KANOKPORNIAO

FINAL REVIEW BOOK

Academy of Art UniversityGraduate School of Advertising

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作品集

Art Director /

Spring 2015

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15s BUMPERSBumpers will be featured in social media and online video sharing websites. It features artworks from prominent artists.

Bumper #1

Bumper #2

目 TABLE OF CONTENTS

錄

AutobiographyResume

Advertising Others

MAC CosmeticsNOBOX NetworkBaoismShreddies

Vertigo PosterFlowchart DesignWomen in TechI’m a TCK

MTV BumperIn My Life - The Beatles

Pocket Protector

WEBSITEThe creative hub in which young creatives are able to submit and showcase their work, while established professionals seek out new talents for their team.

WORK

GRAPHIC DESIGN

PHOTOGRaphy

ART DIRECTIONART DIRECTION

BRANDING

COPYWRITING

INTERACTIVE

UI/UX

WEB DESIGN

自傳AUTOBIOGRAPHY

Hello. My name is Kanokporn.But that’s too long,

so you can call me Cee

When I was a kid growing up in Macau (China), I was always curious about how the commercials on TV are created. Each time I see one I would always think, “I wish I was there to see how everything was made to turn out the way it’s shown right now!” That’s when I started telling my parents that I wanted to work behind the scenes in a TV commercial.

I graduated from college in Beijing majoring in marketing. I wanted to study something creative, something that will get me closer to the dream I have – advertising. But I chose the safer route; every company needsmarketing. Although it was not exactly my favorite field, I realize that marketing is advertising, and vice versa. My thoughts are more organized now; my ideas aresupported by strategy and not simplyfloating around chaotically in my head.I landed a job as a production assistant in

Thailand. I guess starting work at the age of 20 is pretty early for most people but I could not pass up the opportunity to learn about production and see for myself how TV commercials are made. I don’t know if it was luck or if it was predestined. After working mostly on international accounts for a year, I started to wonder about who came up with all the ideas that appear in those TVcommercials. This is the beginning of my relationship with advertising. I got a job as a Project Coordinator in an advertising agency where my interest in advertising grew. I felt like I had come full circle, 10 years ago I was wondering how TV commercials are made, 10 years later I not only know how they are made but also how they are conceptualized.

24 and I’m here at the Academy of Art University in San Francisco, finally majoring in what I should have years ago –advertising. Many experiences have taught me that this industry is a tough one but one that is worth it. Advertising to me issomething very personal, creative and quite difficult at times. It’s free, boundless and there is never right or wrong. I just hope that all the skills I’ve acquired through time will make me a unique individual amongst thousands of others in this industry.

NOBOX NETWORK

To create brand awareness and generate traffic to the website.

Students or young individuals in the design/creativity-related fields that are looking to showcase their work and seek new opportunities in the industry. The network also serves as a hub for estab-lished professionals in the field to scout new talents.

They are opportunists with high ambitions. They are always on the look out for new inspirations and are confident in sharing their own perception of creativity.

That creativity is boundless, free and open. Think out of the box - NOBOX!

WHO ARE WE GOING TO CONNECT WITH?

WHY DOES OUR CLIENT NEED TO ADVERTISE?

WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?

WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?

NOBOX NETWORK

Art Director

Kanokporn Iao

Instructor

James Wojtowicz

Copywriter

Kanokporn Iao

Account Planner

Kanokporn Iao

RESUME簡歷

2012 - Present

Academy of Art University // San Francisco, USA

2010 - 11

Raffles Design Institute // Beijing, China

EDUCATION

2011Project Coordinator Sales Promotion

2010Production Assistant

WORK

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Adobe Indesign

Adobe Flash

English

Cantonese

Mandarin

Thai

SKILLS LANGUAGE

Bachelor of Design (Fashion Marketing)

Bossa Film Co., Ltd

MFA Advertising (Art Direction)

Dai-Ichi Kikaku (Thailand) Co., Ltd NOBOX NETWORK

ADVERTISING

廣告

MAC CosmeticsNOBOX NetworkBaoismShreddies

IN-STORE DISPLAYThe in-store display design is inspired by old school candy vending machines. Customers may choose their desired lipstick color and turn the knob for the machine to dispense the lipstick.

