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Rubel Sikdar122-11-2629

Md. Rakibul Haque Rizve122-11-2576

Puza Mitra122-11-2553

Shah Samsad122-11-2634

Abdullah Al Maruf113-11-2295

SUN TZU’S ‘’THE ART OF WAR’’ & ITS IMPLICATION IN BUSINESS

“SUPREME EXCELLENCE CONSISTS IN BREAKING THE ENEMY’S RESISTANCE WITHOUT FIGHTING”

Born 545 BCYong'an, State of Qi (modern-day Guangrao County,Shandong)

Died 470 BCGusu, State of Wu (modern-dayWu County, Jiangsu)

Nationality State of QiOther names Sun Tzu (孫子 ), Bing Sheng (兵聖 )Ethnicity Han ChineseOccupation Military strategyChildren Sun MingParents Sun Ping (Father)Relatives Sun Shu (Grandfather)

SUN TZU

It was probably written around 400 to 320 B.C. It was introduced to japan around 716 A.D to 735 A.D, in contrast the first western translation was in French and was published in Paris around 1772 about 1000 year later. Captain F.F Calthrop, of British army, who was studying in Japan in 1905 did first English translation. It was first published in DU Journal of Marketing June 2002 by ASM Shahidul Haque and as book in 2014 November by Maruf Reza Byron, Shamim Ahsan and Md. Moniruzzaman Sarkar, an initiative of CMS.

Ideas and Strategies

“The art of war is of vital importance to the state. It is a matter of life or death, a road to survival or to ruin. Hence it is mandatory that it be thoroughly studied.”Sun Tzu

1. Laying Plans2. Waging War3. Attack By

Stratagem 4. Tactical

Dispositions5. Energy6. Weak Points

and Strong

7. Maneuvering8. Variation in

Tactics 9. The Army on The

March10. Terrain11. The Nine

Situations12. The Attack By Fire13. The Use Of Spies

Ideas and Strategies

“Victory is the main object in war. If this is prolonged, weapons are blunted and morale is depressed”

Every company has main object and target is to capture market share and if fails then it can’t cope with other competitors so easily and employers are get depressed as a result productivity decrease.

Sun Tzu

“Camp in high places, facing the sun. Do not heights in order to fight so much for mountain warfare.” Sun Tzu

GRAMEEN HAS THE HIGH NETWORK FACILITY THAT IS THEIR SUSTAINABLE COMPETITIVE ADVANTAGE; THEY DON’T HAVE TO DEFEAT THE OTHERS TO HOLD SUPERIOR POSITION.

Sun Tzu gave importance in collecting information about battleground and analyse the information perfectly before engaging in actual battle.

In Marketing a marketer also can follow the instruction given to analyze the market before introducing a new product or entering into a new market.

Marlboro in Bangladesh

Sun Tzu Generally, those who reach and occupy the battleground early will have time to rest and wait for the enemy. Those who arrive at the battleground late will have to rush into action when they are already tired and exhausted.

Honda in Bangladesh

“Now the general is the bulwark of the State; if the bulwark is complete at all points; the State will be strong; if the bulwark is defective, the State will be weak.”

Sun Tzu

Here, General indicates Leader of a company and bulwark refers his/her Leadership Quality.

Daffodil Group

“Hence the saying: if you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know neither the enemy nor yourself, you will success in every battle” Sun Tzu

Before entering into a market if any company knows about itself and it’s product and knows about existence company then they can get lots of advantages.

Grameenphone / Citycell

“One must not move troops without being familiar with the conditions of the mountains, forests, dangerous passes, swamps and marshes and so on”

Sun Tzu

Rin / Wheel

Sun Tzu says “ Pay strict attention to the defense.” To defend in such circumstances, attention is needed to locations and distributions channels. So, if strong competitor’s arrival can be anticipated the preoccupy all the strategic locations. Closely associate all the inputs from production to distribution and invest in customer relationship management.

Shwapno Retail Shop

Sun Tzu says, “Knowing the place and the time of the coming battle, we may concentrate from the greatest distance in order to fight.”

In marketing every company needs to concerned and be prepared because there is always the chance of emerging competitor in the market. Keeping in mind that they need to take every possible steps to compete with their competitors.

Lay’s Chips / Kurkure Chips

Sun Tzu says, “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.”

In marketing when a company tries to compete with other company or wants to defeat the company, it is important to defeat in the easiest way.

Lux Beauty/Toilet Soap

Sun Tzu says, “Move not unless you seen advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.”

TeleTalk

Sun Tzu says, “Hence, in the wise leader’s plans, considerations of advantage and of disadvantage will be blended together.”

In corporate arena a skilled leader can make advance level plans and techniques that will facilitate the company’s target goal.

Rubaba Dowla Gp/Airtel

Sun Tzu says, “On open ground, don’t try to block the enemy’s way. On the ground of intersecting highways, join hands with your allies.”

In corporate level marketing don’t compete against giant if possible make bond with allies company.

TeleTalk with T&T

Sun Tzu says, “By holding out baits, he keeps him on the march; then with a body of picked man he lies in wait for him.”

Sun Tzu says, “The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy.”

MUM / Acquafina

Sun Tzu says, “Next best policy is to disrupt his alliance.”

Forming alliance is also a very useful in global marketing.

Sony / Ericson

Sun Tzu says, “Kill with a borrowed knife.”

Don’t need to use own resources if a company have an opportunity to use other’s resource.

Nokia - Microsoft