as of january 2015 - amazon web servicesplayhousesquare.s3.amazonaws.com/...rev2015-final.pdf ·...

Brand Support GuideAs of January 2015

Mission Statement 1 Letter from the President & CEO 2 Our Brand 3 Our Name and Why 4 Our Geographical Name and Why 4 Logo Usage 5 About Our Logo 6 About Our Tagline 7 Primary Logo Variations 8 Primary Logo Color Palette 11 Secondary Logo Variations 15 Secondary Logo Color Palette 17 GE Chandelier Icon Variations 18 GE Chandelier Icon Color Palette 20 Accent Graphic Usage – Retro Sign Mark 21 Accent Graphic Usage – Exclamation Mark 22 Accent Graphic Usage – Stars 23 Accent Graphic Color Palette 24 Tagline as Headline 25 Fonts 26 Area of Isolation 28

Logo Lockups (Sub-Brands) 30 Incorrect Usage Examples 34 Stationery 36 Punctuation & Special Characters 39 Logo & Footers 40 Use of URL 42 Advertising Templates 43 Variations of Usage 56 Quick Reference Color Palettes 61 Logo Options 63 Where to Find Our Logos 66

Contact Information 66

Table of Contents

Playhouse Square is a not-for-profit

performing arts center that presents

and produces a wide variety of

performing arts programs; it advances

arts education and creates a

destination that is a superior

location for entertainment, business

and residential living, thereby

strengthening the economic vitality

of the region.

Mission Statement1

The staff, volunteers and trustees at Playhouse Square are committed to bringing our

mission statement to life in everything we do.

We believe that putting a diverse array of entertaining and inspiring performances on our

stages ignites more than just energy inside of our beautiful theaters. It provides a unique

experience for audiences to share and remember for a lifetime.

We believe in enlightening and educational experiences that occur beyond the stage. With

programs that provide insight, backstage access or a chance to learn from masters of

their craft, our focus on community engagement and education creates opportunities for

enrichment that cannot be found anywhere else.

We believe in using the arts as an economic engine to generate excitement, vibrancy and

economic vitality for the region and especially downtown Cleveland.

We believe in providing the most excellent service possible to our guests, partners, tenants

and each other.

We are committed to these things and take our responsibility seriously. The Playhouse

Square brand was developed with this in mind.

Our brand defines who we are and what we do, and it is important the we present a

consistent brand identity. While a brand exists in the mind of the audience, the visual

experience has a tremendous impact on the opinions formed. Consistency builds trust, and

so we must all be diligent stewards of the Playhouse Square brand.

Thank you for all that you do to help maintain our reputation as Cleveland’s most dazzling

cultural gem. Our work continues as we daily strive to deliver on our brand promise and

advance our legacy now and for many generations to come.

Art J. Falco

President & CEO

Letter from Our President and CEO2

Our Brand

Who are we, really?

Yes, Playhouse Square is theater. We don’t hide the fact that our roots are in the performing arts and the productions that grace our stages will continue to help define who we are. Playhouse Square is far more than just great theater, however. In a broader sense, we are about entertainment in many forms. At the very center of our brand, Playhouse Square is focused on being an exciting and energetic destination.

Our Promise

We are a progressive destination that promises an entertaining, lively and exciting experience.

All the time, every time.

For all who visit, regardless of their purpose.

Our Personality

Lively – absolutely. With theaters, resident companies, restaurants, residences, classrooms, a hotel, an outdoor plaza and a thriving business and technology community, Playhouse Square, midway between Cleveland’s university corridor and downtown hub, invigorates the economic engine of the area, drives tourism and strengthens the soul of the city.

Progressive – always. While never losing sight of the majestic history of our theaters, Playhouse Square is at the forefront of revitalizing downtown Cleveland, creating a literal and metaphorical venue for new ideas to flourish.

Entertaining – the essence of who we are.

An experience – no doubt. With multiple venues within one square mile, this is where outstanding performance values meet diverse tastes and surpass visitor expectations to provide an experience for all ages.

The Four “Scenes”

Our organization and the activities that support our mission can be easily organized into four categories of purpose:

Stage (entertainment, performances, audience development) Fundraising Area Development (real estate, hotel, parking, residential living, dining, area maintenance

and improvements) Community Engagement & Education

Our Brand3

Our Name

The official name of our organization is Playhouse Square.