CandyliciousCandyliciousCandylicious Candylicious

S T U D I O

Director of Photography

Sara Grasse-Crabtree

Hair & Make-up

Sarah Purgal

TV COMMERCIAL

CANDYLICIOUS

CandyliciousSWEET AS CANDY To launch the new “Candylicious” lipstick

into the market and create productawareness as well as generate sales.

Young, quirky and fun women aged between 16-30 that are fashion-conscious. They dress to impress and enjoy a good night out with their girlfriends or flirting with their admirers.

They are very well-acquainted with the brand and are open to new products as long as it is interesting enough to talk about on social media with their girlfriends.

Candylicious by MAC and its vibrant colors is the key to a “sweet” night out with friends.

WHO ARE WE GOING TO CONNECT WITH?

WHY DOES OUR CLIENT NEED TO ADVERTISE?

WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?

WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?

MAC Cosmetics

Art Director

Kanokporn Iao

Instructor

Richard Kizu-BlairStephen Williams

Copywriter

Siravich Chatchaiganan

Account Planner

Kanokporn Iao

CandyliciousSWEET AS CANDY Candylicious

SWEET AS CANDY

30s TEASERThe teaser serves as an insight to what NOBOX Network is really about -“a community of passionate creatives which knows no boundaries”.

Vertigo Poster

OTHERS

額外

Vertigo PosterFlowchart DesignWomen in TechI’m a TCKPocket ProtectorMTV BumperIn My Life - The Beatles

BAOISM

To launch a new product line in their already established restaurant.

White-collar workers located in SanFrancisco downtown area who are always in a hurry to a meeting or hustling to meet a deadline.

They have limited time during lunch break and prefer a simple take-out meal that is, at the same time, filling. They are open to fusion food and are willing to try new flavors.

BAOISM is the solution to a hassle-free, utensil-free, time-saving take-out meal during the rush hour of lunch (or even a quick bite for snack). BAOISM combines multiple authentic flavors into one single miracle of a bao.

WHO ARE WE GOING TO CONNECT WITH?

WHY DOES OUR CLIENT NEED TO ADVERTISE?

WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?

WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?

Blackwood Thai Restaurant

Art Director

Kanokporn IaoHayes Liu

Instructor

James Wojtowicz

Copywriter

Mitalee Desai

Account Planner

Arnon C. Weijieng

TV COMMERCIAL

Matthew Wells

Stylist

Sarah Purgal

Director of Photography

30s TEASERThis teaser will be launched on BAOISM’s social media websites such as Facebook, Twitter, Instagram, and video sharing sites such as Youtube, Vimeo, etc.

4D INTERACTIVE BUS STOPWhen a person sits on the bus stopbenches, the interactive screen willautomatically show a woman’s backside moving about, after a while she’ll break wind. A refreshing smell will be released within the bus stop.

The main goals are to increase curiosity among viewers and gain more traffic to our social media websites via the hashtag shown at the end of the video - #SpeakBaoism.

SOCIAL MEDIAGenerates traffic to main website through updating social media platforms with interesting videos and news.

Copy: Something is brewing inside me. I try to ignore but it commands my attention. My palms shaking, my feet sweating, I feel a sudden chill. I am short of breath, there’s not enough air to fill my lungs. I can’t focus on anything else. My whole body feels the pain. And it gets worse every second. I want to be free, but I’m the center of attention. Can I persevere?

Something is brewing inside me. I try to

ignore but it commands my attention.

My palms shaking, my feet sweating, I feel

a sudden chill. I am short of breath, there’s

not enough air to fill my lungs. I can’t focus

on anything else. My whole body feels the

pain. And it gets worse every second. I

want to be free, but I’m the center of

attention. Can I persevere?

