Arrows In Your Bow To Hit The

Mobile Marketing For Your

Company

There is no second thoughts about mobile marketing being the future. Now a days, people don’t have

time to sit at one place and read newspapers, watch TV etc. They want to do everything on the go

hence, they use mobile for almost everything.

There are some definite advantages of mobile marketing however, you must understand that you

should have a proper strategy in place in order to promote your company well on mobile platforms.

Some of the marketing practiceson which you should pay attention, are:

Mobile Website

For many people mobile is the first point of access for the information they are looking for.

Hence, it is very vital to have a mobile website instead of a desktop website which people are

accessing from mobile. There is a huge difference between mobile website and the components

which goes into it. Always incorporate all the mandatory features in your mobile website and

avoid any unwanted information over the mobile website. As it will increase page download

time which is not good for a mobile website in terms of user experience and search engine

ranking.

Mobile Apps

Now, who does not know about the functionality of mobile apps? You can very easily reach to

your target audience through mobile apps. You can create informative, instructive, entertaining

mobile apps for your productand services. If they are planned well, they can spread the word

about your brand like fire.

Mobile Ads

Mobile ads offer different version like display, banner, audio etc. They can be an efficient as well

as cost effective tools to spread awareness about your brand. Make sure that you are selecting

the right budget, platform and time to run your ads. Just like on desktop, you can chose to

display your ad in specific geographic.

Response QR Codes

QR codes are very effective medium when you want to be connected with your customers. A

recent survey has shown that approximately 50% of the smartphone users have scanned QR

codes of their favorite brand and 18% have even made the purchase after receiving an offer on

the QR codes. One can use QR codes for increasing their sales very easily.

SMS Marketing

We can also call them as leaflets and pamphlets of new digital age. They convey our desired

message to the user.A recent survey has shown that businesses prefer to opt for a mobile

message marketing in comparison to e-mail marketing. Even the response of message marketing

is better than e-mail marketing.

Mobile Search Marketing

Promotion of your brand is important but one has to understand that mobile search is distinct from

desktop search. Search patterns as well as the motivation behind the consumer’s behavior are very

different. It has been observed that, people while searching on mobile are looking for a local results.

Hence, it is very vital to keep in mind your consumer behavior before promoting your company

product and services.It’s also recommended to use mobile compatible resources in your mobile

search marketing in order to provide same user experience.

At last we can certainly say that mobile marketing is the future and one must align their brand as per the

latest mobile trends. If someone is deliberately neglecting this component for too long, it can create

problem for their business growth. Select the appropriate mobile marketing medium for your company

and reach out to large number of people.

Source:http://omniesolutions.blogspot.com/2013/09/arrows-in-your-bow-to-hit-mobile.html