as cores no design gráfico
DESCRIPTION
A importância das cores em um projeto de design.TRANSCRIPT
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AS CORESNO DESIGN
RENATO MELO - 2014
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As cores nos acompanham em tudo desde que nascemos.
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A educação, cultura, hábitos, tudo isso acaba poluindo o verdadeiro efeito das cores tem sobre nós.
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O QUE VOCÊS SENTEM AO
VER O AMARELO?
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O amarelo é considerada a cor mais feliz no mundo das cores
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Nos quadrinhos, o Lanterna Verde tem medo da cor amarela
Mas...
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75% dos lápis vendidos nos EUA são pintados de amarelo
E...
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Um amarelo brilhante pode reforçar o calor e a alegria de um resort tropical.
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Ou pode destruir a reputação de um escritório de advocacia.
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Quando uma cor é relacionada com uma marca, as coisas mudam... 90% dos julgamentos precipitados sobre um produto são baseados apenas na cor.
Mas...
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O cérebro preferem marcas reconhecidas. E, quando todo um segmento segue o mesmo padrão de cores, o diferente acaba ganhando atenção.
Porém...
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No mundo dos carros, as pessoas gostam de ser discretas. As mais vendidas são preto, prata, branco e cinza.
Discretos...
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Ferramentas não são vendidas em cores como roxo, rosa ou cores mais claras e pastéis.
Mucho Macho...
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A cor favorita de homens e mulheres é o azul.
Dia-a-dia
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A cor mais rejeitada por homens e mulheres é o marrom
Dia-a-dia
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Esta foi eleita a cor do ano para 2014
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Nós não pensamos
sobre as cores. Nós a
sentimos!
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Site do Yahoo em 2002
Emoção
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Site do Yahoo 11.09.2002
Emoção
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CHEGOU A HORA DA GUERRA!
CHEGOU A HORA DA GUERRA!
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A CULPA É DAS ESTRELAS...
A CULPA É DAS ESTRELAS...
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Quando uma atitude precisa ser tomada, o vermelho converte mais, pois dá sentido de urgência.
Conversão
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PRETO
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Noite, medo, morte / Nobreza, seriedade
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AZUL
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Céu, mar, tranquilidade / Seriedade, Credibilidade
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VERMELHO
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Guerra, sangue, perigo, energia, ação, paixão
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Ouro, riqueza, sol, calor, luz, energia, verão
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Laranja
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Apetite, por do sol, euforia, alegria, entusiasmo
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Lilás
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Igreja, religião, mistério, grandeza, experiência
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Verde
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Natureza, vida, bem-estar, liberdade, esperança
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Cinza
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Máquinas, tédio, sabedoria, serenidade, estabilidade
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Marrom
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Terra, melancolia, desconforto,
conservadorismo
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Rosa
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Feminilidade, delicadeza, suavidade, calma, afeto
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Qual a sua percepção?
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Qual a sua percepção?
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QUAL O FILME?
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QUAL A EMPRESA?
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#DACLASSE
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O vermelho neste logo do Rockabilly passa uma idéia de exclusividade de algo único impactante visualmente. Portanto, é fácil de ser recordada. O
preto passa uma elegância à marca e a estrela passa uma idéia de favorito.
Giselle
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As cores amarelo e vermelho, instigam a fome. O vermelho além disso trás a
sensação de desejo e calor que é pode também ser relacionado a pimenta dos
pratos do restaurante.
Leandro
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A tonalidade mais forte do azul tem poder atrativo, passando a ideia de bom senso e confiança. O que é altamente favorável ao empreendimento deste ramo, uma vez que os shoppings centers tem a
função de atrair pessoas e estimular o consumismo. O vermelho neste caso pode não ser o
predominante, mas, mesmo assim dá grande destaque ao logo, chamando bem a atenção de
qualquer um que olhe.
Giovana
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O uso do azul transmite uma imagem de muito auto confiança, quase
superioridade. Por isso também é encontrada em muitas empresas líderes em seus mercados. Pela
grandiosidade que o Grupo Mendes representa na baixada santista.
Brianne
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