asb business communication 2011

8/3/2019 ASB Business Communication 2011

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Business and CommunicationStudies in Denmark

International Degree ProgrammesThree-year Bachelor ProgrammesTwo-year Master ProgrammesOne-year full-time Executive MBA Programme

2011


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InternationalFocus

gROWTh InnOvATIOn SuSTAInABIlITy

Aarhus School of Business,

Aarhus University your qual-

ity destination in selecting your

future university

AmOng ThE BEST BuSInESS

SChOOlS In ThE WORlD

ASB has been awarded the distin-

guished EQUIS accreditation by EFMD.

Especially our inspiring study environ-

ment and structure of our international

study programmes were decisive fac-

tors in this achievement. This means

that we are in the same league as for

instance London Business School and

INSEAD, France.

We have close to 8,000 students and

are one of the largest business schools

in Europe. We have app. 1,200 interna-

tional students enrolled in full degree

programmes and as exchange students,

and we cooperate with app. 200 part-

ner universities around the world. Our

international cooperation gives youunique opportunities to take part of

your study programme abroad. 300

researchers are ready to share the

latest knowledge on the creation and

development of companies and organi-

sations.

CAREER SERvICE

AnD AlumnI nETWORk

The ASB Career Service will help you

fnd a student job or an internship in

one of our many partner companies.

Our Career Service is also ready to

assist you in fnding your frst job

when you graduate. After graduating

you will join the ASB Alumni network

giving you access to networks with

all past alumni from ASB as well as

offering you services tailor-made to

suit you. Recently, ASB Alumni has

set up international alumni chapters.

ASB International Alumni Chapters

are geographically based networks and

communities for alumni which make it

easier for alumni to stay connected with

friends and ASB.

OuTSTAnDIng InTERnATIOnAl

STuDy EnvIROnmEnT

ASB is in Aarhus a city with more

than 35,000 students. As a student

you can get direct inuence on your

study programme and the overall

development of the business school by

being elected for the student posts inthe study committees and academic

council.

We are well-known for having the best

study environment in Denmark as

well as the largest and most active

student union Studenderlauget with

more than 3,000 members. The student

union acts as the umbrella organisation

for 25 different student associations

and plays a very important and active

role in the daily life at the school.

Choosing a degree from Aarhus School

of Business is choosing a university

with world class research and educa-

tion, growing a strong partnership with

corporate business during your studies

and an excellent investment in your

future career goals.

The choice is yours

we look forward to

welcoming you here

at ASB!

Bre Obe

Dean, Head of School

Iteratioa Deree ProraesWords from our Head of School2


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Contents

BACHELOR PROGRAMMES 5

BA in Marketing and Management Communication 6

BA Admission 9

BSc in Economics and Business Administration 10

BSc in Economics and Business Administration, General 14

BSc in Economics and Business Administration, International Management 16

BSc in Economics and Business Administration, Sustainability 18

BSc Admission 19

MA PROGRAMMES 21

MA in Corporate Communication 22

MA Admission 24

MSC PROGRAMMES IN ECONOMICS AND BUSINESS ADMINISTRATION 27

Logistics and Supply Chain Management 28

Management Accounting and Control 30Information Management 32

Finance 36

Finance and International Business 38

Strategy, Organisation and Leadership 42

International Business 44

Marketing 46

Consumer Affairs Management 50

EU Business & Law 52

Business Intelligence 54

International Economic Consulting 58

Innovation Management 60

MSc Admission 62

MBA 65

The Sustainable MBA 66

ASB Gives You More Opportunities... 68

ASB Career Centre 70

ASB Alumni 71

ASB Summer University 72

Learning in an International Context 73Student Facilities 73

Meet the Danes 74

Practical Information 75

Contact 75The content of this brochureis subject to change.

Ieaia Degee Pgammes 3Ces


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BA i Maeig ad Maageme Cmmicai

BSc i Ecmics ad Bsiess Admiisai BSc i Ecoomics ad Busiess

Admiisai, Geea

BSc i Ecoomics ad BusiessAdmiisai, Ieaia Maageme

BSc i Ecoomics ad BusiessAdmiisai, Ssaiabiiy

BAChElor ProGrAMMES IntroDuCtIon to


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This bachelor programme is an English-

taught communication programme in-

oling also the subject areas business

administration and language The stud

programme is international and ocuses

on adertising, branding, PR and maret

communication in an international context

The study programme provides you with

basic theoretical and practical tools

for planning and implementing

communications tasks within brand-

ing, PR and marketing both internally in

and externally for the company. You will

be equipped to work on practical assign-

ments such as creation and updating of

websites, preparation of press releases,

reports, product presentations, company

proles, planning of international cam-

paigns etc.

lInkInG CoMMunICAtIon, BuSInESS

ADMInIStrAtIon AnD lAnGuAGE

The study programme places its main

emphasis on communication and is

designed so that the courses complement

each other and integrate elements acrossthe subject areas. This means that the

tasks and projects that you work on in

the business administration and com-

munication courses form the basis of and

the framework for the teaching in the

language courses. The language courses

are therefore never considered isolated

courses, but always in interaction with

the other programme courses.

StruCturE

CoMMunICAtIon

Textual and Visual Semiotics develops

your skills in analysing and assess-

ing various Internet-based and printed

publications from or about international

companies and organisations.

Discourse Analysis enables you to sys-

tematically and methodically analyse,

assess and prepare text and image mate-

rial that takes into account the functions

and the sociocultural context of which it

forms part.

Communication Theory and Reception

Analysis provides you with knowledge on

the most important communication theo-

ries and analysis methods used within

media science, PR, marketing communi-

cation etc.

Organisational Communication gives

you basic insight into an organisations

communications needs and ow. You will

learn to plan and solve communications

issues internally in the organisation.

Media provides you with fundamental

insight into linguistic and communica-

tive characteristics in selected media

and media groups, and you will also be

introduced to theories on social roles andfunctions in mediated communication.

InPublic Relations, you are introduced

to major PR areas and trained in work-

ing with planning and execution of cam-

paigns, events, and community and press

relations.

In Cultural Theory and Analysis, your at-

tention is drawn to culture and cultural dif-

ferences within company communication.

InIntegrated Marketing Communica-

tion, you learn about basic principles

within international marketing manage-

ment and communication. You will work

with advertising concepts and learn to

adapt and edit international advertising

and marketing campaigns.

In Corporate Journalism, the focus is on

written communication in genres as well

as the writing processes relevant to the

corporate journalist, e.g. newsletter ar-

ticles and proles as genres; editing and

layout as writing processes.

In Corporate Internet Rhetoric, the focus

is on understanding theoretical perspec-

tives on the Internet and using the theory

as a basis for proposing technology-based

solutions for a client, e.g. (re) designing

web sites or creating PR campaigns using

Internet capabilities.

Scientic Corporate Communication gives

you insights into academic and scientic

writing structures. The course enables you

to produce scientic genres, e.g. an anno-

tated bibliography or a literature review.

BuSInESS ADMInIStrAtIon

Introductory Economics gives you in-

sights into basic economic principles and

their application and developments in anational and global context.

Organisational Behaviourequips you

with the basic principles and practices

within organisational psychology and

with knowledge on areas such as leader-

ship, motivation, job satisfaction, job

involvement and commitment as well as

consumer psychology.

Project Managementtrains you in project

management and gives you practical expe-

rience through relevant assignments. You

are taught what role project management

plays in the organisation; you gain insight

into the structures of internal projects and

the build-up of modern organisations.

Bachelor of Arts in Marketingand Management Communication

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123

Management Accounting enables you to

use the tools of management account-

ing for communication purposes both

internally in a company and externally

towards investors and stakeholders while

complying with the rules of corporate

governance.

Marketing initiates you to the marketing

steps from segmentation to distribution

of products and services within both

traditional areas and new areas such as

e-trade.

lAnGuAGE

InBasic English Grammar, the aim is to

give you a solid foundation for analysing

English sentences and accounting for

sentence-analytical issues with a view to

strengthening your skills at solving gram-

matical problems in text production.

