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Armando CafieroManaging Director
Confindustria Ceramica
The Italian ceramic industry and Cersaie
1.The Italian ceramic industry
The Italian industry of ceramics
Companies
222
Employees
25,146
Turnover
€ 6.3 billions
Export
85%
Ceramic Tiles
145 companies
Production 422 Mln. sqm
Turnover € 5.5 billions
Ceramic Sanitaryware
33 companies
Production 4.3 Mln. pieces
Turnover € 353.3 Mln.
Ceramic Tableware
10 companies
Production 12,800 Tons of final products
Turnover € 50 Mln.
Refractory Materials
34 companies
Production <400,000 Tons
Turnover >€ 350 Mln.
2.Ceramics of Italy worldwide
Worldwide Ceramic Tile Exports
Area / Continent Year 2017 % on turnover
million sq.m. million € %
European Union 196.50 2,754.53 50%
Other European
countries extra EU27.01 300.33 5%
Americas 52.67 861.85 16%
Asia 41.16 583.34 11%
Africa 14.27 107.16 2%
Oceania 6.57 96.89 2%
TOTAL EXPORT 338.18 4,704.10 85%
Domestic sales 83.72 842.39 15%
TOTAL SALES 421.90 5,546.49 100%
Source: Confindustria Ceramica
The Italian ceramic tile industry worldwide
Source: Confindustria Ceramica
ITALY ABROAD* TOTAL
Companies 145 15 160
Employees 19,515 3,138 22,653
Production
(million sq.m.)422.5 87.9 510.4
Sales (million
sq.m.)421.9 86.9 508.8
Turnover
(million€)5,546 862 6,408
Industry global profile – year 2017
Domestic sales…
Exports…
Internationalization
Total turnover, year 2017:€ 6,408 million
*Companies owned by Italian groups operating in the following countries: USA, Portugal, Spain, France, Germany, Poland and Russia
* Internationalization included
International trade of ceramic tile2017 - market share in %
Total: 2,742 million sq.m.
Total: 17,240 million Euro
Source: Confindustria Ceramica - Prometeia
Quantity (sq.m.) Value (Euro)
A continuous flow of investments
Gross Fixed Investments (million €)
% on turnover
Source: Confindustria Ceramica
ICFF, New York
Maison & Objet, Paris
Ceramics of Italy events worldwide
Coverings, USA
Mosbuild Russia, Moscow
Keramiko, Wien
B2B Business at Design
Week, Hong Kong
Saie, Bologna
Tiling Demonstration
Seminars, Germany
Ceramics of Italy events worldwide
IMI Seminar,
New York
Ceramics of Italy – coming soon!
B2B @ Miami Art Basel,
Miami
B2B @ Design Week,
Dubai
3.Communication
Advertising 2018-2019
Institutional Advertising Campaign 2018-2019
“Ceramics of Italy. Italians make the difference”
A new system of communication
4.Cersaie
840 exhibitors (314 from 40 foreign countries)
Total surface 161,000 sqm
More than 112,000 visitors (48% from 170 foreign countries)
889 journalists
Refurbishing of BolognaFiere fairgrounds –in progress
Pavilions 29 and 30 have
been officially opened at
Cersaie 2018
5.Design & Architecture
Renzo Piano
Toyo ItoRafael Moneo
Shigeru Ban
9 Pritzker prizes @
Cersaie since 2009
Richard Rogers
ARCHITECTURE & DESIGN FILM FESTIVAL, New York
Timeless Tiles video
Gerfloor video
Apple mini-spot (fac-simile 1)
Apple mini-spot (fac-simile 2)
