Royal Pavilion & Museums MPM Programme 2015-16

Arts Council England Q4 Report, Jan – Mar 2016

• The following is a summary update of activity against outcomes, for the MPM Programme for the period Jan - Mar 2016

• The report is laid out as per the Arts Council England 5 goals and includes data where appropriate For further information please contact: Richard Mark Le Saux MPM & Museum Development Manager 4-5 Pavilion Buildings Brighton BN1 1EE 01273 292856

richard.lesaux@brighton-hove.gov.uk http://brightonmuseums.org.uk/

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Goal 1 Excellence Excellence is thriving and celebrated in the arts, museums and libraries Our projects under Goal 1 have two specific aims: - bringing arts and heritage together to engage and inspire new and more diverse audiences; and improving public access to RPM’s outstanding and Designated collections Agreed Outcomes:

• RPM’s collections are more accessible and relevant to audiences

• Audiences have greater depth of engagement with collections, they are inspired by them and have a stronger sense of shared ownership of the stories they tell

• Creative partnerships strengthen RPM’s work

• Audiences are increased and more diverse

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Themed Programming Exotic Creatures (an exhibition exploring stories about animals in the Royal Collection, menageries and early zoos in England) was on show in the Prince Regent Gallery at the Royal Pavilion until 6 March 2016 (a one week extension on the original published dates). 27% of visitors completing the digivey evaluation survey had seen the marketing campaign (see Twitter account for George’s giraffe https://twitter.com/thekingsgiraffe). Digivey evaluation shows that 79% of visitors rated the exhibition good or excellent. Comments include: ‘Very interesting and informative, sometimes disturbing but historically revealing’ and ‘Very good and very creative’. The exhibition was aimed at a family audience and 81% of visitors agreed that it was family friendly, but only 16% visited with children. More information can be found at: http://bit.ly/1QKFZth. Pierdom: Photographs by Simon Roberts was on show at Brighton Museum until 21 February 2016. Alongside Simon’s striking and evocative photographs, Gallery Explainers were on hand to share interesting objects and stories about Brighton & Hove’s own contrasting piers: many visitors spent up to 30 minutes in conversation with the Gallery Explainers looking at various objects. Visitors also contributed memories of their own experiences of visiting Britain’s Piers. Comments included: ‘One of the best exhibitions that I have seen here’; ‘The explainer did a superb job of contextualising and explaining the exhibition’; ‘I love it and it makes me feel happy remembering childhood holidays’; ‘An hour of heaven for me! Would have loved more showing the architecture especially Worthing but fab :)’ 76% of visitors who completed the digivey survey rated the exhibition as very good/good. 44% of visitors who completed the digivey survey stated that it was the main reason or one of the main reasons for visiting the Museum that day. 20% of visitors who completed the digivey survey were 24 or younger and 42% were Brighton & Hove residents Views of Brighton & Hove in the Early 19th Century ran in the Prints & Drawings Gallery at Brighton Museum until 6 March 2016. This small display included 49 prints, drawings and watercolours brought out of store from RPM collections. The Fine Art Galleries at Brighton Museum were rehung with a new display which opened to the public on 30 February 2016. The Language of Flowers illustrates the enduring appeal of flower imagery and symbolism from the late 1500s to the present day. This theme has provided an opportunity to bring a new selection of RPM collection pictures out of store, including works that have not been on display for many years.

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Our Creative Programming team has been exploring new ways of working and engaging with young people. Our Creative Programme Curator is part of 15/16’s MA Transformers Programme. As part of this she successfully applied for an MA microfund to set up a project at RPM based at increasing the depth of engagement young people have with Programming: iCurate has built on the success of the Workforce Development programme, recruiting a young person from the Visitor Services team to be part of the Fashion Cities Africa project team. Also as part of the Transformers programme our Creative Programme Curator has created the Digital Ambassador scheme as part of Culture 24’s Let’s Get Real Research Project on working to engage young audiences with museum content digitally. We've recruited a small team of 10 young people, aged 17-22, in collaboration with Brighton Fashion Week and RPM Museum Collective, who are particularly interested in fashion and are active social media users. We are giving them behind the scenes access to the installation and objects and interviews with curators and they are using their own social media accounts to talk about the exhibition, Fashion Cities Africa. So far they have attended an Instagram workshop and a day of mannequin sorting. One young person has also attended a meeting about the exhibition resource area with the curator, designer and programming team, and another has been fabric shopping with Curator of World Art for the exhibition display. http://fashion-africa-brightonmuseums.org.uk/. We also ran a workshop for 10 museum staff and the 10 Digital Ambassadors called ‘discover your inner Instagrammie’. Brighton based artist Philippa Stanton (whose Instagram alter-ego 5ftinf has over 500,000 followers) led a creative session on using objects to create interesting photographs for use online. Followed by a session with Ariatu PR on using Instagram to share what we do with a wide online audience effectively. White Hawk Hill opened on the South Balcony at Brighton Museum on 8 March 2016. This site specific film was made by artists Red Earth and Anna Lucas, in collaboration with Dr Matt Pope and abandofbrothers (a charity that aims to give disaffected young men a better sense of identity and self-worth through ‘rites of passage’ training). The 5,600 year old Whitehawk Neolithic Causewayed Enclosure is situated in a deprived area on the edge of Brighton. In the Neolithic, when life expectancy may not have been much above 35-40, young men played an integral and important role in community life. Red Earth and abandofbrothers worked with local young men using the history of the site as a platform for discussions about the positive part young men have played in society in the past, and how self-belief and confidence can be built today. As well as showing the finished films Brighton Museum provided access and handling opportunities for Red Earth and abandofbrothers so that they could look through the Whitehawk collections and look closely and discuss some of the more important and evocative objects.

Figure 1: Our Digital Ambassador scheme

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Pavilion Blues: Disability and Identity opened at Brighton Museum on 15 March 2016. This display has been jointly produced by the local history department, Creative Programming and Community Engagement and is intended to start a conversation about disability history and experience. During the First World War over 6,000 amputee soldiers received treatment, rehabilitation and training at the Pavilion Military Hospital. The personal stories of some of these soldiers are highlighted in this little known aspect of the Royal Pavilion’s history. Visitors are invited to respond to the exhibition and contribute to a discussion that will help shape a future programme of events exploring this issue further.

