THE COLLECTIONS2014/2015

4

CONTENT

TRADITION RE-INTERPRETED 7

THE COLLECTIONS 8

THE MANUAL COLLECTION 10 Calibre AMW11 11 Manual Fire 12 Manual Water/Earth/Air 13

THE GRAVITY COLLECTION 14 Calibre AMR13 15 Gravity Water 16 Gravity Fire/Earth/Air 17

THE GRAVITY DATE COLLECTION 18 Calibre ADD14 19 Gravity Date Fire 20 Gravity Date Water/Earth/Air 21

THE ONE WEEK COLLECTION 22 Calibre ARM09 23 One Week Earth 24 One Week Water/Fire/Air 25

THE TOURBILLON COLLECTION 26 Calibre ATC11 27 Tourbillon Water 28 Tourbillon Fire/Earth/Air 29

THE TOURBILLON GRAVITY COLLECTION 30 Calibre ATM13 31Tourbillon Gravity Earth 32Tourbillon Gravity Water/Fire/Air 33

THE RACING COLLECTION 34Calibre AMW11-MR 36Racing Manual 37Calibre AMR13-MR 38Racing Gravity 39Calibre ARM12 40Racing Carbon 41Calibre ATC11-MR 42Racing Tourbillon 43

THE SKELETON COLLECTION 44Calibre ARM09-S 46One Week Skeleton 47

THE MANUFACTURE 48 Design 50Fabrication 51Decoration 52Assembly 53

76

At first sight, the Armin Strom AG of today has little in common with the master skeletonizer’s earlier business. Individual pieces made meticulously by hand took centre stage and, for many years, Armin Strom worked alone. Today, the company is a true watchmaking Manufacture equipped with the most modern machine tools, its employees producing watches in limited series in its own factory.

Nevertheless, there are many similarities with Armin Strom, past and present. For one, without Armin Strom, the person, there would be no brand. Above all, it’s Armin’s watchmaking values that characterise the company today: a passion for the smallest detail, striving for tech-nical and aesthetic perfection. Furthermore, it’s the belief that – as an object of fine mechanical art – a hand- finished movement is too good to remain hidden between a watch face and case back.

Today, Armin Strom AG continues to develop and manufacture new watches oriented to contemporary design. Here, the visible movement is not only mechanically in focus, but also optically. The way the spring, the gear-train and escapement interact with each other becomes a three-dimensional experience for the observer in which the functionality is transparent: a new interpretation of the watchmaking tradition of skeletonising.

A prerequisite for making watches with movements manufactured in-house was to build up parts production capabilities, from 2008. Only those who make their own plates, bridges, levers, springs, wheels, pinions and screws can control the production process at all levels and thereby bring a movement from idea to production with the re-quired quality. All timepieces in the current collection are limited, and so too, the models of tomorrow will be produced in series of hundreds, rather than thousands.

TRADITION RE-INTERPRETED

Serge Michel, born in 1978 in Burgdorf, Owner of Armin Strom AG and responsible for sales and company management.

Claude Greisler, born in 1978 in Burgdorf, Director, responsible for the construction and design of Armin Strom watches, and for company management.

Everything under one roofAt Bözingenstrasse 46 in Biel/Bienne, each division of Armin Strom AG is grouped within a single building, rebuilt to meet the needs of the Manufacture.

98

Our watches show more than just the time.

THE COLLECTIONS

1110

CALIBRE AMW11 16 ½’’’MOVEMENT Manual windingø 36.60 mm Height 6.00 mm18’000 A/h20 jewels112 individual partsSingle going barrelPower reserve 5 days

FUNCTIONSHour, minute, small seconds

THE MANUAL COLLECTION

The overcoil spring has a so-called Breguet end-

curve where the expansion is patently more concentric than with a conventional

flat spiral.

1312

MANUAL FIRERG11.MF.90

MANUAL WATERST11-MW.05

Stainless steel case

MANUAL EARTHST11-ME.90

Stainless steel PVD black case

MANUAL AIRTI11-MA.11

Titanium case

MOVEMENTArmin Strom calibre AMW11 Manual winding

CASE18ct rose goldSapphire crystal and case back with anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RING Black with founded appliques

STRAPS Delivered with a genuine brown alligator horn-back strap as well as an additional brown rubber strap

BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18ct rose gold is available on option

EDITION 100 pieces

1514

CALIBRE AMR13 16 ½’’’MOVEMENT Automatic windingø 36.60 mmHeight 6.00 mm18’000 A/h32 jewels171 individual partsSingle going barrelPower reserve 5 days

FUNCTIONSHour, minute, small seconds

The diameter of the rotor is smaller than the

diameter of the going barrel.

