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SOURCES + DESIGN BOX 9-626, 13835 NORTH TATUM BOULEVARD PHOENIX, ARIZONA 85032 PRSRT STD U.S. Postage PAID Phoenix, AZ Permit No. 1383 WWW.SOURCESANDDESIGN.COM MAY/JUNE 2010 ARIZONA NORTH CHAPTER ASID DESIGN AWARDS THE NEW DENVER ART MUSEUM SHOP MODERN RESIDENTIAL DESIGN ARIZONA NORTH CHAPTER ASID DESIGN AWARDS THE NEW DENVER ART MUSEUM SHOP MODERN RESIDENTIAL DESIGN

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Page 1: ArizonA north ChApter ASiD DeSign AwArDSD-Article.… · 36 staYin’ aliVe arizona north Chapter asid design awards 42 MarKet WatCH Kitchen cabinetry aboUt tHe CoVer an arizona residenCe

SourceS + DeSignBox 9-626, 13835 north tatum BoulevarDPhoenix, arizona 85032

PRSRT STDU.S. Postage

PAIDPhoenix, AZ

Permit No. 1383

W W W . S O U R C E S A N D D E S I G N . C O M M A Y / J U N E 2 0 1 0

ArizonA north ChApter ASiD DeSign AwArDS

The New DeNver ArT MuseuM shop

MoDerN resiDeNTiAl DesigN

ArizonA north ChApter ASiD DeSign AwArDS

The New DeNver ArT MuseuM shop

MoDerN resiDeNTiAl DesigN

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S I N C E 1 9 6 6

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Page 3: ArizonA north ChApter ASiD DeSign AwArDSD-Article.… · 36 staYin’ aliVe arizona north Chapter asid design awards 42 MarKet WatCH Kitchen cabinetry aboUt tHe CoVer an arizona residenCe

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26

42

Table of ConTenTs M ay /J u n e 2 0 1 0 Vo l u m e 1 5 , # 5

featuresdepartments 26 Modern residential design

new projects in Colorado and Connecticut

32 ProjeCt WalK-tHroUgH

denver art Museum shop roth + sheppard architects denver, Colorado

36 staYin’ aliVe

arizona north Chapter asid design awards

42 MarKet WatCH

Kitchen cabinetry

aboUt tHe CoVer an arizona residenCe bY anita lang, allied MeMber asid, of interior MotiVes, inC., foUntain Hills, arizona.

6 WelCoMe

8 Profiles

Meet the design professionals behind projects in this issue

10 sWatCHes

Who’s doing what where in the design industry

15 datebooK

16 MarKeting

brand yourself and your firm

18 goods

new products and services

20 ManageMent

retirement plans

22 ManUfaCtUrer

jason scott Collection Phoenix, az

24 teCHnologY

join the Hamster revolution

40 Hot sHots

emily Minton redfield denver, Colorado

47 adVertisers’ indeX and Web direCtorY

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Page 5: ArizonA north ChApter ASiD DeSign AwArDSD-Article.… · 36 staYin’ aliVe arizona north Chapter asid design awards 42 MarKet WatCH Kitchen cabinetry aboUt tHe CoVer an arizona residenCe

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Paolo Soleri

recently had the pleasure of attending an informal gath-ering to honor one of our region’s architectural icons, Paolo Soleri. The event was held architect John Douglas’ Scottsdale, Arizona studio to mark the completion of the design phase of the landmark Soleri-designed bridge, com-

missioned by Scottsdale Public Art, which will span the canal in downtown. The bridge, which acts like a solar calendar, is scheduled for completion in October.

Sitting next to the legendary architect, I was struck by his youthful energy, his passion for his art and his future-leaning modernism. Soleri will be 91 in June and shows no signs of slowing down.

Modernism, in all its forms, is the underlying theme of this issue, as we tour the tweaking of another landmark, designed by a different architectural icon. Daniel Libeskind’s Frederic C. Hamilton Building at the Denver Art Museum has become instantly recognizable and a cultural magnet since its opening in 2006. It’s museum shop, not so much, as they say. (To be clear, however, Libeskind did not do the original shop.) Enter Roth + Sheppard, a Denver architectural firm, that spearheaded the shop’s relocation and redesign, with Libeskind’s blessing.

We’re also exploring modern residential design via tours of an Aspen ski condo, renovated to meet the needs of an active family and their friends, and an airy beach house, furnished with sand, salt air and sea weed in mind. The Arizona North Chapter ASID’s recent crop of design-award winners also fea-tures numerous modern residential projects, in addition to those in commercial categories.

Jason Scott Forsberg, on the other hand, treads lightly between both the modern world and one deeply rooted in ancient traditions and craftsmanship. You’ll read about him in our “Manufacturer” column, where he shares the story of creating his Jason Scott Collection of furniture with craftsmen located in the small villages of Indonesia. “They do everything

by hand there,” he explains. “I had to introduce them to the concept of cordless drills.” He’s also kindly shared a photograph of his crew.

Speaking of modern con-cepts, “branding” is a term you’ve no doubt been hearing a lot about lately. In our new “Marketing” column, interior designer and consultant Terri L. Maurer, FASID, gives you a brief overview.

– Nora Burba Trulsson

WelCome

PUblisHerTerry Babb

assoCiate PUblisHer

Jack Schirra

editorNora Burba Trulsson

graPHiC design/online Manager

Red Ducky Visual

ContribUting WritersPamela Bir Ed Hannan

Terri L. Maurer, FASID

ContribUting PHotograPHers Paul Brokering Jim Christy Ken Hester Brent Moss

Emily Minton Redfield Scott Sandler

for adVertising Jim Frey

415.271.0714

Patrick Jagendorf, The Louis Media Company

562.795.9134

Sheri Newton ASID The Sherin Group 480.540.3905

Mike Shevlin

The Louis Media Group 847.749.0168

Sandi Smyth

602.909.7319

for More [email protected]

for rePrints/ePrintsWrights Reprints

877.652.5295 (toll free)