Figure 2: Pavilion Blues: Disability & Identity exhibition at Brighton Museum & Art Gallery

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MuseumLab MuseumLab is a new project with no baseline figures but the collections documentation and care targets for 2015/16 have been exceeded:

• Number of CMS records created: 1,596 against a target of 500

• Number of CMS records improved: 23,668 against a target of 5,000

• Number of objects assessed and repacked: 1922 against a target of 1,000

• No of tailored and/or public programmes/events: 20 against a target of 2 N.B there will be a review of KPI's and targets in March 2016 and Years 2 & 3 will be revised based on Year 1 activity, subject to ACE agreement The MuseumLab space is now starting to function, regularly hosting researchers, staff and community groups to engage with and work on the collections. The space is currently open on an events basis only but we are looking to widen this in Year 2. Within Q4 the space was opened on 5 separate days to the public in a family friendly drop-in capacity; to meet curators, museum staff and engage in close contact with collections. We also hosted several invited events: a Patrons event to investigate African textiles; an Instagram workshop as part of the Museums Association Transformers scheme; and an Early Years ticketed event working with Octopus Ink (for c40 parents and 0-2yr olds) with a follow up CPD day for staff.

The space also successfully hosted the Heritage Learning Flagship Dragons project, where 4 primary schools displayed their work within the space. The next day we had approx. 200 visitors, many in direct response to the project. The other targeted/ tailored events recorded were individual or group research opportunities including a regular session with a researcher working on Human Remains, funded by a successful bid to the Prehistoric Society. The MuseumLab space has also been in use for various meetings for both museum staff and hosted community groups facilitated by museum staff. Staff also visited the Wellcome Reading Room and met with a member of staff there as research for the development of the project and space. The Curator (Collections Management) (which is core funded but working to the Keeper - MuseumLab post) continued to train staff and volunteers and focused the work around backlog documentation, supporting curatorial and conservation colleagues as required with various collections management enquiries. We now have a robust reporting mechanism in place and we are demonstrating progress against targets for collections documentation.

Figure 3: Objects that have been assessed and repacked as part of the MuseumLab project

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The Collections Assistants have continued to make inroads into the backlog documentation targets required for Accreditation and have supported the development of the Museum Lab space. In addition they have been supporting collections work across MPM funded projects. One example of this is business development at Booth Museum and Preston Manor: supporting the curator to develop new handling boxes; moving collections in preparation for the Doreen Valiente exhibition at Preston Manor (utilising the opportunity to improve documentation to achieve targets); working on collections displays in line with public events; and developing and delivering the public Discovery Days. One Collections Assistant post focused on developing collections ‘stories’ for local press and the local bus company. As a result of this co-ordination of stories from various curators (and by working with our MPM-funded Press Officer) we gained significant coverage of the MuseumLab and other museum projects in the local paper, The Argus, across 7 days with a centre spread just prior to Easter Holidays. Other tasks accomplished in Q4 included undertaking the practical steps required to make the intended space workable: installing and implementing lighting controls; installing digitisation equipment and effective workspaces for collections documentation; and further development of task assignment and scheduling of staff use of the space.

Royal Pavilion Estate Archiving work continues on the so-called “Good plans” of the Royal Pavilion estate (dating from the 1820s and 1830s) and early printed books on the Royal Pavilion estate. Around 20 of the large Good Plans have now been inspected and reference images have been created. A copy of EW Brayley’s reprint of Nash’s Views from 1838 has now been transferred to The Keep, making the set of early printed books of the Royal Pavilion at The Keep complete. Updating and improving Mimsy records for them is an ongoing process. The programme lead has also identified a number of unaccessioned objects, including a donation of photograph albums by previous RPM Director Clifford Musgrave and a large sample book of bespoke wallpaper designs inspired by the Royal Pavilion. These have been accessioned. The overview of the Royal Pavilion Archives is nearly finished but was delayed by very low temperatures in some of the archive rooms of the Pavilion. Work has begun on selecting objects for the planned exhibition in 2017 of works on paper relating to early, little known or never realized plans of the Royal Pavilion Estate. The stories we are focussing on currently are:

• The Royal Pavilion Estate as it was and might have been (with particular focus on the royal stables)

• Clifford Musgrave’s photograph albums documenting mid-20th century Royal Pavilion events

Figure 4: Photograph of a 1985 Brunschwig et Fils sample book

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• The history of wallpaper design and the relationship between the gardens and the exotic floral wallpaper inside the palace

Since mid-February the programme lead has been working with a work placement undergraduate student from the University of Brighton. She will be working for a total of 40 hours over the next couple of months to help finalise a relatively detailed overview of the locations and content of Royal Pavilion Archives. The programme lead has given one ‘Pavilion Tales’ talk on aspects of the Royal Pavilion archives and the history of the estate and is booked to give three further talks. A talk at The Keep is scheduled for May on the early printed book of the Royal Pavilion. Papers on the Royal Pavilion will also be presented at a number of UK conferences this year. The programme lead continues to write for the RPM blog, local magazines and newspapers and Twitter, as well as contributing to ‘Treasures of the Royal Pavilion Archives’ Tumblr account: http://pavilionarchives.tumblr.com/.

Spotlight Gallery Spotlight gallery outcomes for 2015-16 have been focussed on making improvements to visitor access and engagement in selected galleries and spaces at Brighton Museum & Art Gallery. Work commenced in Q3 to address improvements in the ‘Images of Brighton’ gallery’: the redisplay of the LGBTQ section is being co-curated with members of LGBTQ communities in the city and will be installed in May 2016. Improvements to labelling have been made in the ‘20thC Design’ gallery. Changes to the lay out and focus of Brighton Museum’s front hall have been made in Q4, improving visitor flow and the retail offer, and introducing the provision of café facilities. The entirety of the Museum’s café operation has been moved from the first floor for a 3-month trial period starting 15 March. The results are already promising, with the café experiencing a significant rise in business (including ‘drop-in’ customers who are not involved in a museum visit) and front-line staff commenting on a livelier and more inviting atmosphere for visitors. Work in 2016-17 will build on this further, for example providing a taster in the foyer of the collections and activities in the museum itself, and extending the visibility and sense of activity outside the building to draw visitors in. In Q4, thinkzest have been advising us on a Brighton Museum marketing campaign strategy & management and developing the creative concept and artwork which will be effective across a number of platforms, including a new leaflet and banners in 2016-17 Q1. We have also commissioned and received a report on Brighton Museum’s audience profile and their needs, drawing on best practise from the sector where museums have successfully implemented audience-focused and audience-informed change.

