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ART200Theories of Art

Summer’13 / T Th 13:00-16:00Room G202

Zeina El Abedzelabed@aust.edu.lb

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ART200Theories of Art

BA in Graphic Design

ARTS CORE REQUIREMENTS (30 credits)

ART 200 Theories of Art

ENG 200

BA in Fine Arts

ART CORE REQUIREMENTS (30 credits)

ART 200 Theories of Art (Prereq ENG

200)

FINE ARTS MAJOR REQUIREMENTS

(51 Credits)

ART 300 History of Modern Art

ART 200

TECHNICAL ELECTIVES (3 credits)

ART 340Styles Of Ornaments

ENG 201, ART 200

BA in Interior DesignART CORE REQUIREMENTS (27 credits)ART 200 Theories of Art

ENG 200

INTERIOR DESIGN MAJOR REQUIREMENTS (51 Credits)AIP 400 Interior Design Project IV

Prereq: ART 200, AIP 350, AIP 320, DES

202, DRA 201, ENG 202

BA in Fashion DesignARTS CORE REQUIREMENTS (17 credits)ART 200 Theories of Art

ENG 200

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1 What is Design?

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What is Design?-Design is to make a good plan, drawing it, to show the function

-Design is the ability of creating innovating & translating an abstract idea to a tangible and/or visual one

-Design is a creative approach towards conceptual thinking & language where all solutions are available

-Design is a creation or development of a service or a product after defining a problem in order to solve it

-Design is an art that includes decorating by using your creativity for things to look special or unique

-Design is a solution of creating new ideas with a whole concept

-Design is an imagination development that is based on structure, creativity & opinion

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What is Design?de·sign /dəˈzīn/

NounA plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made.

VerbDecide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.

Synonymsnoun. plan - intention - scheme - draft - project - purposeverb. plan - project - scheme - intend - draw - sketch

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What is Design?

Defining problemsFinding solutions

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What is Design?

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What is Design?

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What is Design?

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What is Design?

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What is Design?

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Design Disciplines:-Architecture-furniture-fashion-industrial-glasswareEtc…..

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Nada Debs

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Arab World InstituteJean Nouvel

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Dieter RamsBraun

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Passion / functionality / innovation / purpose / astonish

Emotion / expression / creativity / a sensation / colors / aesthetics /

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The 3 “C”s of design:

-Composition: color / contrast / spacing, etc…-Components: shapes / lines / groups / images, etc…-Concept: happy vs sad / fancy vs simple / fun vs simple /

“The Composition of Components to convey a Concept to an Audience”

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Design is a crucial bridge that exists between the creative impulse & an idea that is then converted into social & economic impact

Design has to have that TRANSFORMATIONAL capability so that it becomes a journey that will take you into new business models, services, new ideas

It’s a BRIDGE

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-Briefing-Scoping & Orientation (understanding phase)-Concept generation (exploring ideas)-Design development (refine those ideas into actual designs)-Implementation (put those designs into production)

It’s a PROCESS

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“Design is the human power of conceiving, planning, and making products that serve human beings in the accomplishment of their individual & collective purposes”. Bruce Mau

Marriage of form & meaning with functionality & usability.

It’s a POWER

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Design Spectrum

Aesthetic: pleasing to the senses / meant to be seen / pleasurable / MOOD

Functional: helps audiences succeed / meant to be used / purposeful / GOALS

Aesthetic centric design VS Function centric designBalanced design

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Bill Moggridge

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Bill Moggridge

Design disciplines collaborating

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What does a designer do?

-uses CREATIVITY to solve problems-is not afraid of “FAILING FORWARD”-asks STUPID QUESTIONS-GOES DEEP-thinks SIDEWAYS (lateral thinking)-does SMART RECOMBINATIONS

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Design is the new Advertising

Shift from Ads & Slogans to EXPERIENCESShift from Design to DESIGN THINKING (open ended / open minded

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Design is a set of methodologies that we follow in order to manage the creative process

Dieter Rams / Industrial designer, Braun

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