arv pitch book deck equity firm ver

A Presentation Regarding:Rapid Improvement:

•Expanding your markets,•Retaining your customers &• Improving your operations

Alex Rogo Ventures LLC & City Capital Advisors LLC

The

Venture Catalyst

2

Getting to the Next Level

“Is it inevitable that a business will reach the end of its lifespan . . . could it happen to your venture?”

We hear this question often. Understanding the “Life Cycle” of a business/venture is critical to being able to expand, retain customers and improve operations. Being able to see the trees from the forest and knowing how to manage the constraints that are inherent to be the key to your success and future growth.

Businesses do not need to die, they need to constantly transform themselves and stay in the prime of life.

Getting to the Next Level

“Is it inevitable that a business will reach the end of its lifespan . . . could it happen to your venture?”

We hear this question often. Understanding the “Life Cycle” of a business/venture is critical to being able to expand, retain customers and improve operations. Being able to see the trees from the forest and knowing how to manage the constraints that are inherent to be the key to your success and future growth.

Businesses do not need to die, they need to constantly transform themselves and stay in the prime of life.

Introduction Alex Rogo Ventures LLC

William HoefleRichard C. PutzDavid B. Benjamin

4

Our Focus Alex Rogo Ventures LLC is a corporate revitalization and venture catalyst

firm focused on rapid operational and financial improvement. We are venture catalyst – we are financial and operational experts who know how to get real results in the real world

Alex Rogo Ventures LLC partners with City Capital Advisors LLC, an investment and merchant banking financial advisory firm that serves global 2000 companies, middle market businesses and their owners

Our principals and associates each have from 15 to 30 + years of experience in business – both in executive (C-Level) management positions as well as in interim CFO, COO and restructuring officer positions. They have been CEOs, CFOs, executive managers, directors, board members, plant managers, professors, accountants, auditors, marketing directors, strategists. We have a life time of experience. We have met the good, the bad and the ugly face to face throughout our careers. We know how to over come obstacles and drive towards increased profitability.

Our team goes beyond advising and takes their knowledge and experience to the heart of the matter to drive rapid execution of operational and financial performance.In

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5

Evolution of the Solution

1. T, I and OE Factor SM Assessment• Logical, Effect-Cause-Effect approach to

developing root causes from seemingly unrelated symptoms

• Development of integrated implementation plan– Key Areas of Focus:

» Operations» Finance» Sales and Marketing

2. Execution of Implementation Plan• Time boxed

6

6

1-DayOverview

T, I & OE Factor Diagnostic

Set Strategy –

Determine First significant organizational constraint – first

application requirement identified.

Logistical Process Change

Requirements

Technology Change Requirements

People & Thinking Process

Requirements

StrategicThinking

Tools

Tactical Thinking

Tools

Emergency Situations – straight to an immediately required

application

Technology Selection & Integration

Finance & Metrics Change

Requirements

Holistic Check-up (turning the wheel of

continuous improvement)

Strategy & Consensus

© copyright CMG, 2001

DBR(Drum-Buffer-Rope)

CCPM(Critical Chain Project

Management)

Replenish(Distribution)

Marketing(Unrefusable Offers)

Supply(Supply Chain & Vendor

offers)

Our Rapid Approach

7

Prime: Sustainable Competitive Advantage

In marketing and strategic management, prime sustainable competitive advantage is an advantage that one company has relative to competing companies. The source of the advantage can be something the company does that is distinctive and difficult to replicate, also know as a competitive best practice, for example P&G' ability to derive superior consumer insights and implement them in managing its brand portfolio.

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Strategic_management

http://en.wikipedia.org/wiki/Competitive_advantage



8

SAMPLE RESULTS

Cause/Effect of Alex Rogo LLC

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9 9

Grand Rapids Spring & Wire – Grand Rapids, MIIndustry Segment: Automotive

Category Results

Revenue Increased 100%

Inventory on had Decreased 30%

On-time Delivery From 60% to 95%

Other Cost of quality dropped from 6% to < 3.5%

10

1010

Kent Moore Cabinets – Bryan, TXIndustry Segment: Furniture

Category Results


Operating Expenses Decreased 22%

Net Profit Increased to 4x industry average

Lead-Times From 40 hours to 8 hours (80% improvement)