Playhouse Square is a destination that includes several entities. It is a collection of theaters and performance spaces, as well as a geographic location.

In name, it is like other famous destinations, such as New York’s Times Square and London’s Trafalgar Square. In Cleveland, and throughout the region, state and even the nation, we are known simply as Playhouse Square.

Note: There are no approved abbreviations of our name.

Our Geographical Name

Our geographical region – our neighborhood or district – is officially Playhouse Square.

Businesses located within our neighborhood take pride in the cache that a “Playhouse Square” address provides. Think of how a Park Avenue address might evoke a certain feeling.

Visitors typically do not say they are meeting at “East 14th and Euclid” or even in the “theater district.” They say, “let’s meet at Playhouse Square.”

This reflects and supports the powerful brand that is solidly established in the name Playhouse Square.

The governing entity previously known as “Cleveland Theater District Development Corporation” (CTDDC) is the Playhouse Square District Development Corporation (PDDC).

Our Name4

Use of previous styles guides should be discontinued.

Logo Usage5

About Our Logo

The Playhouse Square mark captures our enduring spirit of entertainment and excitement. The mark is made up of three essential elements, each one representing a key tenet of what makes Playhouse Square unique. The exclamation point with star accent symbolizes the focus on excitement and innovation by which we measure everything we do at Playhouse Square. The swirl that encircles the exclamation point represents creativity, energy and forward motion – our commitment to doing more, being more and providing more to all who come in contact with us – audiences, businesses, visitors, residents, students and donors. The rich burgundy square gives a nod to our history and architecture as a dominant color featured throughout our theaters. This “square” hosts the form of the P, representing Playhouse Square as a destination for excitement and entertainment.

The look reinforces our commitment to existing audiences and extends an invitation to those who have yet to experience all that we have to offer.

Logo Usage6

About Our Tagline

The Playhouse Square tagline speaks to the world-class quality of the entertainment on our stages as well as our ability to inspire performance through our community engagement and education programs and economic development initiatives.

Logo Usage7

Primary Logo

When in doubt, use this version of our logo. Use the version with tagline whenever possible.

Use with primary logo color palette.

Logo Usage8

Primary Logo Variations

Logo Usage9

Primary Logo Variations

Primary Horizontal Logo

The horizontal logo may be used when space does not permit use of the primary logo. Use the version with tagline whenever possible.


Logo Usage10

Primary Logo Variations for Space Contraints

Very Vertical Logo

This version of our logo is to be used only in the rarest of cases. An example of usage would be a vertical street banner.


Very Vertical Stack and Horizontal Stack

When you need to use the primary logo and space does not permit any other option, you may use the horizontal or very vertical stack.


Logo Usage11

Primary Logo Color Palette


The primary logo should be reproduced in these colors.

Two-color logo

One-color black logo

Four-color process logo

Logo Usage12


PMS 208C 10 M 97 Y 37 K 43

R 136 G 35 B 69HTML 882345

Black(If process color is used,

a “rich” 4-color black is preferred)

Logo Usage13

Reversed-Out Logo

Reversed-Out Logo

When reproducing our primary logo on a background other than white, reverse out the logo so that it appears in all white on the background as shown in the examples. Do not fill in the P with any color other than the background color.

Logo Usage14

Reversed-Out Logo

Reversed-Out Logo – Secondary Option

This reversed-out option may be used for digital ads and signage.

Logo Usage15

Secondary Logo – The P-Square

Secondary Logo – The P-Square

Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. Use the version with tagline whenever possible.

Use with secondary logo color palette.

Logo Usage16

Secondary Logo Ligature – The P

Secondary Logo Ligature – The P

Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. The ligature should not be used with the tagline.

Use with secondary logo color palette.

Logo Usage17

Secondary Logo Color Palette

PMS 208C 10 M 97 Y 37 K 43

R 136 G 35 B 69HTML 882345

PMS 877 – metallic(If PMS 877 metallic cannot be used,

please use black tinted to 40%)

Black(If process color is used,

a “rich” 4-color black is preferred)

PMS 2755C 100 M 97 Y 0 K 30

R 36 G 38 B 111HTML 24266F

GoldC 18 M 37 Y 100 K 1

R 210 G 159 B 42HTML D4A017

Logo Usage18

GE Chandelier Icon Variations


Primary Icon

The GE Chandelier icon may be used as an accent graphic to reinforce the brand.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette.

