ELEVATE YOUR EXPERIENCESIGNATURE OPPORTUNITIES TO GATHER, CONNECT AND IMPRESS

Arnold Palmer Invitational • March 12-18, 2018

Arnold Palmer was many things to many people ... world famous golf immortal and sportsman, highly successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted family patriarch and a man with a down-to-earth common touch.

G O L F AC H I E V E M E N T S

92 Overall Victories 4 Masters 2 Open Championships 1 U.S. Open Ryder Cup Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73

Captain ‘63, ‘75 PGA Player of the Year: ‘60 & ’62

JOIN THE WORLD OF ARNOLD PALMER

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© 2017 Arnie’s Army Charitable Foundation. All Rights Reserved.

LEGENDARY BEVERAGE 8 Flavors Available50 Individual SKU's AvailableOver 400,000,000 Cans per Year

OFFICIAL PGA TOUR EVENT EST. 1979 at Bay Hill145,000+ Fans Annually

INTERNATIONAL LICENSING To generations of international consumers, the name Arnold Palmer is synonymous with American style.

9,000 Point of Sale Locations400 "Arnold Palmer" stores 30 Territories worldwide

RYDER CUP STYLE EVENT EST. 1997USA vs. INTERNATIONALMen & Women Teams

GOLF COURSE DESIGN 300 Courses in37 states and 25 countries

GOLF CHANNEL Co-founded in 1995In over 80+M Households

Arnold always thought of golf as an international game, and his goals were international. When he set out to be the best golfer in the world, he meant the world. This international ambition in golf is equally mirrored with his businesses.

A GLOBAL BRAND

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Arnold Palmer scores favorably across all demographics, even with millennials, a coveted consumer target for brands.

CONNECTS WITH CUSTOMERS

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Compared to other active and retired sports legends, consumers view Arnold Palmer’s trustworthiness to be second to none and perceive him as an aspirational role model.

A MODEL OF TIMELESS TRUST

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Arnie’s Army provides financial support to institutions and organizations that support the well-being and development of children & youth, support health & wellness initiatives and strengthen communities and the environment.

C H I L D R E N & YO U T HWE BELIEVE - Integrity, respect & depth of character enable a child to achieve success in life.

H E A L T H & W E L L N E S S WE BELIEVE - Everyone should have the opportunity to be happy and healthy.

CO M M U N I T Y & E N V I R O N M E N TWE BELIEVE - When each community cares for their environment, the world becomes a better place.

HORIZONTAL - PRIMARY

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ARNIE’S ARMY CHARITABLE FOUNDATION

CAUSES WE BELIEVE IN

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One week every spring, Central Florida celebrates the game of golf … and its most iconic champion.

Thousands of fans crowd the fairways each day to watch the best players in the world compete. Thousands more gather in the Chalets and Clubs to eat, drink and swap stories with colleagues and friends.

When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green.

Arnold Palmer — who brought the game of golf to the masses and today remains its most beloved player — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the heart of one of the world’s most-traveled cities.

WHY ENTERTAIN AT API?

IN GOOD COMPANY

Whether you’re thanking top clients or rewarding high performers, entertaining at the tournament is just smart business. Executives, CEOs and senior managers in banking and finance, technology, healthcare, transportation and logistics, and professional services are among our 145,000+ guests each year.

The mood is light and the pace relaxed, giving you plenty of time with your guests. The bonus? Golf Channel and NBC broadcast the tournament live Thursday through Sunday, giving your guests even more cache.