11

1111

Federal Mogul Corporation– Detroit, MIIndustry Segment: Automotive

Category Results


Inventory Decreased 50%

Operating Expense Decreased 11%

Net Profit Increased 140%

Lead-Times From 90 days to 3-15 days (85% improvement)

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1212

Rockland Manufacturing– Bedford, PAIndustry Segment: Automotive

Category Results


Inventory Decreased 35%

On-time Delivery > 99%

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1313

The Bell Group– Albuquerque, NMIndustry Segment: Industrial Machinery

Category Results


Net Profit Increased 300%

Lead-Times Decreased by 28%

Manufacturing Throughput Increased 40%

14

1414

LeTourneau, Inc.– Houston, TXIndustry Segment: Oil & Gas

Category Results


Overtime Decreased 5%

Average Lead-Time Reduced by 50%

Reliability Increased from 67% to 87%

On-Time Delivery > 90%

15

Sample Listing of Other Clients

16

16

Many years of experience as practitioners by…

Proven success in executive & line management responsibilities

Superior industry- and operational expertise Acting as Venture Catalyst: Driver and Coordinator for

improving

Our commitment to actions and guidance Utilizing an extensive network of experts

… qualifies us to creating value within your company.

Sales / Marketing Operations Production / Maintenance Logistics / Services

Performance Management Revitalization / Reengineering Finance M&A, Private Equity

Our Team

17

Richard C. Putz

PROFESSIONAL CAREERPROFESSIONAL CAREER

COMPANYCOMPANY DESCRIPTIONDESCRIPTION POSITIONPOSITIONSTRENGTHSSTRENGTHS

• Business Transformation• Sales & Marketing Strategy

• Organizational Development

• Business Process Value Creation

• Compliance & Governance• Policy Management &

Creation• Finance & Transparency

Core Competence:Problem Solving

Process Performance Enhancements.

Risk ManagementGovernance & Transparency

• Business Transformation• Sales & Marketing Strategy



• Compliance & Governance• Policy Management &

Creation• Finance & Transparency

Core Competence:Problem Solving


Risk ManagementGovernance & Transparency

C-bridge (Public Co)Excelon Inc (Public Co)

C-bridge (Public Co)Excelon Inc (Public Co)

International Software & Systems Integration Firm.

International Software & Systems Integration Firm. Chief Strategy Officer

Chief Financial OfficerEVP of Marketing

Chief Strategy OfficerChief Financial Officer

EVP of Marketing

Oracle CorporationOracle Corporation

International Software Company

International Software Company VP of Strategy

Central US Director of Financial Services

VP of StrategyCentral US Director of

Financial Services

Security Federal Bank & Trust (Public Co)

Security Federal Bank & Trust (Public Co) Retail & Mortgage Banking

Retail & Mortgage BankingCEO/President

CEO/President

PricewaterhouseCoopersLaventhol & Horwath

PricewaterhouseCoopersLaventhol & Horwath

International Audit, Tax, and Advisory Services

Firm


Firm

Partner/DirectorPartner/Director

Regional DirectorShopping Center Manager

Marketing Director

Regional DirectorShopping Center Manager

Marketing Director

Landau & HeymanInternational Shopping Center

Developer and Management Company

18

David B. Benjamin



• Business Process Optimization

• Organization Design and Alignment

• Program/Project Leadership

Core Competence:Professional Firm Leadership

Enterprise Value Maximization

Strategy Development and Implementation

• Business Process Optimization

• Organization Design and Alignment

• Program/Project Leadership

Core Competence:Professional Firm Leadership

Enterprise Value Maximization

Strategy Development and Implementation

Technology Solutions Company

Technology Solutions Company Public Technology and

Management Consulting Firm

Public Technology and Management Consulting

Firm

PresidentPresident

Charter ConsultingCharter Consulting

Operational Strategy Consulting Firm

Operational Strategy Consulting Firm Founder and CEO

Founder and CEO

Ernst & Young LLPErnst & Young LLP


Firm


Firm

PartnerPartner

CEO Capital LLCCEO Capital LLC

Boutique Advisory Firm focused on entrepreneurial

companies

Boutique Advisory Firm focused on entrepreneurial

companies

Co-FounderCo-Founder

McKinsey & CoMcKinsey & Co

Global Management Consulting Firm

Global Management Consulting Firm Partner

Partner

Arthur Andersen & Co.Arthur Andersen & Co.