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Goal 2

Audiences

Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries For goal 2, we are focused on our mission to inspire a strong sense of shared ownership of RPM Agreed Outcomes:

• Audiences are increased, more diverse and have a stronger sense of ownership

• Collections better reflect and engage audiences

• Visitors have a better quality experience

• Broadening access through digital development

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Cross Arts & Heritage Events Programme The Royal Pavilion Annual Open Day took place on Sunday 17 January. To celebrate the purchase of the Royal Pavilion by the town of Brighton in 1850 admission charges are waived one day a year. Costumed staff greeted 3,180 visitors, and pop-up talks throughout the day highlighted Pavilion stories around the decoration of the Music Room, the health of George IV, Royal mistresses, and the history of the Great Kitchen. RPM continues to develop projects in partnership with Brighton Dome & Festival (BDBF). In addition to the continued delivery of a themed tour of the Royal Pavilion Estate, The Royal Pavilion and the First World War, RPM has further developed its major collaborative project with BDBF and Nutkuht, Dr Blighty, which will be delivered in May 2016. BiteSize, the programme of weekly pop-up talks at BMAG, continues to grow in popularity and has a regular audience. The programme is now being extended to include collaboration with cultural partners and community groups including Brighton & Hove Archaeology Society and members of the Fashioning Africa collecting panel. Evaluation shows 96% attenders rate the event as good or amazing. We are responding to concerns raised by some attenders around acoustics in the galleries with the purchase of battery operated microphone for use in future talks. Project evaluation for Bitesize is in preparation and will be presented in April 2016.

Inspired by the success of BiteSize at BMAG, a new programme of weekly pop-up talks delivered by front of house staff has been introduced at the Royal Pavilion: Pavilion Tales takes place each Tuesday in the Music Room. Short presentations on subjects including The Mistresses of George IV, Motherhood in the Georgian period, Inside George’s breeches!, and Colour in the Royal Pavilion have attracted average attendances of 30 each week. Evaluation to date has 100% of attenders rating it as good or amazing. The frontline staff members involved have learned new stories and facts, and have an increased pride in their work. Working in collaboration with Community Engagement and specialist communicators, BMAG trialled activities for Disability Access Day on Saturday 12 March. A range of visitors explored the tactile qualities of the natural world with objects and activities relating to RPM Natural Science collections.

Figure 5: Disability Access Day

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Audience Research Visitor and non-visitor profiles and satisfaction rates across all RPM sites was 83% (cumulative), against the target of 90% for 2015/16. Satisfaction levels for the Royal Pavilion and Preston Manor are running at 87% & 91% respectively. BMAG, HMAG and the Booth 64%, 65%, and 75% respectively. Site leads are to continue to closely review feedback on a monthly basis and address problems in addition to feeding areas for improvement into their business planning for 2016-18.

Advisory Groups BME Heritage Network: Our HLF Collecting Cultures-funded Fashioning Africa Collecting Panel (which includes members of the BME HN) met twice in this period (20 Jan 2016 + 16 March 2016). As the Fashion Cities Africa exhibition is about to open, work with BME HN members is being revived with an initial emphasis on training and development opportunities. A visit to the Black Cultural Archives was organised on10 March 2016 and 13 people attended. Participants said they found the day inspiring and one network member has written an entry for RPM’s online blog. Access Advisory Group (AAG): One member of the group has been appointed as the Sensing Culture Booth Museum project coordinator (this is the RNIB & South East Museums partnership project that we are working on). She will work with us to develop the offer at The Booth Museum to make it and the collection more attractive, accessible and multi layered for

Blind and partially sighted visitors. The group were really pleased to be presented to again about the Volks railway project and Fashion Cities Africa exhibition. They were able to see how plans had progressed and how their feedback had fed into the development since they were both last presented to the group. LGBTQ: Work has continued with “Queer in Brighton” and “Allsorts youth Group” on the redevelopment of the local history display.

Figure 6: Members of the Fashioning Africa Collecting Panel

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Community Engagement Pavilion Blues – Disability & Identity: The exhibition opened in March and was developed by colleagues in Local History, Programming and Community Engagement. The exhibition tells the previously untold story of the Royal Pavilion Estate’s role in disability history during WW1. It is personalised by focussing on three soldiers through research and discussions with members of their families, who have also loaned objects for the exhibition. This is contrasted by the addition of quotes from two contemporary veterans who are supported by BLESMA, an organisation that was started by WW1 Veterans and supports amputee service personnel. The exhibition aims to initiate discussion by including an opportunity for visitors to comment and join in discussions with us on contemporary disability issues. We are also starting conversations with local groups to work together to create a programme of connected activity and events. Museum Mentors (MM): Members have spent time evaluating their individual artist portfolios, making and sharing plans in preparation for an exhibition within the Dome Founders room. Members have also been reviewing their skills and strengths and looking at what aspects to develop; considering how their public profile and art should be presented; identifying favourite mediums; and the best approach to research and production. Artists’ planned responses include: Royal Pavilion Garden landscapes; historical portraits revealing Brighton Dome’s key figures & stories; a puppet collage; photographs of building details dressed in fabric or wool refinery; and abstract painting. Members (of their own volition) have also been customising selected decorative objects to auction to raise funds for extra resources and an outings budget. All objects donated come from a member’s personal collection, a vastly growing collection inspired by a personal journey within the Museum Mentors project. Members have undertaken final meetings with the Blogger in residence and are fine tuning gallery pages (the project web page launch is imminent). Member feedback includes: 'You understand how to work with trauma, that's rare, I feel safe here it grounds me'; and 'I have achieved more coming here than I have achieved before.....my collection now is my therapy...'. Workforce Development: A new Visitors Services Officer has joined the project via the Workforce Development Programme. He plans to work towards a field supporting learning disabled adults. He himself admitted he had not engaged in group artwork since school days. Adult Social Care Pathway to Therapeutic Activities: 2 out of the 5 eligible members now have commissioned service agreements. The Adult Social Care Commissioning Group fund attendance as part of an on-going Care Plan, offering structured occupational day activities. One of the Artists said 'the techniques flowing, something of a genuine artist there....never thought of before'. Disability Access Day: We provided BSL interpretation for the tour in the Royal Pavilion: http://brightonmuseums.org.uk/royalpavilion/news-events/whats-on-royal-pavilion/disabled-access-day-an-introduction-to-the-royal-pavilion/. In Brighton Museum & Art Gallery, we ran a tactile, “hands- on” handling day of objects and activities supported by gallery explainers, BSL and audio description (http://brightonmuseums.org.uk/brighton/sensory-world-disabled-access-day/). The day saw lots of visitors interacting, however we had less of our target audiences attending and more general visitors. We will market for a longer lead in in the future and try even more targeted promotion. Both events were also promoted by inclusion on Euan’s Guide, a website providing visitor information for disabled people.

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First Base hostel for homeless people: This project saw 6 people come to Brighton Museum & Art Gallery to see the Pierdom exhibition with the exhibition’s photographer Simon Roberts talking about his work. This was followed by three photography sessions led by Simon. The group’s chosen outcome was to bring the photographs created from sessions into a photo book, with each participant getting a copy to keep. The book was produced in a small format so that it is easy to transport and to “hold on to”. Sensing Culture – Booth Museum: Our Community Engagement Officer and two collections assistants created a natural history tactile display and handling opportunity for visitors to the launch event of this partnership project at Trinity House London. Sussex Health Partnership: Our Community Engagement Officer has been asked to join the Steering committee of their Making Your Mark mental health initiative. This is in recognition of the previous collaborations between RPM and the partnership.