Sources+Design magazine is published six times annually by babb-schirra & associates, llC. direct advertising, editorial and subscription inquiries to babb-schirra & associates, box 9-626, 13835 n. tatum blvd., Phoenix, az 85032, 602.870.8440; www.sourcesanddesign.com. back issues are available on a limited basis. Contents copyright 2010 by Sources+Design. all rights reserved. Publisher reserves the right to accept or reject any editorial or advertising material. this publication assumes no responsibility for unsolicited materials.

i

Sources+Design magazine is the recipient of a Presidential Citation for continuing support to

the Arizona North Chapter of ASID.

w w w . s o u r c e s a n d d e s i g n . c o m

ameriCan soCieTy of inTerior Designers

inTernaTional furnishings & Design assoCiaTion

inTernaTional inTerior Design assoCiaTion

AIAameriCan insTiTuTe of arChiTeCTs

prouD member of:

Editorial advisory BoardNaomi Anderson | anderson & Company

Leanna Hoff Boers | HoffMillerLarry Lake | lawrence lake interiors

Gretchen L. Palmer | PHG asset & ManagementErik B. Peterson, AIA, NCARB | Peterson architecture & associates

Eric Strain, AIA | assemblage studioRandy Wells | las vegas design Center

the home furnishings showrooms at las vegas design center LVDC is LoCateD at worLD market Center Las Vegasopen Year-roUnD tUesDaY throUgh satUrDaY www.LVDesignCenter.Com

Jason Scott Forsberg and his Indonesian team

John

Dou

glas

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M a y / J u n e 2 0 1 0 s o u r c e s + d e s i g n 11

Jeffrey L. Sheppard, AIAYes, Jeff Sheppard uses computers in his architectural design pro-cess, but not with gusto. Sheppard worked his way through grad-uate and undergraduate school at Georgia Institute of Technology by doing renderings for Atlanta architectural firms, often staying up all night to get the job done. Even after moving to Denver in 1979 to work for W.C. Muchow and Partners, and founding Roth + Sheppard Architects in 1983 with partner Herb Roth, FAIA, Sheppard still is known to stay up late, sketching ideas and

solutions for architectural projects. “I think the computer does things too fast, makes decisions too quickly,” he explains. “When you draw, it comes from the brain. You’re actually design-ing and distilling down to the essence, and that takes longer.” Sheppard has helped create a successful, 16-person firm, known as much for restaurant and retail work as for another spe-ciality, law-enforcement facilities. “We use a lot from each specialty,” Sheppard says. “We can do dramatic interiors, for example, based on a frugal budget.” One of Sheppard’s most recent sketches led to a good solution for the revitalized Denver Art Museum Shop. The project is featured in this issue. n

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Sarah Broughton, AIA One of Sarah Broughton’s most recent projects, a condo remodel-ing in Aspen, Colorado that’s featured in this issue, has an inter-esting Australian parallel. “The clients are an Australian couple who read about a project we did in a magazine they found at LAX while flying back home,” explains Broughton, who founded Rowland + Broughton Architecture and Urban Design with her husband, John Rolwand, AIA, in Aspen in 2003. “They asked us to redo the condo. We did everything by conference calls and

two Fed Ex packages, and never even met them until they moved in.” Broughton herself spent time in Australia after graduating from the University of Colorado at Boulder, winning a competition to help design the 2000 Olympic Village master plan in Sydney. Broughton didn’t stay Down Under for long. She worked in New York for several years before return-ing to Colorado with Rowland, both intent on opening their own firm. “It’s easier to start a firm in the West,” says Broughton, “and Aspen has a good mix of culture, the outdoors and business possibilities.” More recently, the 11-member firm, which won AIA Colorado’s 2009 Young Firm of the Year award, has expanded to include a Denver locale and tackled commercial and hospitality projects in addition to residential work. “The condo project for the Australian family seems to exemplify the new global architecture,” Broughton says. “The world is getting flatter.”

Nicholas Cappele, IFDAFor interior designer Nicholas Cappele, hair styling launched his interiors career. “I paid for my interior design education by work-ing at salons,” says Cappele, a native of Phoenix. “When you do someone’s hair, you develop a tight bond and a relationship built on trust. When I moved to New York after studying at the Art Institute of Fort Lauderdale, I realized that working at a salon would help me build an interior design client base.” The plan worked. In New York, after working at a Vidal Sassoon salon,

he launched his own interiors company, doing everything from residences to floral design and even fashion. He repeated the formula when he relocated back to Phoenix, and eventually formed his H2E Interiors in 1998, handling both residential and commercial projects. Along the way, he’s furthered his education by formally studying feng shui and becoming a Master Gardener through the University of Arizona’s cooperative extension program. “I intuitively use feng shui in interiors,” he notes, “and I took the gardening program so I could also design outdoor spaces.” A recent project that puts into play Cappele’s interiors talents, a beach house in Connecticut, is featured in this issue.

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rizona Masonry Guild presented its 18th Annual Excellence in Masonry Architectural Awards recently to 16 projects for outstanding masonry design, workmanship and creativity with the

use of brick, block or stone. The Agave Library in Phoe-nix won the Gold Trowel Award, the highest recognition. Architect for the project was Will Bruder + Partners, Phoenix; structural engineering, Rudow + Berry, Inc., Scottsdale; contractor, Hardison/Downey Construction, Inc., Phoe-nix; masonry contractor, Pioneer Masonry, Glendale; and masonry supplier, Superlite Block, Phoenix. Jurors for the

awards program were from Santa Fe, New Mexico, and the panel was chaired by John

Padilla of Padilla &

Associates Architects. AssemblageStudio

in Las Vegas, Nevada was recently honored with three 2010 AIA

Las Vegas design

awards in the unbuilt category. Winning Honor awards were the firm’s design for College Villas, a senior housing complex to be built in Hender-son, Nevada, and for a 25,000-square-foot proposed contempo-

rary art museum, to be located in downtown Las Vegas. A single-

family residential design, also for Las Vegas, won a Citation

Award. The firm was founded by architect Eric Strain, AIA. Tucson, Arizona-based Ibarra Rosano Design Architects

received a Grand Award from Custom Home Magazine’s 2010 design awards competition for a child’s play area. The

project, for the back yard of a Tucson home, includes a metal shade structure, sand box, rubberized play area and a strip of grass for games. The architectural firm was founded by Teresa Rosano, AIA, LEED AP; and Luis Ibarra.

