arlen tarlofsky capabilities ~ healthcare

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Here is a quick overview of my range of work and skills in healthcare & life sciences. Enjoy!

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Page 1: Arlen Tarlofsky capabilities ~ Healthcare

A full service award winning production capability

Page 2: Arlen Tarlofsky capabilities ~ Healthcare

Who Are We?

We are Directors, Producers, Collaborators & Storytellers…

With over 20 years of celebrated experience in storytelling and video production, we create unique and compelling traditional and digital video executions for each client.

Storytelling is an art.

We are good at what we do.

Page 3: Arlen Tarlofsky capabilities ~ Healthcare

Post-Production

• Concept Development • Script Writing • Casting

• HD Digital Editorial• Sound Design & Mixing• Color Correction• Digitizing

• Studio• Location• Multi-Camera• Documentary/Reality Crews• Product Photography

• Animation Design• Storyboarding• 2 D & 3D Animation• Matte Creation

Pre-Production Production

Animation & Graphic Design

Capabilities & Services

We are a single source solution

Page 4: Arlen Tarlofsky capabilities ~ Healthcare

Professional Education

Product Demonstration

Animation

Patient Education

Mercury produces & designs programming in every area of Healthcare communication. Our work encompasses a wide variety of styles & therapeutic areas.

With more than 20 years of experience in this arena we understand the inherent needs & challenges of the Healthcare Industry.

Our ability to communicate difficult and technical messages in an engaging manner is exceptional.

Healthcare

Page 5: Arlen Tarlofsky capabilities ~ Healthcare

GlaxoSmithKline

Dept of Health

Roche

BMS

We have innovative solutions to your communication needs, whether the story is international image, business news, or global product introduction. We tell your story with impact and a unique freshness.

We have created a wide range of projects, in diverse styles and subjects, from web experiences and image campaigns to comedy, marketing/sales and motivational pieces.

Page 6: Arlen Tarlofsky capabilities ~ Healthcare

Interactive ExperiencesWeb DevelopmentCanon experienced an overwhelming number of returns on HD camcorders over a year period. Rapid Research showed this was due to a knowledge gap in HD technology itself.

We created the Canon HD Guru - a trustworthy and respectable digital friend who was there to teach about the medium and the product line. Through education and trust, his job was to stabilize returns.

Returns on HD Camcorders were down 18% almost immediately. The site continues to live with updated products added often.

Canon Guru

Page 7: Arlen Tarlofsky capabilities ~ Healthcare

Do physicians use online video?

44% of physicians deliver patient education through online video e.g. YouTube. HealthEd Acadamy

More than two-thirds of physicians use video to learn and keep up-to-date with clinical information. Manhattan research

Page 8: Arlen Tarlofsky capabilities ~ Healthcare

And…what video are they watching?

Physicians spend about three hours per week watching video online for professional purposes. Ketchum

Types of medical videos watched online by doctors include: 43% - Disease or condition information 37% - Health news 36% - Information about a specific drug or treatment 13% - Video clips to show patients

Page 9: Arlen Tarlofsky capabilities ~ Healthcare

What action are physicians taking with video?

85% of doctors who watch professional video online have taken action as a result of watching the video. Ketchum

Actions include: 49% - Search for more information online 38% - Share information with a patient 34% - Change or make a decision about treatment for a patient

Page 10: Arlen Tarlofsky capabilities ~ Healthcare

• The Chicago International Film Festival

• The London International Film Festival

• Promax/BDA

• Horizon Interactive Awards

• The Woodstock International Film Festival

• The AFI/SILVERDOCS Film Festival

• The Houston International Film Festival

• The IN-AWE Awards

• The International Film and Television Festival

• John Muir Medical Film Festival

• International Monitor Awards

• The Global Awards

• International Award of Excellence

• The United States Library of Congress

•The Pro Awards

•The Web Award

Awards & Recognition

Page 11: Arlen Tarlofsky capabilities ~ Healthcare

Our Clientele

Page 12: Arlen Tarlofsky capabilities ~ Healthcare

Contact

175 Varick Street 4th FlNew York, NY 10003www.mercuryproductions.tv

Arlen Tarlofsky, President/Head of ProductionEmail : [email protected]

Thank you!