Let it out.

Fart Freshener

WEBSITEA homepage for Baoism where visitors can check the menu/hours and find out what Baoism is and its uniqueness.

Copy: There’s an unpleasant feeling inside me. Is it what I think it is? Yes, yes it is. It’s not the time and place but how can I stop this powerful force of nature? I can’t. I try my best to hold back but it’s beyond mycontrol. I can delay it, but I can’t avoid the inevitable. How will this end for me?

MENU HOURS #SPEAKBAOISM

EXPLORE THE WORLD OF BAOS

And I am here to answer all your questions about Baoism. For the uninitiated ones, it is not a religion. God knows we have enough of those. We believe in respecting food if not worshipping it. Baoism is a society for people who know a good bao from a bad one and also for those who don’t. We’ve got room for all. Speaking of all, Baoism is all-inclusive with the baos too. These piping hot buns have come a long way from China and they picked up some other Asian influences on the way. You want Chicken tandoori? You got it. Or maybe it’s some Kra pow that you fancy. Or is yakitori what your heart desires? Whatever you want, we’ve got you covered.

While we talk about covering up, do you know how hard it is to keep the mouthwatering stuffing inside it? Hidden from the eyes of all those salivating gluttonous eyes and deliver it safely to you. So that you can take your time with it; and go to town on the whole bao. Savoring every bit of juiciness, biting into the different textures and enjoying carnival inside your mouth. That’s a lot of responsibility riding on a tiny mound of steamed dough. But I’ll gladly do it for you. Because a gourmet like you deserves the best Bao.

#SPEAKBAOISM

There’s an unpleasant feeling inside me.

Is it what I think it is? Yes, yes it is. It’s not

the time and place but how can I stop

this powerful force of nature? I can’t. I try

my best to hold back but it’s beyond my

control. I can delay it, but I can’t avoid

the inevitable. How will this end for me?

Don’t hold back.

Fart Freshener

Baoism encourages visitors to create a parody of its teaser video and upload it onto any social media platform, or on the website. By tagging #SpeakBaoism, the video will automati-cally be entered into the voting system. Every month a winner will be picked and will be awarded with a “Savory Baoism Week” pass where they’ll be able to get free baos for a week (in limited, healthy dose).

Copy: I feel like my body will be ripped apart. I’ve never felt such discomfort. This is it, this is what it feels like to have a ticking time bomb inside you. It’s getting harder and harder to keep it inside. A mere seconds away from impact. What do I do? I don’t want to hurt anybody. My senses are starting to shut down. I can’t see clearly. The voices around me are fading. All I hear is the sound of my own heartbeat. Sweat trickles down my forehead. Time is running out. I can’t prevent the explosion. I’m afraid of the aftermath.

#SPEAKBAOISM

SUBMIT Rules & prizes

101,794 101,794 101,794

101,794 101,794 101,794

I feel like my body will be ripped apart. I’ve

never felt such discomfort. This is it, this is

what it feels like to have a ticking time

bomb inside you. It’s getting harder and

harder to keep it inside. A mere seconds

away from impact. What do I do? I don’t

want to hurt anybody. My senses are

starting to shut down. I can’t see clearly.

The voices around me are fading. All I hear

is the sound of my own heartbeat. Sweat

trickles down my forehead. Time is running

out. I can’t prevent the explosion. I’m afraid

of the aftermath.

Be free.

Fart Freshener

FART FRESHENER

To create brand awareness and increase sales.

Young adults who are open-minded with a good sense of humor. They like to try new things and are not reluctant to share their thoughts on social networks.

They always strive to be the center of attention among their circle, hence they are always looking for things that are unlike others, and if they find one, they will make sure to be the first to own it and take no delay at all in showing it off on social networks.

Shreddies builds up your confidence. Even though it is not soundproof to your gas, it will make sure that it is odorless!