Logo Usage19



Secondary Icons

The GE Chandelier icon may be used as an accent graphic to reinforce the brand. The arms may be shortened as shown on this page when space does not permit the longer arms to be used. The half GE Chandelier icon may be used on when the icon bleeds off the page.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette.

“Half Chandelier” bleeds off right side of page

Logo Usage20

GE Chandelier Icon Color Palette

Gold Watermark(Please use gold tinted to 20%)

GoldC 18 M 37 Y 100 K 1

R 210 G 159 B 42HTML D4A017

PMS 208 Watermark(Please use 208 tinted to 20%)

PMS 208C 10 M 97 Y 37 K 43

R 136 G 35 B 69HTML 882345

PMS 877 – metallic(If PMS 877 metallic cannot be used,


PMS 877 Watermark(Please use 877 tinted to 20%)

Logo Usage21

Accent Graphic – Retro Sign Mark


The retro sign mark may be used on promotion materials including collateral and signage. Note that use of the GE Chandelier icon is preferred.

The retro sign mark may not be used in place of our logo.

Use with Accent Graphic – Retro Sign Mark color palette.

Logo Usage22

Accent Graphic – Exclamation Mark


The exclamation mark may be used as an accent on most promotional materials including collateral, print ads and signage.

The exclamation mark may not be used in place of our logo.

Use with accent graphic color palette.

17

Accent Graphic Usage

Exclamation Mark


Accent graphics reinforce the look and feel of the brand.

The exclamation mark can be used as an accent on most promotional materials including collateral, print ads, and signage.

Note: The accent graphics are not meant to be used as a replacement for the primary or secondary logos. They should never be used on stationery or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette.

17


Exclamation Mark





17


Exclamation Mark





Logo Usage23

Accent Graphic – Stars


The stars may be used as an accent on most promotional materials including collateral, print ads and signage. The 3-star cluster can appear in 1-color or 3-color groupings using the secondary color palette. The large cluster must be all one color.

The stars may not be used in place of our logo.

Use with accent graphic color palette.

18


Stars


The stars graphic can be used as an accent on most promotional materials including collateral, print ads, and signage. Colors of the stars can either be 1-color or 3-color versions using the secondary color palette.

Note: The accent graphics are not meant to be used as a replacement for the primary or secondary logos. They should never be used on stationery or other formal materials. The star graphic should be used with the accent graphic color palette.

19

Logo Usage

Accent Graphic Color Palette

PMS 2756C 100 M 97 Y 0 K 30

R 36 G 38 B 111HTML 24266F

PMS 158C 0 M 61 Y 97 K 0R 219 G 127 B 50

HTML 24266F

PMS 320C 100 M 0 Y 31 K 7

R 8 G 159 B 175HTML 24266F

PMS 877 - metallic(If PMS 877 metallic cannot be used,


PMS 208C 10 M 97 Y 37 K 43

R 136 G 35 B 69HTML 882345

PMS 383C 20 M 0 Y 100 K 19

R 179 G 185 B 54HTML B3B936

Logo Usage24

Accent Graphic Color Palette

Logo Usage25

Tagline as Headline

Tagline as Headline

For emphasis, you may use the “Inspiring performance” tagline on its own in certain circumstances, however, Playhouse Square or playhousesquare.org must appear prominently on the page or item. When the tagline is used as a headline, it appears with the exclamation mark.

Logo Usage26

Body Copy Font

20

Logo Usage

Fonts

Body Copy Font

Trade Gothic MediumTrade Gothic ObliqueTrade Gothic Bold No. 2Trade Gothic Bold No. 2 Oblique

Size: 8 to 10 point with auto leading (space between the lines of type set by the software program).

Mac Font to be selected Mac Font style to be selectedTrade Gothic LT Std RegularTrade Gothic LT Std ObliqueTrade Gothic LT Std Bold No. 2 Trade Gothic LT Std Bold Oblique

PC Default Font to be selected PC Font style to be selectedTrade Gothic LT Std Normal, Regular or nothingTrade Gothic LT Std ItalicTrade Gothic LT Std Bold Trade Gothic LT Std Bold italic or Bold and Italic

Examples

8 pointMagna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu

ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh.