Digital Initiatives The number of web sessions for 2015/16 was 603,101 against a target of 500,000. January 2016 was our busiest ever month for web traffic, due to interest in the Doreen Valiente exhibition (78,747 sessions). Web sessions and users are up by around 55% on Q4 in the previous year, while page views have increased by 33% on the previous year. A new web shop was introduced in March (brightonmuseums.org.uk/shop). We also introduced a Google Translate function to the RPM website. The number of online posts by staff, volunteers and participants for 2015/16 was 192, exceeding the target of 110. A blogging workshop for both internal and external participants was held in March 2016. This is to be repeated in April and is likely to be a continuing model given internal demand. We also introduced a subscription function on our website for email alerts of new blog posts. In 2015/16 there were 52,954 views of posts. Social media followers (total no. of subscribers to actively used social media platforms: Facebook + Twitter + Google+ + YouTube) totalled 19,921 in 2015/16, exceeding the target of 16,000. Social media accounted for 21.8% of website traffic in Q4, largely from sharing beyond our channels. There was also an 89% increase in Twitter traffic since our new Digital Marketing Officer started in her post. There has also been a significant growth in Reddit traffic (343 sessions against 47 in the previous year), again from sharing by others.

Figure 7: Photographer Simon Roberts with John Fitzgerald looking through his photobook of his own work as part of the First Base hostel for homeless people project

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The number of digital projects with external partners for 2015/16 totalled 7, exceeding the target of 6. We are supporting the University of Brighton ESPRC research proposal on rapid web rendering of thumbnails from large 3D datasets, suggesting integration of collection data via API. In addition, we are in discussion with Google to join the Google Cultural Institute (this is pending agreement from Google on revisions to the contract). An annual review of Digital Initiatives has been produced and is pending circulation.

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Goal 3 Resilience

The arts, museums and libraries are resilient and environmentally sustainable We will intensify our focus on ensuring the long term sustainability of RPM by developing our audiences, building our profile and diversifying our income streams Agreed Outcomes:

• Achieve greater resilience by developing our audiences and building our profile

• Investment in sustainable operating systems

• Achieve greater financial resilience by developing business opportunities and growing support

• Preston Manor, the Booth and Hove Museum become more sustainable

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Marketing Evaluate Performance against Strategy By the end of Q4 we have 6,295 members against our target of 7,000 for the e-newsletter, but this is continuing to grow. We now also have well established e-news for groups & travel trade specialists and our schools learning programme. Across the year (totalling all capacity against all tickets sold) our events averaged 83% capacity as compared to 70% in 2014/15. During this same period we have stopped direct mailing our What’s On brochure to all except foundation members, demonstrating the value and savings to be made in the approach of focussing on e-marketing. Press Strategy In January our Pierdom exhibition was an Exhibition Pick in the Guardian Guide and a January Pick in glossy Sussex Style magazine, while Exotic Creatures featured in Etc magazine, The Times Saturday Review and as a Curator's Choice on Culture24. We achieved a huge range of coverage for Fashion Cities Africa within African and Diaspora-focused media, including the UK’s biggest Black British newspaper The Voice, as well as previews by Art Quarterly and a profile of 2ManySiblings on The Culture Trip. Our Doreen Valiente display at Preston Manor attracted a double-page spread in the Argus (with another piece pending) and coverage by Vice.com, BJournal, Juice Radio, Culture24 even the New York Times! The White Hawk Hill film installation at Brighton Museum was covered in detail by Culture 24 and the Argus as well as the Brighton & Hove Independent, and Pavilion Blues by History Revealed magazine, BJournal (feature) and Radio Reverb drivetime. Of our commercial events, The Earth Laughs in Flowers was covered by Culture24, What’s On Brighton, Lewes Classical and Brighton Visitor mag, and there was a huge amount of interest in the Royal Pavilion’s Basement and Tunnel Tour. Following a press tour this was covered by BBC South East Today, ITV Meridian News, the Argus, the Daily Telegraph, BBC Sussex, Culture24, We <3 Brighton, Latest TV and BN1 magazine. This year’s Heritage Learning Alliance flagship project was covered by the Argus, Brighton & Hove Independent, Juice FM website, Child-friendly Brighton and BJournal, and its Celebration Day was flagged up by the Argus. Our Workforce Development Programme featured in a Museums + Heritage Advisor blog by participant Ruby McGonigle. On TV, the new Saloon carpet was seen being produced at Axminster on BBC 1’s Michael Portillo’s Great Railway Journeys, while on More4’s Discovering Britain Michael Buerk told the Royal Pavilion story (also previewed in The Guardian). BBC Radio 4’s The Kitchen Cabinet, with Jay Rayner, was also recorded here, with Alexandra Loske interviewed about the Pavilion’s Great Kitchen. John Cooper (Senior Keeper & Keeper of Natural Sciences) has spoken about the Booth Museum and natural history on both Radio Sussex and ABC Radio Brisbane, and his retirement was commemorated with a large feature in the Argus and on Latest TV. The quarter ended with a week-long

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series of full-page features in the Argus, on our unusual collection items (one of which, the Booth’s merman, also made the Daily Mail) and highlighting the opening of the Museum Lab.

Business & Operating Systems Systems and contracts replaced in 2015/16 include our print copier contract generating a £10k saving per annum; our web support and hosting contract generating £22k saving per annum; and our online web shop replaced with in house managed option saving £1.8K per annum. Contracts renegotiated include asset hosting service (no saving but a greater storage capacity); and web ticket hosting (£4K one off expenditure but improved customer interface). An internal systems review of mailing databases has also been undertaken by our Digital Marketing Officer and Digital Development Officer to encourage opt in and to streamline processes for data collection and database cleaning.

Commercial Development: Functions Revenue for the period January - March 2016 increased by £9,033.25 compared to the same period the previous year, representing a 25.75 % increase and exceeding this quarter’s target by 1.43%. January to March are the most challenging months for the Estate in terms of event revenue, as it is low season for weddings and the State Rooms within the Royal Pavilion are far too cold to hire out. Our main revenue streams for this period are (year on year) Brighton University lectures at the Old Courtroom and Brighton and Sussex University graduations robings and lunches. Following an initial session in December, key staff took part in Future Proof Museums Business Planning workshops in January and March, focussing on developing site business models and missions. Ten members of staff participated (exceeding the 2015/16 target of training six people).