InAcademic Writing, the primary aim

is to provide you with useful study tech-

niques and methods in relation to reading,

project writing and academic argumenta-

tion. The course will provide tools for this

work in the form of hands-on exercises

and insight into different genres of aca-

demic writing.

In Communicative Grammaryou acquire

a thorough understanding of English

grammar, providing you with a better

understanding of English.

BA f As i Maeig adMaageme Cmmicai

Ieaia Degee Pgammes 7

1ST yEAR

Idcy Ecmics

tea ad Visa Semiics

Basic Egis Gamma

Academic Wiig

Theor of Scietic Method

Idci Bsiessogaisais

ogaisaia

Cmmicai

Cmmicai tey

ad recepi Aaysis

Discse Aaysis

Cmmicaive Gamma

Cpae Jaism

2ND yEAR

Maeig

Pbic reais

Media

Cpae Iee reic

ogaisaia Beavi

Maageme Accig

Ca tey ad Aaysis

Iegaed Maeig

Cmmicai

Scietic Corporate

Cmmicai

3RD yEAR

ElECtIVES

Pjec Maageme

Baces tesis


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JOB PROfILE

te iceasig ieaiaisai ad

lobalisatio of the compa oer both

jb ad caee ppiies wee ew

fcis emege ad ae iegaed i

ew ways i cmpaies ad gaisa-

is. Paig f adveisig, Pr ad

maeig aciviies i a gba ce

daws cmpeeces fm b e-

eica ad pacica ecmic, igisic

ad cmmicai discipies.

te Bace i Maeig ad Maage-

me Cmmicai sdy pgamme

aims a e ieaia jb mae.

Y may appy f psiis i iea-

ia gaisais wi Egis as c-

pae agage ad may becme pa

f e ieaia adveisig, maeig

ad Pr depames cmmicai

ad badig depames f cmpaies

ad gaisais.

To me it is really motivating that the courses

have an emphasis on group oriented work, as this

will help me prepare for collaboration with col-

leagues at a future work place. The relationshipthat I hae with m stud group is an importantactor that supports my well-being at ASB. They

have become some of my best friends and whenI am together with them there is both time for

serious thesis writing and hanging out at ASB.

LEA MENSEL

Student at the BA MMC programme

Ieaia Degee Pgammes8 BA f As i Maeig adMaageme Cmmicai


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You must full four criteria for admis-

sion to the programme.

The frst criterion is fullled if you

hold a diploma from a secondary school

recognized in Denmark for admission

to further education. Your educational

level should consist of at least 12 years

of combined primary and secondary

school training.

The second criterion is sufcient

English prociency. All applicants must

document their English prociency. You

must document your English language

qualications comparable to the English

A level in the Danish upper secondary

school system.

English language qualications compa-

rable to an English A level in Denmark

can be documented as follows:

TOEFL test results of at least 600

(paper-based), or 100 (iteret-based

test). The Aarhus Uiersit TOEFL

cde is 8935.

IELTS test ith a miimum score of

7.0 poits.

Cambride Prociec Test

C2 leel obtaied b eamiatio

from a CEFR-alidated Elish

agage cse

Elish-tauht etrace eamia-

tio (upper secodar school/hih

school) or Bachelor's deree

The third criterion is that you must

document prociency in an additional

language, other than your mother

language and English. It must be at the

level equivalent to the Danish A level,

but only B level in cases of a continua-

tion language.

The fourth criterion is fullled if

you have passed History or Political

Science at the Danish B level, or a

foreign equivalent thereof.

The Aarhus University TOEFL code is

8935

APPlICAtIon

The application deadline is March 15.

Admission letters will posted in early

May for applicants who need to apply

for a Danish residence permit while

admission letters for EU and Nordic

applicants will be posted on July 29.

Unfortunately, we do not have sufcient

capacity for all qualied applicants.

Therefore ASB will select the most

qualied applicants. For this selection

the following qualications will be con-

sidered important:

Stud/ork i a Elish speaki

cy

Aboe aerae prociec i Elish

Releat ork eperiece

Releat stud at uiersit leel

tuItIon

Tuition is free for students from EU/

EAA/Nordic countries. Tuition fees

will be charged from students of other

nationalities. Tuition fees are 8,000

per academic year. The fees are subject

to change.

hoW to APPlY?

Apply online at www.optagelse.dk

Admission Criteriafor the BA Programme

At Chanel I am in charge of project management, communication with customers and the training of

our retailers in the products and values of Chanel. The BA MMC programme has gien me a splendidunderstanding o a business as a whole which is a great adantage when ou communicate a brand

I also communicate regularly with different types of media where I use a lot of the media insight gained

at the BA MMC programme. I work closely with our ofces in France and in my department at Chanel

we also employ other nationalities here my intercultural understanding is very helpful.

kRISTINE MONRAD

Brand Manager, Chanel

Admissi Cieia Ieaia Degee Pgammes 9


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On these pages ou will see the structure

o the BSc(B) programme which consti-

tutes the English-taught admission area

in Economics and Business Administra-

tion During our 2nd ear ou must

choose 25 ECTS rom the line o interest

ou hae chosen ater our admission;

either Sustainabilit, International Man-

agement or the General BSc(B) The ull

BSc programme is made up o 180 ECTS

The courses that are not ariant courses

or courses characteristic o the general

BSc(B) programme are ollowed b all

students admitted to the BSc programme

The BSc programme in Economics and

Business Administration is a general

bachelor programme in economics and

business administration.

The programme aims to give you a broad

introduction to a number of economic,

legal and organizational issues in the

business community. Apart from busi-

ness issues, the programme also consid-

ers socioeconomic aspects and the joint

interaction between economics and busi-ness administration.

In specic terms, you learn to analyse

the companys nancial problems and is-

sues and develop business administration

strategies. In addition, you learn about

organisation, product development, sales,

project management and innovation, and

you obtain insight into the theories and

methods used to understand companies

internal and external relations.

StruCturE

BuSInESS ADMInIStrAtIon

The BSc(B) programme places its main

emphasis on the subject area of business

administration, and the following subject

areas are taught:

Management Science, which comprises

the fundamental business administration

concepts and the use of models for ana-

lysing and solving business administra-

tion problems and issues.

Philosophy of Science and Methodology,

where the aim is to develop the students

knowledge of the problems of business

research philosophy and to give a deeper

application-oriented and analytical in-

sight into the methods of solving manage-

ment problems in different areas of

a business.

Accounting which both looks into the

companys internal accounts used for

decision-making and control in the

company and the companys external

nancial statements which represent the

companys results to the public.

Organisation and Business Management,

which treats topics such as managementand cooperation issues as well as HR-

related issues and decision-making pro-

cesses in the company.

Marketing which treats topics such as

demand, procurement and consumer

behaviour, marketing, communication,

competition and distribution issues.

Finance,which looks into types of and

conditions for nancing for the company.

You also learn how capital is employed.

The aim of the BSc(B) programme is to

enable you to analyse and solve problems

of the following types:

Ho a compa ca maufacture i

e ms pdcive mae

Ho the compa athers ad pro-

cesses acial data for use ad for

bdges ad accs

Ho the cooperatio ad the diisio

f ab i e cmpay is gaised

most ecietl

Ho the compa es the prices of its

gds

Ho the compa oraises its sup-

pl ad its sales eorts o the basis of

mae eseac

Ho the compa most ecietl

acies capia f asses ad

peais.

EConoMICS

The other main area of this study pro-

gramme is economics.

Economics is important because it affects

the companies possibilities to such a

large extent. Here, you work with theories

on public revenue, production and em-

ployment, balance of payments, exchange

rate issues, credit and interest rate issues,

as well as economic policy and foreigntrade. The subject area also comprises

societys industrial structure, labour

market issues, organisations etc.

Micro and Macro Economics

The main topics in micro economics

are demand and supply, consumer

behaviour, costs and supply (short and

long run), pricing of goods and services

under changing market conditions (per-

fect competition, monopoly, oligopoly

and monopolistic competition), welfare

economics, economic efciency, factor

markets, game theory and asymmetric

information, externalities, environment

and public goods. Based on this content

and these topics the teaching draws on

Bachelor of Science in Economicsand Business Administration, BSc(B)

10 BSc f Sciece i Ecmicsad Bsiess Admiisai, BSc(B) Ieaia Degee Pgammes


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microeconomic problems which are taken

up for interpretation and discussion/

analysis.