9 pointMagna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh.

10 pointMagna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna augueto od tio dolor sustrud duipit acinibh.

21

Logo Usage

Fonts

Headline Font

Trade Gothic Condensed No. 18Trade Gothic Condensed No. 18 ObliqueTrade Gothic Bold Condensed No. 20Trade Gothic Bold Condensed No. 18 Oblique

Title case or uppercase and letters spaced (kerned) appropriately.Size: 14 point and above

Mac Font to be selected Mac Font style to be selectedTrade Gothic LT Std Condensed No. 18Trade Gothic LT Std Condensed No. 18 ObliqueTrade Gothic LT Std Bold Condensed No. 20Trade Gothic LT Std Bold Condensed No. 20 Oblique

PC Default Font to be selected PC Font style to be selectedTrade Gothic LT Std Cn Normal, Regular or nothingTrade Gothic LT Std Cn ItalicTrade Gothic LT Std Cn BoldTrade Gothic LT Std Cn Bold italic or Bold and Italic

Accent Font

Trade Gothic ExtendedTrade Gothic Bold Extended

Trade Gothic Extended should not be used in headlines, subheads or body copy. It can be used as an accent font for things such as page numbers or page headers.

Mac Font to be selected Mac Font style to be selectedTrade Gothic LT Std ExtendedTrade Gothic LT Std Bold Extended

PC Default Font to be selected PC Font style to be selectedTrade Gothic LT Std Extended Normal, Regular or nothingTrade Gothic LT Std Extended Bold

All Other Usage

Arial is an acceptable substitute for Trade Gothic in the body of letters and e-mails.Arial is an acceptable substitute for Trade Gothic in the body of letters and emails.

Logo Usage27

Headline Font

Alternate Font Choice

Logo Usage

Area of Isolation

Nothing should violate the area of isolation with the exception of PlayhouseSquare contact information. If contact information is added, the area of isolation would include that information.

x

.5x

.5x

Area of Isolation

.5x.5x

x

Area of Isolation

.5x .5x

.5x

.5x

x

.5x

.5x

.5x

.5x

Area of Isolation

x .5x

Area of Isolation

Contact information is allowed inside the area of isolation and is incorporated with it.

.5x

.5x.5x

If it’s happening,

playhousesquare.org

If it’s happening, it’s here.

playhousesquare.org

Logo Usage28

Area of Isolation

Area of Isolation

Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include that information.

Logo Usage29

Area of Isolation

Area of Isolation

Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include that information.

23

Logo Usage

Area of Isolation - Secondary Logo

Area of Isolation

Nothing should violate the area of isolation with the exception of PlayhouseSquare contact information. If contact information is added, the area of isolation would include that information.


PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


x

.5x

.5x

.5x

.5x

Area of Isolation

Contact information is allowed inside the area of isolation and is incorporated with it.

.5x

.5x

.5x

.5x

x

Area of Isolation

When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

Horizontal Pairing – Lockup with Graphic

Logo Lockups30

Sub-Brands

x

.5x.5xVisual center of sub-brand logo

Preferred

x

.5x.5xVisual center of sub-brand logo

When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

Horizontal Pairing – Lockup with Text

Preferred

Logo Lockups31

Sub-Brands

Preferred

Logo Lockups32

Sub-Brands

When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

Vertical Pairing – Lockup with Graphic

x

xx

x

Visual baseline of sub-brand logo

x

x

x

xx

x

Visual baseline of sub-brand logo

x

x

When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

Vertical Pairing – Lockup with Text

Logo Lockups33

Sub-Brands

Preferred

Incorrect Usage Examples34

Never violate the area of isolation.

Never permit insufficient contrast for proper identification.

Never skew or italicize the logo.

Never enclose the logo in a shape.

Never alter the proportions of the logo.Never use colors other than those specified in

the primary or secondary color palette

Never add any marking signatures.

Never permit any conflicting or cluttered backgrounds.

Never distort, redraw or redefine the logo’s controlled shape.

Never enclose the logo in a border.

Theaters

®

®

It can sometimes feel as though branding involves so many rules. They exist to ensure that we present a consistent brand identity at all times. Consistency builds trust.

Here are some examples of common mistakes. Think of these as the equivalent of wearing your shoes on the wrong feet: they’re still shoes, they’re basically where they’re supposed to be, but it just feels wrong.

