world the

an e-magazine by Strategic Marketing Division

special feature A “ 5 star” watersports experience

by Watercooled

VOL 2 | APRIL 2014

ar und

Dear Titans,

Welcome to “AROUND THE WORLD”, an e-magazine brought to you by Strategic Marketing

Division.

Issue 2 will take you through five interesting developments’ designs, concepts and supporting

activity around the world that are hoped to continuously inspire us all. Projects featured for this

issue are:

1) Special Feature: Activity – Watercooled Watersports, UAE

2) Masterplan – Jeju Healthcare Town, South Korea

3) Clubhouse – Forte Nanshan Clubhouse, China

4) Resort home – Casa Cristal, Peru

5) Social Housing – El Mirador, Spain

We hope everyone would enjoy “Around the World”, happy reading!

All the best,

Mohd Zafri Mohd Shariff

General Manager,

Strategic Marketing

Note from Research team

1

2

3

4

5

special feature: activity WATERCOOLED WATERSPORTS CENTRE (WWC)| Dubai, UAE

0

Watercooled Watersports is a global provider of watersports equipment and instruction centres, founded in 2011. The first Watercooled watersports centre is located at the award-winning Jebel Ali Golf Resort & Spa, Dubai and second in Hilton Hotel, Abu Dhabi. Both are exclusive beach front locations providing ideal platforms from which to partake in both sail and tow sports. The clubhouse was designed by MG Design, UK. Two more Watercooled are in the pipeline, located in Kenya and Antigua which are expected to be completed in 2015. In a nutshell, Watercooled offers • Variety of activities i.e sailing, powerboating, kitesurfing, windsurfing etc and extensive for group lessons, private tuition and corporate entertainment packages • Latest and high-tech equipments for watersports activities. Partnered with leading brands such as Liquid • Fully trained instructors and certified by Royal Yachting Association (RYA) • Latest technologies at the clubhouse such as iPads, webcams, weather stations and “Bose” sound system

Besides offering a variety of watersports activities, Watercooled is also involved in R&D to boost beach catamaran performance.

02

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Jebel Ali Golf Resort & Spa Dubai, UAE

The unique feature of WWC is that it offers a complete package for 5-star watersports experience – stylish clubhouse, latest equipments, highly experienced instructors

and extensive range of activities

Sup/ Kayak

Sailing

Power boating Kitesurfing Zapcat

Tow Sports

Windsurfing Courses

Clubhouse at Jebel Ali Golf Resort & Spa Dubai, UAE

masterplan: JEJU HEALTHCARE TOWN (JHT)| Jeju Island, South Korea

03

Jeju Island is an island vacation spot

located off the Southern coast of South

Korea.

Jeju Healthcare Town will be the first

medical town in Korea and one of six

core projects to help Jeju island become

internationally recognized. The other five

projects are a science park, global

education city, resort-type residential

complex, the Seogwipo tourism port, and

theme parks.

It is located approximately 50 minutes

drive from Jeju International Airport in

Jeju Island, with a total land size of 380-

ac, out of which 34% will be preserved as

green areas.

Source: jdcenter.com

Theme: Health as the main theme, wellness

park, medical park and R&D park

carry out complementary role

Component(s): i) Wellness park (Telasso Resortel, Wellness Mall, Medical Street,

health science garden etc.)

ii) Medical park (Retirement homes, Well-being food zone, etc.)

iii) R&D park

(Anti-aging centre, Medical R&D centre, etc.)

Est. Project Cost: KRW772 billion (USD718 million)

Status: Expected to commence work in 2015

Authority/

Promoter:

Jeju Free International City

Development Centre (JDC)

Major Developer: Greenland Group, China

(owns 51% of total land size)

Remarks: In making a JHT a success, JDC will be

collaborating with the following partners:

i) Korean Institute of Oriental Medicine

ii) The Oriental Medical Tourism Organisation iii) China’s Greenland Group iv) Canada’s The Hospital for Sick Children v) Finland’s Hubconcept Inc.

view factsheet details

A self-contained health-theme resort with entertainment functions, health programs, retirement & nursing homes, advanced R&D facilities etc

Uniqueness

The clubhouse is one of the leisure facilities in the Forte Nanshan’s masterplan. Other leisure facilities

are hotel (12,000m²) and outdoor retail street (13,000m²) which was completed in 1Q2013.