Predecessor to Accenture Predecessor to Accenture

ManagerManager

19

William Hoefle



• Business Transformation• Product Development

• Operations & Supply Chain Specialist

• Sales & Marketing Strategy• Organizational Development• Real-time financial controls,

metrics, and dashboard development

• Business Process Value Creation• Financial & Operational

TurnaroundCore Competence:

Problem SolvingStrategic Planning


• Business Transformation• Product Development

• Operations & Supply Chain Specialist

• Sales & Marketing Strategy• Organizational Development• Real-time financial controls,

metrics, and dashboard development

• Business Process Value Creation• Financial & Operational

TurnaroundCore Competence:

Problem SolvingStrategic Planning


The Goal InstituteThe Goal Institute

Management ConsultingExecution EducationEducation Coaching

Time-shared CFO and COO for clients.



Partner / DirectorPartner / Director

Avraham Y. Goldratt Institute




Executive DirectorExecutive Director





DirectorDirector

Hibbard Brown & Associates

Hibbard Brown & Associates Brokerage Firm

Brokerage Firm Stock Broker(Series 7 & 63)

Stock Broker(Series 7 & 63)

Indiana UniversityIndiana University

Big 10 UniversityBig 10 University Associate Faculty –

Business & Economics

Associate Faculty –Business & Economics

20



•General Management(worldwide P&L)

•Enterprise assurance•Strategic mapping

•Crisis management, continuity and disaster recovery planning

•Impact-based planning

Core Competence:Strategic Planning, Managing Emerging Technologies, and

Strategic Decision Support and Knowledge Management Systems. His main research interests are in

the areas of organizational strategy, decision theory, managerial decision

making, and risk management technologies.

•General Management(worldwide P&L)

•Enterprise assurance•Strategic mapping

•Crisis management, continuity and disaster recovery planning

•Impact-based planning

Core Competence:Strategic Planning, Managing Emerging Technologies, and

Strategic Decision Support and Knowledge Management Systems. His main research interests are in

the areas of organizational strategy, decision theory, managerial decision

making, and risk management technologies.

Logical Management Systems, Corp.

Logical Management Systems, Corp. Crisis Management,

Business Continuity, Management Advisory Services. Locations in

USA, Europe

Crisis Management, Business Continuity,

Management Advisory Services. Locations in

USA, Europe

• Principal• Principal

PriceWaterhouseCoopers, LLP

PriceWaterhouseCoopers, LLP Management Advisory

Services

Management Advisory Services

• Senior Manager• Senior Manager

Detroit EdisonDetroit Edison Electric UtilityElectric Utility • Manager• Manager

U.S. ArmyU.S. Army United States MilitaryUnited States Military • Captain, Military Intelligence Branch

• Captain, Military Intelligence Branch

Science Applications, Inc.

Science Applications, Inc. Management

Consultancy

Management Consultancy

• Senior Scientist• Senior Scientist

Geary W. Sikich

21

Donn Novotny



• Business Transformation• Strategic Development• International expert on Supply Chain strategies

• Sales & Marketing Strategy• Organizational

Development• Business Process Value

Creation• Operational Turnaround

Core CompetenceProblem Solving


Applied Operations Research

• Business Transformation• Strategic Development• International expert on Supply Chain strategies

• Sales & Marketing Strategy• Organizational

Development• Business Process Value

Creation• Operational Turnaround

Core CompetenceProblem Solving


Applied Operations Research

The Goal InstituteThe Goal Institute





Senior Partner / DirectorSenior Partner / Director





Senior PartnerSenior Partner

University of Notre DameUniversity of Notre Dame

UniversityUniversity Tenured Professor – School

of Business

Tenured Professor – School of Business

Wharton University of Pennsylvania

Wharton University of Pennsylvania University

UniversityProfessor

Professor

South Bend LatheSouth Bend Lathe Large developer and

manufacturer of lathes – shop.