Tempe, Arizona’s SunWest Appliance Distributing recently recognized three Arizona kitchen projects through its annual Viking: Life of the Kitchen Design Contest. Winning First

Place and People’s Choice was a contemporary kitchen by Scottsdale designer Karen Gregorio of KG Cabinetry

& Design. A kitchen project by Tucson interior designer Lori Carroll, ASID, of Lori Carroll & Associates won Second

Place, while Third Place went to Marianne Novak of Interior

Creations by Mariann. SunWest is the regional distributor for Viking appliances. Serving on the panel of jurors was Sources+Design publisher Terry Babb.

S:E Design and Douglas Fredrickson Architects, both of Phoenix, have won First Place in Golf, Inc. magazine’s recent clubhouse design competition for the renovation of the Moon Valley Country Club, also in Phoenix. The 50,000-square-foot project included dining and banquet facilities, locker and fitness rooms, and a pool area.

The Nevada Chapter of NAIOP, the Commercial Real Estate Development Association, has recognized Pugsley

Simpson Coulter Architects with three awards for recent commercial projects. The Las Vegas firm won the Honor

w a t c h e sS t }}} w h o ’s d o i n g w h a t , w h e re i n t h e d e s i g n i n d u s t r y

Counterclockwise from below: will Bruder + partners’ Agave Library. AssemblageStudio’s contemporary art museum.

Child’s play area by ibarra rosano Design Architects.

S:e Design and Douglas Fredrickson Architects’ Moon Valley golf Club. Lori Carroll

& Associates’ kitchen.

a

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Award for the Perini Corporate Headquarters and Merit awards for Lotus Broadcasting Studio and Integrity Office Building.

Scottsdale, Arizona’s The Apollo Group

Design & Build has been named 2010 Contrac-

tor of the Year in the category of Residential Interiors $100,000+ Budget Southwest Region by the National Association of the Remodeling

Industry (NARI). The award was based on the renovation of a Tempe, Arizona residence, done in collaboration with Pillars of Design,

LLC, also of Tempe. Knudson Gloss Architects of Boulder, Colo-

rado has been recognized by the National

Association of Home Builders National Sales

and Marketing Council with a Gold Award for Best Custom Home, for its design of the Ravenna House. The firm was founded in 1977.

Enermodal Engineering, Inc. has achieved

LEED Platinum certification for its Denver, Colo-

rado office. The building is the first in the world to be Platinum certified under the new LEED 2009 Building, Design and Construc-tion rating system. The office building, an older property, underwent renovations that included asbestos abatement, an upgraded, high-efficiency HVAC system, daylighting

opportunities and the installation of a photo-voltaic system. The engineering firm, founded in 1993, provides consulting services on sus-tainable and energy-efficient solutions for the built environment.

A Utah house designed by Brach Design

Architecture of Salt Lake City has become the first building in the western United States to be a Certified Passive House. The certifica-tion, by the Passive House Institute of the United States, recognizes low-tech strategies for energy efficiency, such as high-R walls, air-tight construction, passive solar heat and energy-recovery mechanical ventilation. The architectural firm was founded by Dave Brach, AIA.

Thompson + Pollari of Phoenix has com-pleted the renovation of a Paradise Valley,

Arizona house. The home, originally built in 1956, was expanded by the architectural firm to 6,125 square feet and is anchored

by a new great room. Materia ls included butt-glazed window walls, wood, steel con-crete and masonry, and the design was geared toward views of nearby Camelback Mountain.

Las Vegas-based Danoski Clutts Building

Group has completed construction of Misura, a men’s fine apparel boutique within the Monte Carlo Resort and Casino in Las Vegas. The 2,075-square-foot, second-generation tenant-improvement project included minor demo-lition, bamboo flooring installation and the addition of a saw-tooth ceiling design.

Roth + Sheppard Architects of Denver has received four new Colorado-based restaurant

commissions. The new projects include an Amatos Breckenridge

Brewery to be located in the Amatos Building in Denver’s Highlands area, Hygge, a new restaurant and bar in Uptown Denver; Dream Cafe, to be located on Grand Junction’s Main Street; and Tokyo Joe’s, a fast-casual restaurant chain opening a location in Arvada. The architectural firm, founded in 1983, will be staffing up for the first time since 2008 to meet the needs of the new projects.

SmithGroup Phoenix has been selected to design a new facility for the Joint POW/MIA Accounting Com-

mand (JPAC) at Joint Base Pearl Harbor-Hickam in Hawaii. The multi-story, 136,000-square-foot facility

will provide a central identi-fication laboratory, admin-istrative office spaces and a warehouse for more than 400 JPAC personnel. The building will be designed to LEED Silver certifica-tion standards.

w a t c h e stS

thompson + pollari’s paradise Valley residence.

Danoski Clutt’s Misura project.

Sean Coulter, center, receives a nAiop award.

coming in the next issue of Sources+Design...

visit us online:sourcesanddesign.comfor the latest in design/build news

Sources+Design editors have tracked sustainable design for many years to keep design/build managers up-to-date the green movement’s evolution. Be sure to follow up what’s new and green.

PLUS…A Market Watch look at new green products that designers will be spec’ing.

Our editors will also present the Arizona AIA design awards and a walk-through of a residential project that boasts a particular fashionable flair.

