artistry youth xtend ultra lifting eye serum concentrate€¦ · soothing and hydrating, this...

COLLECTION OVERVIEW

ARTISTRY YOUTH XTEND Ultra is a collection of

ultra-pampering, ultra-rich skincare developed to

meet the needs of mature skin.

The key ingredient is a patented Red Caviar

Concentrate that works by micro-cleansing

accumulated damage within the skin’s surface and

rebuilding skin’s youthful surface microstructure.

A youthful, rosy glow is revealed while over time a

lifted look is restored.

The Collection Results:

After just 1 use, 94% of women demonstrated a

clinically measured improvement in smoothness.

In 2 weeks, 82% of women saw a more restored,

youthful tone brought back to their skin.

In 4 weeks 80% of women noticed a firmer,

plumper complexion.

In 12 weeks, 80% of women noticed a lifted look

with restored youthful contours.

KEY PRODUCT MESSAGE

Soothing and hydrating, this lightweight pearlescent serum gives the delicate eye area a brighter, lifted

and firmer look over time.

1

After one use, women noticed the

skin around their eyes felt firmer.

Nourishing, fragrance-free formula

hydrates on contact.

Lifting Eye Serum Concentrate gives

the area around the eyes a soothing

spa-like treatment.

Skin around the eye area appears

brighter with a firmer, lifted look over

time.

PRODUCT OVERVIEW

TM

ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum Concentrate

FEATURES / BENEFITS

FEATURE BENEFIT

Infused with patented Red Caviar Concentrate, a

state-of-the-art, multi-functional ingredient. Helps rebuild the skin’s surface microstructure for a visibly firm and lifted look.

ARTISTRY Exclusive Micro-X6 Peptide Helps reduce the appearance of fine lines and wrinkles

Micro-lifting ingredient blend: Sunflower Seed Cake,

Barley and Cucumber Extract

Helps promote the formation of naturally occurring lipids in skin’s deepest surface

layers to help support and cushion skin’s surface microstructure for more defined

facial contours.

2

TM

PRODUCT USAGE

Before use gently shake product then unscrew closure, slowly press and release button to draw product

up into dropper. Do not apply the product directly to the eye using the dropper. Rather, press button to

dispense one precious drop onto the tip of your ring finger. Lightly smooth under the eye and around the

orbital bone, avoiding direct contact with the eye. Apply AM and PM.

Follow with ARTISTRY YOUTH XTEND Enriching Eye Cream.


TARGET CUSTOMERS

THE ARTISTRY YOUTH XTEND Ultra woman is in her

40’s and beyond. She is mature, sophisticated and

regimented in her approach to skincare.

CONVERSATION STARTERS

When you are engaging in a selling conversation with a

customer, start by asking questions about her skin care

regimen and her experience with anti-aging skincare

products—currently or in the past.

TECHNOLOGY

Tell me about your skincare; what do you use now?

What concerns do you have? What results are you looking for?

Do you know anyone who is concerned with dullness, wrinkles and lifting? I have

something I’d love to show them.

Can I show you a way to achieve more contour, lift and radiance?

I have an eye serum that helps the eye area appear brighter with a firmer, lifted

look over time. May I show you?

3

Red Caviar Concentrate is a powerful, naturally

sourced ingredient that helps damaged skin

reclaim a more lifted and firm look as it helps the

complexion regain a healthy-looking, rosy glow.

It does this by micro-cleansing the accumulated

damage within the skin’s surface.

Once the damage is cleared, more effective skin

rebuilding of skin’s surface microstructure can

take place, giving a more firm, lifted look.

Firmness and elasticity are strengthened so that

skin feels tighter and bouncier. TM


Ingredient Sourcing Story: The ARTISTRY YOUTH XTEND Ultra patented Red

Caviar Concentrate was discovered in the salmon hatcheries of Norway’s majestic and

pristine glacial fjords. This concentrate, comprised of proteins, polypeptides and

enzymes, gently nourishes the salmon while inside its eggshell, yet is strong enough to

help digest the eggshell, allowing the salmon to break free. After the salmon hatches,

this naturally-occurring blend is released into the water where it is harvested. Red

Caviar Concentrate has been analyzed by ARTISTRY scientists in laboratory and

clinical testing and has been proven to have advanced anti-aging skincare properties.

