

Matthew Driver, Group Executive, Global Products

& Solutions, Asia Pacific, MasterCard

Suresh Ramalingam, Managing Director, Thailand,

Vietnam & Myanmar, Nielsen

Arnaud Dubois-Denis, General Manager, BG

Singapore Gas Marketing

Adam Schwarz, Founding Partner & CEO, Asia

Group Advisors

Thitinan Pongsudhirak, Professor & Director of the

Institute of Security and International Studies,

Chulalongkorn University, Thailand

Note: Confidential. © 2015 Bloomberg LP.

1

0

Speakers

Vivek Pathak, Director East Asia & the Pacific,

International Finance Corporation

Azeem M. Azimuddin, CFO & Advisor to Chairman,

AYA Bank

Dr. Sok Siphana, Managing Partner, Sok Siphana &

Associates

Jamie Woodward, Country Head, UBS Thailand

Rami Sharaf, CEO, Worldbridge Group

Emmanuel Erana, CFO, Petron Corp.

Somruedee Chaimongkol, CEO, Banpu

Wirat Uanarumit, CFO, PTT Public Company

Chantavarn Sucharitakul, Assistant Governor, Bank

of Thailand

Nizam Idris, Managing Director & Head of Strategy,

Fixed Income & Currencies, Macquarie

Christopher Fossick, Managing Director, Singapore

& SEA, Jones Lang LaSalle Property Consultants Pte

Melvyn Pun, CEO, Yoma Strategic Holdings Ltd.

Steve Melhuish, Group CEO & Co-Founder,

PropertyGuru Group

Arun Pudur, President, Celframe

Chatri Sityodtong, Founder and Chairman, ONE

Championship

Max Bittner, CEO, Lazada Group

Chan Park, General Manager, Southeast Asia &

Planning Lead, Uber

Derek Kidley, CEO South East Asian Consulting &

Partner, PWC

Nick Nash, Group President, Garena

Orapong Thien-Ngern, Managing Director, Microsoft

Thailand

Bambang Brodjonegoro, Minister of Finance,

Indonesia

Dr. Atchaka Sibunruang, Minister of Industry,

Thailand

H.E. Tekreth Kamrang, Secretary of State, Ministry of

Commerce, Kingdom of Cambodia

Roberto Tan, National Treasurer, Philippines

YBhg Dato Sri’ Idris Jala, CEO, Pemandu

Note: Confidential. © 2015 Bloomberg LP.

1

1

Bloomberg Moderators

Haslinda Amin, South East Asia Correspondent, Bloomberg

Television

David Tweed, Reporter-at-large, Bloomberg News

Andy Mukherjee, Writer, Gadfly Asia, Bloomberg News

David Merritt, Executive Editor, Asia Pacific, Bloomberg News

Shery Ahn, Reporter, Bloomberg Television

Alexander Kwiatkowski, Managing Editor, Commodities &

Energy Markets, Bloomberg News

Nisid Hajari, Asia Editor, Bloomberg View

Tony Jordan, Bangkok Bureau Chief, Bloomberg News

Linus Chua, South-East Asia Managing Editor, Bloomberg

News

Note: Confidential. © 2015 Bloomberg LP.

2015 ASEAN Business Summit

Sponsors & Event Partners

13

Event Sponsors

• Bangkok Bank is Thailand’s market leader in

corporate and business banking

• Has Thailand’s largest retail customer base

• One of Southeast Asia’s largest regional

banks

• Has 27 branches and one representative

office in 13 economies

• TCEB leads the development of

Thailand’s M.I.C.E sector

• Strives to create new business

opportunities

• Focused on laying the foundations

for long-term, sustainable industry

growth in Thailand

Note: Confidential. © 2015 Bloomberg LP.

• CM2 spearheads both local and international positioning

and profiling of the Malaysian capital market

• Central role in ensuring efficient coordination between

various stakeholders of the capital market in promoting the

offerings and expertise of the market

• Materialize entry of both local industry players and foreign

entities to Malaysia

• PTT Public Company is the

Thai state-owned SET-listed

oil and gas company

• The largest corporation in

Thailand

• Only company from Thailand

listed in the Fortune Global

500.