The Specialized Business Publication For Designers, Architects, Builders and Landscape Professionals In The West

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May 12 Green Design: From The Ground Up, scottsdale Center for the Performing arts, scottsdale, az;www.ifdaaz.com. speakers include architect Vern swaback, faia; anthony floyd, aia, City of scottsdale green building Program, and amy stephens, UsgbC arizona Central Chapter. Presented by ifda arizona Chapter. Co-sponsored by Sources+Design.May 12-13 Rock Mountain Designers’ Market, denver design district, denver, Co; www.denverdesign.com. speakers, exhibitors and showroom events. May 12-14 Lightfair International, las Vegas Convention Center, las Vegas, nV; www.light fair.com.May 13 ASID Colorado 2010 Crystal Awards, sherman street event Center, denver, Co; www.asidcolorado.org.May 14-January 9, 2011 National Design Triennial: Why Design Now?, Cooper-Hewitt, national design Museum, new York, nY; www.cooperhewitt.org.May 15 Contemporary Days: Robin and Lucienne Day Design the UK, national geographic Museum, Washington, dC; www.designonscreen.org/days. film premiere of

documentary produced by denver’s design onscreen: the initiative for architecture and design on film.May 19 Box Lunch at The Reference Library, the reference library, Phoenix, az; www.thereferencelibrary.com. Presentation on Pella Windows.May 19-20 HD Expo, sands expo and Convention Center, las Vegas, nV; www.hdexpo.com.May 20 AIA Denver 2010 Innovation in Practice Conference, PPa event Center, denver, Co; www.aiacolorado.org.May 20 The Reference Library Breakfast, Marie Callender’s, Mesa, az; www.thereferencelibrary.com. Presentation on Pavestone.May 20 Scottsdale Environmental Design Awards entry deadline, scottsdale, az; www.scottsdaleaz.gov/departments/planning/oei/seda.asp. awards program co-sponsored by Sources+Design.May 22-September 19 Architecture + Art: 90 Days Over 100 Degrees, scottsdale Museum of Contemporary art, scottsdale, az; www.smoca.org. installation by atherton/Keener of Phoenix.May 27 The Reference Library Lunch, arizona

tile showroom, scottsdale, az; www.therefer encelibrary.com. Presentation on arizona tile natural stone products.May 28 BBQ Lunch, affinity Kitchens, scottsdale, az; www.affinitykitchens.com. fundraiser for arizona’s sunshine acres Children’s Home, presented by affinity Kitchens, as well as sub-zero, Wolf, showcase at the Peak, Carpet-rite and other area showrooms and vendors.

JUNEJune 4 First Fridays: Wallcovering, a History, las Vegas design Center, las Vegas, nV; www.lvdesigncenter.com. Presentation by art libera and Koroseal studios.June 9-11 PCBC, Moscone Center, san francisco, Ca; www.pcbc.com. trade show and conference for residential building industry.June 10-12 AIA 2010 National Convention, Miami beach Convention Center, Miami beach, fl; www.aia.org.June 11-16 ASID National Conference at NeoCon, fairmont Chicago Millennium Park, Chicago, il; www.asid.org.June 14-16 NeoCon, the Merchandise Mart, Chicago, il; www.neocon.com. n

DatebookIn other Smith-

Group news, Gary

Nelson has been hired as chief mechanical engineer, and Rue-

ben McCrory has been hired as designer for the Science and Tech-nology Studio.

Jamie Pedler, AIA, has been named presi-

dent and CFO of Slat-

erpaull Architects in Denver. Pedler has been with Slaterpaull for 29 years and has been a principal since 1988. The firm has also added Jennifer

Pye as director mar-keting and Trygve

Schneider as IT man-ager, and promoted

Lisa Gardner to associate. Sarah Broughton, AIA, principal of

Rowland+Broughton Architecture and Urban

Design, has ben named by Mountain States Con-

struction magazine to receive its “Top 20 Under

40” award. The award is based on factors such as community service and industry involvement. Broughton founded the firm, with offices in Aspen and Denver, in 2003.

Las Vegas-based Carpenter Sellers Del

Gatto Architects has announced that CJ

Hoogland has received his Nevada architecture license. Hoogland’s recent Carpenter Sellers Del Gatto Architects projects include the City of Las Vegas Regional Public Safety Complex.

Anne Elizabeth

Hamilton, an inte-rior designer with the Phoenix architectural firm Orcutt/Winslow, has recently passed the NCIDQ exam. Hamilton’s recent work for the f irm includes projects for Blue Cross Blue Shield of Arizona and the Sedona-Oak Creek Unified School District.

Master millworker Allan Rosenthal has opened Linear Fine Woodworking in Phoe-nix. Rosenthal, who has been in the field for more than 25 years and is a Phoenix Home & Garden magazine “Master of the Southwest,” will tackle everything from single furniture pieces and architectural details to complete custom interiors from his new 13,000-square-foot shop and showroom.

CCS Presentation Systems, an audio and visual equipment integrator, has opened a new

office in Albuquerque, New Mexico and a third

office in Nevada, located in Reno. CCS, with sales offices in 13 states, serves customers in corporate, government and educational sectors.

Alex Zamora and Mario Zamora have founded Architectural Support Haus and ASH-Design in Scottsdale. Architectural Support Haus spe-cializes in drafting, including design develop-ment, construction documents and presentation drawings. ASH-Design specializes in graphic design and development, including corporate branding, logo design and product catalogues.

Kelsson Linens, Inc. a wholesale distributor of residential linens, has relocated its showroom to the Denver Merchandise Mart in Denver. The 1,200-square-foot showroom will fea-ture vendors such as Kassatex, St. Geneve and Pendleton. The firm was founded by Susan

Kelley and Ben Nilsson.

A project by Allan rosenthal, Linear Fine woodworking, phoenix.

rueben McCrory

Jamie pedler Sarah Broughton

CJ hoogland

Anne elizabeth hamilton

gary nelson

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There are three things an effective brand can do for you in the minds of those in your target market of potential customers. First, by highlighting your most positive aspects, your brand will tell them you are superior to others. Second, as the brand will be developed based on your company culture, or on your personal characteristics and attributes, customers will know immediately that you are different from your competitors. Everyone is unique in some way. And, third, again because the brand is based on you or your company culture, custom-ers will realize that you and your firm are authentic in the values, abilities and actions you share through the brand. If you have not developed a brand for your company or for yourself, there is no time like the present to get started. As our economy begins its slow return to the new normal, wise business owners and leaders are positioning themselves to be ready to claim their piece of projects that come forward. If you have a brand estab-lished already, put it under the micro-scope to be sure that it clearly reflects who you are, what you do and why clients should select you over someone else for their next big project. If you have not established your brand, don’t assume people know what you do, how you are different and what specific services you offer. Develop your brand today. Your success depends on it.

