as oportunidades para a indústria geradas pela computação em nuvem
DESCRIPTION
Cezar Taurion - Gerente de Novas Tecnologias Aplicadas da IBM do Brasil / Technical Evangelist ISV & Developer Relations da IBM do BrasilTRANSCRIPT
As oportunidades para a IndústriaGeradas pela Computação em Nuvem
Cezar Taurion
Gerente de Novas Tecnologias/Technical Evangelist
© Copyright International BusinessMachines Corporation 2011. All rights reserved.
© Copyright IBM Corporation 2011IM AR2
Agenda
� Nivelando nossos conhecimentos sobre Cloud Computing
� Benefícios e riscos da Cloud Computing
� How to?
� Lessons learnedCezar Taurion
Technical Evangelist
© Copyright IBM Corporation 2011IM AR
IT must address these Business Challenges
Reducing riskEnsure the right levels of security and resiliency across all business data and processes
Breakthrough agilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk
Higher quality servicesImprove quality of services and deliver new services that help the business grow and reduce costs
Doing more with lessReduce capital expenditures and operational expenses
© Copyright IBM Corporation 2011IM AR
Everyone is talking about the cloud...
© Copyright IBM Corporation 2011IM AR
Gartner 2010 CIO review
© Copyright IBM Corporation 2011IM AR
The significance of Cloud Computing
Cloud Computing changes IT services delivery in the same way that the ATM changed banking and the internet changed commerce
© Copyright IBM Corporation 2011IM AR
Seismic Shifts: What the Industrial Revolution has to do with the Evolution of Modern IT
Industrial Revolution – no single event , but an evolution of events and inventions over many decadesStandardized processes in product manufacturing brought about significant changes in labourCloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT,
but only a part of a much wider narrativeHow this narrative will play out over the next decade really is anyone’s guessThere will be winners and losers
In just the last decade, we’ve moved from static we bsites and slow internet modem dial-up to $$$Bn e-commerce, pervasive mobile and “tweeti ng” the world! In the next decade, we may have witnessed a dramatic transforma tion in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, stan dardised model. All bets are off !
1960s 1970s 1980s 1990s 2010s+2000s
Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era
1960s 1970s 1980s 1990s 2010s+2000s
Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era
© Copyright IBM Corporation 2011IM AR
A cloud computing primer – your 60 second guide
Start
Finish
A new model of IT delivery and consumption… …inspired by internet
services in the consumer space
Key ingredients:•elasticity•PAYG•on-demand self-service
Analogies - electricity generation and The Model-T Ford
Evolutionary, not revolutionary – time sharing, hosting, ASP
Variants – public, private, hybrid, community, G-cloud add to confusion
Get toknowtheCloudstack
Near-term adoption overstated, long-term impact underestimated –all bets are off !
A “confluence of technologies” –virtualization, SOA, multi-tennancy
?
© Copyright IBM Corporation 2011IM AR
Cloud Computing Definition
Cloud computing is a new consumption and delivery model inspired by consumer internet services and driven by client needs
Cloud computing has 5 key characteristics :
1. “Always on” network access 2. On-demand self-service 3. Location independent resource pooling4. Rapid elasticity – grow & shrink easily5. Flexible pricing models
Virtualization Service
Automation
Usage
Tracking Web 2.0
End User Focused
… to free your budget for new investments and speed deployment of new capabilities.Virtualization Standardization Automation Self Service
Increasingflexibility
Reducedcosts
Increasingquality
© Copyright IBM Corporation 2011IM AR
Cloud Service Types
Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010
© Copyright IBM Corporation 2011IM AR
A range of deployment options
Private PublicHybrid
IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall
Internal and external service delivery methods are integrated
IT activities / functions are provided “as a service,” over the Internet
Enterprise data center
Managed private cloud
Third-party operatedClient ownedMission criticalPackaged applicationsHigh compliancyInternal network
Enterprise data center
Private cloud
PrivateOn client premisesClient runs/ manages
Public cloud services
Users
B
Shared resourcesElastic scalingPay as you goPublic Internet
A
Member cloud services
A
Enterprise
B
Mix of shared and dedicated resources
Shared facility and staffVirtual private network
(VPN) accessSubscription or
membership based
Hosted private cloud
Enterprise
Third-party owned and operated
StandardizationCentralizationSecurityInternal network
© Copyright IBM Corporation 2011IM AR
Workload OptimizedVirtualized Systems
Storage
Network
Cloud Services
Changes in Consumption
Changes in Delivery
• User provisioned• Self service model• Tiered, flexible pricing
• Standardized offerings• Virtualized and automated
infrastructure management
• Self Service
• Capacity, Flexibility and choice