Incorrect Usage Examples

Never insert anything between the graphic and PlayhouseSquare.

Never use a screen of any color other than gray or PMS877

Never position the “P” graphic at any angle.

Never use the graphic swirl of the “P” alone

Never reverse the position of the graphic and the words.

Never use a screen of any color other than gray or PMS877.

Additional incorrect usage examples for Secondary Logo Ligature

Incorrect Usage Examples35

Never use stars that are different from those in our accent graphic

41

Variations of Usage

Stationery

Autumn KiserDirector of Ticket Sales and Marketing

tel 216-348-5270fax [email protected]

1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197



1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197800-456-2361

playhousesquare.org


tel 216-348-5270cell 440-457-9879fax [email protected]


Business Cards

Standard

Standard + Toll Free

Standard + Toll Free + Cell

41

Variations of Usage

Stationery







playhousesquare.org


tel 216-348-5270cell 440-457-9879fax [email protected]


Business Cards

Standard

Standard + Toll Free

Standard + Toll Free + Cell

1501 Euclid AvenueSuite 200Cleveland, Ohio 44115-2108

tel 216-640-8650

[email protected]

Vice President, Ticket Sales & Marketing

Business Cards

Reverse side of business card

Inspiring performance

Stationery36


800-456-2361 tel 216-640-8650

[email protected]



800-456-2361 tel 216-640-8650cell 440-457-9879

[email protected]


Letterhead

Stationery37


tel 216-771-4444playhousesquare.org

Stationery38

44


Variations of Usage

Stationery

Mailing Label

Envelope (#10)



44


Variations of Usage

Stationery

Mailing Label

Envelope (#10)



45

Variations of Usage

Punctuation & Special Characters

Phone Number Phone numbers should be represented with hyphens not periods.

216-348-5270NOT216.348.5270

Web Address

Web address should never include “www.”

playhousesquare.orgNOTwww.playhousesquare.org

The domain and subdomain should always be lowercase.

playhousesquare.org/discoveryNOTPlayhouseSquare.org/Discovery

Custom Bullets

Custom bullets that resemble the angled burgundy square of the logo should be used to separate information when it is placed on a single line or list format.

The custom bullet should be either burgundy or black. It is composed of a square, tilted 24°. The tilted square should be small enough to fit within a lower case “o” set in Trade Gothic Medium within the copy it is being used in. The bullet should be centered vertically between the top and bottom of the letter forms.

Call 216-241-6000 playhousesquare.orgItem OneItem TwoItem Three

Oo

216-640-8650

216.640.8650

URL (Web address)

URL should never include www.

playhousesquare.org NOT www.playhousesquare.org

The domain and subdomain should always be lowercase.

playhousesquare.org/jumpbackball NOT PlayhouseSquare.org/JumpBackBall

Punctuation & Special Characters39

47

Variations of Usage

Logo & Footer with Tagline

Call 216-241-6000 Group Sales 216-664-6050 playhousesquare.org

Call 216-241-6000Group Sales 216-664-6050playhousesquare.org

Call 216-241-6000 playhousesquare.org



When placing footer information, phone numbers are listed first, followed by URL. Information is separated by custom bullets and centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer information should be set in Trade Gothic Medium in a size commensurate with other copy.

Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as “Call” or “Group Sales.”

Logo & Footers with Tagline

Logo & Footers40

46

Variations of Usage

Logo & Footer

Logo & Footers

When placing footer information, phone numbers are listed first, followed by the Web address. Information is separated by custom bullets and centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer information should be set in Trade Gothic Medium, 8 to 10 points.

The secondary logo may be used when space does not allow use of the primary logo, such as in examples A, B and C. When horizontal spaces allows, use the primary horizontal logo, shown in example D.

Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as “Call” and “Group Sales.”




PlayhouseSquare.org


playhousesquare.org


playhousesquare.org



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


Call 216-241-6000playhousesquare.org

A.

C.

B.

D.

Call 216-241-6000Group Sales 216-664-6050playhousesquare.org

Logo & Footers41

The P-Square may be used alone in situations when space does not permit the tagline to be used in the footer.

Logo & Footers without Tagline

Use of URL42

These options show acceptable positioning of the URL with the logo, P-Square and the P. The URL should be set in Trade Gothic Medium.