In macro economics a simplied theoreti-

cal description of a market economy is

offered based on the development of pri-

marily general models which are assumed

to apply for a market economy. The cen-

tral topics are macroeconomic variables

(domestic product/national income, con-

sumption, investment etc.), money and

interest rates, equilibrium income, scal

policy, monetary policy, aggregate supply

and demand, wages, prices, employment,

ination and unemployment, balance of

payments and exchange rates, economic

policy in an open economy.

Descriptive Economics

The main topic of the course is a descrip-

tion of the central economic sectors of

the Danish economy together with the

institutions that inuences how the pri-

vate sector works. This covers the overall

economy and how the public sector is

interrelated with the private sector, and

how Denmark as such takes part in the

international work sharing and in par-

ticular the globalization process.

toolS

In the courseIT in Business, emphasis

is placed on providing you with insight

into commercial information systems and

the control-related tasks that support the

company.

In addition, you are taught Commercial

Law, with particular focus on the rules

of law impacting business activities such

as rules on conclusion of agreements and

their legal effect.

You are also taught the fundamental con-

cepts, methodologies and techniques of

123456

BSc f Sciece i Ecmicsad Bsiess Admiisai, BSc(B)


1ST SEMESTER

Bsiess Saisics I

Maemaics

Csig tey

ad Capia

Bdgeig

Micecmics

Basic Fiacial

Accig

It i Bsiess

EACh CourSE:

5 ECtS

2ND SEMESTER

Fiacial

Accig

opeais ad

Sppy Cai

Maageme

Macecmics

Descipive

Ecmics

Bsiess Saisics I

Pispy f

Sciece ad

Medgy

EACh CourSE:

5 ECtS

3RD SEMESTER

Semia i

Descipive

Ecoomics/

Vaia cses

Ieaia

Ecoomics/

Vaia cses

Maageme

Accig

MaagemeSciece Mdes

Pispy f

Sciece ad

Medgy

Fiace I

EACh CourSE:

5 ECtS

4TH SEMESTER

Idsia

Oraisatio/

Vaia cses

Semia i

Bsiess

Ecoomics/

Vaia cses

Fiace II/

Vaia cses

ogaisaiaBeavi

Pispy f

Sciece ad

Medgy

Maeig

Maageme

EACh CourSE:

5 ECtS

5TH SEMESTER

Semia i

Maageme

Accig

5 ECtS

Saegic

Maageme

ad ogaisai

5 ECtS

Eecives

20 ECTS

6TH SEMESTER

Eu law

5 ECtS

Ieaiaa

Bsiess law

5 ECtS

Bace tesis

20 ECTS


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Business Statistics, which will enable you

to use statistics in connection with busi-

ness administration problems and issues.

In addition, the BSc(B) programme com-

prisesMathematics and an introductory

course toBookkeeping.

CREATE yOUR Own PROFILE

The study programme comprises elec-

tive courses that allow you to specialise

in particular subject areas depending on

your interests. The programme is con-

cluded with a Bachelors Thesis in which

you will spend your last semester solv-

ing a specic problem by applying the

analytical and investigative methods you

have studied.

tEAChInG In thE BSC(B) ProGrAMME

Teaching typically takes the form of lec-

tures supplemented by group discussions

and exercises.

In addition, written take-home papers

and seminars are used. A seminar report

is a written paper that you draw up on the

basis of independent literature studies.

The report is reviewed and discussed in

study circle form. The bachelor study pro-

grammes in economics and business ad-

ministration are completed with a bach-

elors thesis in which you, in cooperation

with other students, work with a specic

problem or issue, possibly in contact with

a company, and thereby apply the analy-

sis and solution methodologies taught in

the study programme.

CArEEr oPPortunItIES

The study programme affords immediate

qualications that enable you to handle

business administration issues in both

public and private companies and organi-

sations. This may, for example, be within

industry and trade, in the service sector,

nancial institutions, rms of account-

ants and consultants. You may, for exam-

ple, nd a job as an analyst, consultant,

and project manager or may handle tasks

within sales, marketing, advertising,

accounting and IT etc.

12 BSc f Sciece i Ecmicsad Bsiess Admiisai, BSc(B) Ieaia Degee Pgammes


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The general BSc(B) programme will pro-

vide you with in-depth knowledge of the

two main areas Business Administration

and Economics. The general programme

aims to give you at the same time the

broad overview and the thorough and de-

tailed knowledge of the essential concepts

and theories of economics and business

administration. The courses characteris-

tic of this programme constitute 25 ECTS

and are taught during your 2nd year see

the overview of structure at page 53.

CourSES ChArACtErIStIC

OF THE gEnERAL BSC(B)ProGrAMME

Seminar in Descriptive Economics

The aim of the seminar activity is to

allow you the possibility of testing your

competences acquired in the economic

subjects and the tutorials in Descriptive

Economics within the art of writing

economic reports on a specic topic

which can be described and analysed

using mainly statistical source material.

The given problem is described, elabo-rated and analysed based on e.g. collected

data which is why a considerable part of

the seminar activity is being able to select

relevant information from national and

international statistics. Examples of titles

for seminar papers could be: Unemploy-

ment in Germany since 1989, Economic

growth in less developed countries, In-

ation and unemployment in the EURO-

area, Interest rates in Denmark since

1990, Energy consumption and Global

Warming: The development in Denmark

since the Kyoto-agreement.

Seminar in Business Studies

The seminar gives you the possibility of

in-depth studies of theories, models and

methods within business studies subject

areas. The critical dialogue between the

participants is the central distinctive

learning feature of the seminar course.

The topics may vary but are always re-

lated to problems within the following

areas:

Loistics/Maaemet Sciece

Fiacial Accouti

Fiace

Maaerial Accouti

The central learning outcomes are that

you will be capable of:

drai up a problem formulatio

structuri a report or a presetatio

aalsi a problem b icludi

eeva eies, mdes ad meds

formulati a coclusio based o the

is aaysis

Finance II

investigates two of the relatively new

issues in Corporate Finance. The rst

theme is Options Theory and its applica-

tions, and the second theme is CorporateGovernance and Agency Theory. In Op-

tions Theory, we rst present the options

related concepts and the model for option

pricing, and afterwards we describe how

options are imbedded in important nan-

cial topics such as capital budgeting (real

options), debt analysis (call-able loans),

and capital structure (limited liability,

credit risk and the use of warrants).

In Corporate Governance and Agency

Theory we focus on how ownership struc-

ture, the managerial structure and the

economic incentives for chief executives

can inuence on a rms results and mar-

ket value.

Industrial Organisation

The course will give you an understand-

ing of the connection between market

structure and company behaviour and

performance in different markets. The

course will also provide you with knowl-

edge of the way competition works in

Denmark from both a theoretical angle

and by means of the current competition

law in Denmark and EU. At the same

time, you will gain insight into empirical

tools and indicators estimating the cur-

rent and potential competition in differ-

ent lines of businesses.

International Economics

The course will provide you with the

analytical framework to improve your

understanding of how an open economy

(as for instance the Danish economy) is

embedded in the international economy

and the possibilities but also limitations a

still increasing connection to the outside

world mean for economic policy. In ad-

dition, we will also generally touch upon

the long term consequences of capital

savings, capital accumulation and techno-

logical improvement.

The General BSc Programme inEconomics and Business Administration

14 BSc i i Ecmicsad Bsiess Admiisai Ieaia Degee Pgammes


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I like the fact that we have a lot of different cul-

tures in the class. It creates another mood or feel-

ing a feeling that is not to be found when I occa-

sionally have lectures with only Danish students.