• Lower costs
• Enhanced security and reliability
• Rapidly Provisioned
• Location independant(mobile or Web)
Value for Consumer:
High Quality User Experience
• Lower operating costs due to standards and automation
• Offload standard admin tasks
• Improved capital efficiency
• Rapid, flexible services enhancements
• Economy of Scale
Value for IT Provider:
Improved SupplyEconomics
Cloud System Capabilities
Automated and dynamicIT Management Service Management
Service Access & Deployment
=
+Compute
12
Cloud Computing creates value by changing the way IT is delivered … AND consumed
© Copyright IBM Corporation 2011IM AR
Cloud computing delivers IT & business benefits
AutomatedFaster cycle times
Lower support costsOptimized utilization
Improved complianceOptimized security
End user experience
StandardizedEasier access
Flexible pricingReuse and share
Easier to integrate
VirtualizedHigher utilization
Economy of scale benefits
Lower capital expenseLower operating expense
Higher quality services
Doing more with less
Breakthrough agilityReducing risk
© Copyright IBM Corporation 2011IM AR
IT benefits from Cloud Computing are real
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Cloud attributes From
Server/storage virtualization 10–20%
Utilization of infrastructure 10–20%
Self-service None
Automated provisioning Week - Months
Change and release management Months
Service catalog ordering Months
Metering/billing Fixed cost model
Payback period for new services Years
Legacy environments
Cloud-enabled enterprise
Cloud accelerates business value across a wide variety of domains
To
70–80%
70–80%
Unlimited
Hours / Minutes
Hours / Minutes
Days / hours
Granular
Months
© Copyright IBM Corporation 2011IM AR
IBM’s Experience with Conversion to Cloud Computing
New Development
Software Costs
Power Costs
Labor Costs (Operations and Maintenance)
Hardware Costs(annualized)
Liberated fundingfor new development, trans- formation investment or direct saving
Deployment (1-time)
Software Costs
Power Costs(88.8%)
Labor Costs( - 80.7%)
Hardware Costs( - 88.7%)
Note: 3-Year Depreciation Period with 10% Discount Rate
Without Cloud With Cloud100%
Current
IT
Spend
Strategic
ChangeCapacity
Hardware,
labor & power
savings re-ducedannual cost of
Operation
by 83.8%
Case Study Results
Annual savings: $3.3M (84%)
$3.9M to $0.6M
© Copyright IBM Corporation 2011IM AR16
� Reduced “time to market– Automatic provisioning reduces time and effort to
find free servers
� Improved capital utilization with automatic de-provisioning– Allows resources to be freed between tests– Results in higher utilization
– Reduces capital outlay and expenses to install, support, and operate systems
Smart Business Development and Test Cloud
Capitalizing on new efficiencies
© Copyright IBM Corporation 2011IM AR
Achieving new levels of situation awareness
Real time processing of sensors, monitors and devices
Enhanced security, policy management and compliance management
Advanced cyber security and analytics capable of protecting sensitive data
MOCA (Mission Oriented Cloud Architecture) provides a leap ahead in technology for Air Force network situational awareness and cyber defense within a hardened cloud infrastructure
Smart Business Private Cloud
© Copyright IBM Corporation 2011IM AR
� Created competitive advantage with a 10-15 day loan process (compared to 30-45 days typical of most banks)
� Improved customer service with a faster more convenient loan process allowing customers to review and sign documents from their home
� Integrated with Silanis e-SignLive e-signature application
LotusLive Collaboration
Reducing loan processing time from 7 days to 24 hours
© Copyright IBM Corporation 2011IM AR
Turning petabytes of data into useful insights
� Petabytes of information consolidated from >100 data warehouses
� Business intelligence and analytics providing new insights to 200,000 employees in sales, marketing, development and manufacturing
Smart Business Analytics Cloud
© Copyright IBM Corporation 2011IM AR
Consulting Services in support of Cloud Computing
Cloud solutions for infrastructure workloads
Delivery options to fit your requirements:On the IBM Cloud……………Private Cloud……….Pre-integrated appliances
Infrastructure services & technologies enabling Cloud computing
Development and Test
Desktop Infrastructure Storage Analytics Collaboration Business Services
Security – Resilience - Maintenance
IBM is making significant investments to help clien ts optimize the use of Cloud
IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance
Professional Security Services Cloud Computing
Testing Services for Cloud
Strategy & Design Services for Cloud
Networking Strategy & Optimization Services
© Copyright IBM Corporation 2011IM AR
The IBM portfolio is aligned by Cloud lifecycle sta ge
Cloud Integration
Plan
Cloud Strategy
�Business strategy� Technology strategy�Business return and
ROI analyses�Deployment planning
Cloud Services
Deliver
�Development & Test �Production� IBM Cloud data center
assets and resources � IBM Cloud Computing
