arya market research profile
TRANSCRIPT
Welcome to ARYA MARKET RESEARCH PVT LTD
India’s leading independent market research company
PROBLEM RESEARCH SOLUTION
About Us:
• Arya Market Research Pvt. Ltd. Is India’s leading independent market research company, established in the year 2006 and provides end to end services in all major sectors.
• We are a full-service market research company having head office at Ahmedabad with PAN India network.
• Our research service starts from ‘Research design’ to ‘Report presentation’.
• Arya Market Research offers a full range of market research fieldwork services and used both qualitative and quantitative techniques to provide research solutions that add strategic values.
• We are benchmark in market research for our high quality services.
PROBLEM RESEARCH SOLUTION
Vision: • To be a leader in industry by delivery of timely, comprehensive, cost-
effective and innovative research solutions to clients for strategic decision making.
Mission: • To give the competitive edge in clients’ business, we are inspired to
execute various market research projects and conceive creative solutions that suit clients’ overall business strategy.
We are guided by our Vision & Mission, which facilitate all our actions and our interactions with our clients.
PROBLEM RESEARCH SOLUTION
Our Strength • Arya Market Research specializes in qualitative, quantitative and online
market research fieldwork. Our team has in-house recruiters, interviewers, focus group moderators, data entry, tabulation, coding, project managers and market research analyst that make us the perfect partner to handle any projects over the globe.
• We are an independent set-up comprising high caliber, dedicated professionals. We adapt flexibly to the specific requirements of each project and are not limited by set protocols or rigid methodologies.
• We believe strongly in the value of Customer Loyalty & Retention, which can only be attained through Customer Delight. We aim for this by offering:
– An innovative & creative approach for each project
– Personalized client service
– Field & data management services that meet exacting quality standards
– Timely delivery
PROBLEM RESEARCH SOLUTION
Research Studies Business to Business
Consumer Behavior
Consumer Loyalty
Consumer Satisfaction
Usage and Attitude
Pricing
Employee satisfaction and opinion
Advertising Development and Evaluation
Branding and Positioning
Operation and Distribution
New Product Development
Problem Solving
Segmentation and profiling
Competitor
PROBLEM RESEARCH SOLUTION
Fieldwork Services- Reliable, confidential, verifiable
Qualitative
Face to Face In-Depth Interview
Focus Group
Telephonic In-Depth Interview
Ethnographic Approaches
Dyads/Triads
Quantitative
Field Interview
CATI
CAPI
Internet Surveys/Online Survey
Central Location Tests (CLT)
Mystery Audit
PROBLEM RESEARCH SOLUTION
Research Methodology
Questionnaire Preparation and Survey Programming
• We do questionnaire design in collaboration with the clients
Translation and Transcription
• We do
translation into local language, if required done, by well experienced in house staff
Respondents Recruitment and Interviewing
• We do recruitment according the project specifications
Data Analysis, Report Writing and Presentation
• We do analysis by specialist in analysis
• We provide complete report writing and presentation to clients
PROBLEM RESEARCH SOLUTION
Quality Control • Every project has the 100% commitment of the researcher involved, from
start to finish
• The researcher is involved closely with the field - from explaining project objectives & detailed briefing to close monitoring of fieldwork progress & random quality checks
• 100% of gathered field data is cross checked by team of Executives and supervisors.
• We maintain Quality by Re-scrutiny of minimum of 30% of data after supervisor review.
• Logic checks: Easy format, recording, validation and analysis of the data
• Language Checks: Spellings and grammatical errors, sentence structure forming, consistency and flow of language.
• Layout and Design Checks: Placement of content, multimedia presentation and visual appeal of the market research reports.
“It is quality rather than quantity that matters.”
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We take ethical responsibilities of four stakeholders “Client, Researcher, Respondent and Public” to act honorably and respect their responsibilities to one another at each of the six stages of the marketing research design process.
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Ethical Responsibility
Equivalence in Market Research We establish equivalence of scales and measures to collect and provide data from different countries
• Construct Equivalence: To measure meaning and significance of marketing constructs in different countries
• Conceptual Equivalence: To check interpretation of brands, products, consumer behavior and marketing effort is same in different countries
• Functional Equivalence: To compare role or function of concept or behavior in different countries
• Category Equivalence: To compare categories in which brands, products and behavior are grouped is the same in different countries
• Operational Equivalence: To measures how theoretical constructs are operationalized in different countries to measure marketing variables
• Measurement Equivalence: To compare responses to particular set of items. This includes Configural (structural), Metric(measurement unit) and Scalar Equivalence
• Linguistic Equivalence: To compare both spoken and written language forms used in scales and questionnaires
PROBLEM RESEARCH SOLUTION
We provide translation services by selective methods to avoid errors in translation of certain words and phrases of both cultures. Translation Methods:
• Direct Translation • Back Translation • Parallel Translation
Equivalence in Market Research
Translation Services
Analysis and Report Preparation
In-house software such as SPSS and Minitab with advanced statistical analysis capabilities:
• Conjoint Analysis
• Factor Analysis
• Multi-regression Analysis
• Cluster Analysis
• Brand Mapping
• Regression Analysis
• Discriminant Analysis
PROBLEM RESEARCH SOLUTION
Industries we cater: Retail
Food and Beverage
FMCG
Automotive
Hospitality
Finance and Insurance
Pharmaceutical and Healthcare
Education
Leisure and Tourism
Oil and Gas
Public Sector
Media and Publishing
Energy
Real Estate
IT and technology
Textile and Garment
Manufacturing and Capital Goods
Advertising
PROBLEM RESEARCH SOLUTION
Contact Us:
Head office:
ARYA MARKET RESEARCH PVT LTD 305, Shefali Centre, Near Paldi Cross Road,
Paldi, Ahmedabad-380007
Gujarat, INDIA.
Phone No. 079-30021600
E-mail: [email protected]
RFQ: [email protected]
Website: www.aryamarketresearch.com
PROBLEM RESEARCH SOLUTION
THANK YOU
PROBLEM RESEARCH SOLUTION