Health and Wellness for all Arizonans

Arizona Nutrition NetworkA Comprehensive Approach

Stephanie H MartinezNutrition Network Administrator

Health and Wellness for all Arizonans

Overview

• AzNN Overview• Comprehensive Approach– Public Health Approaches– Social Marketing– Direct Education

• Resource Allocation for FY15• Collaboration Examples

Health and Wellness for all Arizonans

Arizona Nutrition Network

• Joined SNAP-Ed (FSNE) in 1998/1999• Leadership/Program Management– 1998-2013 2 Managers– 2013-present 3 Managers (2 interim)

• Single Implementing Agency• Contracts– Cooperative Extension– Local Health Departments– Other

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• 6 Local Health Departments

• 10 County Extension Offices (regional awards)

• 2 “Other”

External Partners

Health and Wellness for all Arizonans

Internal Partners

ADHS

PHPS

BNPA

OCI

AzNN

• Arizona Department of Health Services

• Division of Public Health Prevention Services

• Bureau of Nutrition and Physical Activity

• Office of Community Innovations

• Arizona Nutrition Network

Health and Wellness for all Arizonans

Comprehensive Approach

Direct

Social Marketing

Direct

PHAs

Health and Wellness for all Arizonans

PHA Strategies

• Menu of options provided to contractors– 52 strategies organized by Live, Learn, Work, and

Play– Each domain included a strategy for direct

education• Modeled after SNAP-Ed Interventions Toolkit• Aligned with other ADHS programs• Lessons learned

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Live Domain - PHA Strategies

• 14 available strategies– 11 selected by contractors– Most selected (aside from direct education):• 1.05 – Encourage participation in community and home

gardens• 1.10 Support structured family-friendly physical activity

opportunities throughout the year, throughout the community.

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Learn Domain - PHA Strategies

• 21 available strategies (10 ECE & 11 K-12)– 20 selected by contractors– Most selected (aside from direct education):

• 2.05 – ECE: Improve capacity of child care providers and feed service staff in nutrition education and healthy meal planning, family-style meal service and food preparation• 2.11 – K-12: Support the development, implementation,

and evaluation of nutrition and physical activity Local Wellness Policies in collaboration with Local Education Agencies

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Work Domain - PHA Strategies

• 8 available strategies – 7 selected by contractors– Most selected (aside from direct education):• 3.07 – Promote participation in and use of physical

activity resources, including partnerships with parks and trails organizations.

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Play Domain - PHA Strategies

• 9 available strategies – 7 selected by contractors– Most selected (aside from direct education):• 4.05 Work with local coalitions and Food Policy councils

to promote healthy eating and active living• 4.09 Promote participation in and use of free area

physical activity resources, including partnerships with parks and trails organizations, and other community organizations

Health and Wellness for all Arizonans

Social Marketing

• State level project– Customization at local level as needed (i.e. Navajo

Nation)• Common messages across public health

nutrition and physical activity programs• Consistent with Dietary Guidelines 2013-2015

message calendar• Tailoring messages for specific audiences

Health and Wellness for all Arizonans

Social Marketing Components

• Print Materials– Fun Food News (Kids &

Parents)– Senior Bulletin– Posters– Recipe Cards

• Online Ads• Website refresh

• Social Media– Twitter– Facebook– YouTube– Pinterest

• If budget permits:– Incentives– Billboards– TV/Radio

Health and Wellness for all Arizonans

Comprehensive Approach Example

Farmer’s

Markets

Direct Educati

on

Social Marke

ting PHA

• Direct Education – F/V education, FM promotion, food demos at the farmer’s markets, etc.

• Social Marketing – Fruit and veggies campaign set in a farmer’s market. TV, print, website. English/Spanish

• PHA – 1.08 Increase availability of healthy food retail, including mobile vendors, farmer’s markets, corner/country stores, and grocery stores in low-income residential communities

Health and Wellness for all Arizonans

Health and Wellness for all Arizonans

Health and Wellness for all Arizonans

Direct Education

• Research-tested and/or practice-tested• Current material/resource list– Review process – Condense

• Required in “communities” where PHAs are taking place

• Complimentary to PHA strategies

Health and Wellness for all Arizonans

Resource Allocation

• WRO Recommendation– 50% of funds for high-impact education,

empowerment and community-wide marketing of healthy behaviors

– 30 % of funds for nutrition and physical activity policy, environmental, and organizational practice changes through partnerships

– 10 % of funds for leadership and administration– 10% of funds for evaluation and reporting.

Health and Wellness for all Arizonans

Resource Allocation

Proposed Actual

Di-rect; 50%PHA/

PSE; 30%

Admin; 10% Eval; 10%

Di-rect; 40%

PHA/PSE; 40%

Admin; 10% Eval; 10%

Health and Wellness for all Arizonans

Collaboration Example 1

Local Wellness Policies

USDA

BTCD

Empower Schools

AzNN

SNAP-Ed Contractors

Dept. Education

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Collaboration Example 2

• Domains– Live– Learn– Work

NEW

Health and Wellness for all Arizonans

Questions?

Stephanie H. MartinezArizona Nutrition Network Administrator

stephanie.martinez@azdhs.gov(602)364-1490