as kipper 20

8/3/2019 As Kipper 20

1/20

Kaleido/Scope - Kaleido/Skop - Kaleido/Scoop

Contemporary Graphic Design CultureDesign and promote a Graphic Design symposium on Contemporary Graphic Design,eaturing conerences in three languages, across three European locations.

Proposed was promotional posters, a programme, a website, event signage andpresentation templates. All needed to be readable in three languages.

Branding

& IdentityA brand identity which uses a creative word - kaleidoscope and re-creates it across three languagesallowing or a consistent design aesthetic, with subtle linguistic variations.

OUGD301

Aaron Skipper

Brief01-Page

01

/05

8/3/2019 As Kipper 20

2/20

Event

PromotionTen promotional poster design, in three languages, designed to work as a set and individually in theirrespective countries. Each poster design homages to contemporary European design culture, whilstNot adhering to the design direction o any studio in particular.

OUGD301

Aaron Skipper

Brief01-Page

02

/05


Contemporary Graphic Design Culture

8/3/2019 As Kipper 20

3/20

8/3/2019 As Kipper 20

4/20

Promotional

WebsiteThe website will accompany all the promotional material, with consistent aesthetics, using the artworkrom the programme coverThe navigation is pretty straight orward with all the drop down menus being int he top let, and aceticlinks reverse out white on orange. The drop down menus are all simple, neutral let alignments, similarto that o the programme, except the conerence menu which closely echoes the layout o the con-tents page within the programme.The key element is how the website must have the option to unction in three languages, this optionsits alone in the top right hand corner.

OUGD301

Aaron Skipper

Brief01-Page

04

/05



8/3/2019 As Kipper 20

5/20

Presentation

& SignageEach presentation would have to be aesthetically equal to the rest, so I template would be suppliedto each o the participating agencies. Title slides would be consistent with corresponding chapterheadings in the programme, and layout and ratios are equal tot he programme throughout.

OUGD301

Aaron Skipper

Brief01-Page

05

/05



8/3/2019 As Kipper 20

6/20

Charles Dickens

200th Anniversary

Branding

& IdentityA bespoke san-seri typeace, heavily inuenced by Caslon Egyptian, the frst ever (what we now knowas a) san-seri typeace to be cut, in 1812 - the year o Dickens birth. Further bespoke display versionswere created to use or the main branding and text highlights throughout. These were based on threedimensional wood cut type o the time, with the diagonal partitions creating a modern spin, suggestingthe development o the two hundred year legacy.

OUGD301

Aaron Skipper

Brief02-Page

01/06

8/3/2019 As Kipper 20

7/20

Event

ProgrammeA double ended publication unctioning as the event programme or the launch night and a generalinormation source or the Dickens 200th anniversary celebrations. The publication would readnormally rom which ever end you started at, with the centre spread suggesting the directionalchange, as well as oering a limited edition pull out poster, which eatures all 200 book covers anda chronology o Charles Dickens.

OUGD301

Aaron Skipper

Brief02-Page

02/06

Charles Dickens

200th AnniversaryDesign and promote a range o materials to celebrate the 200th Anniversary and thelegacy o one o Britains greatest novelists - Charles Dickens.

Proposed was an event night including guest speakers, an auction o artisticinterpretations o Dickens works, and most importantly the launch o two hundredlimited edition books. A catalogue, a website, and billboard advertising would be inpromotion o this event.

8/3/2019 As Kipper 20

8/20

Event

ProgrammeA double ended publication unctioning as the event programme or the launch night and a generalinormation source or the Dickens 200th anniversary celebrations. The publication would readnormally rom which ever end you started at, with the centre spread suggesting the directionalchange, as well as oering a limited edition pull out poster, which eatures all 200 book covers anda chronology o Charles Dickens.

OUGD301

Aaron Skipper

Brief02-Page

03/06

Charles Dickens

200th Anniversary

8/3/2019 As Kipper 20

9/20

200 Limited Edition

Book CoversProposed is two hundred book covers limited to two hundred copies each. Each cover would be part oa set o ten, each being the top ten Dickens novels.

OUGD301

Aaron Skipper

Brief02-Page

04/06

Charles Dickens

200th Anniversary

8/3/2019 As Kipper 20

10/20

Promotional

WebsiteA multi-page website oering the audience inormation about both the legacy o Dickens himsel, andwhat is being done to celebrate the 200 years.Also providing a platorm the purchase o the limted edition books, which eature on the site in thesame ashion to that o the pullout poster, only with interactive unctions allowing the audience toclick or zoomed images and a description.

OUGD301

Aaron Skipper

Brief02-Page

05/06

Charles Dickens

200th Anniversary

8/3/2019 As Kipper 20

11/20

Advertising

& CatalogueIn the months leading up to the launch night in February, Dickens quotes would appear on large scaleacross a range o billboards throughout London. These would have no urther inormation on until amonth beore the event, where extra inormation would be added, so the audience can fnd out moreabout the celebration.

During the same time, a disposable newsprint publication would be circulated around the samelocations, with content that inorms the reader, about the legacy o Dickens, the event, the 200 limitededitions book covers and 200 word summaries on each o his top ten novels.