Fundraising Membership

• 378 new memberships in Q4, equating to £9,685 new membership income in this quarter

• Our total membership figure has increased by just over 34% this year. Annual membership income is now at £84,670, an increase of 21.6% from end of March 2014

• The retention rate for the year is 46.31% - our database does not let us accurately report these figures quarterly

• 233 out of the 378 memberships sold in Q4 were sold onsite Patrons No new Patrons joined in Q4. This reflects the loss of our Patrons, Legacies and Appeals Manager in Q3. Work is being done to produce a new Patrons’ pack, but this is currently on hold. Annual income from the Patrons programme is £16,000 for 2015-16. We currently have 26 Patrons on

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our database, compared to the target of 23 for 2015/16. 1 Patron did not renew in this quarter as he is elderly and no longer able to attend events. This makes our annual retention rate 87%, against the target of 100%. Trusts & Foundations RPM received three grant awards in Q4:

• £2,063.50 from the Prehistoric Society Collections Award towards the Brighton & Hove Prehistoric Peoples Research Project.

• £2,000 from the Barleycorn Trust to contribute to the Constable exhibition, specifically to produce a learning resource and host accessible events.

• £800 from the Understanding British Portraits Fellowship to fund Su Hepburn to research the story of the Honourable Francis Wolseley. Bids in Q4 (cumulative total to date: £134,863.50, against the target of £250,000):

• Designation Development Fund (Arts Council), £83,475, submitted in March for the ‘Unlocking the Herbarium’ project, focusing on the Herbarium collection at the Booth. Decision expected in June.

• Application submitted to SITA for £33,500 towards the re-hanging of the Chinese wallpapers in Queen Victoria’s apartments. Decision expected in April/May.

• Update and summary of the Courthouse Learning Centre application for £450,000 to the Clore Duffield Foundation - first submitted June 2014. Awaiting confirmation of a date for Dame Vivien to visit

• Project enquiry form submitted for the RPE Phase 2- Royal Pavilion Gardens project, further discussions still taking place with HLF.

Legacy Pledges £10,156.31 has been received in Q4. Our scheduled legacy event has been postponed until we have the staff in place to deliver it. Major Gifts No major gifts were made in Q4, but we have a pledge of a significant major gift in the next financial year. Number of staff trained and actively supporting fundraising 2 members of staff have been seconded to temporarily support the Fundraising team until new staff are in post. Both have received training to help them actively support the fundraising programme. We also now have a membership support team, compiled of front of house staff, who are trained and engaged with fundraising practices.

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Social Enterprise The value of unrestricted income raised in 2015/16 was £32,171.30 against a target of £15,000 net profit. The includes £14,216 gross unrestricted income raised in Q4. The Fundraising team were awarded the contract to manage the Activity Plan for the HLF funded Saving Volk’s Electric Railway project (total contract value £60,000; value £12,235 in Q4). We also completed the Russell Cotes Museum contract (Q4 value £2,450). Finally, David Beevers, Keeper of the Royal Pavilion, delivered some work as Dragon Consultant to Historic Royal Palaces (£300).

Social Enterprise Income and Targets 15-16 Income Area Q1 actual

(gross) Q1 target (gross)

Q2 actual (gross)

Q2 target (gross)

Q3 actual (gross)

Q3 target (gross)

Q4 actual (gross)

Q4 target (gross)

To Date Annual Target

Social enterprise

£10,100

£9750 £1,736.30

£2000 £6,119 £1750 £14,216 £1500 £32,171.30 £15,000

Grants

£6,000

£8,000 £40,000 £40,000 £84,000 £60,000 £4,863.50 £142,000 £134,863.50 £250,000

Nb. Grants - Recording money as earned or awarded, not when received into bank account Social enterprise - recorded as work delivered to date, not the total value of contracts when awarded

Business Planning: Booth, Preston Manor & Hove Hove Museum & Art Gallery The proposal to move Hove Library to the Hove Museum building has been approved. The building work for this plan will begin towards the end of 2017. In line with the Hove Museum business plan, the change in culture continues. In February, a display of Star Wars memorabilia was installed in one of the downstairs galleries that (with the exception of lighting) was carried out entirely by the museum’s frontline staff (the items themselves were from the staff members’ own collections). Hove Museum staff have also been creating their own marketing material. We are also in the process of setting up staff-led activities, such as art classes.

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More volunteers will be recruited in April as the museum has lost some volunteers due to a natural falling away). Recruitment will be targeted to specific tasks such as the holiday family programme; administration; and developing resources (marketing material and the family resources have all been created by one volunteer with a background in photography and design, using her own Illustrator software). The next exhibition at Hove Museum (‘Birds of a Feather’) is being developed with one of the Visitor Services Officers, who previously did a 6 month workforce development placement working on the previous exhibition ‘Animals in the Frame’. Rotas have been adapted to allow this frontline member of staff to work on the museum’s closed days, which enables her to work on the exhibition.

Preston Manor This Quarter has seen progress on implementing a number of the actions identified in the new Strategic Plan and Action Plan for Preston Manor. Plans have been finalised for a major temporary display of material from the Doreen Valiente Foundation collection, an internationally renowned collection brought together by the “Mother of Modern Witchcraft” focusing on pagan, witchcraft and Wicca beliefs. Financially, there is substantial international interest in seeing objects from the collection, which promises to significantly boost footfall and income throughout the 2016 season, along with additional income from new retail offers, linked events, private hires and tours. Pre-opening, the profile of Preston Manor because of the Doreen Valiente display has risen: following a double-page centre spread article in the Brighton Argus about Doreen, over the following weekend in February, hits to the website page amounted to over 25,000 hits (compared with c1,500 to 2,000 hits typically for RPM temporary exhibitions), and the press release for the display has attracted interest from The Today Programme on BBC Radio Four and the New York Times. The display opens to the public on Saturday 2nd April. At the same time, and for its longer term resilience, further progress has been made in planning the Preston Village Community Heritage Open Day, taking place on Saturday, 28th May. RPM staff based at the Manor and the Local History team are coordinating activity with other significant heritage attractions and amenities in the immediate vicinity (e.g. St Peter’s Church, the Walled and kitchen gardens, Preston Park, the donkey-driven