In addition, the social life is really awesome! The

education is nothing without a social life.With theClub, SL and dierent arrangements ASB live up to

eer single expectation at least in m opinion

Also I couldnt imagine a more charming largercity than Aarhus. If you seek out both the aca-

demic and social opportunities there are several

hundreds of them at ASB. If you want to get some

experience and fun from day-one you can join a

union. Here you decide yourself what you want to

do, e.g. sit in a sales position where the buyers are

big international companies like Mrsk, Danfoss

and Carlsberg.

kRIS BJRN JEPPESEN

Student at the BScB programme

Variant possibilites in Economicsand Business Administration

BSc i Ecoomics ad Busiess Admiistratio Iteratioal Maaemet

BSc i Ecoomics ad Busiess Admiistratio Sustaiabilit

BSc i i Ecmicsad Bsiess Admiisai



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In this BSc(B) variant emphasis is on

subject areas such as

Lauae Prociec ad US/UK

Sciey

Itercultural Commuicatio

Iteratioal Maaemet

The variant courses constitute 25 ECTS



Language Prociency

and US/UK Society

The aim of the course is to enable you to

understand the main points of a complex

text and to participate with relative ease

in an English conversation about a range

of topics. This aim also includes enhanc-

ing your ability to argue for a point of

view.

A further aim of the course is to increase

your ability to produce written texts

about general topics related to society.

The course also gives you an introduction

to contemporary British and American

history by focusing on the main political,social and cultural structures and a wide

knowledge of the societal structures of

the UK and US will prepare you for better

understanding and maintaining a range

of communicative functions in relation to

the UK/US.

Intercultural Communication

The current trend towards multicultural-

ism in society has meant that business

companies now interact with a growing

number of people from different cultural

and linguistic backgrounds. If managed

successfully, intercultural encounters

represent an opportunity to acquire

knowledge about language, behaviours

and values that deviate from your own,

and to use cultural awareness to gain

a competitive advantage. If neglected,

cultural differences may undermine the

position of the company, possibly result-

ing in employee dissatisfaction, costly

misunderstandings or indeed the loss of

market shares.

The course aims to increase your aware-

ness of the importance of cultural dif-

ferences in business; to develop your

analytical skills; and to enable you to take

a pragmatic approach to intercultural

communication.

International Management

Firms are increasingly dealing with

aspects of cross cultural management.

This is true not only for multinational

rms operating on a world-wide base, but

also for domestic rms which face multi-

cultural environments (e.g. ethnically

diverse employees and/or customers).

Businesses operating internationally

need employees who understand and are

able to deal effectively with the cultural

variety. Therefore, analytical as well aspractical skills which help manage effec-

tively in multinational rms are increas-

ingly important.

This course examines organizational and

individual behaviours, structures, and

management practices in multi-nationals

and in business situations involving cross

cultural interactions.

We cover a variety of theories that relate

culture to behaviors in general and man-

agement in particular.

The course is broadly organized around

the four themes:

1. te impac f ces gaizais

2. Maai cultural diersit

3. Desigig ieaia gaizais

4. Maagig gba maages.

Together, knowledge of these four areas

provides you with a broad understanding

of the main issues relating to interna-

tional management.

BSc in Economics and BusinessAdministration International Management

Ieaia Degee PgammesBSc i Ecmics ad BsiessAdmiisai Ieaia Maageme16


17/76

It really appealed to me that the teaching was

done in English the multi-cultural factor was

important in my decision-making. I iew ASB asa er dnamic and engaging business school Ifyou keep your eyes and ears open youll nd a va-

riety of good offers for students, e.g. CEO lectures,

company visits, student jobs, student associations,

student discounts, etc. After graduation I want to

work within the eld of marketing or advertisingin a global business.

CHARLOTTE ENGELGREEN

Student at the BScB in International Management

17Ieaia Degee PgammesBSc i Ecmics ad BsiessAdmiisai Ieaia Maageme


18/76

According to the UN higher education

has a vital role to play in shaping the way

in which future generations learn to cope

with the complexities of sustainable de-

velopment. ASB has decided to contribute

and play a part in this role by offering a

BSc programme in Business Administra-

tion and Sustainability.

The variant courses constitute 25 ECTS



This variant has its main emphasis on

subject areas such as:

Eirometal ad Eer Ecoomics

Sustaiable Productio ad

Csmpi

Sustaiable Ecoomics

Project Ealuatio ad Sustaiabilit

Semiar o Eirometal Issues

Environmental and Energy Economics

The aims of the course are to give knowl-

edge in the subject areas of environmen-

tal, resource and energy economics based

on microeconomic theories. The coursewill give you skills in identifying and

explaining environmental economic prob-

lems based on knowledge of economic

mechanisms and instruments on how to

achieve optimal resource allocation lo-

cally, nationally and internationally. The

course gives you competences in critical

evaluation of new efforts in the areas of

environmental and resource economics.

Sustainable Economics

The course covers a broad range of topics

with basic focus on long-term sustainable

economic development. Topics include:

Rich ad poor coutries

Sustaiable roth

Icome distributio atioall

ad gbay

natural resources

Climate

Protectioisms ad fair trade

Health ad educatio

Deelopi coutries

Sustainable Production

and Consumption

The course will give you both a theoreti-

cal as well as an empirical knowledge on

the challenges faced by company pro-

duction, marketing and consumption in

order to actively contribute to a sustain-

able development. The course deals with

topics such as:

Compa eirometal resposibilit

From suppl chai to suppl loops

Idustrial ecosstems

Sustaiable product deelopmet

ad disibi

Market commuicatio

Eiromet ad cosumer behaiour

Food ad eiromet

Project Evaluation and SustainabilityThe course will present various project

evaluation techniques also known as

cost benet analysis which often are

applied by ofcial government agencies

in order to make optimal decisions con-

cerning public investment activities.

Project evaluation methodologies are very

important in relation to sustainability in

order to decide whether specic initia-

tives, for example energy or infrastruc-

ture projects, are helping to develop the

economy in a more sustainable direction.

The purpose with this course is to present

the basic elements of project evaluation

techniques and make the student able to

analyze specic topics in relation to sus-

tainability.

Seminar on Environmental Issues

The seminar is a learning activity where

each student makes a report which is

presented and discussed in a group of 7 to

9 students moderated by a teacher. Some

of the main aims in a seminar activity are

to develop student skills in selecting and

collecting relevant statistical data materi-

als for describing an environmental issue

or problem; present these materials and

discuss their implications.

BSc in Economics and BusinessAdministration Sustainability

Ieaia Degee PgammesBSc i Ecmics ad BsiessAdmiisai Ssaiabiiy18


19/76

You must full four criteria for admis-

sion to the BSc programmes.

The frst criterion is fullled if you

hold a diploma from a secondary school

recognized in Denmark for admission

to further education. Your educational

level should consist of at least 12 years

of combined primary and secondary

school training.

The second criterion is fullled if

you have passed Mathematics at the

Danish B-level, or a foreign equivalent

thereof. 5 main areas must have been

thoroughly covered: Numbers, Geom-

etry, Functions, Differential Calculus

and Statistics and Probability.

The third criterion is sufcient

English prociency. All applicants must

document their English prociency. You

must document your English language

qualications comparable to the Eng-

lish B level in the Danish upper second-

ary school system.

English language qualications compa-rable to an English B level in Denmark

can be documented as follows:

TOEFL test results of at least 575 (paper-

based), or 90 (iteret-based test)

IELTS test ith a miimum score of

6.5 poits

Cambride/Oford Certicate/Test

i Advaced Egis

C1 leel obtaied b eamiatio

from a CEFR-alidated Elish

agage cse

Elish-tauht etrace eamia-

tio (upper secodar school/hih

school) or Bachelors deree

The fourth criterion is fullled if

you have passed History or Political

Science at the Danish B level, or a for-

eign equivalent thereof.

AU TOEFL code is: 8953

APPlICAtIon

The application deadline is March 15.

Admission letters will posted in early

May for applicants who need to apply

for a Danish residence permit while

admission letters for EU and Nordic

applicants will be posted on July 29.

Unfortunately, we do not have sufcient

capacity for all qualied applicants.

Therefore ASB will select the most

qualied applicants. For this selection

the following qualications will be con-

sidered important:

Stud/ork i a Elish speaki

cy

grade poit aerae from our

secday sc

Aboe aerae prociec i Elish

Aboe aerae prociec i

Maemaics

Releat ork eperiece

Releat stud at uiersit leel

tuItIon

Tuition is free for students from EU/

EAA/Nordic countries. Tuition fees

will be charged from students of other

nationalities. Tuition fees are 8,000

per academic year. The fees are subject

to change.

hoW to APPlY?

