How did you attract/address your audience?

To begin answering this question I will need to compare my magazine to my first design and a professional magazine. I have chosen NME to compare my final product due to it being my inspired magazine throughout the construction of my magazine, additionally NME is a similar target audience to my product.

Due to my music genre being alternative rock I wanted to portray my model as unique, colourful and vibrant. I believe this will attract my target audience due to fashion, colours etc.Nevertheless, I have challenged my bright vibrant colours with the dull black

and white texts to keep a smart and professional image for my magazine. My main model is framed in a extreme close up of her facial features, allowing us to see her quirky-ness to attract my target audience. Her red vibrant hair is an instant attraction due to it being unique, young and fun. My models eye contact is direct with the readers, allowing a interaction instantly, which makes the reader want to buy the magazine. My female model is wearing basic make-up to show her natural and serious side as a artist which portrays to the audience that she takes her music seriously.

Images

Font

In terms of font, NME have a distinctive bold thick lettering to attract their target audience from a distance. Using a deep red adds to this, creating a trademark for their magazine.

However, I have used a graffiti style font which I believe is unique, young, fun and appealing. This is because graffiti is associated with younger generations, music etc, and this could be a trademark for my magazine due to it being different and memorable. My main colour for my TMF would originally be a bright orange so it is appealing to the customers. Its very distinctive due to no other branded magazine having this particular style of font. Nevertheless, as an improvement I would have to work with the size of the lettering due to it being hard to understand from a distance, compared to NME’s lettering. I have also used the same style lettering for my masthead, to continue my theme on, I have used a similar red to her lips so they combine well on my front cover. My skyline and my main sell line are in an additional font to allow it to be more clear and simpler to read, without it hurting their eyes or being unreadable.

Colour SchemeMy colour scheme is similar to my inspired magazine NME, I have used the colours; red, white and black. I used these colours due to my initial research into magazine and audiences these colours were popular and most appealing. Additionally, my female model had bright vibrant red hair which combines well with the other colours.

Contents Page

When I was doing my initial research I seen a NME contents page, which since I always liked the layout of, due to it being easy to read, helpful, interesting and young.I like how a quarter of the contents page is taken up by an image and caption of

a band or an artist. This attracts the audience instantly to see what the gossip or information is containing. The other side is additional text explaining what stories are also included within my magazine. This allows an equal balance of both images and text which is an excellent combination and when doing my primary research, many student feed back was they wanted to see 50% of each photos and text on the page. I believe I have benefitted from using NME as an inspired contents page due to it being a creative and interesting layout which many readers will find useful and appealing to read. To improve I would use a better image and make it more thicker to get a better quality image for my readers.

Design

A main feature which caught my eye with NME’s contents page is they use small banners on the sub headings to notify the different sections within the magazine, this feature allows it to be easy for the audience to read. I therefore, used a similar idea in my magazine however, adjusted my colour scheme to fit appropriately.

Double Page

Spread

When creating my double page spread I liked the idea of a main image dominating the left hand side of the spread attracting the audience to the main artist or band – also allows them to cut the image out, to have a mini poster. Due to the article being based upon the right hand side of the spread it’s a feature where you can always refer to the dominating image to the side of the article. In my initial research, the feed back I was given was to involve a dominating image and to lay my article out in large paragraphs – I took this information on board and created my final product.

Front Cover

Rough Cut Final Product

Contents Page

Rough Cut Final Product

Double Page Spread

Rough Cut Final Product