art direction
DESCRIPTION
An art direction piece focused on a new spring/summer collection for Topshop*. All images were taken by myself. *This is a personal project and not endorsed by Topshop.TRANSCRIPT
![Page 1: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/1.jpg)
![Page 2: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/2.jpg)
![Page 3: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/3.jpg)
TOPSHOPSPRING//SUMMER
2012COLLECTION
PREVIEW
![Page 4: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/4.jpg)
![Page 5: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/5.jpg)
“
“
fullonflo-ralFrom prints ditsy and pretty a la vintage-style tea roses to those loud and splashy bright abstract
poppies, floral fashions are a firm favourite for the new season. And with such a diverse range of styles and be-petaled pieces on offer, this is one trend you
can dip into as much or as little as you please.
![Page 6: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/6.jpg)
![Page 7: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/7.jpg)
OVERSIZED FLORA BACKPACK£28
![Page 8: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/8.jpg)
![Page 9: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/9.jpg)
![Page 10: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/10.jpg)
HOT PINK TRENCH COAT£38
![Page 11: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/11.jpg)
![Page 12: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/12.jpg)
ALL OVER FLORA ZIP JACKET£35
BLACK FLOPPY HAT£18
TORTOISE OVERSIZED SUNGLASSES£18
![Page 13: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/13.jpg)
![Page 14: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/14.jpg)
a dose of tropicthunder
![Page 15: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/15.jpg)
![Page 16: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/16.jpg)
![Page 17: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/17.jpg)
Everything’s coming up roses (and daffodils, and orchids, and daisies) for Spring 2012, head to toe floral prints are all over the runways. Take a peek at one of the season’s biggest trends thus far.From the necklace, to the sweater, to the dress, to the shoes, create a complete floral explosion in your outfit dont be afraid to flaunt it..
Don’t discard your floral fantasies just yet, this season the trend continues with a high-octane dose of flower power, plus an equally amped-up version of color blocking with black being a signature piece, or shall we say lessons in geometry.
![Page 18: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/18.jpg)
![Page 19: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/19.jpg)
BLACK DUFFLE COAT£45
![Page 20: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/20.jpg)
![Page 21: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/21.jpg)
![Page 22: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/22.jpg)
RED HUE FLORA DRESS£26
![Page 23: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/23.jpg)
![Page 24: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/24.jpg)
![Page 25: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/25.jpg)
TIE DYE FLORA SKIRT£28
DITSY BOW & COLLAR SHIRT£16
![Page 26: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/26.jpg)
![Page 27: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/27.jpg)
asomewhat
floralfantasy
![Page 28: Art Direction](https://reader030.vdocuments.site/reader030/viewer/2022020421/568bf1141a28ab893391e3ea/html5/thumbnails/28.jpg)