Apply online at www.optagelse.dk

Admission Criteriafor the BSc Programme

Today I am working for a Danish energy company, Energinet.dk. Currently I am highly involved in the process

of the harmonization of European energy markets including analyzing energy wholesale markets of the Nordic

countries. I represent my company in a European umbrella organization for the energy industry and my work isin a highly international environment.Analtical report writing, group wor and undamental understanding othe business and economics are what I hae learned rom ASB Since my classes were very international, I havealso learned to understand cultural differences and use them in my current work. Studying at ASB is a good start

and it opens a lot of doors.

ASHENAfI ALEMU, BSCB, MARkET COORDINATION

BScB, Economist, Energinet.dk

19Ieaia Degee PgammesAdmissi Cieia


20/76


21/76

MAStEr ProGrAMMES IntroDuCtIon to

MA i Cpae Cmmicai


22/76

The Master o Arts in Corporate Commu-

nication (MA CC) ocuses on the strate-

gic management o communication pro-

cesses in priate or public companies,

organisations and institutions

1St YEAr

During the frst year of the programme

you will be equipped with a solid knowl-

edge about central concepts, models and

theories on corporate communication, as

well as develop practical skills in strategic

management of corporate communication.

This will take place in the following man-

datory courses:

Corporate Commuicatio ad

Saede reais

Strateic Maaemet of Oraisatios

i a Cmmicaive Pespecive

Corporate Commuicatio i

Cage ad Cisis Siais

Media Traii

Corporate Communication andStakeholder Relations comprises two

parts: the frst part will provide you

with fundamental knowledge of central

concepts, models and theories within

corporate communication dened as the

strategic management of the integrated

communication of private or public com-

panies, organisations or institutions.

The course furthermore aims to give you

practical skills and tools required for

analysing, preparing and implementing a

corporate branding process from concept

to text as well as other relevant practical

skills.

The second part focuses on the

strategic management of integrated

communication in relation to central

stakeholders e.g. employees, consumers/

citizens, the media and political players.

You will examine the most important

theories pertaining to specic stakeholder

groups such as theories concerning

how employees think and act as well as

methods designed to analyse such rela-

tionships; theories regarding the public,

the public opinion and agenda setting;

theories regarding CSR, ethics, the role

and inuence of the media as well as par -

liamentary and non-parliamentary actors

(non-governmental organisations etc.).

In addition, Stakeholder Relations will

examine issues management and the

most important principles for handling

current issues.

In Strategic Management of Orga-

nisations in a Communicative

Perspective you will be given an in-

troduction to management and corporate

strategies. You will learn how to analyse

the strategic context (markets, competitors,

distributors, governments, co-operation

strategies etc.) and the human, nancial

and operational resources which a corpo-rate strategy must take into account. Fur-

thermore, you will learn how to develop,

implement and evaluate a corporate strat-

egy (emergent and prescriptive approaches)

with due consideration given to the type,

size and structure of the organisation.

Corporate Communication in

Change and Crisis Situations is com-

posed of two parts: In the frst part,

you will be provided with knowledge

about corporate communication in com-

panies, organisations and institutions in

unusual situations (e.g. change and crisis)

as well as issues management and stake-

holder management in change and crisis

situations.

In the second part, you will be intro-

duced to relevant scientic methods. This

will enable you to identify and apply the

relevant communication theories, meth-

ods and strategies in connection with

change and crisis communication.

In Media Training, you will acquire

knowledge about central concepts and

models within media training and you

will learn how to handle the media in

relation to different kinds of interviews.

2nD yEAR

During your third semesteryou have

the possibility of specialising in different

profles, e.g.:

Integrated Marketing Communi-

cation and Public Relations

The purpose of the prole is to pro -

vide you with theoretical and practi-

cal insight into the types of strategic

corporate communication used in

connection with integrated marketing

communication and public relationsin private companies not included in

the basic programme. Prole topics

include new types of marketing such

as trend management and experiential

marketing or marketing in relation

to particular segments such as senior

marketing.

Global Communication in a

Corporate Perspective

The purpose of this prole is to pro-

vide you with theoretical and practi-

cal insight into the types of strategic

corporate communication used in the

organisations communication with

stakeholders (customers, suppliers,

subsidiaries, international authorities,

Master of Arts inCorporate Communication

Ieaia Degee PgammesMase f As i CpaeCmmicai22


23/76

international NGOs, international me-

dia, etc.) in terms of marketing, public

relations and corporate branding in a

multi-cultural environment. Within

the framework of globalisation and

network society the teaching focuses

on how organisations handle situa-

tions such as change management and

change communication, value commu-

nication, the complex of local/globalmarketing, corporate reputation, and

issues management on the interna-

tional arena.

In your third semester you can combine

the courses with a relevant internship in

Denmark or abroad.

In your fourth semesteryou will write

your master thesis. The topic for your

nal thesis is chosen freely, but must be

approved by your academic advisor.

CAREER OPPORTUNITIES

Gadaes fm e Mase f As i

Cpae Cmmicai ae eadiy

abe w i aia ad ieaia

cmpaies ad gaisais as saegic

empyees a maageme eve.

te w wi ypicay be fcssed

cmmicai, pbic eais, cp-ae badig, i ceci wi a

maeig divisi, i wic gad-

aes ave e f espsibiiy f pa-

ig e saegic cmmicai wi

iea ad eea saedes.

2134

23Ieaia Degee PgammesMase f As i CpaeCmmicai

2ND SEMESTER

Cpae Cmmicai i

Cage ad Cisis Siais

Eecives e.g.

CSr

hrM

Ives reais

1ST SEMESTER

Cpae Cmmicai

ad Saede reais

Saegic Maageme

f ogaisais i a

Cmmicaive Pespecive

3RD SEMESTER

Proles:

Iegaed Maeig

Cmmicai ad Pbic

reais

Gba Cmmicai i a

Cpae Pespecive

4TH SEMESTER

thESIS


24/76

To apply for admission to the programme

you must provide documentation testi-

fying that you have completed, or will

complete, a relevant undergraduate

degree in for instance modern languages

or communication before 1 August.

Applicants must have passed at least

one full year of study (60 ECTS) in

communication before applying. The

degree must have been conferred by

an internationally accredited college or

university. Other relevant degrees may

come into consideration.

From summer 2011 there will be intake

limitations on the MA programme. For

more information on how applicants

are evaluated, please go to www.asb.dk/

admission/master.

All applicants must document

their English profciency. This is

done by submitting an English test. We

accept TOEFL test with a score of at

least 90 (internet-based), or 575 (paper-

based), IELTS test with a score of at least

6.5 and The Cambridge Advanced Test.

Applicants who are native speakers

from UK, Australia, USA, Canada and

New Zealand are exempted from this.

Applicants who hold Nordic high school

degrees may contact the International

Admission Ofce to have their degrees

evaluated so as to determine if their

English level is sufcient.

See the programme website for more

information about this.

ASB TOEFL code is: 7993

APPlICAtIon

Applications may be submitted until

1 April for all students, who hold a

non-Danish degree. The application

should be as precise as possible in

describing the previous educational

background. A full check list of docu-

ments to be submitted is available in

the online application form at:

www.icn.asb.dk.

tuItIon

Tuition is free for students with citizen-

ship from the EU/EAA/Nordic coun-

tries. Tuition fees will be charged from

students of other nationalities. Tuition

fees are 10,000 per academic year.

Fees are subject to change.

hoW to APPlY?

Apply online at www.icn.asb.dk

Admission Criteriafor the MA Programme

ASB laid the fundament theoretically and practically for my basic understanding

and comprehension of how global organisations work and operate at strategic and

tactical levels. It gave me an international mindset anchored in a global prole in

which the synergies stemming from diversity and cross-cultural as well as cross-functional pieces to the puzzle make more than the sum. ASB also laid a good fun-

dament for my networking skills and opportunities required in social, academic

and professional contexts.