Discontinue use of any logos incorporating the URL.

URL Stack

playhousesquare.org

playhousesquare.org

playhousesquare.org playhousesquare.org


ELVIS BIRTHDAY TRIBUTECelebrating Elvis’ 80th birthday!January 11

STAR PERFORMANCE SERIES

STOMPInventive dance and energizing beats using matchboxes, brooms, garbage cans, Zippo lighters and more.January 16-18

CHILDREN’S THEATER SERIESPresented by University Hospitals Rainbow Babies & Children’s Hospital

HAVANA HOPNew Sunday performance added by popular demand!January 17-18

LAST CALL CLEVELANDCleveland’s favorite sketch comedy troupe.January 23-31

JOSHUA SETH’S BEYOND BELIEFMinds are read, predictions come true, and your imagination is challenged beyond belief.January 24

FOUR BITCHIN’ BABES: MID-LIFE VICESA Hilarious Celebration of Whine, Women & Song!January 30

KEYBANK BROADWAY SERIES

PIPPIN2013 Tony® winner: BEST MUSICAL REVIVAL.February 3-15

Upcoming ShowsTickets: 216-241-6000For Groups (15+): 216-640-8600

Advertising Templates43

Advertising – Large Ad Templates

DURAN DURAN “All You Need is Now”

SPECIAL GUEST

NEON TREESOctober 19, 8 PM

KATHY GRIFFINOctober 23, 7:30 PM

TONY BENNETTOctober 29, 8 PM

Chef-Author- International Traveler-

“No Reservations” Host

ANTHONY BOURDAIN

November 4, 8 PM

GAVIN DeGRAW DAVID COOK

SPECIAL GUEST

CANAAN SMITHNovember 6, 7 PM

On sale today! Added show!

FRANKIE VALLI & THE

FOUR SEASONS December 11, 6:30 PM

Coming Attractions

TICKETS: 216-241-6000Group sales: 216-664-6050

playhousesquare.org

Coming Attractions


Call 216-241-6000Group Sales 216-640-8600

playhousesquare.org

DURAN DURAN“All You Need is Now”

SPECIAL GUESTNEON TREESOctober 19

GAVIN DeGRAWDAVID COOKSPECIAL GUESTCANAAN SMITH

November 6

On sale today!Added show!

FRANKIE VALLI & THE

FOUR SEASONSDecember 11

KATHY GRIFFINOctober 23

TONY BENNETTOctober 29

Chef-Author-International Traveler-“No Reservations” Host

ANTHONY BOURDAINNovember 4


SPECIAL GUEST






ANTHONY BOURDAIN

November 4, 8 PM


SPECIAL GUEST



FRANKIE VALLI & THE


Coming Attractions


playhousesquare.org


SPECIAL GUEST






ANTHONY BOURDAIN

November 4, 8 PM


SPECIAL GUEST



FRANKIE VALLI & THE


Coming Attractions


playhousesquare.org


SPECIAL GUEST






ANTHONY BOURDAIN

November 4, 8 PM


SPECIAL GUEST



FRANKIE VALLI & THE


Coming Attractions


playhousesquare.org


Advertising – Strip Ad Templates

“A HOLIDAY CARD COME TO LIFE!”- DAILY NEWS

December 2-14

216-241-6000 Group Sales 216-640-8600 playhousesquare.org

Ticketsgoingfast!


Advertising – Show Ad Template – No Border


“A HOLIDAY CARD COME TO LIFE!”- DAILY NEWS

December 2-14

Ticketsgoingfast!


Advertising – Show Ad Template – Border

Share the magic of live theater with your family at PlayhouseSquare!


Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8

November 1-2

Tickets start at just $10!


Advertising – Show Ad Template – No Border

Share the magic of live theater with your family at PlayhouseSquare!


Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8

November 1-2

Tickets start at just $10!