Terri L. Maurer, FASID, is an interior designer, author, speaker and owner of Maurer Consulting Group, a management consultancy helping members of the design and furnishings community recognize challenges and formulate strategies for success. For more information, visit www.maurerconsultinggroup.com or contact [email protected].

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}}} Se t Yourse l f Apar t : B rand Yourse l f and Your F i rm B y Te r r i L . M a u r e r , FA S I D

n today’s highly competitive marketplace, it is more important than ever for members of the design com-munity to differentiate themselves to survive, grow and succeed. According to the Bureau of Labor Standards, there are approximately 100,000 archi-

tects registered in the United States and another 72,000 interior designers. How will you stand out among those numbers of practitioners vying for projects, especially in our recent, less-than-wonderful economy? How can you shine a light on yourself to make customers see you and want your services? Why would prospects think about hiring you and entrusting you with their projects and b udgets? Don’t know? Read on. The simple answer is always marketing–taking the story about your knowledge, skills and expertise to the pub-lic. Certainly a good first step, but with an important reminder: there are hundreds of thousands of potential customers out there. Figuring out how to find the best ones for your firm and expertise among the crowd can be challenging at best. Not everyone is an ideal candidate to be your customer. Once you decide on a target audience for your marketing efforts, you still need to get their attention. You need to set yourself apart from others seeking those same customers. The best-laid marketing plan won’t be worth the time and money you allocate if you can’t wrap it all around a well-developed brand that represents you and your com-pany in the very best light. Don’t think for a minute that brands are only for large organizations, although they have used branded marketing since right after World War II. Even individuals operating as “solo-preneurs” have marketed their personal brands since the late 1990s in an effort to set them apart from other firms doing similar work. It’s time to embrace your brand as a crucial part of any marketing effort to improve its chances of success.

If you are new to the concept of branding as a key piece of a marketing effort, you might ask, what is a brand, anyway? A brand is a collection of perceptions and images that together represent a company, a product or a service–or even an individual. Think of a brand as a promise of what will be delivered or experienced through a relationship with a company, its products or services. A brand is not your logo, your letterhead or tag line, although all of those are elements of a brand. Another way to think of your brand is what people say about you when you’re not around. Good parents taught us all that it’s not nice to talk about people behind their backs, but it happens. Frankly, we want them talking about us–a lot. The key is to get people to say wonder-ful things about you when you’re not around. A solid

brand tells potential customers who you are, what you do and why they should do business with you and not someone else. A brand is not some-thing abstract that you create separate from you or your corporate culture. It’s all about you, your uniqueness, your special value

to certain customers…it is you or the corporate culture you have created. A strong brand–yes, even a personal brand–helps level the playing field with larger companies. People do busi-ness with people, not corporations, not office buildings or brick and mortar store fronts. Customers want to develop business relationships with people they like and trust. There is certainly more trust for an individual than for some faceless corporation. An individual or small business has much more to lose than do big box stores or corporate giants. A living, breathing person cares far more for their customers than does a big corporation. It’s that ‘big fish in the little pond’ vs. ‘little fish in the big pond’ concept. The little guys also tend to be more accountable to their customers than bigger companies.

i

“A business based on brand is, very simply, a business primed for success.”

–David F. D’Alessandro, former chairman, Ceo and president of John hancock

Financial Services.

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GOODS}}} n e w p r o d u c t s , s e r v i c e s a n d b u s i n e s s e s

Giati has introduced a new line of luxurious trims, tassels and tiebacks suitable for exterior and interior use on umbrellas, pillows, fabric pavilions and more.. Available in 12 colors, the collection is made of 100 percent solution-dyed acrylic that is sunfast, as well as water and mildew resistant. The trim line, made to coordinate with the firm’s fabric collections, includes brush fringes and large-scale cording. It is suitable for both residential and hospitality applications. www.giati.com.

Moz Designs’ new Moz/Art collection features unique wall treatments for contemporary

environments such as lobbies, hotel rooms and even healthcare patient rooms. Each art panel is custom-created to

complement the setting and is made with 80 percent post-industrial recycled aluminum. The hand-etched, nature-inspired patterns include rain,

clouds and bamboo, with colors ranging from goldenrod and pewter to chocolate and plum. The compositions stand one inch off the wall for a f loating effect and come in a

standard 3’x5’ panel, with custom sizes available. Standard compositions weigh about 35 pounds and are shipped ready to install. www.mozdesigns.com.

The Maui chaise by Pavilion is fabricated of aluminum with a sling fabric for a sculptural, modern appeal. The chaise comes in numerous hues, including vivid brights, and features rollabout wheels for easy maneuvering and a f lip headrest for comfort. The chaise is stackable and suitable for commercial or residential applications. The Maui collection also includes chairs, barstools and tables. Available through Inside/Out, Arizona Design Center, 7350 N. Dobson Road, Scottsdale, AZ 85256, (480) 994-1060; www.insideoutshowrooms.com or www.pavilion-furniture.com. n

The InFocus IN5500 series projectors are designed to shine the brightest, even in large-venue, light-f looded settings. With up to WUXGA (1920x1200) resolution using DLP DarkChip technology with the InFocus Brilliant Color enhancement, these projectors also bring f lexible lens options and wireless connectivity for the most demanding professional applications. The IN5500’s single- or dual-lamp options and filter-free design make for fail-safe operation. The series is also network ready, supports full analog and HD video connectivity, and offers a maximum brightness of 7000 lumens. The projectors are available with custom covers and integrated cable management for a sleek look. Available through CCS Presentation Systems, 17350 N. Hartford Drive, Scottsdale, AZ 85255, (480) 348-0100; www.ccspresentationsystems.com or www.infocus.com.

Wallteriors Hand Crafted Wall Treatments’ newest collection, Constellation, conjures up the heavens with five hues of shimmering wallcoverings f lecked with natural mica chips. Available in white, pale pink, silvery grey, brown and pale green, the washable wallcovering comes in panel widths of 36 inches. The product is designed so that it can also be used in unconventional installations, including square blocks, rectangular panels and on the diagonal. Available through Kravet, Arizona Design Center, 7350 N. Dobson Road, Scottsdale, AZ 85256, (480) 994-3900 and 4870 W. Oquendo Road, Las Vegas, NV 89118, (702) 362-7600; www.kravet.com or www.wallteriors.com.

