ARN Web Report 2017

Steve Johnson Tristan Young

Round of applause

Thespeakers

Agenda The winners

Response update

Website of the future

The dealer of the future

Key takeaways

30 Manufacturers

79%

50 Franchise Retailers

86%85%

84%

25 Car Supermarkets

76%87%92%

(upfrom83%)

Response Times - Retailers

2015–24%2016–41%

Response Times - Supermarkets

43% - 2015

2015–43%2016–43%

Response from Autotrader

Autotraderphonecallsvsemails,livechatsandsearchesduring2016

Hourly Daily

190dealers,18brands,over190,000interactions

The retail web site of the future

ReturnonSales

The retailer of the future – car sales

Commodity Unique

Newcars Pre-reg

Online/remotesales

Theolderthecar

Needtoinspect

The retailer of the future – after sales

Electric Hybrid

LittlemaintenanceMcdonaldisation

Combustionengine

Needtoinspect

How to slow down the future?

Brand?Location-maybe

Customerservice-yes

Price?

Is winter coming?

Est1884MktCap£4.8Bn979stores

Est2000MktCap£4.8Bn0stores

Three takeaways

WhatareCarPeopledoing?

Speedofresponse

Howtousetechnologytoautomatemanualprocesses

Thank you