Figure 8: Star Wars display at Hove Museum

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well, and the Rockery, plus BHCC City Parks, the University of Brighton and the Brighton and Hove Archaeological Society) to present a community-focused day of activities to showcase to local residents what heritage and heritage-supporting groups exist on their doorstep. Entry to Preston Manor will be free, but we expect to benefit from increased retail sales, and sales of RPM Foundation memberships. Another highlight of the last quarter has been the Workforce Development (WFD) project to research and develop a range of offers targeting foreign EFL students and Brighton-based language schools across the three out-of-city-centre sites. This audience has been in decline for some years, but by investing WFD funding to provide additional staff capacity, we have created a bespoke ghost tour aimed at younger teenage foreign EFL students attending EF Hove. So far, one small pilot tour has been delivered and that feedback has been incorporated into a revised programme. A second trial tour for 15 students is scheduled for 6th April, followed by a tour for up to 40 EF Hove group leaders on Sunday 22nd May, allowing us to demonstrate the value and quality of our new offer to those in a position to influence how students spend their time whilst in Brighton. At present, a visit to Preston Manor would be an optional activity for students, paid for at the point of booking, but our aim for the 2017 season is to become one of the select core group of activities that are pre-booked by every student when they sign-up to attend EF Hove. To give some scale of the potential of this audience to generate significant extra income for Preston Manor, EF Hove attracts c500 students during the spring months and over 2,500 students over the summer months. Contact has also been made with EF Brighton, which tends to host an older age group, which will require an amended tour programme. In summary for the financial year to date (and taking all income streams into account) Preston Manor has exceeded its income and visitor targets for the year. The cumulative totals for the year to the end of February 2016 for income is £34,091 (target for FY2015-16 is £21,000). For admissions the total to end of Feb 2016 is 19,665 against a target for the Qs1-3 of 13,035. The Booth Museum of Natural History The Strategic Plan for the Booth Museum has been approved: additions include focusing on activities to boost community engagement and building a network of influential academic and educational supporters. Nevertheless, the outcome of the Plan is to increase footfall and income and improve the visitor experience and staff at the Booth have already made good progress in designing and trialling new activities and are also exploring opportunities with other partners to attract new audiences. Of particular note was the pub quiz organised in-house on Saturday, 6th February 2016, to tie-in with the Brighton Science Festival. This event attracted a sell-out crowd of 50 participants spread across 10 tables at a fee of £25 per table, raising £250, while the accompanying pay-bar raised an additional £175.97 after expenses. In line with one key task in the Strategic Plan, we are engaging with the academic and research communities with the intention of building up a network of supporters and advocates for the Booth Museum and the Designated Natural Science Collections held at the museum. On Wednesday 16th March we co-hosted with Professor Julian Crampton (Chair of the RPM Foundation and entomologist) a visit to the Booth Museum of Dr Sue Dale Tunnicliffe, a widely-published specialist in and advocate for early years science education who currently holds the post of Reader in Science

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Education at Institute of Education, University of London. With Dr Dale Tunnicliffe’s support we hope to both broaden our science education offer and use her contacts within the education and academic communities to promote the use of the natural science collections. Also in this Quarter, a small working party researched and submitted a funding application to Arts Council England’s Designation Development Fund. The priority area for this fund is the ‘Research and understanding of collections’ and our proposal (with a funding request of £83,475) will catalogue, digitise and substantially enhance the research potential of (and the audience for) the herbarium collections held at the Booth Museum. We will know if our proposal has been successful by the end of June 2016. Staff have also been experimenting with improving the visitor experience in the osteology gallery by trying a different colour scheme in some of the small cases, along with improved labelling and different mounts. A simple survey will capture visitor feedback, which we can then review and incorporate into a wider programme of interpretive and cosmetic improvements. In summary, for the financial year to date, and taking all income streams into account, the Booth Museum has performed fairly well this year. Visitor figures are slightly up for the year – to the end of February 2016, total visitors equalled 27,105, with a target for the year of 28,000, compared with 27,380 for FY 2014-15. Income from events, retail and donations etc. has grown significantly this year: £27,210 to end of Feb FY2015-16, compared to £20,147 for the whole of FY2014-15.

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Goal 4 Leadership Leadership and workforce in the arts, museums and libraries are diverse and appropriately skilled Activity under Goal 4 focuses on the support we provide the museums sector, drawing on our key strengths, and on the step change we will make in skills development for staff and volunteers Agreed Outcomes:

• Cultural organisations work together to deliver sustainable Heritage Learning

• Efficient and effective delivery of RPM’s MPM and SEMDP

• Organisational learning, experience and skills shared within the SE and nationally

• RPM has a more diverse and skilled workforce and volunteer base

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Heritage Learning Partnership The number of school visits across the Partnership will be collated after 1st April 2016 when all partners have their data in. Our Flagship Dragon project was delivered in Quarter 4. This year, children from Hangleton Primary School, Stanford Junior School, West Blatchington Primary School and St Peter’s Community Primary School set out to solve the mystery of whether a dragon actually lived in the Royal Pavilion. Their adventure started with a magical mystery tour to The Royal Pavilion guided by museum staff and an infamous ‘dragon whisperer’. They also went to Brighton Museum & Art Gallery where they met Lindsay Cross and her Animal School. Dragon footprints and the distant sound of dragon snores then led them to the basement of The Police Cells Museum, where a dragon’s den was discovered. Children at the Royal Alexandra Children’s Hospital also took part, viewing their own Royal Pavilion ‘magical mystery tour’ film in the hospital.

“I liked the animal school because I overcame my fear of snakes”

“I enjoyed going into the Royal Pavilion because I have never been into it”

“I liked the Police Cells because there was lots of exploring”

[Quotes from participating children]

A nest of eggs in the dragon’s den revealed a creative challenge - each group was to make a gift

for the dragon. It is these gifts that formed the exhibition 18th – 20th March in The Museum Lab

at Brighton Museum. The showcase includes a silk, hand painted blanket, a set of dragon

animations, moving toys and puppets, creative writing, a dragon family album and a range of 2D

and relief dragon drawings and paintings. The children’s gifts are displayed alongside Royal

Pavilion & Museums collection items and will be on show as part of the Dinosaurs and Dragons

programme throughout the Easter School Holiday.

“My favourite part was making the dragons because we got to use all the different materials and we

got to work as a team”

“I like the exhibition because we got to see our work and other people’s work” [Quotes from participating children]

Figure 9: Students from Blatchington Primary School by the toys, puppets and paintings they produced for the dragon

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Sector Leadership Our main conference this year was a national conference for museum staff and volunteers entitled Digital: from Ideas to Audience and held in central London on 9 March. Twenty-eight delegates attended from London, the south of England and Norfolk, most of them responsible for developing or overseeing digital work at their respective venues. Speakers included Kevin Bacon (Digital Development Officer at Royal Pavilion & Museums) on how to develop an idea and shape it for an audience; Gavin Mallory (Head of Production at Cogapp) who has led work for MoMA, Tate and the British Library, on how to work with an outside developer; Graham Davies (Digital Programmes Manager at National Museum Wales) on how to work with museum colleagues who can support and provide content; and digital consultant Tijana Tasich on explaining usability testing. All delegates rated the conference good or very good and comments included: “Excellent variety”; “ … very good, very informative …”; “Excellent speakers, practical examples. I work for a charity so excellent that it was free as would not have been possible to attend otherwise”; and “Great! Hope we can (have) more events like this!” One delegate’s review can be read here: http://memetechnology.org/2016/03/10/the-big-why-ideatoaudience/. Two participants have been in touch with our Digital Development Officer with ideas for developing a follow up conference for non-digital museum staff.

