As Media Fashion Magazine Pitch Presentation

Petra A. Divac

IntroductionIn my fashion magazine pitch presentation I will include the three following subjects:1. What type of magazine I am publishing and

why?2. Who is my target audience and why?3. What will my magazine have to offer?I will use existing front covers, content pages and double page spread articles to show what they have to propose and with the assistance of things listed I will be showing how I would like my own fashion magazine to be.

What Magazine I’m Publishing and Why?

For my AS Media Studies Magazine Production Research Task I am publishing a Fashion magazine because I feel that most teenagers, if not all, can relate to them in some way. Some conventional fashion magazines even help and inspire teenagers from the ages of 14-19. I found this topic to be the most interesting to me because we see new trends and new pieces on the runway but we don’t know and aren’t introduced to the fashion world every day.

My fashion magazine will be used to help my chosen target audience with fashion, fashion tips, new in fashion, but also make an enjoyable read for them as no one wants to be reading a monotone magazine. I am assembling a fashion magazine because I would like to show that there is more to fashion rather than just a runway, shows, skinny models , and the variety of different fashion trends. I would like my fashion magazine to be inspiring and interesting to my target audience as people sometimes find fashion to be just differently styled clothing – every piece has a different story behind it for the designer. I would very much like my magazine to be able to assist and advise my audience in order for it to be a successful magazine.

Who Is My Target Audience and Why?

My magazine is aimed at teenager of both genders between the ages of 14 – 19 because I feel that this is the age group that is just discovering or improving their fashion sense and awareness. This age group is also one that would take most interest in the magazine.

I have chosen the age group of 14-19 because I feel that they have more knowledge on what to look for in the fashion world as they are on all social media, and watch the world improve everyday. I also know what they would enjoy most in a magazine, as I am making a magazine for my peers so I can relate. Fashion magazines seem to be most popular between females rather than males but we should never discourage males in fashion either. Females always care about their looks, if they are in the right and newest trend, and males don’t really mind but we all subconsciously care what we wear.

My target audience is also this age group because I feel that teenagers and young adults these days are more fashionably aware rather than adults. I am a female myself and I know how I feel in my own skin if I don’t look nice, or if I see someone on the street dressed differently – setting their own trend.

What Will My Magazine Have To Offer?

My magazine will consist of fashion advice, fashion trends, fashion week articles, as well as, behind the scenes in the fashion world. I am familiar with fashion to a certain extent as there is a lot of the fashion world we ‘outsiders’ are not exposed to. This will help me write my double page spread because I will be asking questions in the interview that are not often and questions we don’t hear every day. The fashion advice that will be given will be from a fashion blogger, as well as the newest fashion trends. I will apply my own research on fashion week, and will be interviewing a designer myself. I feel that this would intrigue my audience to read my magazine as it differs from competing magazines and other existing conventional magazines.

Everyone loves to read a fashion magazine as they are always interesting, some read at home, some on public transport, some even on long airplane rides. Besides the reasons listed above fashion magazines themselves are quite enjoyable because some have quizzes, crossword puzzles, etc. I myself am quite interested in fashion as it is quite interesting as there are various aspects to it.

SummaryIn my pitch presentation for my health magazine I have included 3 subjects:1. What type of magazine I am

publishing and why?2. Who is my target audience and why?3. What will my magazine have to offer?I would like for my fashion magazine to be visually intriguing