JESPER kANSTRUP

Communications Manager, Change and Mobilization, A. P. Moller-Maersk Group

Ieaia Degee PgammesAdmissi Cieia24


25/76


26/76


27/76

MAStEr ProGrAMMES IntroDuCtIon to

MSc i lgisics ad Sppy CaiMaageme

MSc i Maageme Accigad C

MSc i Ifmai Maageme

MSc i Fiace

MSc i Fiace ad Iteratioal Busiess

MSc i Saegy, ogaisai ad leadesip

MSc i Ieaia Bsiess

MSc i Maeig

MSc i Csme Affais Maageme

MSc i Eu Bsiess

MSc i Bsiess Ieigece

MSc i Ieaia Ecmic Csig

MSc i Ivai Maageme


28/76

Logistics is basicall about planning and

controlling the actiities o a compan in

order to secure that the right product is

deliered in the right quantities to the right

customer at the right time to the right

price Though at irst glance, this ma

sound eas, it is o course a challenging

tas furthermore, it is not enough just to

be a good planner, it is also important to

understand how arious business pro-

cesses must be in place in order to sup-

port a well unctioning suppl chain

The programme provides you with an

in-depth knowledge about

Methods for plai ad cotrolli

os of oods ad iformatio i a

sppy cai. tis icdes a sid

desadig f w devep

e ecessay It based s.

Ho to desi a strate for Suppl

Cai Maageme.

The courses of the programme will pro-

vide you with analytical ski lls that enable

you to appraise, systematically structureand analyse the possible solutions to

complex logistical problems. The teach-

ing form of the programme encourages

student participation and this in com-

bination with the nal thesis work will

provide you with self-management and

communication skills.

StruCturE

PrErEquISItE CourSES

In the rst semester you follow the pre-

requisite courses that form the methodo-

logical and academic basis for the further

study programme.

InResearch Methods in Logistics you

are introduced to the research traditions

in the eld of logistics, in particular how

Operations Research can and should be

used.

InAdvanced Excelyou will get beyond

basic Excel knowledge as you will also be

introduced to simulation by use of Crystal

Ball and to Visual Basic programming.

InSimulation: Modeling and Analysis you

will be acquainted with the discrete event

simulation methodology and how this can

be applied for solving logistical problems.

In Optimisation Methods you acquire

basic knowledge about how to model and

solve optimization problems.

InProduction Planning and Controlyou

get knowledge about the methodologies

that are the foundation of the production

planning modules in any ERP system.

Supply Chain Management: Strategy

and Design will focus on high-level sup-

ply chain strategies and concepts but also

provide you with an understanding of the

role quantitative models play for doing a

supply chain analysis.

SPECIAlISAtIon CourSES

In the second semester you follow the

specialisation courses of the programme.

InDemand Managementyou will learn

tools for forecasting and learn to under-

stand the relationship between forecasts

and planning within the company.

InStrategic Sourcing and Procurement

focus is on business relations between

buyers and sellers on the industrial

market. You will learn to analyse this

relationship and to develop well-founded

possible solutions for complex problems

within the subject area.

In Inventory Controlyou get a solid under-

standing of issues about allocation and di-

mensioning of inventories in a supply chain.

Logistics andSupply Chain Management

At ASB there seemed to be a fantastic atmosphere with a lot of interesting people. I instantly felt that this was the

place for me. I had visited several universities in Denmark, but this was simply the rst place I felt at home. The

reason I chose to study Logistics was the strong link between quantitative sciences and soft management ideas

which is essential in modern supply chain thinking. I had no doubt that the importance of the science of logisticswould only grow in importance in the future. I now work as a manager for the Forecasting Department in the

Market & Operations Development area in the LEGO Group. I have the demand focus in the global Sales & Op-

erations Process (S&OP) and develop model based forecasting projects for the organisation. I also lead a small

team of analysts and manage the development of the SAP SCM (APO DP) system.

LAUGE vALENTIN

Manager, LEGO Group

28 Ieaia Degee Pgammeslgisics ad Sppy Cai Maageme


29/76

Distribution and Transportation will befocused on how to solve practical logisti-

cal problems within the elds of trans-

portation and Distribution Planning.

Supply Chain Performance Management

deals with how decision making units in

a supply chain can track their strategic

focus while controlling that operations

are lean and agile. Essential elements

are the roles of key performance indica-

tors (KPIs) and score card tools, as well

as the links to issues in management

accounting and nancial performance

measurement.

InProject Management with Account-

ing Perspectives you will learn about the

qualitative as well as the quantitative issuesregarding the management of projects.

JOBPROfILE

The most tpical rst job for a raduate

wi a MSc degee i lgisics is fe i

coectio ith specic aalsis of lois-

ica pefmace impemeai f

ew gisica sis. tis is ypicay

de de e spevisi f me epe-

ieced ceages. oe pssibe caee

pa mig be sa as a gisica

aays, pgess a pjec maage

psii ad eveay fe pgess

a eecive psii wi e vea

espsibiiy f bsiess devepme.

Bew ae eampes f jbs ed by gad-aes fm e MSc pgamme i lgisics:

eBusiess Aalst

Loistics Coordiator

Cosultat i Strate ad Eciec

Productio Plaer

Suppl Chai Traiee

Purchasi Aet

Cosultat i ERP Solutios

Project Maaer i Loistics

Loistics Maaer

SAP Cosultat

Demad Plaer / Sales Aalst

IT / Busiess Applicatio: IT Cosultat

Suppl Chai Maaer

Eecutie Assistat

PhD Studet i Loistics

2134

lgisics ad Sppy Cai Maageme Ieaia Degee Pgammes 29

2ND SEMESTER


Demad Maageme

Ivey C

Saegic Scig ad

Pceme

Disibi ad

taspai

Sppy Cai Pefmace

Maageme

Pjec Maageme wi

Accig Pespecives

30 ECTS

1ST SEMESTER


reseac Meds i lgisics

Advaced Ece

Simai: Mdeig

ad Aaysis

opimisai Meds

Pdci Paig

ad C

Sppy Cai Maageme:

Saegy ad Desig

30 ECTS

3RD SEMESTER

ElECtIVE CourSES

Iesip

ASB Smme uivesiy

Sdy abad

Eecives a ASB

30 ECTS

4TH SEMESTER

thESIS

30 ECTS


30/76

Management accounting is one o the most

undamental aspects o business adminis-

tration The programme coers both in-

sights into management accounting tech-

niques and the application o these into

production companies, serice industries

and the public sector We emphasise the

role o the management accountant and

how this role can be enacted, both in the

local setting and in an international context

The programme provides you with in-

depth knowledge of:

1. te fdai f maageme ac-cig ad ece ecgies: ad

2. Uderstadi throuh commuicatio

ith people beod the eld of ma-

ageme accig; i de

3. Cdc mde maageme ac-

cig pacices.

The Management Accounting and Control-

ling programme provides you with profes-

sional qualications and competences that

mirror and sum up the knowledge, under-

standing and skills acquired through theprerequisite courses, specialization courses

and electives. The main objective of the

programme is to convey professional quali-

cations and competences which you can

apply in your professional life and in your

future career. Our ambition is to educate

management accountants that can contrib-

ute to the managerial process through inte-

gration with all members of organisations.

StruCturE


Foundation of Research

In this course we introduce three perspec-

tives positivistic, interpretive, and critical

and their underlying assumptions con-

cerning the generation of scientic knowl-

edge and its impact on our lives.

Cost Management Concepts,

Perspectives and Practices

Cost management is a central activity

within nancial management. Without a

deep rooted understanding of the nan-

cial situation of the company and the -

nancial implications of future events, the

company is likely to lose orientation and

reduce the room for maneuvering.

Production Planning and Control

During the past decades integrated plan-

ning and accounting systems have de-

veloped rapidly. Using these systems in

connection with cost management tech-

niques such as ABC, balanced scorecard

etc. has created much better opportuni-

ties to model the physical processes and

activities, which generate costs in connec-

tion to design, production and marketing.

Advanced Excel

IT and specically Excel and VBA pro -

gramming have a huge spread in practiceand are widely used for accountants and

controllers. The amount of available data

has increased extensively in many compa-

nies, partly due to the use of ERP systems

and Data warehousing. As a consequence,

there is a need for economists with the

ability to extract the relevant date and

perform valid quantitative analysis.

