#asdanet @asdanet running an “ideal” chapter james kolstad, marquette ‘15, chair, leadership...
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#ASDAnet
@ASDAnet
Running an “Ideal” Chapter
James Kolstad, Marquette ‘15, chair, Leadership Development Work GroupDanielle Bauer, CAE, director of membership, ASDA
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And the Gold Crown Award for Ideal Chapter goes to…
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Gold Crown Awards• Chapter Achievements
* No application necessary
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Gold Crown Awards• Media
* No application necessary
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Planning Ahead
• Review the application• Sit down with your committee chairs• Brainstorm• Give autonomy to be creative• Use the application as your strategic
plan• Work as a team – no overlap
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Membership & Communications• High # of members recruited and/or
involved in chapter• Engage other students – AS/IDP and
predentals• Utilize variety of communication tools– Emails, Facebook, Twitter, posters, website
• Contribute to national communications• Brand your chapter
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Advocacy• Get your entire chapter involved• Get involved at local and state levels• Encourage leadership roles• Organize fun events• Collaborate with other organizations
on campus• Encourage use of Engage
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Activities
• Community service• Mentoring• Orientation events• Have fun and be creative• Fundraising
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Fundraising
• Be creative• Predental event• Vendor fair• Special events• Grants - free money• Cost saving measures
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Predental Involvement
• Give predentals an incentive to join• Organize a predental event• Visit and interact with local
predental clubs/societies• Mentor and write for local newsletter• Encourage national ASDA
involvement
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Ethics
• Work with SPEA chapter• ADA ethics video contest• Professionalism/ethics
seminar series and L&L presentations
• ASDA Code of Ethics• Share ASDA White Paper
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Newsletter Design
• Well-branded• Nameplate uses ASDA
logo• Use of photos & graphics• Good typography – clear & eye-catching
• Visually organized
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Newsletter Content• Exceptional writing & research• Timely articles• Variety of topics• Quality content (not just event
recaps)• Variety of authors• Useful info (calendars,
deadlines, clinic quiz)• Well-edited
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Website Design• Accessibility– Compatible with different
browsers?– How long are load times?
• Navigation– Are there broken links?
• Aesthetics– Include ASDA branding
• Creativity
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Website Content• Purpose–Mission statement?– Reason to return?
• Interactivity– Social media– Forums, chats, etc.
• Quality of information– Balanced content
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Social Media
• Original content• Contests• Viral posts• Multiple channels • Facebook, Twitter,
Instagram, YouTube, etc.
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Application Tips
• Start early• Designate team/committee to the
award• Read instructions thoroughly• Look at gallery of previous winners• Use stats, photos, samples• Appearance matters
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Gold Crown Awards• Deadline: Jan. 5, 2015• www.ASDAnet.org/awards/gc• Upload application to FTP site • Separate applications for Chapter Achievements and Media
• Ideal Award Committee review process
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• Highlight new vs. continuing
• Use of bullets and bold font
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• Too long• Not aesthetic to
the eye• Significant
accomplishments don’t stand out
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• Highlight new • Include specific
data• Easy to read
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• Didn’t follow instructions
• Category goes to 2 pages
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2014 Ideal Winner
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2015 Ideal Winner