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eMPloYer ContribUtions to retireMent PlansEmployers are permitted to make separate contributions to

many of the employee-funded retirement plans (e.g., 401(k) funds). Firms with employee-funded retirement plans may elect to match all or some part of the contributions made by their employees. Contribution matches can be based on a percentage of employee salary or percentage-match of the contributions made by employees.

firM ContribUtions to eMPloYee retireMent Plans

As shown above, architecture and interior design firms indicate that they match employee contributions with an additional 25 per-

cent or up to four percent of the employee’s salary. However, these percentages vary depending on the type of service offered by the individual firm.

a CoUPle of final tHoUgHts Almost every design firm provides some type of retirement plan option for their staff employees. Only four percent of the firms report having no retirement plan benefit.

Employees are encouraged to make contributions to their retirement plans by the use of matching funds through firm-paid

contributions. Matching contributions that equal about four percent of employee salary are a typical firm contri-bution. Unfortunately, not all eligible employees actually make contributions to their retirement plans and are ignor-ing this important benefit.

The firm’s expense for retirement contributions is equal to about eight percent of the firm’s total employee salary, including both matching and voluntary employer contributions. Even though most design firms contribute additional funds to employee retirement accounts, this level of funding by professional design firms remains much less than reported by employers in other industries. n Ed Hannan is vice president of publishing at PSMJ Resources, Inc.

in Newton, Massachusetts. For more information on the 2009 PSMJ A/E Bonus & Benefits Survey, visit www.psmj.com.

Percentage of Employee Salary

4%

3

4

4

4

5

5

3

Overall

Architectural

Architectural/Interiors

Engineering (Prime)

Engineering (Subconsultant)

Engineering (Survey)

A/E

A/E/P/I

Percentage of Employee

Contributions

25%

14

25

41

30

6

50

38

managemenT

s reported in our recent PSMJ A/E Bonus & Benefits Survey, most design firm employees place a high priority on understanding and funding their retirement plans. Recent pub-

licity concerning the plight of many employees of large firms that failed, who lost their entire retirement savings, has caused most design industry employees and firms to question their own retirement plans. However, retirement plans enable employees and firms to set aside funds, on a tax-favorable basis, for use as an employee’s benefit upon retirement. Most retirement plans are defined by tax law and must conform to regulations to be qualified retirement plans.

tHe Most PoPUlar retireMent Plans The federal government, mainly through the tax code, defines several types of retirement plans that provide tax incentives to both the firm and employees. The avail-ability of these multiple plans allows most firms to choose from and offer a variety of different employee retirement plans. Since the federal government has very specific rules regarding both firm and employee contributions (among other rules), virtually all design firms opt for one of the predefined government types of plans in lieu of creating their own unique plans. The most common plans being offered are: n Defined benefit plans n Defined contribution plans n Profit sharing plans n 401(k) plans n Employee stock ownership plans (ESOP) n Simplified employee pension (SEP) n Simple employee retirement (SIMPLE) n Keogh During the past 25 years, retirement plans have shifted away from the traditional pension-type arrangement with fixed company contribu-tions (defined benefit

or defined contribution plans). Lately, the most popular retirement plans are those through which the employee funds the plan with pre-tax income (401(k), IRAs, etc.) and the firm adds some amount of company contributions through profit sharing, matching contributions and more. In addition, many architecture and interior design firms offer their employees a choice of more than one type of plan. The chart below indicates the relative popularity of the various retirement plans. It demonstrates this dramatic shift away from the more traditional pension (defined benefit and defined contribution) arrangements to the very popular 401(k) and profit-sharing plans. A very popular type of retirement plan is a profit-sharing plan (36 percent), often coordinated with a 401(k) plan in the form of additional company contributions or matching funds. A small number of firms indicate they have established an ESOP plan to provide employee ownership of the firm. Retiring employees have access to these shares in the firm to retain as investments and/or liquidate, as they so desire. The retirement plans that focus on small firms, such as Keogh, SEP and SIMPLE are not appropriate for most firms, resulting in lower percentages being used– Keogh (one percent), SEP (four percent) and SIMPLE (six per-cent)–and only four percent of the participants report they have no retirement plans in place. PoPUlaritY of retireMent Plans

}}} R e t i r e m e n t P l a n s : A Ke y B e n e f i t f o r E m p l o y e e s o f D e s i g n F i r m s b y E d H a n n a n

A

Defined Benefit

Defined Contribution

Profit Sharing

401 (k) Plan

ESOP

SEP

SIMPLE

Keogh

No Plan

0% 20% 40% 60% 80% 100%

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manufaCTurer profile

}}} Jason Scot t Co l lec t ion | Phoenix , A r i zona

Pho tog raphy by Sco t t Sand le r

eep your eyes peeled, and you’ll find the Jason Scott Collection of reclaimed teak furniture in numerous retailers and showrooms around

our region, including Robb & Stucky stores, Slifer Designs in Edwards, Colorado; and

American Home in Albuquerque and Santa Fe, New Mexico. The signature Jason Scott Collection itself fea-tures rich carvings, distressed finishes and a scale designed to complement grand custom homes and hospitality set-tings. The Urban Village collection has a modern, rustic appeal equally at home in urban lofts and mountain resort homes. Though his products now can also be found around the country, 15 years ago, Jason Scott Forsberg was a rest-less young man with a backpack and a round-the-world airline ticket. After spending five years in the Los Angeles music scene, Forsberg opted for a bit of wander-lusting before heading to Minneapolis to live closer to family. He wound up in Indonesia, where he started buying up antique pieces to furnish his own house.

