around the world issue 4 (oct 2014)
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ÂTRANSCRIPT
world the
an e-magazine by Strategic Marketing Division
special feature
VOL 4 | OCTOBER 2014
ar und
A “mixed development” by
the tripartite architects lies in the
Italy’s fashion capital, Milan
Dear Titans,
Welcome to “AROUND THE WORLD”, an e-magazine brought to you by Strategic Marketing
Division.
Issue 4 will take you through five interesting development designs and concepts around the
world that are hoped to continuously inspire us all. Projects featured for this issue are:
1) Special Feature: Mixed development – CityLife, Italy
2) Retail – Burlington Arcade, United Kingdom
3) Gallery – Bendigo Art Gallery, Australia
4) Public amenity – Zilla, Spain
5) Industrial – CleanTech Park, Singapore
We hope everyone would enjoy “Around the World”, happy reading!
All the best,
Mohd Zafri Mohd Shariff
General Manager,
Strategic Marketing
Note from Research team
1
2
3
4
5
The CityLife development is being carried out by
CityLife SpA of Generali Group, the second largest
insurance group in the world by revenue after AXA
with €523 million of construction cost.
Sited on 80-ac of land in Fiera Milano, Milan, Italy, the
development was designed by three architects
namely Arata Isozaki, Zaha Hadid and Daniel
Libeskind.
The development consists of 3 signature office
towers,15 blocks of low-rise residential buildings, 1
block of high-rise residential tower, “Pallazzo delle
Scintelle”, a cultural & fashion centre, “Museum of
Contemporary Art” and “The CityLife” park.
With total GFA of 1.77 million ft², the residences offer
1,300 units in total that will cater for 4,500 households.
The first 7 blocks or 27% of total GFA were completed
and handed over since 3Q2013.
First two office towers will be leased to Allianz and
Generali Group once completed by 2015 and 2016,
respectively while the anchor for the third tower is
being sourced.
The development will also be offering about 1.2 million
ft² of retail space underneath the 3 office towers as
well as the apartments, including commercial spaces
by Pallazzo delle Scintelle around 167,000 ft² . Source: city-life.it
special feature - mixed development: CITYLIFE | Milan, Italy
02
Uniqueness
Development within a historical site that allocates
50% of its land for green areas. It offers “spaceship-
like” residential buildings and unique office towers
within close proximity to art museum and an
international fashion & cultural centre
a. Aerial view – the CityLife development in Fiera Milano, Milan
b. 3 office towers are currently under construction, 2 of which i.e Torre
Hadid and Torre Isozaki will be leased to Allianz and Generali Group,
respectively
c. The first 7 blocks of low-rise apartment were designed by Zaha Hadid,
offering 300 units of apartment
d. Interior view of Hadid Residence’s duplex unit
e. Perspective of the redevelopment of “Pallazzo delle Scintelle”
f. Perspective of Museum of Contemporary Art
a b
c
Torre
Isozaki (50-sty)
Torre
Libeskind (34-sty)
Torre
Hadid (44-sty)
Hadid
Residences
Libeskind
Residences
Signature
Office
Towers
Park Tower
Residences
e f
Pallazzo delle
Scintelle
Museum of
Contemporary Art
Engagement with renowned architects could
lead to better publicity and marketability.
A secured pre-lease anchor tenants for office
component would give investors more confidence
to invest in the residential properties especially for
investment purposes.
Points to ponder
d
retail: BURLINGTON ARCADE| London, United Kingdom
0
The Burlington Arcade with the tagline of
“curators of London style since 1819” is a covered
shopping arcade in London that runs behind
Bond Street from Piccadilly through to Burlington
Gardens.
Built to the order of Lord George Cavendish for
the employment creation of industrious females,
the arcade was designed by an Irish’s Samuel
Ware renowned for the architecture of “many
excellent buildings in Ireland”.
The arcade is the upmarket glazed shopping
arcade. It offers a niche marketplace for fine
jewellery, fashion & accessories, gifting &
specialist, watches and shoes & leather goods.
With the development concept of a single straight
top-lit walkway lined, the arcade had 72 units of
two storey shop in total previously. However, some
of the units have been combined to cater for
tenants’ demand, reducing the number of shops
to around 40 units.
With occupancy rate of 90%, there are 44 tenants
in total and the arcade is currently anchored by
an exclusive fashion & accessories brands such as
“HOUSE OF CASHMERE” and the fine jeweler's
“MICHAEL ROSE”
Source: burlington-arcade.co.uk
A retail concept for luxury products under one roof that exudes exclusiveness
03
a. The Piccadilly Entrance - VILEBREQUIN, a fashion & accessories store and LADURÉE, a gifting & specialist store have a premium street visibility
b. Shop fronts with a typical glass display inside the arcade
Uniqueness
a
b
Points to ponder
The niche retail concept with covered walkway could be a useful reference for Nusa Bayu’s Parcel 1B & 1C future commercial offering. Tenant mix however needs to be of different profile to suit the market positioning of the township.
gallery: BENDIGO ART GALLERY| Victoria, Australia
a
Besides promoting better social interaction via
exhibiting diverse range of programmes, the
gallery also offers its signature café overlooking
historical park and gift shop for convenient
of its gallery visitors, making the gallery a
self-contained facility.
Uniqueness
a. The Bendigo Art Gallery’s original exterior façade using a distinctive polychromatic brick which had undergone refurbishment stage in 1960s
b. The gallery’s interiors feature a hessian-covered walls and linoleum-tiled floors
c. Gallery Café features a stunning mezzanine and outdoor dining space overlooking historic Rosalind Park
d. Students during revision workshop prior to Studio Arts Exam
04
Bendigo is firmly positioned within Australian
history as a major area of goldmining activity
during the early 1850s. The Bendigo Art Gallery
was established in 1887, is the largest and one of
the oldest regional galleries in Australia. The
gallery’s existence reflects the level of Bendigo’s
wealth and prosperity in the late 19th centuries.