This sustainably sourced concentrate has the unique ability to be strong and

efficacious, yet nurturing and gentle to mature skin.

She has noticed the advanced signs of age on her skin, particularly a loss of

firmness and a dull, sallow complexion. She is attracted to skincare products

that offer strong benefits, especially those that talk about reparative functions,

such as lifting, firming and providing a healthy-looking, glowing complexion.

CROSS SELLING PRODUCTS

Specific Cross Selling Opportunities:

ARISTRY YOUTH XTEND Ultra Lifting Essence

Concentrate – This silky essence helps lift and firm skin’s

appearance, imparting a dramatically younger-looking,

newfound rosy glow.

4

ARTISTRY YOUTH XTEND Ultra Lifting Cream – This

intensely rich and profoundly nourishing cream deeply

moisturizes for skin that feels soft and supple with a rosy,

healthy-looking glow.

TM


FOLLOW-UP

After 2 Days:

Follow up with your customer two days

after she has received the product to see

how she likes it

Also, make sure the customer is using the

product correctly…more is not better. “Tell

me how you are using it?”

After 2 – 3 Weeks:

Ask your customer if she has noticed a

difference in her skin after using the

product.

This is also a great time to overall feedback

on the product and recommend another

ARTISTRY YOUTH XTEND Ultra product,

like the ones mentioned above.

4 – 6 Weeks:

Follow up with your customer after

4 - 6 weeks to confirm her next order

has been shipped.

You may also want to take another

opportunity to cross sell an additional

product.

COLLECTION OVERVIEW


ultra-pampering, ultra-rich skincare developed to meet

the needs of mature skin.





A youthful, rosy glow is revealed, while over time a







In 4 weeks 80% of women noticed a firmer, plumper

complexion.

In 12 weeks, 80% of women noticed a lifted look with

restored youthful contours.

KEY PRODUCT MESSAGE

This high-performance essence concentrate helps lift and firm skin’s appearance, imparting a

dramatically younger-looking, newfound rosy glow.

5

This creamy, silky formula provides

an instant surge of moisture.

In only 1 week, women began

noticing a firmer, more lifted look.

Silvervine Fruit Extract helps

increase skin’s translucency and

improve its youthful radiance.

Infuses skin with the most

concentrated level of active

ingredients for dramatic results.

PRODUCT OVERVIEW

TM

ARTISTRY YOUTH XTEND Ultra Lifting Essence Concentrate

FEATURES / BENEFITS

FEATURE BENEFIT

Infused with the highest level of patented Red Caviar

Concentrate, a state-of-the-art multi-functional

ingredient.

Micro-cleanses the appearance of damage for a healthy-looking, rosy glow.

Helps rebuild the skin’s surface microstructure for a visibly firm and lifted look.

ARTISTRY Exclusive Micro-X6 Peptide Helps repair skin for a reduction in the appearance of fine lines and wrinkles.

Silvervine Fruit Extract Helps increase skin’s translucency and improve its youthful radiance.

Micro-lifting ingredient blend: Sunflower Seed Cake,

Barley and Cucumber Extract

Promotes the formation of naturally occurring lipids in skin’s deepest surface

layers to help support and cushion skin’s surface microstructure for more defined

facial contours.

6

TM

PRODUCT USAGE

Apply one to two pumps of ARTISTRY YOUTH XTEND Ultra Lifting Essence

Concentrate evenly over cleansed skin with quick upward strokes across the face

and neck. Apply AM and PM.

Follow with ARTISTRY YOUTH XTEND Ultra Lifting Cream.


TARGET CUSTOMERS









TECHNOLOGY



Do you know anyone who is concerned with dullness, wrinkles and lifting? I

have something new I’d love to show them.


I have a serum to help mature skin look dramatically younger. It works with any

cream. May I show you?

Wouldn’t we love to recapture the rosy glow we used to have?