“I grew up in the furniture business, with my mother and sister being interior designers,” Forsberg explains. “When I was in Indonesia, though, I bought a lot of furniture and decided to open an antiques store in Min-neapolis.” Being a shopkeeper in Minnesota, he soon found out, didn’t agree with him. “I hated it,” he admits. “I didn’t want to sit in a store all day long. I wanted to travel.” His sister had joined the design staff of Robb & Stucky in Arizona, and he discovered the store–and the region–had developed an affinity for ethnic furnishings. With her encouragement, he traveled back to Indonesia to get a container of antique furnishings for the retailer–and in his business was born. Forsberg went deep into the small villages of Java and got to know the local culture, the craftspeople and sources for antiques. Before long, he realized a better busi-ness plan was to create new furnishings out of teak and mahogany wood reclaimed from old houses and commer-cial structures, which were being torn down in favor of

K more modern brick structures. “I wound up living in Java for eight years and learned to speak enough Indonesian to get by,” says Forsberg. He also married a Javanese woman. In 2004, after his first child was born, he and his family moved to Phoenix, where he established a 13,000-square-foot warehouse on the city’s west side. Forsberg’s main facility is still in East Java, where he travels numerous times a year to oversee production by his 200 employees, who do everything from drive trucks to handle carving for his furnishings, which range from occasional tables, buffets, chairs and credenzas to coffee tables, beds and dining tables. The pieces are built by hand and kiln dried in Indonesia, then disassembled and shipped to Phoenix, where they are further dried, reassembled and finished before shipping. In addition to selling his pieces to retailers via regional reps and through markets such as High Point and the Las Vegas Market, Forsberg will occasionally create custom furnishings for interior designers. He’s also interested in expanding his architectural market, having recently completed a commission for a custom home that included building shutters, kitchen cabinetry, moulding and even stair steps made out of the reclaimed teak. “I have a lot of architectural antiques in Indonesia, like shutters, doors and even structural elements of houses that architects would like,” he explains. In the meantime, though, there’s a shipment that needs to go out, another container coming in from Indonesia and an upcoming trip to plan. “We try to spend six weeks in Indonesia during the summer months when my older son is out of school,” says Forsberg. Like Forsberg himself, his children, too, will soak up the local culture and crafts. n Jason Scott Collection, Phoenix, Arizona; (623) 337-6910 or www.jasonscottcollection.com.

Above: Jason Scott Forsberg at his phoenix warehouse. opposite page: Jason Scott Collection pieces are reas-sembled and finished in phoenix before shipment.

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for our browser, SmartPhones. Every one of them has storage for our information. The Hamster Revolution teaches a single organizational structure that can be used by companies or individuals in every single storage type: four main folders with sub-folders to handle all the details. Yes, one structure for every storage type whether you are an architectural firm, an interior designer or a contractor. And it is fool-proof. Instead of looking in multiple places in multiple folders, you can go to a file the first time, every time. Controlling e-Mail

The Hamster Revolution is a quick, easy read. Instead

of a lecture, the authors guide us through the changes with the story of a hamster who reclaims his life as a human. Join the revolution! To learn more, visit www.hamsterrevolution.com. n

Pamela Bir is president of Your Computer Lady, Inc., a firm that provides computer support including marketing literature, e-mail marketing, website design and maintenance, PowerPoint presentations and more. Visit www.YourComputerLady.com or e-mail [email protected].

hat would you do if you were suddenly given 15 extra days in 2010? Would you

spend more time with your family? Finally get around to designing your own house?

Would you begin a ground-breaking project like the architec-tural project database you’ve wanted forever at the office? Or would the extra time dissolve into the ongoing rush of mod-ern life? No change; just more of the same.

This question is the crux of The Hamster Revolution: How To Manage Your Email Before It Manages You (2007, Barrett-Koehler Publishers, Inc.), a book by Mike Song, Vicki Halsey and Tim Burress. That question sets the book apart from most time-management books. Before the book offers solutions to two of today’s greatest time drains, the authors ask you to seri-ously consider what you are going to do with the time you are about to save. They offer you 15 days of saved time. Only you can decide how to use it. They suggest setting one per-sonal and one business goal each with measurable results.

The book’s name alludes to the poor hamster running on the wheel. Faster, faster! Harder, harder! With no progress at all and no hope of progress. Sometimes our lives feel just like that. But we are not hamsters. We can make changes.

WHY Control e-Mail?

While it’s intimidating enough to think of 247 billion e-mails being sent last year, that number pales at the estimate of 507 billion by 2013. In the time it takes you to read this sentence, 20 million e-mails have entered cyberspace.

It may feel like most of those e-mails land on your com-puter! The “typical” corporate manager sends 38 e-mails a day. He receives 93 e-mails, 18 with attachments, 17 of which are SPAM.

If you can make even a 20 percent reduction in your e-mail, you will save an unbelievable amount of time.

With that shining promise before you, the authors provide you with tools to first cut down on your e-mails, then make your e-mails more effective. For every five messages you send, three messages come back to you. Just eliminating one mes-sage a day will lower your e-mail volume 12 percent. The “1-2-3 E-Mail Quality Tool” is your measuring stick--do I really need to send this e-mail? For example, if the original e-mail asked you for three pieces of information, don’t send three responses with one answer each. Get all the information needed, then respond. It may feel good to respond quickly with something, but you’re increasing e-mail volume.

The “A-B-C E-Mail Quality Tool” guides you to write better e-mails. Make your message clear the first time and eliminate all the following clarification e-mails. A-B-C refers to Action Summary, Background and Close. This is not extra information; the sections are the way to organize the data to make it very clear to your recipient. I was relieved to see that they weren’t recommending five-word answers, which I see as impractical as well as rude. There is a place for courtesy in your communications.

This is a revolution, so the book also discusses how to spread the message. Imagine the results if everyone at your design firm wrote powerful e-mails. CapitalOne revolution-ized 2,000 associates who then cut e-mail time by 23 percent while improving e-mail quality by 52 percent. What could the revolution do at your architectural firm?

find it fast

The second front of the revolution is information storage. We have file cabinets, hard drives, network drives, bookmarks

Regular Usage

75 e-mails

x 240 work days

18,000 e-mails

x 2 minutes per e-mail

36,000 minutes

600 hours

75 eight hour days

20% Less

60 e-mails

x 240 work days

14,400 e-mails

x 2 minutes per e-mail

28,800 minutes

480 hours

60 eight hour days

TeChnology

}}} J o i n T h e H a m s t e r R e v o l u t i o n b y p a m e l a b i r

w

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Should you have too much e-mail to read and filing to organize so you don’t

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t was a fast-track project that had a million possible pitfalls, including the fact that architect Sarah Broughton never actually met the clients until the day they moved in. “We did the whole project in six months with conference calls and Ziplock bags of finishes,” explains Broughton of the renovation of a 2,000-square-foot condominium in Aspen. The clients were a couple with young children from Australia. They had purchased the condo

in downtown Aspen near the gondola as a family ski retreat, a place where several generations could gather for a month at a time during the winter season. They found Rowland + Broughton through a magazine article that featured one of their recent projects and, for practical reasons, opted to work on the renovation via phone, fax and e-mail from their home base Down Under.

