art-forum webinar: potential of automated road transport ... · art-forum webinar: potential of...

ART-Forum Webinar:

Potential of automated road transport from a city's and citizen's perspective

June 25th 2020

• Jeffrey Matthijs – moderator• Director of Autodelen.net

• Michael Glotz-Richter• Senior Project Manager for the City of Bremen

• Johannes Rodenbach• Project & policy officer at Autodelen.net

• Suzanne Hoadley• Senior Manager at Polis

Speakers

Introduction and Q&A

Cities perspective on short and long term future of automated road transport

Acceptance of automated transport in Flanders region, Belgium

Lessons learned from the CoEXist-project: preparing cities for transition phase

OBJECTIVES:

• Raise awareness and capacity building among public stakeholders and planners

• Develop policy recommendations that enable local and regional authorities to take advantage of the opportunities of automated road transport

• Support sustainable transport and territorial development goals as well as improve quality of life in communities

• Facilitate exchange between technological developers and policy makers

ART-ForumAutomated Road Transport-Forum

ART-ForumAutomated Road Transport-Forum

Autodelen.net

Cities perspective on short and long term future of automated road transport

Michael Glotz-RichterSenior Project Manager for the City of Bremen

Acceptance of automated transport in Flanders (Belgium)

Johannes RodenbachProject & policy officer at Autodelen.net

1. Performance Expectancy2. Effort Expectancy3. Social Influence4. Price Value5. Behavioural Intention to use the system

Acceptance of automated transport in Flanders (Belgium)

UTAUT modelUnified Theory of Acceptance and Use of Technology

Based on questions from Madigan, R. et al. (2016). and Nees. M.A. (2018).

Survey research – First descriptive resultsRepresentative study among 1,000 inhabitants of Flanders

50%

14%

23%

14%

0%

10%

20%

30%

40%

50%

60%

(Completely) disagree Neither disagree, nor agree (Completely) agree No opinion

I think AV’s are science fictionand never will become real

I think AV’s are science fictionand never will become real

55%

13%

19%

13%

44%

15%

26%

15%

0%

10%

20%

30%

40%

50%

60%

(Completely)disagree

Neither disagree, noragree

(Completely) agree No opinion

Men/Women

55%

14%

20%

11%

50%

14%

23%

13%

45%

13%

24%

18%

0%

10%

20%

30%

40%

50%

60%




Under 34/35-54/Over 55

45%

14%

24%

17%

58%

14%

20%

8%

0%

10%

20%

30%

40%

50%

60%

70%




Lower education/Higher education

1. Performance Expectancy of AV’s

• I think AV’s will become an important part of the existing public transport system

• I think an AV would be more efficient/faster than existing forms of public transport

• I think using an AV in my day-to-day commuting is better and more convenient than using my existing form of travel

25%

18%

42%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


I think AV’s will become an important part of the existing public transport system

29%

21%

33%

18%

0%

5%

10%

15%

20%

25%

30%

35%


I think an AV would be more efficient/fasterthan existing forms of public transport

40%

19%

28%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


I think using an AV in my day-to-day commuting is betterand more convenient than using my existing form of travel


Overall, 30%-40% (completely) agrees on:• AV’s will be important within PT• AV’s will be more efficient/faster than existing PT

However,• A lot of scepticism about being better off with AV’s for commute• A lot of people neither agree, nor disagree or have no opinion (on average 34%!)

Autonomous shuttle in Aalborg (partner city of ART-Forum)


Overall, • men have higher expectations of AV’s• women are more undecided on role of AV’s (36%) than men (29%)

Overall, • younger people as well as higher educated participants have higher expectations of AV’s

2. Effort Expectancy of AV’s

• I think an AV would be easy to understand how to use

Automated Armchair, by Matthew James (Image: courtesy Ustwo)

I think an AV would be easy to understand how to use

23%

20%

41%

16%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


I think an AV would be easy to understand how to use

19% 18%

49%

14%

27%22%

33%

18%

0%

10%

20%

30%

40%

50%

60%




Men/Women

19% 19%

50%

12%

20% 21%

44%

15%

28%

20%

31%

21%

0%

10%

20%

30%

40%

50%

60%





25%21%

34%

19%18% 18%

53%

11%

0%

10%

20%

30%

40%

50%

60%





2. Effort Expectancy of AV’s

Overall, 41% is (completely) confident:• AV’s would be easy to understand how to use

Also,• men are more confident AV’s would be easy to understand how to use• the same is true for younger and highly educated people

• I think I am more likely to use an AV if my friends and family used it

3. Social Influence

FELIX, Super Nova, from the year 2030 (Image: courtesy Ustwo)

I think I am more likely to use an AV if my friends and family used it

41%

22%

20%

17%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


I think I am more likely to use an AV if my friends and family used it

42%

24%

20%

14%

41%

19%21%

19%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%




Men/Women

32%

25%

31%

13%

44%

22%19%

16%

46%

20%

14%

20%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%





45%

19%16%

20%

35%

26%28%

11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%





3. Social Influence

Overall, 41% (completely) disagrees• they would be more likely to use an AV if friends and family used it

Also,• women are slightly more open for social influence (not statistically significant)• younger and highly educated people are more likely to use an AV if their peers would

use it

• I would be willing to pay more for a self-driving car compared to what I would pay for a traditional car

4. Price Value

No more wasting time with driving, by Aart-Jan Venema (Image: courtesy Ustwo)

I would be willing to pay more for a self-driving car compared to what I would pay for a traditional car

59%

15%14%

12%

0%

10%

20%

30%

40%

50%

60%

70%


I would be willing to pay more for a self-driving car compared to what I would pay for a traditional car

58%

16% 16%

10%

60%

15%11%

14%

0%

10%

20%

30%

40%

50%

60%

70%




Men/Women

51%

18% 19%

12%

58%

17%15%

10%

66%

12%9%

14%

0%

10%

20%

30%

40%

50%

60%

70%





60%

13% 11%16%

56%

20%18%

6%

0%

10%

20%

30%

40%

50%

60%

70%





45%

7%

33%

15%

59%

16% 13% 12%

0%

10%

20%

30%

40%

50%

60%

70%




Car sharing user/Non car sharing user

Overall, almost 60% doesn’t want to pay more fore a self-driving car than for a normal one

Also,• Men, younger and higher educated people are more willing to pay more for a self-

driving car• One third of the current car sharing users is willing to pay more for a self-driving

car

4. Price Value

• If it were affordable, I would use an AV

5. Behavioural Intention to use the system

The Getaway Driver, by Hannah Nicdao (Image: courtesy Ustwo)

If it were affordable, I would use an AV

40%

15%

31%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


36%

16%

37%

12%

44%

15%

25%

17%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%




Men/Women

36%

13%

38%

13%

38%

16%

34%

12%

46%

16%

22%

17%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%





43%

14%

26%

17%

35%

18%

39%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%





If it were affordable, I would use an AV

5. Behavioural Intention to use the system

Overall, 40% (completely) disagrees on:• using an AV if it were affordable

Also,• Men, younger and higher educated people have bigger intentions of using an AV

Conclusions

• People are rather positive about the general usefulness, performance and ease of use of AV’s

• However, when it comes to using AV’s themselves and their willingness to pay, people are more reluctant

• Current car sharing users are more willing to pay for AV’s and have higher intentions to use them more research needed

Do Whatever You Love To Do, by BLND (Image: courtesy Ustwo)

Lessons learned from the CoEXist-project: preparing cities for transition phase

Suzanne HoadleySenior Manager at Polis

Questions?

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