A large space in the centre of the gallery
complex is used for temporary and touring
exhibitions. The remaining spaces are being
utilised to showcase Australian art – paintings,
sculpture and decorative arts – from the 19th, 20th
and 21st centuries.
The gallery is also supported by other
components such as “Gallery Café” and
“Gallery Shop” catering for its customers, as well
as diverse range of public programme i.e
exhibitions and education to make the gallery
more lively and attractive.
The gallery was awarded the Certificate of
Excellence 2014 by Tripadvisor under the
category of art museums and it is currently
ranked 3rd out of 14 places of attraction in
Bendigo after the historical site’s “Central
Deborah Gold Mine” and “Sacred Heart
Cathedral”.
Source: bendigoartgallery.com.au
b
c
d
Points to ponder
Similar building concept to showcase UEM Sunrise’s products and to organise co-event with strategic partners.
The convenience of having supporting components i.e signature café and gift shop
would also draw visitors to the area.
public amenity: ZILLA| Teruel, Spain
0
Built on 1.24 ac site within Domingo Gascón
Square, the Zilla was officially opened in 1Q2012
as an underground leisure lair and public space.
It was designed by Spanish’s Mi5 Arquitectos and
PKMN [pac-man] Architectures to introduce
youth activities “into-the-earth” with contempo-
rary and pop elements. It also reflects the
concept of a buried Godzilla, a fictitious
Japanese monster appearing as a mutant
dinosaur.
New urban topology concept that encourages
open-air interaction, activity and community
among visitors can be seen on landscaped area,
its ramps and staircases.
With almost 33,000 ft² built-up area which covers
an elevated “open-air” public thematic park and
three basements, the Zilla has development
budget of €7.57 million.
On a construction side, composite steel and
concrete structure were used as main materials
with the bright red interior.
Source: mi5arquitectos.com pkmn.es
Hybrid offering - the public “open-air” thematic park acts as a landscaped roof for the underground public spaces that promote land usage optimisation
05
a. An elevated public thematic park for an open-air leisure activities
b. Basements interior - the “get-together” area is suitable for lecture hall, temporary cinema, mini-concert, host events, exhibition, sport activities etc
c. The architect’s sketching of site elevation showing the basements as well as the elevated public thematic park
Uniqueness
a
c
b
One way to optimise land use particularly in urban projects such as Solaris Dutamas, Solaris 3, Radia and Symphony Hills. Plus, it also suitable for revitalising existing parks within Nusa Bayu, Nusa Idaman etc
Points to ponder
Wide-range offerings from flexible spaces to large-scale integrated laboratory and testing facilities within close proximity allow related businesses to grow holistically
industrial: CLEANTECH PARK| Jurong West, Singapore
Uniqueness
Source: jtc.gov.sg
a. Aerial view – CleanTech Park’s eco business park is being developed in three phases until 2030
b. CleanTech One - the first development which is fully operational since 3Q2013 offers an innovative features such as Sky Trellis, LED lighting and solar panels and acted as the gateway to CleanTech Park
c. CleanTech Two is being developed to cater for spill-over demand from CleanTech One as well as growing demand for such facility
Singapore's first eco-business park - CleanTech Park is being
developed by JTC Corporation to promote green sustainability by offering a large-scale integrated "living laboratory" for test-
bedding and demonstration facility.
Spanning across 123-ac of land in Jurong West, this 30-year tenure park is located adjacent to Nanyang Technological
University (NTU). The expected completion of all three phases of
CleanTech Park development is by 2030.
With the plot ratio of 2.5, the business park’s asking land prices
are between SG$52 and SG$57 per ft² while its annual land rental
rates are between SG$3.60 and SG$4.00 per ft².
Besides the business park, it also has multi-tenanted buildings to
cater for industry players who require flexible spaces. These facilities can accommodate both dry and wet laboratories for
CleanTech Park-related R&D activities.
Tenant
To further support the eco-system, the CleanTech Park’s Jurong
Eco-Garden allocates 12 acres for green landscape and a
home for wildlife species. The Eco-Garden had received the BCA’s Platinum Green Mark award in the New Park Category
making the garden the first to receive such award in Singapore.
06
CleanTech One CleanTech Two
Opened/ Opening Date
Aug-13 Dec-14 (e)
Total Spaces (ft²)
400,000
240,000
Monthly asking rental / ft²
- Bare flexi
- Fitted office
- Fitted lab
Current
SG$2.80
SG$2.20
-
Indicative
SG$3.13 (+12%)
SG$2.18 (- 1%)
SG$3.66 (NA)
Monthly service charge / ft²
- Bare flexi
- Fitted office
- Fitted lab
Current
SG$0.70
SG$0.90
-
Indicative
SG$0.77 (+10%)
SG$0.98 (+ 9%)
SG$0.98 (NA)
Selected Key Tenants • DHI Water &
Environment,
Denmark
• Sinomen
Technology,
China
• Energy Research
Institute @ NTU
(ERI@N)
• Nanyang
Environmental and
Water Research
Institute (NEWRI)
c
b
a
To provide such “friendly” industrial park in Fraser Metropolis
Points to ponder
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R&D Department,
Strategic Marketing Division,
UEM Sunrise Berhad,
23A, Mercu UEM Jalan Stesen Sentral 5,
Kuala Lumpur Sentral
50470 Kuala Lumpur, Malaysia
t: +603 2727 6048
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