Three seminars/workshops were held in 2015/16. In Q4 we held Blogging for Museums at Brighton Museum & Art Gallery: half of the participants were RPM staff and volunteers with the other half being staff and volunteers from venues throughout the SEMDP region. The workshops are led by Caroline Sutton of Picnic Media, a former Blogger in Residence at the RPM, and our Digital Development Officer. Participants learn how to set up a Wordpress.com (or a Tumblr blog), understand why a blog is helpful for their organisation, how to describe a member of their target audience, write a blog post and list additional types of blog posts they could write. Feedback from the workshop on 24 March was positive, and demand for the workshop has been particularly high among RPM staff: “It was interesting to think about ‘target audience’”; “it was good to have a go at (Tumblr)”; “Presented very clearly, especially considering I’m not very technical. Interesting”; “Excellent!”; and “Practical experience gained in the workshop was very useful”. A further Blogging for Museums workshop is scheduled for 7 April and we are now looking at running further Blogging workshops for staff in 2016/17. Our Digital Development Officer submitted a second guest blog post to the Collections Trust on our work around digital asset management (‘Metadata and value’), which is pending publication in April. He has also had a paper accepted for the AHRC funded ‘Challenging History’ conference at National Museum Wales in June around on-going work on the Royal Pavilion Indian Hospital story

Figure 10: Photograph of the Digital: From Ideas to Audience

conference held in March 2016

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https://challenginghistorynetwork.wordpress.com/2016-conference/. We have been working closely with the Collections Trust to supply content, case studies and speakers for their ACE-funded Collections Skills seminar series. Staff from our Learning Team stole the shows, by using role-play within their presentations around User-focussed Collections Management which informed the acquisition of a suffragette collection by RPM.

Volunteering & Workforce Development Ten volunteering opportunities were developed in 2015/16, against the target of 8. No new volunteer roles were created in Q4 but new roles will start at Preston Manor in April as part of the Doreen Valiente exhibition & events; new volunteers will be recruited to Museum Mentors in April; and new Garden Greeter roles to be created and advertised in April. The total number of volunteers as of the end of Q4 is 114 against the target of 80. The number of workforce development opportunities during 2015/16 was 21, against the target of 11. Q4 saw two staff start on two new opportunities: one with the Functions Team and one with Museum Mentors. One staff member wrote an article/blog for Museums & Heritage about her experiences: http://advisor.museumsandheritage.com/industry/museum-development-programme-brighton/. RPM will be hosting a conference on Workforce Development on 30th November; planning for this is on-going and the 2015/16 evaluation will feed into this conference. Planning is also underway for the new round of opportunities for 2016/17. 22 members of staff benefitted from workforce development opportunities during 2015/16, against the target of 19 (two of these were within Q4). 36 members of staff benefitted from Learning & Development/training during 2015/16. One member of staff attended the Natural History Learning Research Conference; one attended the WIRP (Working Internationally Research Project) group; 4 staff attended blogging training in-house; 2 staff members receive continued support towards their AMA with one attending two conferences/seminars. One staff member received a bursary to attend international research trip to Finland museums. Evacuation chair training was delivered to 4 staff. It should be noted that these figures only include what is known and doesn’t include the benefits of supervision/PDPs, team away days and other on-going development. Many planned sessions for 2015-16 have been moved into 2016-17 for a variety of reasons and this has impacted on numbers, e.g. Welcome Host; Collections Training; Salvage Training; Supporting Volunteers with Additional Needs; Safeguarding; Fire Extinguisher Training; First Aid; and Risk Assessment.

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Goal 5 Children & Young People Every child & young person has the opportunity to experience the richness of the arts, museums and libraries The activities under Goal 5 are geared to make a real difference to children and young people’s skills, learning and quality of life Agreed Outcomes:

• Families and children have engaging and enjoyable experiences

• RPM supports and provides inspiring learning experiences

• A diverse range of young people are actively engaged with RPM

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Children & Families Programming Visitor figures at Hove Museum for Q4 totalled 10,250. This is an 11% rise on the same period last year. Visitor figures at Hove Museum for 2015/16 totalled 40,134. In February the museum had 3,990 visitors, representing a 9% increase on the figures for February in 2014/15. The reason for the rise was the opening of the Star Wars display. This display (5 cases, plus framed photos and dressing up costumes) was installed in Gallery 5 (one of the temporary exhibition galleries) by Visitor Services Officers at Hove Museum. The items in the display have been loaned by two staff members who have collected Star Wars figures and memorabilia for many years. The display proved to be extremely popular in its first week (it opened on the first day of the February half term) and continues to attract visitors (the exhibition closes on 17 May). The February half term week provided the usual programme of trails and workshops for families and children: the theme was ‘tails’. A new trail was designed for the museum and the craft activities were specific to making tails. Before the week commenced we responded to feedback that parents and carers would like to see examples so that they could get more involved in helping their children. We held a workshop for staff and volunteers where we created a variety of examples that were subsequently displayed in the workshops.

We followed the same pattern for the Easter workshops, where the theme was Easter based around bunny ears and baskets. Staff made many examples to be displayed – as part of promoting the activities the examples were put out in the galleries before the holiday, along with promotional fliers and posters created by a volunteer.

Figure 11: Workshop at Hove Museum (photo by Martina Bellotto)

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Schools Digital Learning Three new Learning Themes aimed at Schools have been added to the Discover section of our website. This is a new area of development, which pulls object information directly from Mimsy object database in a user friendly way, enabling teachers and children (and general audiences) to access our collections under themes linked to the school trip they may have just been on, or on topics they may be looking at in school. We have just added ‘Suffragettes’, ‘Dragons’ and ‘Stone Age’. We spoke at two Collections Trust Skills Workshops: User Focused Collections Management about the recent acquisition, use and management of the Minnie Turner Suffragette collection and how its main user focus in Schools Learning developed its collection management. Schools Digital Pilot Projects

1. As part of this year’s Heritage Learning Flagship Dragon project, we filmed a bespoke tour for children at the Royal Alexandra Children’s Hospital: the children were able to view a virtual tour (led by our Dragon Whisperer); explore a box of Dragon handling objects; play in a Dragon dressing up costume; as well as making poems, drawings, and puppets and a ‘Dragons News’ digital book for inclusion in the exhibition. They have also decided to redecorate the Schools Room under the theme of Dragons.