Reference Architecture � IBM Security Framework
Private Clouds
Build
�Development & Test �Production � Leveraging your IT assets
or ours, in your data center or in ours
� IBM Cloud Computing Reference Architecture
� IBM Security Framework
� Integration of enterprise and cloud IT systems
�Support for multiple cloud providers
�Prebuilt, rapidly available integration
Helping clients develop a
Cloud strategy, assess
workloads or identify pilot
opportunities
Helping clients to enable their
enterprise to deliver Cloud Services
Providing secure,
reliable services for
clients to consume
© Copyright IBM Corporation 2011IM AR
Ben
efit
CostHigh
High IT Provider Relationship Profile
Provider researches, recommends and implements
technology to enable quantum leap in business capability
Utility
Commodity
Provider works with others to develop a service and provide resources/skills
necessary to support the service
Provider of a quality service at a cost equal to or lower than the competition
Provider of an adequate service at a cost lower than the competition
Partner
Enabler
There are six typical steps to getting started with C loud“IBM Cloud Assessment Workshop”
Analyze Workloads Determine DeliveryModels
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
Enterprise
Private Public
Hybrid
Trad
IT
Assess Risks
Determine ROI
1 2 3
4 5 6
Understand Strategic Direction
Build Roadmaps
Ent
erpr
ise
Arc
hite
ctur
e
Phase 2Phase 2
Phase 3Phase 3
Phase 4Phase 4
Phase 1Phase 1
Business ArchitectureAlignment
Data Model
Metadata
Information SystemsArchitecture
Define the information integration architecture
Info
rmat
ion
Inte
grat
ion Information
Transformation
Mas
ter
Dat
aM
anag
emen
t
Information Placement& Structure
Optimize data & content placement and structure across all
LOBs & technology silos
Extend the Information Integration Archi tecture for placement &
structure optimization
Document business directions and IT’s alignment with them,
across the enterpr ise
Provide a baseline of agreement by educating all stakeholders on the
fundamentals of Enterprise Architecture
Integrate information transformation with common metadata and data
cleansing services
Extend the information integration architecture across the
organization & technologies
Integrate data placement with the Information Lifecycle Management
implementation
Develop and implement enterprise-wide business architecture initiatives
Assess the existing IS Architecture for a selected set of LOBs
Develop an overall IS enterprise architecture framework to guide the enterprise
Develop and execute an IS Archi tecture roadmap across the enterprise
Develop metadata technical strategyPilot Metadata integration with key tools and
applicationsDocument business glossary into metadata
repository for some LOBs
Establish a cross-functional Information Architecture (Data Administration) team
Establish data enti ty naming standardsDefine and document common semantics (business glossary) across LOBs for some
subject areas
Analyze Infrastructure Gaps
01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory Departmental Enterprise Integration
Exclusive Open
Scope of services
Assess current state Determine future stateIdentify required capabilities and initiatives
Develop roadmaps
01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory Departmental Enterprise Integration
Exclusive Open
Scope of services
Assess current state Determine future stateIdentify required capabilities and initiatives
Develop roadmaps
© Copyright IBM Corporation 2011IM AR2323
Ready for Cloud
Some workloads are ready for cloud delivery.
Sensitive Data
Complex Processes & Transactions
Regulation Sensitive
Not yet Virtualized
3rd Party SW
Highly Customized
Analytics
Collaboration
Development & Test
Workplace, Desktop & Devices
Infrastructure Storage
Infrastructure Compute
Business Processes
Industry Applications
Pre-Production Systems
Information Intensive
Isolated Workloads
Mature Workloads
Batch Processing
May not yet be ready
for migration
© Copyright IBM Corporation 2011IM AR
A practical approach to cloud computing
Plan and Prepare
Define cloud strategy and roadmap
� Assess cloud deployment models, service options and workloads
� Plan cloud strategy and roadmap
� Choose initial project
Condition the existing infrastructure for cloud
• Virtualize and automate existing systems
• Add service management, service catalog
Pilot and Deploy
Start with an isolated private cloud deployment
� Choose low-risk workload such as test and development
� Standardize applications and systems
� Deploy self-service portal
Extend and Evolve
Roll out cloud across the enterprise
� Enable additional workloads on private cloud
� Add new users
� Use trusted public cloud services to supplement data center capabilities
�
�
�
© Copyright IBM Corporation 2011IM AR
Recomendo:
www.ibm.com/cloud
www.ibm.com/developerworks/cloud
www.ibm.com/redbooks
© Copyright IBM Corporation 2011IM AR
Obrigado!
www.ibm.com/developerworks/blogs/page/ctaurion
www.computingonclouds.wordpress.com
@ctaurion
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