7





Red Caviar Concentrate is a powerful, naturally-

sourced ingredient that helps damaged skin reclaim a

more lifted and firm look as it helps the complexion

regain a healthy-looking, rosy glow. It does this by

micro-cleansing the accumulated damage within the

skin’s surface.


rebuilding of skin’s surface microstructure can take

place, giving a more firm, lifted look. Firmness and

elasticity are strengthened so that skin feels tighter

and bouncier. TM











efficacious, yet nurturing and gentle to mature skin.



ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum –

Soothing and hydrating, this lightweight pearlescent serum

gives the delicate eye area a brighter, lifted and firmer look

over time.

8

ARTISTRY YOUTH XTEND Ultra Lifting Cream –

This intensely rich and profoundly nourishing cream

deeply moisturizes for skin that feels soft and supple

with a rosy, healthy-looking glow.

TM


FOLLOW-UP

After 2 Days:



how she likes it







product.





4 – 6 Weeks:



has been shipped.



product.

COLLECTION OVERVIEW


ultra-pampering, ultra-rich skincare developed to

meet the needs of mature skin.





A youthful, rosy glow is revealed, while over time a







In 4 weeks 80% of women noticed a firmer,

plumper complexion.

In 12 weeks, 80% of women noticed a lifted look

with restored youthful contours.

KEY PRODUCT MESSAGE

This intensely rich and profoundly nourishing cream deeply moisturises for skin that feels soft and

supple with a rosy, healthy-looking glow.

9

Women overwhelmingly agreed that

after just 1 week their skin looked

more radiant with a youthful, rosy

glow.

ARTISTRY YOUTH XTEND Ultra

Lifting Cream quickly melts onto the

skin for super-moisturization that

relieves dryness all day. Non-

comedogenic.

Restores skin’s moisture barrier.

Improves clarity and overall youthful

tone.

PRODUCT OVERVIEW

TM

ARTISTRY YOUTH XTEND Ultra Lifting Cream

FEATURES / BENEFITS

FEATURE BENEFIT

Infused with patented Red Caviar Concentrate, a

state-of-the-art, multi-functional ingredient. Micro-cleanses the appearance of damage for a healthy-looking, rosy glow.

Ultra-moisturizing ingredients: Shea Butter, Sodium

Hyaluronate and Evening Primrose OilAdds intense moisturization and helps seal in skin’s own moisture for a softer and

smoother after-feel.

Winter Cherry Ginseng Helps clarify and de-yellow skin tone for healthy and younger looking skin.

10

TM

PRODUCT USAGE

Apply an even layer of ARTISTRY YOUTH XTEND Ultra

Lifting Cream in smooth upward strokes over face and

neck. Use AM and PM after applying ARTISTRY YOUTH

XTEND Ultra Lifting Essence Concentrate.


TARGET CUSTOMERS









TECHNOLOGY



Do you know anyone who is concerned with dullness, wrinkles and lifting? I

have something I’d love to show them.


I have an intensely rich and nourishing cream that helps skin become more

soft and supple with youthful tone. May I show you?

11

Red Caviar Concentrate is a powerful, naturally-

sourced ingredient that helps damaged skin

reclaim a more lifted and firm look as it helps the

complexion regain a healthy-looking, rosy glow. It

does this by micro-cleansing the accumulated

damage within the skin’s surface.


rebuilding of skin’s surface microstructure can

take place, giving a more firm, lifted look.

Firmness and elasticity are strengthened so that

skin feels tighter and bouncier.










efficacious, yet nurturing and gentle to mature skin. TM








ARTISTRY YOUTH XTEND Ultra Lifting Essence

Concentrate - This silky essence helps lift and firm

skin’s appearance, imparting a dramatically younger-

looking, newfound rosy glow.

12

ARTISTRY YOUTH XTEND Ultra Lifting Eye

Serum Concentrate – Soothing and hydrating,

this lightweight pearlescent serum gives the

delicate eye area a brighter, lifted and firmer look

over time.

TM


FOLLOW-UP

After 2 Days:



how she likes it







product.





4 – 6 Weeks:



has been shipped.



product.

artistry youth xtend ultra lifting eye serum concentrate€¦ · soothing and hydrating, this...

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