as close to reality as possible user behavior on...
TRANSCRIPT
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USER BEHAVIOR ON MOBILE AS CLOSE TO REALITY AS POSSIBLE
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AI-POWERED WEBCAM EYE TRACKING
+ FACIAL CODING
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Good UX on mobile is crucial
agree mobile sites don’t provide decent experience that makes them want to complete their purchases
44%
of mobile e-commerce users abandon their carts.M-commerce is $200B+ in US only
86%
36% have difficulties with finding products. It’s a key barrier for users to complete mobile purchases
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● Bulky ● Tied to central location● Time-intensive● Expensive
● Show clicks and scrolls but can’t explain them
● Don’t show users’ feelings (real experience)
● Reveal "dead zones" but can't tell you why, and how to fix it
Limitations of current tools
Digital toolsMobile Usability Testing Lab
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Voice recording to know what consumer says
Nonconscious measurement to understand real users’ behavior
The most accurate AI-powered webcam eye tracking
Facial coding to measure customers’ reactions
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Tap & Capture
Choose what to test
Adjust the webcam
Get insights immediately1. 2. 3.
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Remote studies: Panels of testers
In-house: Mobile App
Built-in tests:Integrations
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UX AND AGILE DEVELOPMENT MOBILE GAMING
ASSISTIVE TECHNOLOGY FOR COMMUNICATIONMARKET RESEARCH
Multiple applications for various sectors: 300B+ Total Addressable Market (TAM)
ADVERTISING
$2B $273B$50B
$3B $20M
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❏ IOS version❏ Browser/desktop version
Android app (beta)
❏ Solutions for other sectors (Advertising, Market research, Mobile Gaming, Assistive communication etc.)
Roadmap / Scale
Algorithm
❏ SDK for Integrations❏ Solutions for
advanced analysis
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