asa automotive systems - clearmechanic overview
TRANSCRIPT
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“Visually Sell Repairs”
As seen In:
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What is ClearMechanic?
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How ClearMechanic Works
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Step 1Take photos and videos
with CM mobile apps.
Shop takes photos or videos, CM does the rest.
Step 2CM sends images to customers and advisors.
Step 3Customers see real-time images of their vehicles.
Step 4“Visual Selling” improves close rate by 20-40%.
CM Data and Case StudiesClearMechanic CustomerTechnician or Advisor
How ClearMechanic Works
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Instantly Send Inspection Photos
Post vehicle photos and videos instantly to your website.
Send directly to customers by e-mail and text message.
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Key Milestones
Top iPhone and Android apps for service centers
• Over 10,000 registered technicians and service personnel
• Over $25 million of service recommendations delivered
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Example Photos from CM Clients
ClearMechanic's iPhone and Android applications
instantly post inspection photos for review by customers.
Water Pump Photo, 2/18, 2:34 p.m.
Tire Replacement Photo, 2/18, 3:12 p.m.
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Example Videos from CM Clients
By popular demand, we introduced the ability to send real-time inspection videos to customers.
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Proprietary Expert Diagrams
CM has developed the industry‟s best database of technician-approved, consumer-friendly diagrams.
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Proprietary Expert Diagrams
CM has developed the industry‟s best database of technician-approved, consumer-friendly diagrams.
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Why Use ClearMechanic?
Increase Sales Immediately through Visual Selling
High-quality photos and illustrations gets customer to say “Yes.”
Get Customer Approval Quickly
Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
Client Testimonials
“This is the future of service inspections. We‟ve tried to do real-time video by ourselves for years
but could not make it efficient or automated.” - Service Director, Young Buick GMC
“We were surprised by how user-friendly ClearMechanic is. Integrating smartphones with our
website and our DMS is a game-changer.”- General Manager, Magnussen Dealer Group
“Paid for itself in one day.”- Owner, PMI Fleet Services
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What Customer Sees
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What Customer Sees
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What Customer Sees
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ClearMechanic Product Offerings
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ClearMechanic Packages: Basic to Gold
Basic Package
iPhone and Android mobile applications
Post photos directly to service center‟s website
Call 866-210-6717 or E-mail [email protected] for pricing!
E-mail and SMS text message capability
Real-time video capability
Private Analytics Dashboard, with permanent access to all inspection photos and videos
Interactive Service Library
All other packages included
“Visual Declined Service Marketing”to win back lost customers
API access for authorized vendors
Silver Package Gold Package
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Comparison of ClearMechanic Offerings
CMBasic
Customer Approval Rate of Service
Recommendations
Sometimes
CMSilver
CMGold
Dollars Per RO
Customers See Proof of Service
Need?
Authorization for CM iPhone and Android
Applications
Inspection Photos Instantly Posted to
Shop Website
No Visual Selling
30% 40% 50% 50%
Frequent GuaranteedNo
$200 $265 $330 $400
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Comparison of ClearMechanic Offerings
CMBasic
CMSilver
CMGold
24/7 Monitoring of Images by CM
Analysts
All Images Stored Permanently for Future
Use
“Send” Feature to Manually E-mail and
Text Message Images
No Visual Selling
Activity Reports Showing Utilization by
Employee
Private Dashboard for Analytics and
Reporting
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Comparison of ClearMechanic Offerings
CMBasic
Real-Time Video Capability
CMSilver
CMGold
Complete CM Library of 1,000 Expert
Diagrams
No Visual Selling
Follow Up on Declined Services with Photos,
Videos
API Access for Vendors You Choose (To Use
Photos, Videos)
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Recommended For:
ClearMechanic Basic Offering
Instantly posting real-time inspection photos to shop websites.
Post Directly to Your WebsiteCM iPhone and
Android Applications
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ClearMechanic Basic Offering
“””Send” Feature Enables Instant E-mail and Text Message to Customers
send
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“Real-time video is why I signed up for this program. It‟s a game changer.”
- Jim Astle, Service Director at Young Automotive
“Real-time video is the future of service inspections.”- Mike Allen, Owner at CarFix
ClearMechanic Silver Offering
Recommended For:
Real-time video capability, permanent data access, private analytics and Interactive Service Library.
Custom, Private Analytics Dashboard for Each Client
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Custom, Private Analytics Dashboard for Each Client
Click on any RO in Dashboard to
view details. Use this for
customer follow-ups, liability
protection and warranty.
ClearMechanic Silver Offering
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Searchable Interactive Service Library
search
ClearMechanic Silver Offering
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Recommended For:
ClearMechanic Gold Offering
Identify “Declined” Services where
photos are available
Service centers to win back lost customers using personalized, visual “Declined Service Letters.”
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ClearMechanic Gold Offering
Visually sell declined services with the „wow‟ factor needed to get customer‟s attention.
Personalized evidence for each customer with inspection photos, videos and diagrams.
Customize each letter to the recent vehicle inspection.
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Appendix
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ClearMechanic iPhone Screenshots
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ClearMechanic iPhone Screenshots
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ClearMechanic Android Screenshots
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ClearMechanic Android Screenshots
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ClearMechanic Daily Activity Reports
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ClearMechanic Data and Testimonials
Including photos of customer‟s defective part improves sales conversion rate
Conversion rate without ClearMechanic: 30-40%
Conversion rate with ClearMechanic: 50%-70%
Especially helpful for leaks, cracks, wear, and rust.
Dealership Testimonial:
Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
Consumer Testimonial:
“Taking pictures adds credibility to our recommendations and makes customers advocates for our dealership. Customers are wowed by the process.”
“You‟re never excited to find out new repairs are necessary. But this was an easy, educational way of getting information about my car.”
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Overview of Interactive Service Library
ClearMechanic develops and owns the industry‟s most comprehensive library of expert parts and repair illustrations
9 vehicle systems with approximately 1,000 unique illustrations
3 illustration types: Location, Function and System
Integration options:
Frame CM‟s interactive service within dealer‟s web site.
Embed CM content into outgoing e-mail campaigns (e.g. declined service letters).
Incorporate CM content into online scheduling to “pre-educate” customers.
1
2
3
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Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
How CM Creates Expert Diagrams
CM‟s process for in-house illustration development allows for rapid iteration and new creation of expert content.
Source Material
CM Illustrators
CM Technicians
CM Customers / Partners
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Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
Sample Expert “Location” Diagram
Sample Location Diagram: Oxygen Sensor
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Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
Sample Expert “Function” Diagram
Sample Function Diagram: Oxygen Sensor
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Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
Sample Expert “System” Diagram
Sample System Diagram: Oxygen Sensor
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ClearMechanic Packages: Basic to Gold
Basic Package
iPhone and Android mobile applications
Post photos directly to service center‟s website
Call 866-210-6717 or E-mail [email protected] for pricing!
E-mail and SMS text message capability
Real-time video capability
Private Analytics Dashboard, with permanent access to all inspection photos and videos
Interactive Service Library
All other packages included
“Visual Declined Service Marketing”to win back lost customers
API access for authorized vendors
Silver Package Gold Package