Large developer and manufacturer of lathes –

shop. Vice President - OperationsVice President - Operations

22

Melissa Federico



• Business Transformation• 20-year veteran of marketing communications and branding

in highly competitive environments.

• Expertise includes IPOs, M&A, strategic business

planning, market planning, team building, packaging for investors, and both product

and company launches. Core Competence:•Problem Solving

• frontline B-to-B and B-to-C brand development for the

special needs of early stage enterprises, innovators and

entrepreneurs.

• Business Transformation• 20-year veteran of marketing communications and branding

in highly competitive environments.

• Expertise includes IPOs, M&A, strategic business

planning, market planning, team building, packaging for investors, and both product

and company launches. Core Competence:•Problem Solving

• frontline B-to-B and B-to-C brand development for the

special needs of early stage enterprises, innovators and

entrepreneurs.

Voice & VisionVoice & Vision

One of Boston's leading boutique brand development

firms.

One of Boston's leading boutique brand development

firms.

presidentpresident

IBM, Lotus, Viant, C-bridge, Any Day

(now Palm),

IBM, Lotus, Viant, C-bridge, Any Day

(now Palm),

High Technology Companies Publicly traded

High Technology Companies Publicly traded Vice President of Marketing

and Brand Development

Vice President of Marketing and Brand Development

Deploy Solutions, Symphony Marketing

Solutions, Mobile Data Systems .

Deploy Solutions, Symphony Marketing

Solutions, Mobile Data Systems .

High Technology Companies that are Private

High Technology Companies that are Private Product Development Manager

Product Development Manager

23

George E Hall III



• Business Transformation• Business & IT Strategy



• Portfolio Planning, Management, & Execution

• ERP Implementation Management

Core Competence:Process Performance

Enhancements.IT Risk Management

• Business Transformation• Business & IT Strategy



• Portfolio Planning, Management, & Execution

• ERP Implementation Management

Core Competence:Process Performance

Enhancements.IT Risk Management

Praxis Management International

Praxis Management International Management Consulting

Firm focused on Process Performance and Execution for the

Pharmaceutical & Medical Device Industries.

Management Consulting Firm focused on Process

Performance and Execution for the

Pharmaceutical & Medical Device Industries.

Sr. ManagerSr. Manager

James Martin + Co(Headstrong, Inc)

James Martin + Co(Headstrong, Inc)