Advertising – Show Ad Template – Border

The gift that always gets applause…

UPCOMING SHOWSElvis Birthday TributeJanuary 11

Star Performance SeriesStompJanuary 16-18

KeyBank Broadway SeriesPippinFebruary 3-15

Star Performance SeriesDefending the CavemanFebruary 4-15

The Australian BeeGeesFebruary 18

The Musical BoxFebruary 20

Hal Holbrook: “Mark Twain Tonight”February 21

Barefoot Contessa Ina GartenMarch 3

Sesame Street Live “Make A New Friend”March 19-22

Star Performance SeriesPotted PotterMarch 26-29

Peking AcrobatsMarch 27

America’s Got DowntonApril 18

Jay LenoApril 26


Playhouse Square Gift Cards


Advertising – Ad Template

playhousesquare.org

Playhouse Square... a world-class performing arts center, arts education champion and downtown developer

Playhouse Squarestaff and trustees

applaudJohn Smith!



playhousesquare.org



applaudJane Smith!



playhousesquare.org



applaudJohn Smith!




Advertising – Digital Ad Templates


Advertising – Digital Signage

SEPTEMBER 5

Dance ShowcaseDance Showcase

FREE

playhousesquare.org

Dance Showcase

SEPTEMBER 5

FREE

playhousesquare.org

SEPTEMBER 5

Dance Showcase

FREE

playhousesquare.org

Dance Showcase

SEPTEMBER 5

FREE

playhousesquare.org

Sidewalk LCD Marquee Stylon

Video Board


TV Spots

For tagging televisions spots with the Playhouse Square brand, note that all rules outlined in this style guide apply. For specific questions, please contact Cindi Szymanski, Manager of Brand Communications, at 216-640-8660.

57

Variations of Usage

Uniforms

Uniform color Stitch color Stitch color

First Choice Second Choice

Black White Metallic Silver

Khaki Burgundy Black

Denim Burgundy White

Navy White No other option

White Burgundy Black

Burgundy White No other option

Variations of Usage56

Uniforms

Metallic silver or gold

playhousesquare.org

Apparel

Playhouse Square or playhousesquare.org must appear prominently on apparel when using a secondary logo.


Apparel

52

Variations of Usage

Creative UsesApparel and Promotional Items

playhousesquare.org

playhousesquare.org

The phrase PlayhouseSquare or playhousesquare.org must appear prominently on merchandising when using the Secondary Logo or Accent Graphics.


Merchandise

Merchandise

Playhouse Square or playhousesquare.org must appear prominently on merchandise when using a secondary logo.


Street Banners

playhousesquare.org


GE Chandelier Icon Usage Examples

CastingNotice

NOW CASTING STARS(STUDENTS TAKE A ROLE AT THE SQUARE)

Student Volunteers

ON STAGENovember–December 2014

ON STAGE

1030

We note another anniversary (112!) for The Junior League of Cleveland… a reminder of the many years it has helped Cleveland to prosper – and – especially for its pivotal role in helping raise money to save the theaters of PlayhouseSquare. When walking through the State Theatre Lobby, look for the plaque that verbalizes PlayhouseSquare’s debt of gratitude to The Junior League.

HOLIDAY OFFERS Are you receiving the FREE PlayhouseSquare Newsletter? If not, you’re missing out on news and special offers available only to those on our newsletter list. Exclusive holiday offers from PlayhouseSquare will be available starting in December, so sign up now by visiting playhousesquare.org/newsletter.

A DAY FOR GIVING BACK We have a day for giving thanks. We have two for getting deals – Black Friday and Cyber Monday. Now we have Giving Tuesday, a global day dedicated to giving back. On Tuesday, December 2, please consider making a gift to support PlayhouseSquare’s not-for-profit mission. Visit playhousesquare.org to learn more.

CONSUMER ADVISORY: KNOW FROM WHOM YOU BUYSound familiar? An online ticket search directed you to a website selling tickets for hundreds of dollars. How dare PlayhouseSquare! Truth is, you have NOT found us, but a secondary seller (broker). Each day consumers purchase from unofficial ticket sources, paying well above face value. So who cares? YOU should because if cancellations/postponements occur, we can’t contact you, nor can you enjoy perks like lost-ticket reprints because we have no record of your transaction. And… proceeds from broker tickets do not support the rightful producers/artists. This jeopardizes the future strength of the arts industry. So remember, the only official website for tickets to our venues is playhousesquare.org.

COOKIES WITH A CAUSENo time to bake holiday cookies? Saxman Dave Koz to the rescue at CookiesForAKoz.com with white chocolate raspberry, snickerdoodle, oatmeal-raisin and chocolate chip cookies, all made from his late Mom’s famous recipes. Proceeds benefit the Starlight Starbright Foundation aiding severely ill children. (Dave is the Foundation’s Global Ambassador.) Celebrate the holidays with Dave and jazz buddies Jonathan Butler, Christopher Cross and Maysa, entertaining here Dec. 12.