14

Event Partners

THE ASEAN

BUSINESS

CLUB

A fully private sector driven initiative for ASEAN’s

major home grown corporations to come together and

fully engage in ASEAN’s integration efforts. It aims to

provide support an advocacy for governments to

achieve an ASEAN Economic Community that will

benefit its citizens.

THE US-

ASEAN

BUSINESS

COUNCIL

A premier advocacy organization for US

corporations operating within the Association of

Southeast Asian Nations (ASEAN). Members include

the largest US companies conducting business in

ASEAN, and range from newcomers to the region to

companies that have been working in Southeast

Asia for over 100 years

THE EU-

ASEAN

BUSINESS

COUNCIL

The EU-ASEAN Business Council (EU-ABC) is the

primary voice for European Business within the

ASEAN region, and is endorsed by the European

Commission.

Note: Confidential. © 2015 Bloomberg LP.

2015 ASEAN Business Summit

Summit Attendee Survey

Results Summary

E v e n t R e s e a r c h S u m m a r y

16 Note: Confidential. © 2015 Bloomberg LP.

Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60).

92 Q. Overall what do you think about Bloomberg ASEAN Business Summit? (10-pt scale)

Very good (10) (1-7)

≤7 8 9 10

92% 8%

(Key: 1 = Very poor and 10 = Very Good)

rated the ASEAN

Business Summit

2015 as “Good”. %

Majority gave the ASEAN Business Summit 2015 the top-3 scores on various aspects.

Venue and Bloomberg moderators are the top two rated aspects.

Q. How would you rate this summit for each of the following? (10-pt scale)

25%

24%

27%

27%

20%

37%

41%

37%

37%

34%

31%

29%

31%

34%

24%

25%

36%

17%

Venue

Bloomberg moderators

Editorial themes

Speakers

CS from Bloomberg

Networking opportunity

≤7 8 9 10

(Key: 1 = Very poor and 10 = Very Good)

(10) (1-7)

E v e n t R e s e a r c h S u m m a r y

17 Note: Confidential. © 2015 Bloomberg LP.

Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60).

Q. Would you recommend a colleague to attend in 2016?

98% 2%

Q. Where do you think the Bloomberg ASEAN Business Summit

should be held in the future?

45%

15%

12%

12%

12%

5%

Thailand

Vietnam

Singapore

Malaysia

Indonesia

Philippines

Interest for future ASEAN Business

Summits to be held in Thailand and

across the region 98

would recommend

a colleague to

attend in 2016 %

E v e n t D e l e g a t e F e e d b a c k

18

Note: Confidential. © 2015 Bloomberg LP.

Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60). Quotes from question “What would have improved your experience at the Bloomberg ASEAN Business Summit?”

All business sessions have

improved my knowledge

Great networking opportunities, knowing more

new people and good time to catch up with

people and friends I have known. Listen and

learn new things, exchange experience and

new ideas in doing business.

Hard to say for such a well managed

and excellent event. Keep it up

I enjoyed the summit and every

aspect was looked after. Thanks.

I think that you hit the topics. I can't think of

any improvements. I like the energy and the

quality of the speakers. I like how the

Bloomberg moderators have the best

questions to really get the speakers to think

and bring out valuable information. More coffee makers...

Everything else was perfect,

so I had to say something.

The 2015 Bloomberg ASEAN Business

Summit was truly excellent - indeed one of

the best events I have ever attended. Very

much hoping to return in 2016, wherever

the event may be held.

The business network can improve

the ability to formulate national

policies concerning the investment

and development of energy

infrastructure in Indonesia

Nice presentation and

event organization.

An opportunity to get to know the

well-known people who are expertise

in finance and investment.

Very professionally organized

and executed

Thank you very much for a good chance to

meet with new connections. I think the

summit is a step up to the position I would

love to be for my future. Very much

appreciated. Thanks to all again.