Strategy and Management Accounting

In this course different elements of strat-

egy formulation and strategic manage-

ment accounting will be discussed and

analysed. An important element involves

the provision of information for the for-

mulation of an organisations strategy

and managing strategy implementation

and its importance for management

accounting.

Accounting Information Systems gives

you an outline of the different types of

administrative programmes, their de-

signs, application, implementation and

security. In recent years, there has been a

rapid development in the use of informa-

tion technology in the accounting depart-

ments of companies.


Planning and Budgeting

Budgeting plays a central role in planning

and structuring organisations strategies.

Budgeting coordinates the organisations

strategies and business units. It is used as a

tool for structuring and creating guidelines

for activities and moreover to allocate re-

sources and responsibilities.

Management Control:

Performance Management

Performance management plays an in-

creasingly important role in all types of

organizations. It comprises both perfor-

mance measurement techniques and ap-proaches which may be adopted in using

these techniques to exercise control, e.g.

result control, action control, interactive

control, and personnel and social control.

International Financial Accounting I

After attending the course, you should at

an intermediate level understand and be

able to apply the requirements for recogni-

tion in the published yearly report.

International Financial Accounting II

The aim of this class is to develop an un-

derstanding of the relevance of accounting

information for decision making, and the

reliability and quality of accounting state-

ments.

Management Accounting& Control

Ieaia Degee Pgammes30 Maageme Accig & C


31/76

Project Management withAccounting Perspectives

Management accountants and controllers

will for sure be involved in different kinds

of projects. These projects assist a com-

pany to achieve specic objectives which

are in alignment with the overall goals

and objectives of the company.

Business Models

The objective of the course is to provide

you with tools, which will enable you to

identify an organisations current situa-

tion. With this identication, you should

be able to dene future oriented solutions

with growth opportunities, following

implementation of strategy and reporting

tools. The theoretical aim is to acquire

knowledge and competences within dif-ferent business models and reporting

tools.

JOBPROfILE

tday we see iceased deceaisai

of corporate acial data ad a-

cia maageme, ad i as eefe

becme eve me impa f e

cotroller to d ad process releat i-

formatio i a qualied a. I ma job

proles ords like aaltical skills, com-

micai abiiy ad a gd w-

ede of dieret IT-sstems e.. ecel,

SAP, ec. ae ecessay.

We y ave eaed e degee, ycaee ppiies wi be mes; we

wd ie mei

dieret tpes of cotroller e.., busiess

ce, pjec ce, cce

lobal cotroller, ad acial cotroller,

ad b wii e pivae sec as we as

ithi the o-prot ad the public sector;

acial maaer or chief acial

eecive;

cosultat ad adisor i dieret as-

pecs i Dais as we as i iea-

ia cpais;

iteral cotroller;

lecturer or

ou ma ish to proceed to become

a p.d. sde.

2134

31Maageme Accig & C Ieaia Degee Pgammes

2ND SEMESTER


Paig ad Bdgeig

Maageme C:

Pefmace Maageme

Iteratioal Fiacial

Accig I ad II

Pjec Maageme wiAccig Pespecives

Bsiess Mdes

30 ECTS

1ST SEMESTER


Foudatio of Research

Cs maageme Ccep,

Pespecives ad Pacices

Pdci Paig ad

C

Saegy ad MaagemeAccig

Advaced Ece

Accig Ifmai

Sysems

30 ECTS

3RD SEMESTER

ElECtIVE CourSES

Sdy abad

Iesip

ASB Smme uivesiy

Eecives a ASB

30 ECTS

4TH SEMESTER

thESIS

30 ECTS


32/76

MSc in Inormation Management is a

master programme allowing great career

prospects Through a challenging and

exciting stud ou will be proided with

proessional qualiications that enable

ou to pla a e role in a modern organ-

isation and business

You will be capable of participating crea-

tively in the management of information

resources and information technology

(IT). You will be taught how to utilize IT

to make businesses as well as their ser-

vices and products more attractive and

competitive. You will learn how to create

and manage new IT systems that support

business goals and strategies. You will be

able to participate in strategic planning,

to formulate requirements for new IT

systems and to implement such systems

in businesses and organisations.

Working with information and IT requires

the ability to perform multidisciplinary

functions. MSc in Information Manage-

ment prepares you for this by focusing

on a close dialogue and contact betweenstudents and teachers and by integrating

project work and cooperation as tools in

your learning process.

StruCturE


Introduction to Information

Systems Management

The purpose of this course is to expose

students to the managerial challenges

created by the use of information and

communication technologies in organiza-

tions. To this end, the course draws on

multiple action-based learning tools to

challenge the students to build an indi-

vidual approach to leveraging informa-

tion and communication technology dur-

ing their managerial career.

Advanced Topics in IS Development

and Implementation

The course provides the students with

business related aspects of information

systems development and implementation.

The students will be presented with a

range of methods and techniques that can

be used to understand, plan and execute

the processes in which information sys-

tems are developed, implemented, evalu-

ated and modied.

Organisational Theory

Using theoretical inspiration from a

number of interrelated elds such as

(social)psychology, sociology, economics,

ethnography and philosophy, this course

presents a vast number of theories, models

and terms suited for analysing organiza-

tions. These approaches are organised in

a number of metaphors which each set

the framework for some traditional and

modern takes on organisations.

IS Research and Practice

In this course we introduce three perspec-

tives positivist, interpretive, and criti-

cal and their underlying assumptions

concerning the generation of scientic

knowledge in IS research and its impact

on our lives. We emphasize the relevance

of these perspectives when conducting IS

research and/or when addressing real-life

managerial problems related to informa-

tion systems.


IS Enterprise Architecture

This course introduces the students to

strategic and technological aspects of

Enterprise Architecture. The purpose is

to enable the students to participate in

the development and implementation of

Enterprise Architecture. IS Enterprise

Architecture provides a long-term viewof a companys processes, systems and

technologies enabling individual IS pro-

jects to build capabilities and not just

fulll immediate needs. The development

of an IS architecture for an enterprise is

Information Management

As Head of project management in charge of the IT project portfolio at Coloplast I bridge the gap

between the IT technicians and the system users. The ability to understand both groups is one of themain strengths I have developed during my study programme in Information Management. The

programme combines the general business understanding with IT in addition to methodological in-

sight and the ability to learn new things quickly qualifying you to undertake various job functions.

JONAS fRANk JOHANNESEN

Head of Project Management, Coloplast

Ieaia Degee Pgammes32 Ifmai Maageme


33/76

becoming a central issue for improving

business performance through IT.

Project Management

The aim of the course is to provide the

student with knowledge about centraltopics related to working in projects. The

course is divided into to two logical parts.

Part one focuses on basic tools and meth-

ods. Part two discusses more soft topics

(project organisation, implementation of

team building, handling of conicts etc.).

IS Strategy and Management

The aim of this course is to provide

the students with an understanding of

IS strategic management and how IT

resources can be managed within or-

ganisations in order to create business

opportunities and benets. Information

technology and enterprise systems are

becoming more and more widespread

within organisations. Organisations

regard IS and IT resources as strategic

resources. It is important for organisa-

tions to plan and implement IS and the IT

resources in such a way that they support

to the business strategy.

thE thIrD SEMEStEr

In the third semester you can choose

elective courses within your areas of

interest.

Examples of IT Electives:

Maaemet Fliht Simulators for MIS

Research Itership i Iformatio

Sysems

Other elective courses can either be taken

at ASB during the semester, at the ASB

Summer University or at one of our part-

ner universities abroad. You can also par-

ticipate in internship programmes either

in Denmark or abroad.

JOB PROfILE

te speciaisai i Ifmai Maage-

met ies ou the qualicatios to take

p psiis as

Maaer of IT fuctios i a compa

Resposible for part of or the hole IT

pfi i a cmpay

Project Maaer of projects i relatio

saes, pcase ad impemeai

f cmpe bsiess sysems

IT cosultat for or i compaies

A eeral fuctios focussi o the

eaisip bewee bsiess is ad

It fcis.