THE GRAVITY COLLECTION

1716

MOVEMENT Armin Strom calibre AMR13 Automatic winding

CASE Stainless steelSapphire crystal and case back with anti-refl ective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RING White with founded appliques

STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap

BUCKLE Ardillon buckle in stainless steel, a double-fold clasp in stainless steel is available on option

EDITION 100 pieces

GRAVITY FIRERG13-GF.90

18ct rose gold case

GRAVITY EARTHST13-GE.90

Stainless steel PVD black case

GRAVITY AIRTI13-GA.50

Titanium case

GRAVITY WATERST13-GW.50

1918

THE GRAVITY DATE COLLECTION CALIBRE ADD14 16 ½’’’MOVEMENT Automatic windingø 36.60 mmHeight 6.20 mm18’000 A/h30 jewels206 individual partsSingle going barrelPower reserve 5 days

FUNCTIONSHour, minute, small seconds,date display withday/night indication

The date corrector is situated at 10 o’clock.

2120

MOVEMENTArmin Strom calibre ADD14Automatic winding

CASE18ct rose goldSapphire crystal and case backwith anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGBlack with founded appliques

STRAPSDelivered with a genuine brownalligator horn-back strap as wellas a brown rubber strap

BUCKLEArdillon buckle in 18ct rose gold,a double-fold clasp in 18ct rosegold is available on option

EDITION100 pieces

GRAVITY DATE WATERST14-DW.50

Stainless steel

GRAVITY DATE EARTHST14-DE.90

Stainless steel, PVD black

GRAVITY DATE AIRTI14-DA.50

Titanium

GRAVITY DATE FIRERG14-DF.90

2322

THE ONE WEEK COLLECTION CALIBRE ARM09 16 ½’’’MOVEMENT Manual windingø 36.60 mmHeight 6.20 mm18’000 A/h34 jewels146 individual partsDouble going barrelPower reserve 7 days

FUNCTIONSHour, minute, small seconds,power reserve indicator

The differential gear brings the power

reserve indicator to life.

2524

MOVEMENT Armin Strom calibre ARM09 Manual winding

CASE Stainless steel PVD blackSapphire crystal and case back with anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RING Black with founded appliques

STRAPS Delivered with a genuine black alligator horn-back strap as well as a white rubber strap

BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option

EDITION 100 pieces

ONE WEEK WATERST10-WW.05

Stainless steel case

ONE WEEK FIRERG10-WF.5N

18ct rose gold case

ONE WEEK AIRTI10-WA.11

Titanium case

ONE WEEK EARTHST10.WE.40

2726

CALIBRE ATC11 16 ½’’’MOVEMENT Manual windingø 36.60 mmHeight 6.20 mm18’000 A/h24 jewels184 individual partsDouble going barrelPower reserve 10 days

FUNCTIONSHour, minute, small seconds, Tourbillon

THE TOURBILLON COLLECTION

The regulator is situated on the same axis

as both pivot housings.

2928

MOVEMENT Armin Strom calibre ATC11 Manual winding

CASE Stainless steelSapphire crystal and case back with anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RING White with founded appliques

STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap

BUCKLE Double-fold clasp in stainless steel

EDITION 50 pieces

TOURBILLON WATERST13-TW.50

TOURBILLON FIRERG13-TF.90

18ct rose gold case

TOURBILLON EARTHST13-TE.90

Stainless steel PVD black case

TOURBILLON AIRTI13-TA.50

Titanium case

3130

CALIBRE ATM13 16 ½’’’MOVEMENT Automatic windingø 36.60 mmHeight 6.20 mm18’000 A/h26 jewels197 individual partsSingle going barrelPower reserve 110 hours

FUNCTIONSHour, minute, small seconds, Tourbillon

THE TOURBILLON GRAVITY COLLECTION

In the tourbillon, the Breguet terminal curve of the

balance-spring improves the accuracy.

3332

MOVEMENTArmin Strom calibre ATM13Automatic winding

CASEStainless steel PVD blackSapphire crystal and case back with anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGBlack with founded appliques

STRAPSDelivered with a genuine black alligator horn-back strap as well as a black rubber strap

BUCKLEDouble-fold clasp in stainless steel PVD black

EDITION50 pieces

TOURBILLON GRAVITY EARTHST14-TE.M.90

TOURBILLON GRAVITY WATER

ST14-TW.M.50Stainless steel case

TOURBILLON GRAVITY FIRE

RG14-TF.M.9018 ct rose gold case

TOURBILLON GRAVITY AIR

TI14-TA.M.50Titanium case

3534

THE RACING COLLECTION

3736

CALIBRE AMW11-MR 16 ½’’’MOVEMENT Manual windingBridges made from original motor block of an F1 carø 36.60 mmHeight 6.20 mm18’000 A/h20 jewels112 individual partsSingle going barrelPower reserve 5 days

FUNCTIONSHour, minute,small seconds

MOVEMENTArmin Strom calibre AMW11-MRManual winding

CASEStainless steel PVD black and TitaniumSapphire crystal and case backwith anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGBlack with founded appliques

STRAPSDelivered with a black alligator leather strap as well as an additional black rubber strap.

BUCKLEArdillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option

EDITION50 pieces

RACING MANUALST14-MR.90

3938

CALIBRE AMR13-MR 16 ½’’’MOVEMENT Automatic windingBridges made fromoriginal motor block of an F1 carø 36.60 mmHeight 6.20 mm18’000 A/h32 jewels171 individual partsSingle going barrelPower reserve 5 days

FUNCTIONSHour, minute,small seconds

The movement plate reflects the shape of

an F1 engine.

MOVEMENTArmin Strom calibre AMR13-MRAutomatic winding

CASEStainless steel PVD black and TitaniumSapphire crystal and case backwith anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGBlack with founded appliques

STRAPSDelivered with a black alligator leather strap as well as an additional black rubber strap.

BUCKLEArdillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option

EDITION50 pieces

RACING GRAVITYST14-GR.90

4140

CALIBRE ARM12 16 ½’’’MOVEMENT Manual windingBridges and plate with carbon inlaysø 36.60 mm Height 6.20 mm18’ 000 A/h23 jewels159 individual partsDouble going barrelPower reserve 7 days

FUNCTIONSHour, minute, small seconds

RACING CARBONTI12-RC.90

MOVEMENT Armin Strom calibre ARM12 Manual winding

CASE Titanium Sapphire crystal and case back with anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RING Black with founded appliques

STRAPS Delivered with a black high-tech leather strap as well as a black rubber strap

BUCKLE Ardillon buckle in titanium, a double-fold clasp in titanium is available on option

EDITION 50 pieces

Carbon inlays cut out by micro water jet.

4342

CALIBRE ATC11-MR 16 ½’’’MOVEMENT Manual windingBridges made from original motor block of an F1 car, fully skeletonisedø 36.60 mmHeight 6.20 mm18’000 A/h24 jewels184 individual partsDouble going barrelPower reserve 10 days

FUNCTIONSHour, minute,small seconds, Tourbillon

MOVEMENTArmin Strom calibre ATC11-MRManual winding

CASETitanium PVD blackSapphire crystal and case backwith anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGBlack with founded appliques

STRAPSDelivered with a black alligator leather strap with red stitches as well as an additional black rubber strap.

BUCKLEDouble-fold clasp in stainless steel PVD black

EDITION2 pieces

RACING TOURBILLONST14-TR.90

4544

THE SKELETON COLLECTION

4746

MOVEMENTArmin Strom calibre ARM09-SManual winding

CASE18 ct rose goldSapphire crystal and case backwith anti-reflective treatmentø 43.40 mmHeight: 13.00 mmWater-resistance: 5 ATM, 50 m

DIAL RINGSapphire with founded appliques

STRAPSDelivered with a genuine black or brown alligator horn-back strap as well as an additional black or brown rubber strap.

BUCKLEArdillon buckle in 18ct rose gold, a double-fold clasp in 18 ct rose gold is available on option

EDITION50 pieces

ONE WEEK SKELETONRG14-WS.5N

CALIBRE ARM09-S 16 ½’’’MOVEMENT Manual windingSkeletonised main plate,gear-train bridges, barrel-bridgesdecorated with classical hand-engravingsø 36.60 mmHeight 6.20 mm18’000 A/h34 jewels146 individual partsDouble going barrelPower reserve 7 days

FUNCTIONSHour, minute, small seconds, power reserve indicator

4948

THE MANUFACTURE

5150

Eroding: the profiles of bridges, levers and springs are cut out by material-preserving wire erosion.

FABRICATION

With only a few exceptions, Armin Strom designs and manu-factures all the parts of the Manufacture’s movement in-house: plates, bridges, wheels, levers, springs, screws. A decision in favour of quality: those who control the manufacturing process from raw material to end product can stand behind their watch without any ifs or buts. Quality is also at the forefront when it comes to fundamentally renouncing stamped movement parts. At Armin Strom, the parts are drilled, milled, turned and wire-eroded but never stamped. In a later date, the timepieces are finished in myriad ways: through skeletonizing, engraved bridges, the application of decorative grained patterns or polished levers.

Even in the early phases of development, design and fabrication work closely together – a major benefit in a small Manufacture.

DESIGN

5352

Almost finished – Setting the hands is one of the final operations before encasing the movement.

ASSEMBLYDECORATION

By decorating its watch move-ments by hand with polishing of the movement parts, engravings and ground patterns, the Armin Strom Manufacture is keeping alive the time-honoured craft val-ues of the watchmaker’s art. Some of the small details of the finish are only visible under the loupe.

ARMIN STROM AGBözingenstrasse 46, CH-2502 Biel/Bienne Switzerland Tel. +41 (0) 32 343 33 44 Fax +41 (0) 32 343 33 40 info@arminstrom.com WWW.ARMINSTROM.COMFacebook: www.facebook.com/arminstrom Twitter: www.twitter.com/arminstromInstagram: www.instagram.com/arminstrom