2015 ASEAN Business Summit

Bloomberg Media Coverage

Event Branding & Promotion

The summit had an extensive marketing campaign which utilized the full cross-platform power of Bloomberg. This promoted the

summit to the largest audience possible to maximize event awareness, senior delegate registrations and recognize the participation

of our key sponsors and partners.

Bloomberg Magazines Pre-Event

• Event Promo ads within Bloomberg Businessweek

& Bloomberg Markets

Bloomberg ASEAN

Summit

Note: Confidential. © 2015 Bloomberg LP. 20

Bloomberg Digital Pre-Event

• Bloomberg ASEAN Business Summit Microsite

• Pre-Event Promo banners on Bloomberg.com

During Event

• Live Streaming of Summit Sessions on the

Bloomberg.com homepage & Mobile

Post Event

• Video Archive of Summit Sessions

• ASEAN Business Summit Special Report

Bloomberg Television Pre-Event

• Event Promo on Asia Channel

During Event

• Live Interviews and Event segments

Post Event

• 30’ ASEAN Business Summit Special

• 60” Event Highlights

Bloomberg Professional Terminal Pre-Event

• Event Promo iPanel banners

During Event

• Live Session Streaming

Post Event

• Session Video Archive

Bloomberg Radio Pre-Event

• Promo adverts broadcast on

Bloomberg Radio daily Bloomberg Social

3rd Party Media

Coverage +

Event Promo On Television

Bloomberg Television promoted the

2015 ASEAN Summit via 30-second

promotional spots over 2 weeks in the

lead-up to the 2015 ASEAN Forum.

A total of 50 spots were aired to ensure

exposure and publicity for the event.

P R E - S U M M I T P R O M O T I O N

21 Note: Confidential. © 2015 Bloomberg LP.

Password: ABS2015

ASEAN Summit Microsite on Bloomberg LIVE

Bloomberg created a

custom designed 2015

ASEAN Business Summit

micro-site to incorporate

both summit details for

prospective and registered

delegates.

Sponsors were

acknowledged on the

microsite.

Note: Confidential. © 2015 Bloomberg LP. 22

P R E - S U M M I T P R O M O T I O N

Event Promo Banners on Bloomberg.com & The Terminal Bloomberg.com banners generated a total of

584,280 impressions during the 3 weeks

campaign, accumulating 343 clicks (CTR: 0.06%).

Banners displayed on the Bloomberg Terminal

reached 381,000 global users in the lead-up to

the ASEAN Summit across 3 weeks.

Note: Confidential. © 2015 Bloomberg LP. 23

P R E - S U M M I T P R O M O T I O N

Event Promotion via Bloomberg Print & Radio

Bloomberg Businessweek and Bloomberg Markets

provided global promotional support for the ASEAN

Business Summit.

Bloomberg Radio ran 12 promo adverts were run per day

for 27 days before the event on our global stations.

24

P R E - S U M M I T P R O M O T I O N

Bloomberg

Magazines

October 26, 2015

Page Inside Back Cover

November 30, 2015

Page 40

Bloomberg Businessweek Bloomberg Businessweek

December 2015

Page 117

Bloomberg Markets

Note: Confidential. © 2015 Bloomberg LP.

D U R I N G E V E N T

25 Note: Confidential. © 2015 Bloomberg LP.

Real-time Streaming on

Bloomberg.com and the

Bloomberg Terminal

Live Streaming of the ASEAN Business

Summit Sessions was available via the

“LIVE Asia Event” stream on

Bloomberg.com.

Live streaming of the ASEAN Business

Summit Sessions was also available on

the Bloomberg Terminal at LIVE<GO>.

The sessions are also archived into the

system for user’s access after the event

(VID<GO>} and Bloomberg.com / Videos.

Special ASEAN Summit Report on Bloomberg.com

Bloomberg created a dedicated report page for

the ASEAN Business Summit Live from

December 3rd. The page aggregated all video,

graphics and contextual highlights from the 2015

summit.