WHO ARE WE GOING TO CONNECT WITH?

WHY DOES OUR CLIENT NEED TO ADVERTISE?

WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?

WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?

Shreddies

Art Director

Kanokporn Iao

Instructor

Richard Kizu-BlairStephen Williams

Copywriter

Siravich Chatchaiganan

Account Planner

Kanokporn Iao

Flowchart Design

The power of the ask and do still holds up even if she is rocking a printed apron andholding a conference call on the other. This word search game below is somethingdifferent, besides having a masculine design, the words represent and highlight businessesthat are owned and created by women.

So with your fingers all ready,Please welcome, the new kind of men in the tech world….WO-men

Women in Tech

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DEGREE PLAN學術課程

Spring 2012

ADV603 Advertising Survey

Summer 2012

ADV623 Account Planning

ADV605 Digital GraphicsGLA601 Renaissance Art World & Its Classical Origins

Spring 2014

ADV467 Television Commercial Production

Spring 2015

ADV801 Final Portfolio

ADV801 Photography for Art DirectorsWNM613 Topics in Motion Graphics

Spring 2013

ADV606 CampaignADV620 Advanced Art DirectionADV630 Digital Motion GraphicsGLA603 Anthropology: Experiencing Culture

Fall 2012

ADV602 Art DirectionADV604 Copywriting TechniquesADV622 Perspectives in Advertising

Fall 2013

ADV616 Advanced Advertising Concept DevelopmentADV625 Interactive AdvertisingGLA623 History & Techniques of Games

Fall 2014

ADV498 Collaborative Project: Interactive Digital MagazineADV801 Personal BrandingGLA676 Professional Practices for Designers & Advertisers

I’m a TCK

I’m a TCK MTV Bumper

In My Life - The Beatles I’m a TCK

POCKET PROTECTORPocket Protector by Bay Alarm is like your personal bodyguard. It lets you know where the danger is so you can avoid unfavorable situations byconnecting you with fellow Protectors. Pocket Protector is all about making our neighborhood a safer place.

Shows current location and nearby threats. Users are able to click on pins to view more details.

Map SettingsReportAlarm Map

Track Record

ALARM

SettingsMap ReportAlarm

Map

AT&T 11:56 AM

Attempted Robbery

ConfirmClear

45 mins

Map SettingsReportAlarm Map

List

AT&T 11:56 AM

Attempted RobberyLarkin St / Turk St

Suspicious ActivityLarkin St / Turk St

LoiterersLarkin St / Turk St

Suspicious ActivityLarkin St / Turk St

Suspicious ActivityLarkin St / Turk St

Beligerent DrunkLarkin St / Turk St

45 mins

just now

4 mins

30 mins

46 mins

58 mins

Emergency Button:Notifies police and 24/7 Bay Alarm service center

Track Button:Automatically tracks location and sends it to cloud service

Record Button:Records video andautomatically send it to cloud service

Map

Users are able to customize notification, vibration, and Triple-click Home (for easier access to the emergency button).

Settings

If users witnessed orexperienced an unfavorable situation, they may report it to let the community know.

Report

Users may set to be notified only for certain threat levels.

Custom vibrations can be created by simply tapping on the screen and save.

Notification & Vibration

Users are able to toggle between the map view or the list view.

Alarm List View

Settings

SettingsMap ReportAlarm

AT&T 11:56 AM

Notification

Off

Vibrate

On

Triple-click Home

On

NotificationBack

SettingsMap ReportAlarm

AT&T 11:56 AM

THREAT LEVEL

ALERTS

High

Moderate

Alert Sound Default

Show in Notification Center

Show on Lock Screen

Low

SettingsMap ReportAlarm

VibrateBack

AT&T 11:56 AM

CUSTOM

New Vibration

Tap to create a vibration pattern.

Cancel Save

Play Stop

Threat Level

Location

Description

Report

SettingsMap ReportAlarm

AT&T 11:56 AM

Pocket Protector