ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1CASEY HEYREND

Module 06

“Constantly experiment … constantly go forward.”

– Alexey Brodovitch

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LO G O | V I SUA L R E SE A R CH PAR T 02

Collect logo samples in order to understand what a good logo is. Write a short caption for each logo describing why you picked it.

1. Batman logo. It is simple.

2. 7ups logo. Basic

3. LG logo. simple

4. Firefox logo. recognizable

5. Coca-Cola. easy

6. Amazon. simple

7. Ebay. four color

8. Lego. three colors

9. Mtv. Simple

10. Disney. recognizable

11. Dell.One color

12. Burger King. looks simple.

13. NFL. Two colors ,negitive space

14. People and books together

15. Product and colors

16. Product and the logo

17. Netflix and three main colors

18. Shells. two colors

19. Books with four colors

20. Many books but not.

1 2 3 4 5

6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

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S T U D I O | LO G O PR OJ EC T: R E V I SED LO G O SK E TCH E S

Identify interesting connections

1. caption

2. caption

3. caption

4. caption

5. caption

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AC T I V I T Y | A D O B E I L LUS T R ATO R: M O R E PR AC T I CE W I T H T H E PEN TO O L

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S T U D I O | LO G O PR OJ EC T: D I G I T IZED LO G OS

Original Sketch

Logo Option A Logo Option B Logo Option C

Original Sketch Original Sketch

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P O N D E R | M O D U L E 06

My favorite snack to munch on while designing is (Granola Cups) because it helps me to (think more).

How did this second round of sketching affect your logo ideas?

I had more time to think and more ideas where I could use the theme and product.

How did you choose which logos to digitize?

The ones with storms and with some books.

What new things did you learn about Adobe Illustrator while digitizing your logos?

To add more color.

What was the most difficult thing about digitizing your logos?

Trying to fit the things you want in it.

Are your digitized logos better than your sketches or are your sketches better than your digitized logos? Why?

My digitized logos are better because you can see the art better.

A blockquote can be used to catch a readers attention. See the beauty in the stormy weather and into books.

Take a photograph of your favorite snack to eat while designing. Crop it and add it to this page with a caption.