SPEAKING OF HOLIDAYS...‘Tis the season to consider an inspired gift of entertainment… a night out to be remembered, complements of PlayhouseSquare Gift Cards! Lucky recipients choose from a kaleidoscope of shows from Broadway and concerts to comedy, speakers and children’s shows. Purchase in any denomination at our Ticket Office, at playhousesquare.org or 216-640-8800.

JUNIOR LEAGUE OF CLEVELAND CELEBRATES...

SPOTLIGHT ONIn the News Fundraising Arts Education Neighborhood

3 For more news from PlayhouseSquare, sign up for our newsletter at playhousesquare.org/newsletter

78

Miscellaneous

Quick Reference -Breakdown of Color Palette


PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


PMS 208

PMS 208

PMS 208

Black

Black

Black

PMS 877

PMS 877

PMS 2755

PMS 2755 PMS 383 PMS 320PMS 158

Primary Logos

Secondary Logos

Accent GraphicsGE Chandelier Icon

Gold

Gold Watermark20% tint

PMS 208

PMS 208 Watermark20% tint

PMS 877

PMS 87720% tint

Quick Reference61

Color Palettes

78

Miscellaneous



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


PMS 208

PMS 208

PMS 208

Black

Black

Black

PMS 877

PMS 877

PMS 2755

PMS 2755 PMS 383 PMS 320PMS 158

Primary Logos

Secondary Logos

Accent Graphics

Gold


Quick Reference62

Color Palettes

78

Miscellaneous



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


PMS 208

PMS 208

PMS 208

Black

Black

Black

PMS 877

PMS 877

PMS 2755

PMS 2755 PMS 383 PMS 320PMS 158

Primary Logos

Secondary Logos

Accent Graphics

78

Miscellaneous



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


PMS 208

PMS 208

PMS 208

Black

Black

Black

PMS 877

PMS 877

PMS 2755

PMS 2755 PMS 383 PMS 320PMS 158

Primary Logos

Secondary Logos

Accent Graphics


PMS 1235 PMS 208 Black

Primary Logo with TaglinePreferred where space and readability permit. Examples: large, static signage (excluding outdoor in most cases); brochures 6" x 9" or larger; very large print ads.

Primary Logo without TaglineWhen readability of tagline is compromised, this version is preferred. Examples: signage, smaller brochures, large print ads, stationery.

Quick Reference63

Logo Options

Quick Reference64

Logo Options

Secondary Logo (P-Square) with TaglinePreferred when space and readability permit, and “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page.

Secondary Logo (P-Square) without TaglineWhen “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page but the readability of the tagline is compromised, this version is preferred.

Lockup with Secondary Logo (P-Square)Preferred format for sub-brand logos as long as “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page.

Lockup with Primary LogoUse this format for sub-brand logos when “Playhouse Square” or “playhousesquare.org” does not prominently appear elsewhere on the page.


Quick Reference65

Logo Options

Very Vertical, Very Vertical Stack and Horizontal StackConsult with Marketing Department before using.

Secondary Logo Ligature with or without TaglineConsult with Marketing Department before using.

78

Miscellaneous



PlayhouseSquare.org


playhousesquare.org


playhousesquare.org


PMS 208

PMS 208

PMS 208

Black

Black

Black

PMS 877

PMS 877

PMS 2755

PMS 2755 PMS 383 PMS 320PMS 158

Primary Logos

Secondary Logos

Accent Graphics

Where to Find Our Logos

You can find our logos on the “Scans” drive in Playhouse Square OFFICIAL Logos folder. All of the versions and accent graphics are there.

Does someone outside of the organization need our logo? Send them to playhousesquare.org/logo.

Can’t find what you need? Contact:

Autumn Kiser Vice President, Ticket Sales & Marketing 216-640-8650 [email protected]

Cindi Szymanski Manager of Brand Communications 216-640-8660 [email protected]

Quick Reference66

Where to Find Our Logos

as of january 2015 - amazon web servicesplayhousesquare.s3.amazonaws.com/...rev2015-final.pdf ·...

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