Management Consulting & Systems Integration Firm

Management Consulting & Systems Integration Firm Sr. Engagement Manager

Sr. Engagement Manager

C-bridge / eXcelon CorpC-bridge / eXcelon Corp

eBusiness Management Consulting Firm

eBusiness Management Consulting Firm Sr. Director PMO Operations

Sr. Director PMO Operations

PricewaterhouseCoopersPricewaterhouseCoopers


Firm


Firm

Sr. ManagerSr. Manager

Oracle CorporationOracle Corporation

International Software Company

International Software Company Global Director of Risk

Management

Global Director of Risk Management

24

Michael Clingan



• Sales and Marketing Management (worldwide, consultative and

strategic level sales)• Systems and Critical Thinking

• Turnarounds and Crises• Assessable speaker

• Unique facilitator

Core Competences Strategic Marketing, Sales

Management, High Tech, Theory of Constraints, Degrees in physics and

literature

• Sales and Marketing Management (worldwide, consultative and

strategic level sales)• Systems and Critical Thinking

• Turnarounds and Crises• Assessable speaker

• Unique facilitator

Core Competences Strategic Marketing, Sales

Management, High Tech, Theory of Constraints, Degrees in physics and

literature

The Claymore GroupThe Claymore Group Strategic Marketing, Transformative Sales

Training, Thinking Like a Leader Programs

Strategic Marketing, Transformative Sales

Training, Thinking Like a Leader Programs

• Principal• Principal

Innovation ArchitectsInnovation Architects New Market Offers, Change Projects,

Theory of Constraints

New Market Offers, Change Projects,

Theory of Constraints

• Managing Partner and Founder

• Managing Partner and Founder

C-Bridge InstituteC-Bridge Institute Executive Change Mgmt and IT training

Executive Change Mgmt and IT training

• Chancellor and VP• Chancellor and VP

Otsuka ElectronicsOtsuka Electronics Scientific and Medical Instrumentation

Scientific and Medical Instrumentation

• Director of Sales• Director of Sales

Lucas Varity, Man Machine Interface

Lucas Varity, Man Machine Interface Electromechanical

Components, Sensors

Electromechanical Components, Sensors

• VP of Sales and Marketing

• VP of Sales and Marketing

25

Robert Bolton



• General Management

• Program / Project Management

• Business Model & Development

• Operational Turnaround & Enhancement

Core Competence: Performance Improvement in

Resources, Financial Services and early growth sectors

• General Management

• Program / Project Management

• Business Model & Development

• Operational Turnaround & Enhancement

Core Competence: Performance Improvement in

Resources, Financial Services and early growth sectors

Fat Prophets Australia Fund Limited

Fat Prophets Australia Fund Limited Funds Management

with value based investment philosophy.

Mandate Australian equities.

Funds Management with value based

investment philosophy. Mandate Australian

equities.

• Chairman• Chairman

Real Capacity Real Capacity Turnaround / Management Consultancy

Turnaround / Management Consultancy

• Director• Director

Price WaterhousePrice Waterhouse Management Consultancy


• Associate Director• Associate Director

Leighton Leighton Construction Company Construction Company • Project manager• Project manager

Land RoverLand Rover Management Consultancy


• Advisor• Advisor

26

Kerry L. Bush



• Consulting Management• Acquiring and maintaining technical

talent• C-Level problem resolution

Core Competence Systems Performance Management

in a variety of Industries and Environments

• Consulting Management• Acquiring and maintaining technical

talent• C-Level problem resolution

Core Competence Systems Performance Management

in a variety of Industries and Environments

Hotsos, Enterprises Inc.

www.Hotsos.com

Hotsos, Enterprises Inc.

www.Hotsos.com

Oracle Database performance

management software and services

Oracle Database performance

management software and services

• VP of Consulting• VP of Consulting

Allen Systems Group (ASG)

Allen Systems Group (ASG) Enterprise Software

and Services

Enterprise Software and Services

• Consulting Manager• Consulting Manager

Cypress SoftwareCypress Software Document Management Systems

Document Management Systems

• Director World-Wide Support and Consulting

Services

• Director World-Wide Support and Consulting

Services

Oracle CorporationOracle Corporation Database Software and Services

Database Software and Services

• Practice Director• Practice Director

C-Bridge SolutionsC-Bridge Solutions Custom Software development

Custom Software development

• VP of Central Operations

• VP of Central Operations

27

Tony Elkins


COMPANYCOMPANY

DESCRIPTIONDESCRIPTION

POSITIONPOSITION

STRENGTHSSTRENGTHS

• Over 20 years of global Strategy, Assessment, Process, Technology,

Outsourcing and Project Engagement experience.

• Sales and Delivery of SAP and Technology engagements

• Manufacturing, High-Tech, Automotive and Transport sectors.

• Extensive C-level interaction, go-to-market management experience

including Sales management

Core Competences- Complex Program Governance

- Information Technology Benefits- SAP in Manufacturing industries

- Service Oriented Architecture

• Over 20 years of global Strategy, Assessment, Process, Technology,

Outsourcing and Project Engagement experience.

• Sales and Delivery of SAP and Technology engagements

• Manufacturing, High-Tech, Automotive and Transport sectors.

• Extensive C-level interaction, go-to-market management experience

including Sales management

Core Competences- Complex Program Governance

- Information Technology Benefits- SAP in Manufacturing industries

- Service Oriented Architecture

Capgemini, US LLCCapgemini, US LLC

Consulting, Technology and Outsourcing

ServicesPublicly TradedHQ: Paris, FR

Consulting, Technology and Outsourcing

ServicesPublicly TradedHQ: Paris, FR

Vice President responsible for client relationships, practice

development and engagement delivery

Vice President responsible for client relationships, practice

development and engagement delivery

Volkswagen of AmericaVolkswagen of America

Global Vehicle Manufacturer

Global Vehicle Manufacturer

• Executive Director / Professional Services

• Executive Director / Professional Services

EDS / ATKearneyEDS / ATKearney

Management and IT Consultancy

Management and IT Consultancy

• Account Manager• Consulting Manager

• Account Manager• Consulting Manager

AccentureAccenture



• Associate Partner nominated


eXcelon Corp.eXcelon Corp.

