arkansas presentation
DESCRIPTION
Arkansas Delta brandingTRANSCRIPT
Introduction
What we heard & saw…
Place - Natural Forces as a Defining Identity, the SOIL of a land
People - Diversity & History, RELATIONAL & Conversational, Pace of Life
Heritage - History, Culture of Agriculture, Music, Food, the SOUL of a people
Opportunity - To develop the Delta as an AUTHENTIC regional tourism experience
Vision: Allow yourselves to dream…
Family Reunion
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The Brand
Implementation
The Big Ideas
Key organizational strategyRHDI spearheads adoption of brand by
stewardship groups including Arkansas Delta Byways, Arkansas Main Street, and other stakeholders
Key branding strategiesBranding, Local loyalty, Way-finding
Yet to be done
Map/PlacematHeritage Trail BrochuresTourism Site Inventory
Conclusion & Next Steps
To plan is human…to implement is divine.
Stay the course, allow for no apathy or pessimism, stay encouraged, celebrate the victories!
“They who say something cannot be done should get out of the way of those who are doing it.” -- Chinese Proverb