NEW ZEALAND’S PREMIERE FITNESS & HEALTH RETAIL EVENT

NZFITNESSEXPO.CO.NZ

SAT 27 - SUN 28 OCTOBER 2018ASB SHOWGROUNDS, AUCKLAND

The annual NZ Fitness & Health Expo, now in its 7th successful year, is one of the most beneficial marketing and sales opportunities for fitness, health and nutrition businesses.

The NZ Expo punches well above its weight in offering the largest product and brand showcase and bringing businesses and customers together in an interactive, retail environment.

No other marketing medium or promotional tactic provides the same ability for brands to engage directly with thousands of target customers, in such a short space of time.

Packed with 130+ quality exhibiting businesses, interactive feature areas, live demonstrations and classes and a whole host of premium competitions, the NZ Fitness & Health Expo has grown to become THE fitness event on the NZ calendar.

Showcasing the latest fitness equipment and accessories, apparel, technology, nutrition, supplements, health products/services, gyms, fitness centres/classes and healthy food there’s lots for consumers to see, taste, touch, try and buy!

ENGAGE WITH OVER 9,000 FITNESS ENTHUSIASTS AND INDUSTRY PROFESSIONALS, IN JUST 2-DAYS!

9,081quality visitors

attendedin 2017

97% of 2017 visitors rated the 2017 Expo as ‘Extremely Good - A Must-Attend event’ to ‘Pretty Good’!

9,000+ quality consumers attend - so who are they?

4%6%

10%11%12%12%

17%19%21%21%

26%28%

32%37%

59%68%

0% 20% 40% 60% 80%

Martial ArtsPilates/Barre

CrossFitCycling

SwimmingBoot Camp

BoxingYoga

Body BuildingSports

Group Fitness ClassesAt-Home Training

Weightlifting/PowerliftingHIIT

Running/WalkingGym/Fitness Centre

General Fitness Enthusiasts

66%

FitnessFanatics

22%

IndustryProfessionals

12%

92%workout at least

3x per week

49%workout 5+ times

per week!

63%Female

37%Male

Gender

Type of Exercise / Training Activity

Age Range

3%

35% 38%

14% 10%

U N D ER 1 8 Y E A R S

1 8 - 2 4 Y E A R S

2 5 - 3 4 Y E A R S

3 5 - 4 4 Y E A R S

4 5 + Y E A R S

25 - 34YEARS

Location

2

1% 21%

CentralAuckland

NorthShore

SouthAuckland

WestAuckland

EastAuckland

Outside ofAuckland

10%

14% 14%

18%

Visitors came from all over Auckland, as well as outside

the Auckland region.

Motivated, targeted customers...

89%bought products

on the dayat the Expo

69% of visitors said they saw products at the Expo that they intend to purchase within the following 6 months. Ongoing sales revenue for exhibitors!

72% of visitors spent over 2-hours at the Expo - shopping, watching live action and trying products3%

7%

10%

12%

17%

33%

40%

48%

59%

60%

Watch Armwrestling

Watch Strongman

Watch Powerlifting

Watch NZ Fitness Model Search

Free Expert Talks

Meet a Special Guest

Learn more about fitness & health

Get motivated/inspired

Test & try products/services

Buy products/services

Main reason for coming to the Expo: 95%say they’ll be back for the2018 Expo

92%of visitors will

recommend the Expo to friends

96%of exhibitors use the Expo

to increase exposure & awareness for their product

and/or brand

91%of exhibitors were

‘very satisfied’ to ‘satisfied’ with the increased exposure

& awareness they gained from the Expo

84%were ‘very satisfied’

to ‘satisfied’ with the quantity of visitors that attended the 2017 Expo

77%were ‘very satisfied’ to

‘satisfied’ with the quality of visitors that attended

the 2017 Expo.

What do exhibitors have to say about the Expo?

“2017 was our first year and we will definitely be back. Social media and marketing opportunities were awesome and the exposure to our target market all in one place is hard to beat. The event itself was super well organised and the atmosphere both days was electric. See you next year!”Richard & Annie, Pretty Fit

“Great Event! Well organised with a wonderful Fitness crowd! A really impactful Fitness event! We loved being a part of the show and we’ll be back in 2018.”Kiki Miranda, Zumba Fitness LLC

“This was our first Expo as an exhibitor and the overall experience was really enjoyable. We’re looking forward to coming back next year already and putting some lessons learnt into practice.”Blair Sneddon, Ketonz

“This is a must-see Expo for anyone interested in fitness and health!”