OUGD301

Aaron Skipper

Brief02-Page

06/06

Charles Dickens

200th Anniversary

8/3/2019 As Kipper 20

12/20

Concept

& StrategyProposed is a twelve page publication which challenges the requested notion o the experimentalelements seen in magazines, by relating the uncertainty o the existence o the girl and the chair withthe uncertain necessity o trends within contemporary editorial design. Instead investigating theimportance and unction o classically set typography, upon a platorm o questionably unnecessaryprocesses across both digital and analogue production.

OUGD301

Aaron Skipper

Brief03-Page

01/04

Istd - Project 01

Tales To Change The WordTake the text o The Waitress, a tale by Jack Zipes, to invest the book with the inventionand experimentation o the magazine.

8/3/2019 As Kipper 20

13/20

OUGD301

Aaron Skipper

Brief03-Page

02/04

Research

& DevelopmentThe dimension o the publication are directly derivative rom traditional book sizes. The initial pinkelement is Crown Octavo (7 1/2 x 5), which is then placed upon Crown Quatro (10 x 7 1/2). Thiswas a consideration to adhere to as many traditional values and conventions as possible.Each stage o the process was considered in order to produce something where classically set type,could sit upon a product, which was produced equally by both digital and analogue processes.The two main elements o production were the sizing and use o a text edit fle and the production oeach page by photocopying several times, allowing or greater levels o distortion.

15

5

7

10

Istd - Project 01

Tales To Change The Word

8/3/2019 As Kipper 20

14/20

Prototype

& PresentationA twelve page book, printed on 130gsm matte stock with marbled end papers and a 245gsm matte cover.

OUGD301

Aaron Skipper

Brief03-Page

03/04

Istd - Project 01

Tales To Change The Word

8/3/2019 As Kipper 20

15/20

Istd - Project 01

Tales To Change The WordTake the text o The Waitress, a tale by Jack Zipes, to invest the book with the inventionand experimentation o the magazine.

Specifcations

& GridThe original production starting point is a Crown Octave sized page (7 1/2 x 5), with 6 pica inside andbottom margin an 4 pica outside and top margin. The text edit window is placed directly into thesemargins. The text is 9 on 12pt Century Regular, sitting on an 18 x 18 column grid with 1p2 gutters,allowing or the text area to sit comortably and equally within the text edit type area.This area and specifcations then fts directly into a Crown Quatro sized page with 9 pica inside andbottom margins and 6 pica outside and top margins. No other grid was needed or this to ft into place.Both o these constructional elements are indicated by the graphic representation upon the cover.The ooter or the book author and title appears as document titles or the text edit window.

OUGD301

Aaron Skipper

Brief03-Page

04/04

8/3/2019 As Kipper 20

16/20

Musical

MathematicsDesign a range o items to promote Musical Mathematics, a Leeds based collective whoreview new and exciting alternative music. These include, stationary, monthly zines,t-shirts and compilations, as well as an online presence.

Monthly

ZinesZines are produced on a monthly basis, each with given written and image content. The cover artworkand pullout poster, will be produced by proessional reelance illustrators. The zines must be o lowbudget, printed entirely in one colour on white stock, with the cover being on coloured stock and thepullout poster being a two colour screen print.

OUGD301

Aaron Skipper

Brief04-Page

01/04

8/3/2019 As Kipper 20

17/20

Musical

Mathematics

Monthly

ZinesZines were to be produced on a monthly basis, each with given written and image content. The coverartwork and pullout poster, will be produced by proessional reelance illustrators. The zines must beo low budget, printed entirely in one colour on white stock, with the cover being on coloured stockand the pullout poster being a two colour screen print.

OUGD301

Aaron Skipper

Brief04-Page

01/04

8/3/2019 As Kipper 20

18/20

Musical

Mathematics

Branding

& StationeryProduction o the logo and its application to all necessary printed stationery, including businesscards, letterheads, compliment slips and invoices. All are shown scaled to 84% or this board.The logo is a bespokely produced typeaced based on Avenir Medium and sits in the same locationon each element o the stationery.Each printed element eatures a cirlce denoting what the piece o stationery is. All body copy is9/11pt.All items would be printed on matte white stock, letter heads and invoices at 80gsm, complimentslips on 135gsm, and business cards on 350gsm duplexed, on white and the same colour stock asthe zine covers.

OUGD301

Aaron Skipper

8/3/2019 As Kipper 20

19/20

Musical

Mathematics

Printed

ProductsA range o screen printed garments, including sweatshirts, plain t-shirts, and pocketed t-shirts. Usingconsistent elements rom throughout the brand including, the logo, the sine cover artwork, and thecircular text - derivative rom both stationery and page numbers.

OUGD301

Aaron Skipper

Brief04-Page

03/04

8/3/2019 As Kipper 20

20/20

Musical

Mathematics

Online

PresenceArtwork and web design proposal or a reresh o the existing online presence.Home page is a highly interactive page, where all items are movable via a javascript unction, allowingthe audience to choose what they look at. All navigation is consistent down the let hand side. Theselink out to the blog, bandcamp and an e-commerce platorm

OUGD301

Aaron Skipper

Brief04-Page

04/04

as kipper 20

Documents