I N 2017, T H E F O L L OW I N G CO M PA N I E S W E R E A M O N G O U R H O S P I TA L I T Y PA R T N E R S:

STATSL OCAT I O N73% Florida Residents23% Other U.S.4% International

AG E S63% 45+ 30% 25-44 7% 25 & under

G E N D E R70% Male 30% Female

OT H E R54% $100,000+ Annual Income 16% $200,000+ Annual Income73% Have College Degree

LOCAL COMMUNITY

ECONOMIC IMPACT:

MORE THAN

$60 MILLION

M O N DAY Champions for Arnold’s Kids Pro-Am Tournament The First Tee of Central Florida Youth Day + Junior Clinic

(free to kids 17 and under with paid adult admission)

T U E S DAY Practice day for pros Arnie’s March Against Children’s Cancer

W E D N E S DAY Pro-Am Tournament Opening Ceremony

T H U R S DAY Competition - Round 1

F R I DAY Competition - Round 2 Wine & Dine on 9

S AT U R DAY Competition - Round 3 Birdies & BBQ

S U N DAY Competition - Round 4 Military Appreciation Day Trophy Presentation

SCHEDULE OF EVENTS

W H E N March 12 - 18, 2018

W H E R E Arnold Palmer’s Bay Hill Club & Lodge, Orlando, FL

P U R S E $8.9 million

AT T E N DA N C E 145,000+ people enjoy our event each year

V O L U N T E E R S 1,400+ people volunteer their time for our event each year

T V B R OA DCA S T Golf Channel and NBC

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F E AT U R E S Covered, elevated, open-air skybox

located at the 18th green 20 seats with additional standing room Available Thursday - Sunday Flat screen TV with live broadcast Exclusive upscale restrooms Delivery of tournament programs

and pairing sheets On-site security

#18 SKYBOX

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A #18 Skybox provides you

and your guests access to the

exciting finish and awards

ceremony with delicious food,

beverages, tip-up seats and

great views of golf.

A M E N I T I E S 30 tournament/skybox admission

tickets per day (120 total) printed with company name

Two additional host passes for company representatives

Lunch buffet Full bar service 15 on-site parking passes per day

E X P O S U R ECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of skybox Sponsor board in high-traffic location on site Skybox tickets

TOTA L I N V E S T M E N T$39,500 per year (3-year commitment)

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F E AT U R E S Covered, elevated, open-air skybox

located at the 17th green 20 seats with additional standing room Available Thursday - Sunday Flat screen TV with live broadcast Close access to restrooms Delivery of tournament programs

and pairing sheets On-site security

#17 SKYBOXA M E N I T I E S 30 tournament/skybox admission

tickets per day (120 total) printed with company name

Two additional host passes for company representatives

Lunch buffet Full bar service 15 on-site parking passes per day access to shuttle between

parking lot and hole #17

E X P O S U R ECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of skybox Sponsor board in high-traffic location on site Skybox tickets

TOTA L I N V E S T M E N T$35,000 per year

A #17 Skybox provides you and

your guests with delicious

food, beverages and tip-up

seats on one of the greatest

par-3 holes on the PGA TOUR.

F E AT U R E S Temperature-controlled, private

interior and patio with seating Available Thursday - Sunday Flat screen TV with live broadcast

+ live scoring access Private, upscale restrooms Delivery of tournament programs

and pairing sheets On-site security

BAY HILL CHALET

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View world-class golf

action up close from

your private Bay Hill

Chalet on holes 8, 9, 14

or 17. A Chalet provides

you and your guests

a private, enclosed,

air-conditioned

experience that you

can make your own to

reflect your brand.

A M E N I T I E S 50 – 80 tournament/chalet admission

tickets per day (200 – 320 total) Two additional host passes for

company representatives Lunch buffet Full bar service 25-40 on-site parking passes per day

E X P O S U R ECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of chalet Sponsor board in high-traffic location on site Chalet tickets

TOTA L I N V E S T M E N T50 guests: starts at $64,300 / 80 guests: starts at $91,200One and two day packages available on hole 9 only.