“The Expo was fantastic for the consumer market! There was lots of variety and the different events within the Expo were great!”Tania Baldwin, Concept Fitness (Technogym)

“The 2017 Expo was fabulous. Great crowd numbers and great variety of exhibitors. Well set out Expo!”Kim Lauman, Monster Health Food Co.

Whether you’re looking to increase awareness for your brand or product range, launch a new product, sell direct to a motivated consumer base or grow your customer base & social media followers, the NZ Fitness & Health Expo can help your business achieve your objectives - in only TWO DAYS!

BUT WAIT... THERE’S MORE!The NZ Fitness & Health Expo business model also offers additional opportunities for exhibitors to take advantage of promotional channels leading up to, during and after the Expo.

With a strong social media following and qualified databases of fitness enthusiasts and industry professionals, you can be assured of regular targeted event marketing.

OUR EXTENSIVE TARGETED MARKETING CAMPAIGN......comprises of a combination of social media, database marketing (consumer and trade), in-gym direct marketing and exposure, above-the-line mediums, relevant magazine titles and a results driven comprehensive digital campaign.

ATTRACTIONS & FEATURESThe Expo is well known for providing a range of key events, interactive features and live demos & classes to entertain and motivate consumers to attend. Our 2018 Key Features are well underway with a number of new and popular events confirmed already.

So, why should your business and/or brand exhibit?

17%

23%

33%

37%

40%

56%

65%

Connect with industry professionals

Grow customer data & social followers

Generate leads for future sales

Engage with customers face-to-face

Launch/demo new products

Sell direct to customers on the day

Increase brand awareness

Exhibitors’ main reason(s) for exhibiting at the NZ Fitness & Health Expo:

2-DAYS OF RETAIL& BRANDING

9,000 TARGETED CONSUMERS

UNLIMITED OPPORTUNITIES

Social Media Love...// SUPPLIKEABOSS // NOVEMBER 6, 2017

INDUSTRY NEWS // NZ Fitness Expo //

Well, it’s now been a week since the New Zealand Fitness Expo and I’m sitting here pondering about the whole event.. Personally I couldn’t wait to go so I ended up going day 1 / Saturday morning and just like a shit load of other people that are super passionate about the industry, I was always a little suspect to how the expo will turn out – many questions like… how many people will turn up, what kind of deals will there be and of course, how many samples will I get lol… Some would say that this is harsh to think but it’s mainly due to the public’s and also my own perceived expectations having been overseas to other international expo’s and how awesome they are, even the likes of what you get across the ditch in all the expo’s in Australia!

However, I have to tip my hat off to the organizers as I feel each year it gets better and better, obviously I’m super stoked how 2017’s event was.

The way I see it, we little ‘ol New Zealand definitely punch above our weight and I think it’s unfair to have those expectations and put that pressure on something we know deep-down that it will never be a Mr Olympia or Arnold’s and we must realize that the product we get as an end result, we definitely shouldn’t complain and accept what we get.

The variations of exhibitors that were on show were fantastic, great options and something I really noticed this year compared to the previous years was the selection of samples to try on the spot.

GUESTS In my eyes, the biggest draw-card this year was the Koala King himself – Calum VonMogar! I’m telling you, the line to see him was ridiculous, so farken crazy I didn’t have the patience to wait see him even though I was super keen as he’s definitely on my bucket list to meet but fark that lol. The next in line to see was the legendary Ronnie Coleman It probably didn’t help that I had met him several times before and also in my opinion he’s a little out dated and I don’t use his supp’s so I didn’t even think about seeing him this time. In saying this though, big ups to the peeps that got him here as the line to see him obviously told a different story!! The final draw card was being able to meet Joe Pitt (Australia’s WBFF Pro) who was an absolute legend, such an awesome guy, plus I got to catch up with all our awesome NZ athletes like Laura Gully, Jake Campus, Bjorn Constable, Tiare Tawera, Dan Manzola and Kate Mickleson to name a few (but many more) who in my eyes do a legit job as role models in the health and fitness sector.