2134

33Ifmai Maageme Ieaia Degee Pgammes

2ND SEMESTER


IS Eepise Aciece

Pjec Maageme

IS Saegy ad Maageme

30 ECTS

1ST SEMESTER


Idci Ifmai

Sysems Maageme

Advaced tpics i IS

Devepme ad

Impemeai

ogaisaia tey

IS reseac ad Pacice

30 ECTS

3RD SEMESTER

ElECtIVE CourSES

Sdy abad

Iesip

ASB Smme uivesiy

Eecives a ASB

30 ECTS

4TH SEMESTER

thESIS

30 ECTS


34/76


35/76

I chose the Management Accounting and Control

programme because of its broad approach. I have alwaysloved working with numbers, so this programme seemed

like the perfect choice for me. It has gien me the toolsand qualications that are needed within the area of

management accounting, and it opens the door to a lotof dierent job opportunities. Throughout the study we

have felt a great interest from different companies, andthis reinforces my belief in the programme. After my

studies I plan to nd a job within business consulting,

preferably with an international aspect.

LUISE RIISGAARD MLLER

Student at the Management Accounting and Control programme


36/76

MSc in finance is a general uniersit

education in inance It proides students

with thorough nowledge o and compe-

tence in inance Upon graduation, our

students are expected to begin careers

in inancial institutions, regulator bodies,

consulting business or inance depart-

ments in non-inancial companies

The programme has a clearly dened struc-

ture with a focus on global nance so the

programme is relevant for all international

students. The global nancial markets are

highly developed and integrated and as a

consequence of this complexity and sophis-

tication, there is an increasing demand for

graduates with degrees in nance at the

highest level. Therefore the MSc in Finance

is perfect for students seeking a career in

nance in a global setting.

The ultimate ambition of the programme

is to prepare our students for making the

right decisions at the right time; this abil-

ity requires excellent analytical skills and

a talent for embracing all relevant data,

as well as cultural issues.

Finance and other advanced research

areas are based on statistical and

mathematical models. Therefore it is an

advantage for students to be familiar

with these areas before the programme

begins. The models are integrated into

the courses so that the students study the

models in relation to their application. It

is our experience that the learning out-

come is much higher when the models are

integrated into the various courses.

The latest research in nance is integrated

into the programme and many of the

professors are internationally well-known

teachers and researchers. Our programme

also uses external lecturers from local

nancial institutions as well as v isiting

faculty members from internationally

acclaimed universities.

StruCturE


In the rst semester you follow three

prerequisite courses that form the

methodological and academic basis for

the further study programme.

In Corporate Finance, the perspective

of an enterprise is applied to the course.

This means that the courses cover the

enterprises operational and strategic

decisions on investment and nancing,

e.g. the relationship between risk manage-

ment and hedging nancial risks, debt

and equity. The course also covers nan-

cial management issues, e.g. corporate

governance and international corporate

nance.

Asset Pricing focuses on theories and

methods for analysing equity and xed

income markets. The econometric meth-

ods necessary for applying and testing

classical models such as CAPM are stud-

ied. The shortcomings of these models

are discussed and more modern and

dynamic models are presented as alterna-

tives. The course also gives students an

introduction to various bond types, inter-

est rate denitions, credit risk in bond

markets and simple interest rate deriva-

tives.

Applied Econometric Methods introduces

you to the most widely used quantitative

and empirical methods in econometrics,

including in particular nancial econo-

metrics. The course has two majoraims. Firstly it provides you with some

tools which enable you to acquire the

knowledge published in high quality

Finance

I chose to study MSc in Finance at ASB since the study programme has a very

strong reputation both among former students and in the business community.

It is probably the most respectable nancial specialisation you can nd in Denmark.MSc in Finance is tough but the professors are among the best in their eld. I also

nd that the administrative services at ASB are of excellent standard no petty

ofcials here. Everything runs smoothly.

MARTIN

Student at the MSc in Finance

Ieaia Degee PgammesFiace36


37/76

publications within the areas of empirical

nance and economics. Secondly, it pro-

vides the tools for modelling and estimat-

ing econometric systems. The methods

involved have been chosen with a view

towards applications within empirical

nance and economics.

SPECIAlISAtIon CourSESThe second semester covers the speciali-

sation courses.

Management of Financial Institutions

focuses on the nancial system and the

role of the nancial institutions in the

capital market. It is the main aim of the

course to provide students with insight

into the management tasks that banks,

mortgage credit institutions and pension

funds, in particular, face.

Fixed Income and Derivative Securities

Financial derivatives such as forward, fu-

tures, swaps, and options are increasingly

important instruments applied by agents

of nancial markets. The course focuses

on describing and understanding these

instruments, and on the underlying

markets such as money markets, bond

markets, stock, currency, and commodity

markets.

Empirical FinanceFinancial economics is nowadays quite

often based on empirical investigation.

This course provides you with many dif-

ferent methods to analyse nancial data.

Among the many models are event stud-

ies, models to analyse the term structure

of interest rates as well as ARCH and

GARCH models.

JOB PROfILE

A MSc i Fiace opes up for arious

job opportuities i the acial sector.

te sdy pgamme as pvides a

ecee basis f a sbsee PD

pgamme.

I additio, the proramme also oers the

chace of emplomet i the ace de-

pames f e ypes f eepises.

Fiall, a icreasi umber of radu-

ates d emplomet i the cosultac

idsy, b dmesicay ad abad.

te as few yeas ave see a igy

pced icease i e demad f

raduates from the ace lie.

2134

Fiace 37Ieaia Degee Pgammes

2ND SEMESTER


Maageme f

Fiacial Istitutios

Fied Icome ad

Deivaive Seciies

Empirical Fiace

30 ECTS

1ST SEMESTER


Corporate Fiace

Asse Picig

Appied Ecmeic

Meds

30 ECTS

3RD SEMESTER

ElECtIVE CourSES

Sdy abad

Iesip

ASB Smme uivesiy

Eecives a ASB

30 ECTS

4TH SEMESTER

thESIS

30 ECTS


38/76

The increasing globalisation and interna-

tionalisation within trade and industr

hae led to a growing demand or man-

agers with an international perspectie

as well as the abilit to ealuate the eco-

nomic consequences o their decisions

An MSc in Finance and International

Business not only provides you with the

professional qualications for making

strategic decisions concerning difcult

and complex nancial matters, but also

gives you experience and competence in

acting in an international context.

The programme in Finance and Interna-

tional Business exposes you to an inter-

national educational environment where

students come from different countries

and thus have different cultural back-

grounds.

All exams and courses are carried out in

English by members of faculty with an

international background.

The programme provides a theoreticalframework for advanced academic study

of nance and international business that

enables you to solve practical problems in

the international business community.

The opportunities for participating in

exchange and internship programmes

either in Denmark or abroad make it a

genuinely international education.

StruCturE


The programme is divided into four

semesters. The two rst semesters are

each divided into two blocks.

The rst semester creates the necessary

foundation both methodologically and

theoretically for further studies of nance

and international business.

Applied Econometric Methods introduces

you to the most widely used quantitative

and empirical methods in econometrics,

including in particular nancial economet-

rics. The course has two major aims. Firstly,

it provides you with tools which enable

you to acquire the knowledge published in

high quality publications within the areas

of empirical nance and economics. Sec-

ondly, it equips you with tools for modellingand estimating econometric systems. The

methods involved have been chosen with a

view towards applications within empirical

nance and economics.

Corporate Finance deals with the nan-

cial problems of a company and various

solution models will be introduced. Fur-

ther issues are the interactions between

the company and the nancial markets,

with special emphasis on valuation of the

company in a capital market perspective.

International Business Methods covers

macro level (regional economic integra-

tion, e.g. the EU, trade barriers, etc.),

company level (internationalisation and

export market strategies, management

of subsidiary companies, etc.) and indi-

vidual level interaction between people of

different professional and cultural back-

grounds.

Internationalisation of the Firm provides

you with an in-depth and detailed un-

derstanding of theories surrounding the

internationalisation of businesses and the

practical implications of these theories.


The second semester is devoted to more

advanced studies within the two areas.

International Financial Accou

asb business communication 2011

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