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F E AT U R E S One reserved table for 6-8 guests Located inside a shared, open-

air, covered structure Views of #8 green and #2 tee box Shared tip-up seats for optimal viewing Access to private, upscale restrooms On-site security

CLUB 8A M E N I T I E S• 10 tournament/“Club 8”

admission tickets per day Two additional host passes for

company representatives Lunch buffet Complete bar service Five on-site parking passes per day

E X P O S U R ECompany name and/or logo will be featured: Hospitality entrance sign Table centerpieces Sponsor board in high-traffic location on site Club 8 tickets

TOTA L I N V E S T M E N T4-day table: $13,000 / 2-day table: $7,250

Enjoy premier shared

seating along the 8th

green. Club 8 provides

a social networking

environment allowing

you and your guests

to mingle with

other corporate

golf enthusiasts.

F E AT U R E S 10’ x 10’ tent with flooring, power, skirted table and

two chairs Opportunity to fully customize interior tent High-traffic location Two staff passes for company representatives One on-site parking pass per day Company name on tent exterior Company name on sponsor board in high-traffic location 10 Any One Day tickets

EXPO

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TOTA L I N V E S T M E N TStarts at $7,500Larger spaces are also available.

Interact with 145,000+

spectators and showcase

your products and services.

Capture leads, activate

promotions and offer

special giveaways.

O P P O R T U N I T I E S I N C L U D E: Youth Day/Junior Clinic Military Appreciation Day Champions for Arnold’s Kids Autograph area Charging Stations

Misting stations Naming rights for parking lots Naming rights for event area Restrooms Media center

ADDITIONAL SPONSORSHIPS Sponsorship packages

may vary and can

be tailored to meet

each company’s

individual needs.

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P G A TO U R P R O S A M S AU N D E R S W I T H 2017 P R O-A M PA R T I C I PA N T S

PAC K AG E I N C L U D E S Draw/cocktail party for

participant and guest Awards celebration for

participant and guest Exclusive gift package Preferred parking VIP credentials for

tournament week

Additional benefits are available for each package. TOTA L I N V E S T M E N TMonday : starts at $6,000/player or $24,000/team Wednesday : starts at $9,000/player or $27,000/team

PRO-AM TOURNAMENTS

A space in one of our Pro-Am

Tournaments gives you a chance

to play with a PGA TOUR Pro.

Spaces available Monday, March

12 for Champions for Arnold’s

Kids or Wednesday, March 14 for

our official Pro-Am Tournament.

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CO U N T RY M U S I C S U P E R S TA R JA K E OW E N AT T H E 2017 P R O-A M AWA R D S C E L E B R AT I O N

M A R C H 12-18, 2018 I A R N O L D PA L M E R I N V I TAT I O N A L.CO M

F O R M O R E I N F O R M AT I O N CO N TAC T WAY N E B A N N AT Y N E

407.876.7141 I W B A N N AT Y N E@A R N O L D PA L M E R I N V I TAT I O N A L.CO M

1979 Bob Byman1980 Dave Eichelberger1981 Andy Bean1982 Tom Kite1983 Mike Nicolette1984 Gary Koch 1985 Fuzzy Zoeller1986 Dan Forsman1987 Payne Stewart1988 Paul Azinger1989 Tom Kite1990 Robert Gamez1991 Andrew Magee

1992 Fred Couples1993 Ben Crenshaw1994 Loren Roberts1995 Loren Roberts1996 Paul Goydos1997 Phil Mickelson1998 Ernie Els1999 Tim Herron2000 Tiger Woods2001 Tiger Woods2002 Tiger Woods2003 Tiger Woods2004 Chad Campbell

2005 Kenny Perry2006 Rod Pampling2007 Vijay Singh2008 Tiger Woods2009 Tiger Woods2010 Ernie Els2011 Martin Laird2012 Tiger Woods2013 Tiger Woods2014 Matt Every2015 Matt Every2016 Jason Day2017 Marc Leishman

PAST CHAMPIONS

HORIZONTAL - PRIMARY

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M A R C L E I S H M A N, 2017 C H A M P I O N