2. Pilot of ‘Brighton in the Stone Age’ KS2 session with a local school. This is now launched as part of our main offer. 3. Pilot of ‘Exploring the Stone Age in Minecraft’ with a local school. This is now part of our main offer.

Views of standalone digital resources for school classrooms for Q4:

• TES: 244

• Heritage Learning resources: 262

• RPM collection themes: 3260

• Total : 3766

Early Years 927 children accessed the Early Years Programme this quarter with 39 sessions delivered. Links with Moulsecoomb primary school’s nursery have developed into regular half termly visits with monthly visits planned for April, May June and July. Rudyard Kipling and Bevendean school look set to begin a similar partnership. Work with Children’s Centres based in city’s most deprived neighbourhoods has continued despite uncertainty of the effects by local authority cuts. We have delivered a range of outreach activities with groups using the centres including MOSAIC and EAL Family groups.

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Play & Learn and EAL groups (parents and under 5’s) visiting the museum with support workers from East and West Brighton Children’s Centres continues. We continue to provide the city’s central library with monthly story and object handling sessions and engaging with the libraries weekend and seasonal activities. In February we were involved in the libraries celebratory LGBT Family Day at Jubilee Library where we offered an object handling session from the Booth Museums collection. Staff training with Octopus Inc. took place at Museum Lab in March, with RPM staff, volunteers, freelancers and other heritage partners taking part. As part of the training we were able to run a day of activities for 0-2 year olds at Museum Lab reaching 57 children and 55 adults. Work with the city’s Family Learning Team has been re-launched after a much reduced and restructured service. Ticketed pre-school events continue to be very popular at the Booth Museum every Friday in term time. Our partnership with CHOMP is continuing with workshops in February and March and set to continue throughout the school holidays this year till September providing collections led activities during school holidays for children on free school meals. Sadly work with Brighton & Hove City Council’s Early Years Team has stopped for the present while their team assess their capacity to work with RPM following cuts to their staffing. The programme lead attended ‘Early Years Storytelling’ conference at Museum of London Docklands in March looking at how we deliver story telling linked to collections. . Possibly the last Lewes Prison Family day visit took place in February. While there is talk of a takeover of the sessions by East Sussex County Council, nothing concrete has emerged as yet. We continue to seek out and engage with new partners in order to give under 5’s their first experience of using the museum service. Outreach sessions are followed up with invitations to museum events.

Youth Engagement

The Museum Collective members are taking part in a creative practical film making project. Given the high number of art foundation students currently attending, there was a lot of interest in the Film Pioneers exhibition planned for later in the year in the Spotlight Gallery at Brighton Museum.

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The group will be taking part in a series of workshops looking at different aspects of ‘experimental’ film making. They plan to produce a piece to be shown in the display.

Allsorts LGBTQ youth group have continued to visit Brighton Museum to co-curate the small LGBTQ display in the Brighton gallery. They have worked with the curator to select the objects that will be displayed and met with a film maker to discuss filming their ‘talking labels’

Dv8 BTEC Level 2 fashion students have continued using the Fashion Cities Africa project to inspire their coursework. They have taken part in 2 full day workshops with Ugandan/British fashion designers Afroretro to print their own fabric for their collections. A new partnership was formed with University of Brighton’s Widening Participation team, with Dv8 students coming together with the Saturday fashion club (made up of young people referred from local schools). Using African textiles, the bigger group took part in a drape workshop in the fashion studios at University of Brighton.

4 creative sessions have taken place at the Royal Pavilion and Brighton Museum for 2 different classes from Downs View Link College for young people with special needs. In February half term we invited the Brighton & Hove City Council’s fostering and adoption team to bring a group of young people to Brighton Museum. Young people of mixed ages (7-16) came together for a guided tour of the Royal Pavilion, followed by a creative collage session in Brighton Museum’s art room. Young women from Safety Net attended a one-day T-shirt printing session at Brighton Museum inspired by the Fashion Gallery. SafetyNet work with young people at risk of sexual abuse/exploitation. We also ran an open access Easter holiday drama workshop, for 10 young people, using the Royal Pavilion as inspiration.

Figure 12: Afroretro workshop with Dv8 students

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Q4 Appendix: Data, Income and Targets

General Audience Data Visitor Figures

Act Q1 Act Q2 Act Q3 Act Q4 Total 2015/16

FY Target

2014-15 Q1 Q2 Q3 Q4 Total 2015/16

% B&H Cum

Visits to RPM 172,166 175,491 86,789 98,404 533,515 547,035 650,589 RP 106,903 113,186 51,260 57,217 328,566 6% Visit rated as good or excellent as %

86% 82% 81% 80% 83% cumulative

90% 88% BMAG 46,449 34,170 15,420 18,128 114,167 30%

Total child visits (including schools)

62,310 65,524 32,398 58,546 218,778 N/A 223,681 HMAG 8,260 11,364 8,590 12,617 40,831 46%

School visits 5,799 2,999 8,187 7,821 24,806 29,350 24,104 Booth 5,682 8,601 6,338 8,874 29,495 46% Young people accessing RPM through youth prog.

45 50 168 152 415 N/A 540 PM 5,472 8,170 5,181 1,568 18,823 28%

Children accessing Early Years prog.

736 514 1,031 838 3,221 N/A 4369 Total 172,766 175,491 86,789 98,404 533,515 17%

Adults participating in Comm Engmt

247 179 824 355 1,250 N/A 1565

Web sessions 129,558 145,520 133,481 194,542 603,101 500,000 466,258

Income and Targets

Income Area Q1 actual Q1 target Q2 actual Q2 target Q3 actual Q3 target Q4 actual Q4 target To Date Annual Target Retail 182,795 245,448 233,759 272,915 112,455 162,541 99,007 130,954 628,016 811,858 Catering 7,589 8,875 7,866 8,875 4,868 8,875 9,845 8,875 30,168 35,500 Functions 74,331 62,654 69,331 73,957 59,295 55,326 44,111 43,483 247,068 235,420 Admissions 817,296 876,476 973,263 1,011,589 424,778 418,530 438,384 445,225 2,653,721 2,751,820 Learning 31,745 36,487 16,491 19,443 56,730 37,962 30,494 29,223 135,460 123,115 Filming 2,810 2,775 6,525 2,775 4,050 2,775 2,260 2,775 15,645 11,100 Donations 7,282 8,006 9,356 9,641 5,967 5,636 6,617 5,987 29,222 29,270 Joint Ticketing 6,135 4,000 3,563 4,000 4,974 4,000 1,393 4,000 16,065 16,000 Totals 1,129,983 1,244,721 1,320,154 1,403,195 673,117 695,645 632,111 670,522 3,755,365 4,014,083