Software and Consulting Services

Software and Consulting Services



28

Francis Palattao



• IT Consulting background• Involved in High Profile Projects that

generate High Revenue for Firm.• Development and Quality

Assurance Lead

Core Competence IT Enterprise Consultant

• IT Consulting background• Involved in High Profile Projects that

generate High Revenue for Firm.• Development and Quality

Assurance Lead

Core Competence IT Enterprise Consultant

Research In MotionResearch In Motion Research In Motion (RIM) is a leading designer,

manufacturer and marketer of innovative wireless solutions

for the worldwide mobile communications market.

Research In Motion (RIM) is a leading designer,

manufacturer and marketer of innovative wireless solutions

for the worldwide mobile communications market.

• Software Testing Specialist

• Software Testing Specialist

Royal Bank of CanadaRoyal Bank of Canada RBC provides personal and commercial banking, wealth

management services, insurance, corporate, investment banking

and transaction processing services on a global basis

RBC provides personal and commercial banking, wealth

management services, insurance, corporate, investment banking

and transaction processing services on a global basis

• Project QA Lead• Project QA Lead

Exchange SolutionsExchange Solutions Exchange Solutions Inc. (ESI) designs and hosts innovative

buyer-seller collaboration capabilities.

Exchange Solutions Inc. (ESI) designs and hosts innovative

buyer-seller collaboration capabilities.

• Technical Solutions Architect

• Technical Solutions Architect

BearingPointBearingPoint Management and Technology Consultants

Management and Technology Consultants • Senior Consultant

• Senior Consultant

29

Arpita Kapale



• Assurance/Advisory Services background

• Involved with various systems and process improvement projects

• Financial Accounting/Reporting background, including international

reporting.

Core Competence Problem Solving

Process Performance Enhancements

• Assurance/Advisory Services background

• Involved with various systems and process improvement projects

• Financial Accounting/Reporting background, including international

reporting.

Core Competence Problem Solving

Process Performance Enhancements

Nationwide Insurance Mutual Company

Nationwide Insurance Mutual Company

One of the largest insurance and financial services companies in the world with over $160 B in Assets providing full range of

insurance products and financial services for consumer needs.

One of the largest insurance and financial services companies in the world with over $160 B in Assets providing full range of

insurance products and financial services for consumer needs.

• Audit Specialist• Audit Specialist

LimitedBrandsLimitedBrands Represents building a family of the world's best fashion brands offering captivating customer experiences with retail stores

across six brands.

Represents building a family of the world's best fashion brands offering captivating customer experiences with retail stores

across six brands.

• Senior Accountant• Senior Accountant

Amcor PET PackagingAmcor PET Packaging Multinational packaging leader in innovative packaging solutions.

Multinational packaging leader in innovative packaging solutions. • International Reporting

(IFRS) Senior Analyst

• International Reporting (IFRS) Senior Analyst

PricewaterhouseCoopers

PricewaterhouseCoopers

Global assurance and advisory firm providing business solutions and

consulting services.

Global assurance and advisory firm providing business solutions and

consulting services.

• Senior Associate• Senior Associate

30

In Conclusion

by doing all assignments ourselves

as venture catalyst & advisors with reputable competencies in business and management

by additional temporary management support

as project managers, project advisors, project coordinators

as members of advisory boards with certain responsibilities for business areas

as advisors of management boards

by utilizing the extensive ARV & City Capital network.

We are committed …

Alex Rogo Ventures is working with you jointly in an entrepreneurial manner for accomplishing your

objectives. We expand markets, retain customers and improve operations.

444 North Michigan Avenue

Suite 3200Chicago, IL 60611

Tel: (312) 494-9800Fax: (312) 494-9885

WWW.CITY-CAP.COM

ALEX ROGO VENTURES LLC CITY CAPITAL ADVISORS LLC

228 W. Lincoln HighwaySuite 201

Schererville, IN USA 46375Tel: (219) 865-9459Fax: (888) 824-5618

WWW.ALEXROGOVENTURES.COM

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