The clubhouse functions as a mediating icon that brings residents, visitors, and all the elements of the

master plan together. It was the topography characteristic of the location that inspired the

architectural aesthetic of the complex. The common space links together the different elements of

the building; including a gym, a swimming pool, children playground, offices, arts-and-crafts

classrooms, meeting rooms, a restaurant and a café. The common space is being utilized as a

showroom and sales gallery.

Source: sparkarchitects.com

clubhouse: FORTE NANSHAN CLUBHOUSE| Chongqing, China

04

Architect: SPARK

Interior Design: One Plus Partnership Limited

Main material: Aluminum-framed, a palette of

textured granites and glass

Theme: Embeds the architecture of

clubhouse with existing

topography, beautiful greenery

and scenic views

GFA: 5,420 m²

Component(s): Gymnasium, swimming pool,

children playground, offices,

arts-and-crafts classrooms,

meeting rooms, a restaurant

and a café

Status: Completion date 2012

Developer: Forte

Uniqueness

Continuous loop of folded surfaces echoing the natural landscape creating a

unique configuration of internal spaces

a. Exterior façade and view of the main entrance

b. Interior design materially aims to blend the building with

natural setting

b

a

resort home: CASA CRISTAL| Playa Señoritas, Peru

05

Architect: Gómez De La Torre & Guerrero

Interior Design: Estudio Gómez De La Torre &

Guerrero

Main material: Glass and concrete

Theme: A “large self-supporting glass box

which supports the concrete roof

that reinforces the idea of full

transparency” concept

Built-up Area: 504 m²

Status: Completion date 2013

a

a. Exterior - a glass façade and concrete roof b. Living room and pool overlooking Señoritas beach c. The retractable central roof made of translucent

polycarbonate and aluminum d. The glass bridge on the third level connects the left

and right wings

Casa Cristal is a project that emphasizes the idea of transparency with features like glass façade and

retractable roof. Located on 270.3 m² of land along the Señoritas beach, this is a resort home spread

over three levels, which are connected to the sea horizon view.

The core of the house is the double height living room. Unique features of the house are the

retractable roof, the garage that accommodates up to 6 cars, and a glass bridge on the third level

that links the left and right wings and looks over the double height, as well as ladder to rooftop in case

of tsunami.

Source: kymarquitectos.com

Central roof and glass façade provide natural lighting and temperature control

Uniqueness

b

c

d

social housing: EL MIRADOR| Madrid, Spain

06

Architect: MVRDV

Material: Polished concrete

Theme: An “open, vivid and cosmopolitan”

concept

GFA: 18,300 m²

Component(s): 156 units of apartment and a sky plaza

Est. Project Cost: EUR10 million (USD13.9 million)

Status: Completion date 2012

Promoter: EMV del Ayuntamiento de Madrid

Remarks: Listed in the World’s 30 Most

Impressive Social Housing Projects

2013 by BestMSWPrograms.com, an

educational social work site

Best Design in Housing 2005

(Municipality of Madrid)

The “Sky Plaza” - a large lookout with a community garden at 40 meters above the ground

Uniqueness

a. Exterior façade - several blocks forming a new towering superblock with a sky plaza

b. Red-coloured corridor with sequence of stairs

c. The semi-public “Sky Plaza” easily accessible via a direct lift connection

a

c

b Sky plaza

Red-colored

corridor &

staircase

El Mirador is a 22-storey public housing building located in Sanchinarro, a residential suburb on the

north east edge of Madrid. The building was developed as a reference point for the city extension

and region at large, as a counterpoint against the massive uniformity of the surrounding blocks.

The Mirador contains a wide variety of compact housing types, catering to the different life-styles and

offer the residents high standards of habitable space, natural light, panoramic views and comfort. In

contrast to the repetition of the standard family unit, the housing units are grouped in small

“buildings”. These “blocks”, stacked together, making up a new towering “superblock”. A large

communal sky-plaza located at 40m above the ground provides residents with community space and

garden. The strips of red indicate the corridors.

Source: mvrdv.com

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R&D Department,

Strategic Marketing Division,

UEM Sunrise Berhad,

23A, Mercu UEM Jalan Stesen Sentral 5,

Kuala Lumpur Sentral

50470 Kuala Lumpur, Malaysia

t: +603 2727 6048

e: research@uemsunrise.uemnet.com

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