NZ FITNESS MODEL SEARCH Even though I actually didn’t attend the show, it seemed to be a massive success. The NZ Fitness Model Search was run / managed by Jade MacKinnon, the feedback was positive and it had a lot of great interest for everyone. Again, this was a huge improvement from the previous years shows especially when it came to the number of competitors who all did a fantastic job.

CONCLUSION Overall I farken really enjoyed my time there, so much so I had to Instagram story to let the peeps know who were on the fence about going, to make the effort and go!! Feedback from most people I have spoken to since last week, the verdict is super positive which in my eyes, is awesome news for an industry that’s continuously growing and that I’m super passionate about.

“I really enjoyed it and took my kids. We were able to purchase

things cheaper than normal and also picked up a few things we

were introduced to.”

“So much variety. Loved all the sampling of different food! And

brought a whole bunch of clothing”

“Extremely good because even if you’re just starting to get into fitness there is alot of motivation, inspiration and key

information at the fitness expo! Learn and gain new skills and information just by

attending. Such a great event!”

“Great stalls and lots of great products, best one yet!! I’ve been 3 times now!”

mpowrfitnessnz Well... Another

amazing @nzfitnessexpo this

year. So well laid out and some

exciting exhibitors. Managed to

talk to some exciting new fresh

companies we can’t wait to

partner with so stay tuned from

some epic updates soon!!!

#nzfitnessexpo #nzfit

#nzfitness #fitness #fit #gym

#mpowrfitnessnz #thevegery

#radrods #plateme #apparel #food

#protein #nz #kiwi #workout

#expo #instagram #muscle

forever_fit_ireland Amazing day spent seeing what’s hot at the NZ Fitness & Health Expo. Some really great and amazing products/ equipment. Had a ball trying everything out.

#fitnessfreak #newzealandfitness #nzfitnessexpo2017 #amazing #fitcollegenz #representing #thebest #no1fitexpo #allthatmatters #yougiveyourall #becomeyourbest #proudfitfam #irishfitfam #nzfitfam #proudfitfam

fitspodreamlife My favourite

event that only happens once

a year. @nzfitnessexpo where

your dreams are living proof

with actual fitspo peeps on their

journeys! Was so proud of my

sister yesterday who did a F45

training sesh with me @11am

honest to who but it seriously

was exactly as this lady said...

45 minutes of saying the F’word

(hahaha) Now I count myself fit,

but their warmup with burpees

and all felt like the training

session (lol). If anything tho, we

finished it on the HIIT clock and

straight up we were both dead

afterwards.

lizytimm Family trip to the @nzfitnessexpo today :) def worth a visit if you’re about Auckland! Even the kids had fun :)

#screpresent #screspect #supplements #supplementsconz #strengthlieswithin #BELIEVE #nzfitfam #fitfam #nzfitness #fitness #fitnessexpo #strength #strong #fitnessmum #fitgirls #fitguys #talent #family #saturday #gymtime #motivating #motivated #goals #auckland #newzealand #aucklandfitness #fitnz #nzfitnessexpo

georgia021 First time at the @nzfitnessexpo yesterday and I had a blast will definitely be back next year, awesome way to try different products. These are some amazing goodies I manages to pick up

#aimn #mybar #labangbody #flapjacked #prosupps #morlife #nzmuscle #pimpmynuts #happyway #cleantreats #toned #viberi #vitea #squad #ashybines

“There was SO much variety at the expo. I gained so much knowledge and inspiration about health and fitness at the seminars, met some amazing people and learnt about

so many different health and fitness related businesses that I’ve never

heard of before and of which were all fantastic. We will definitely come

back again next year.”

Book your prime positioning now before your competitor does. Please note: Some product categories are capped to ensure an even mix of products and services available to Expo visitors.

Stand space within each category is filled on a first-come-first-served basis.

Secure your place at the 2018 Expo now!

Contact us today for a floorplan to see what space options are still available.

Jono Ridler EXHIBITION SALES MANAGER

p: 09 976 8375 or 021 441 960e: jonoridler@eenz.net.nzwww.nzfitnessexpo.co.nz

SAT 27 - SUN 28 OCTOBER 2018ASB SHOWGROUNDS, AUCKLAND