Note: Confidential. © 2015 Bloomberg LP. 26

D U R I N G E V E N T

P O S T E V E N T P R O G R A M H I G H L I G H T

27 Note: Confidential. © 2015 Bloomberg LP.

Post Event 30’ Specials On Television

Two of key ASEAN Business Summit panels were

recorded and edited into 2 x 30’ special

programs from the ASEAN Business Summit

Special that ran on the Asia channel over two

weekends post the 2015 ASEAN Summit.

A 60” Highlights Vignette of these two programs

ran daily during their scheduled programming.

Password: ABS2015

ABS Special Promo

Password: ABS2015

B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S

28 Note: Confidential. © 2015 Bloomberg LP.

Click on

images below

to hyperlink

to sites.

B L O O M B E R G N E W S A R T I C L E S H O S T E D O N T H E

T E R M I N A L & B L O O M B E R G . C O M

A S E A N S U M M I T M E D I A C O V E R A G E

29 Note: Confidential. © 2015 Bloomberg LP.

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sites.

B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S O N - S T A G E Q U O T E H I G H L I G H T S U P L O A D E D A N D

H O S T E D O N B L O O M B E R G . C O M

A S E A N S U M M I T M E D I A C O V E R A G E

30 Note: Confidential. © 2015 Bloomberg LP.

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hyperlink to

sites.

B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T

L I V E A N D H O S T E D O N B L O O M B E R G . C O M

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hyperlink to

sites.

B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T

L I V E A N D H O S T E D O N B L O O M B E R G . C O M

A S E A N S U M M I T M E D I A C O V E R A G E

32 Note: Confidential. © 2015 Bloomberg LP.

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hyperlink to

sites.

B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T

L I V E A N D H O S T E D O N B L O O M B E R G . C O M

2015 ASEAN Bloomberg Summit

External Media Coverage

A S E A N S U M M I T P R E S S R E L E A S E S /

P R E - E V E N T C O V E R A G E

34 Note: Confidential. © 2015 Bloomberg LP.

Click on images

below to hyperlink

to sites.

A S I A M E D I A C O V E R A G E

35 Note: Confidential. © 2015 Bloomberg LP.

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images to

hyperlink to

sites.

A S I A M E D I A C O V E R A G E

36 Note: Confidential. © 2015 Bloomberg LP.

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images to

hyperlink to

sites.

37 Note: Confidential. © 2015 Bloomberg LP.

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hyperlink to

sites.

A S I A M E D I A C O V E R A G E

A S I A M E D I A C O V E R A G E

38 Note: Confidential. © 2015 Bloomberg LP.

Click on

images to

hyperlink to

sites.

A S I A M E D I A C O V E R A G E

39 Note: Confidential. © 2015 Bloomberg LP.

Print: The Nation Newspaper (morning issue)

Click on image below to hyperlink to site.

2015 ASEAN Business Summit

Social Media Coverage

Twitter Coverage

Summit supported with live tweeting from Blooomberg

central marketing, pulling quotes & directing viewers to the

live stream

Total audience reach = 5.6 Million

Total original tweets (from BLIVE + attendees) = 111

Re-tweets = 269

Unique hits to the live stream from twitter: Minimum of 310

Bloomberg also ran promoted tweets directing views to the

Bloomberg.com live stream throughout the 2 days.

Note: Confidential. © 2015 Bloomberg LP. 41

S O C I A L M E D I A C O V E R A G E

Twitter & Instagram Coverage

Note: Confidential. © 2015 Bloomberg LP. 42

D U R I N G E V E N T

Most influential tweets came from:

@Business : 2.7M followers

@PleasureEllis (Founder and chairman of E2 Holdings LLC

and VP at Browsify) : 1.87M followers

@BloombergLP: 447K followers

@arunpudur: 150K followers

@yyusuff (Malaysian radio DJ and actress): 77K followers

@Celframe (Arun Pudur's company): 70.6K followers

@IdrisJala: 38K followers

@Browsify (Arun Pudur's company): 37K followers

@elienapudur: 33K followers

@gtp_roadmap (Malaysia's Gov Transformation Program

Official Account): 20K followers

Instagram

Total audience reach: 10.8K

Total posts: 16 (non-Bloomberg)

Total likes and comments: 234

S O C I A L M E D I A C O V E R A G E

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