“It was a typical 1970s-era Aspen condo,” explains Broughton, who worked with a team that included designer Nick Ketpura, LEED AP, and interior designer Laura Butler, ASID. “There was nothing remarkable about its interior or finishes, but it had good bones.”

The design team tweaked the floorplan slightly, opening up some spaces. At the top of the staircase leading to the master suite, the team added a bump-out in the form of a wood “box” that serves as a compact home office.

Broughton and the designers opted to maintain the existing wood flooring in the first-floor kitchen, dining and living area, staining it a coffee hue to update the color scheme. Existing ceiling beams were also stained a rich brown to add interest to the condominium’s public areas. Heavy wood railings were removed from the staircase and replaced with steel rails, giving the entry an architectural focal point. A fireplace in the living room was reworked with an asymmetrical hearth and new pale stone cladding. The kitchen was modernized with new cabinetry and new panels on the existing appliances, while all three bathrooms received complete, sleekly white makeovers. The design team also specified new carpeting for the three bedrooms and augmented existing recessed lighting with several new decorative fixtures.

Possibly the biggest challenge facing the designers–besides the long-distance client relationship–was furnishing the condominium in such a manner that it could accommodate numerous family members and guests without seeming crowded. “This is really not a very big place,” says Broughton of the three-bedroom home. “We had to be very flexible and creative with the furnishings.”

The hearth of living room fireplace was designed to double as a bench. Between the bench, sleek sofa, armchairs and round leather ottomans, the living room can seat 11 at one time. The designers also managed to tuck a wet bar and television into one corner. The dining table expands to seat 10 comfortably. One guest bedroom can sleep four with extra pull-out beds, another features a large leather headboard that can frame either two separate twin beds or pushed together, one bigger bed. “The three bedrooms can sleep eight people,” Broughton points out.

Another consideration for the furnishings and finishes was the fact that the clients had, at one time, considered using the unit as a rental when they were not in town. “All of the fabrics and finishes are contract grade, if they ever do want to rent,” Broughton explains. She also points out that everything in the residence is off the shelf and meant to withstand the rigors of a family ski vacation.

With an emphasis on neutral colors and rich finishes in the furniture, the design team added pops of color in the form of paintings by local artist Allison Stewart. They finished the project right down to the sheets and dishes.

Updated Ski RetreatAspen, Colorado Sarah Broughton, AiArowland + Broughton Architecture and Urban DesignAspen and Denver, ColoradoPhotography by Brent Moss

“The family never saw the condominium until move-in day, which was December 2009,” says Broughton. The only bumps in the project? Just the moguls found on the nearby ski slopes.

Architecture and interior design: Rowland + Broughton Architecture and Urban Design, 117 S. Monarch St., Aspen, CO 81611, (970) 544-9006 and 3377 Blake St., #106, Denver, CO 80205, (303) 308-1373 or www.rowlandbroughton.com.Contractor: SNS Construction, P.O. Box 2526, Aspen, CO 81612.Millwork: BenchCraft Custom Woodwork, 1326 Duff Drive, Fort Collins, CO 80524; (970) 416-6458 or www.benchcraft.net.Metal railing fabrication: Infinity Iron and Design Works, Aspen, CO; www.infinityiron.com.Living room sofa, ottomans, lounge and side table; dining table and buffet; master bedroom bed: HW Home, several Colorado locations; www.hwhome.com.Living room swivel chair, accent tables and coffee table; kitchen barstools; master bedroom chaise, nightstand, dresser and mirror: Crate & Barrel, www.crateandbarrel.com.Bedroom carpeting: Shaw Green Edge, www.shawgreenedge.com.

I

this page left: the dining room table stretches to accommodate ten people. Below: new metal railings update the staircase. Bottom: the guest bedroom headboard was designed to accommodate two twin beds or one larger bed. opposite top: A new fireplace mantel serves as both a focal point and seating area in the living room. the kitchen was updated with new cabinetry. opposite below: A wood “box” at the top of the stairs was designed to be a small home office.

Modern residential DesignFASt-trACk proJeCtS in CoLorADo AnD ConneCtiCUt CAptUre CLientS’ SpeCiFiC LiFeStyLeS neeDS By norA BUrBA trULSSon

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efore he suggested a furnishings scheme for a remodeled beach house in Westbrook, Con-necticut, Nicholas Cappele spent a day in the empty house, perched on the Long Island Sound.

“I just sat in the house, wandered around and looked at the quality of light at different times of the day,” explains the Phoenix-based interior designer. “I realized that the whole point of the house was the view, and that the interior had to support that view.”

Within the course of a week, Cappele put together a clean, serene plan for the 3,000-square-foot, three-bedroom home that emphasized modern furnishings, a neutral color scheme and uncluttered accessories, letting the eye wander outward to the home site’s watery asset.

Cappele got the beach house project after he helped the clients, a couple with grown children, plan the interior of a golf course vacation home in Scottsdale, Arizona. “I did that home quickly,” explains Cappele, “so they asked me to

Beach Housewestbrook, Connecticut

nicholas Cappele, iFDAh2e interiorsphoenix, Arizona Photography by Ken Hester

B work on the beach house, which had just been remodeled.”The home had been renovated by a Connecticut team

that included John Murphy Construction as well as Robert Mele Design, which handled the home’s cabinetry, millwork and finishes. The team transformed a nondescript, one-story house into a two-story residence with a modern spin on New England shingle-style architecture. The home overlooks a cutting garden that leads down to the water.

Working with the pale woods of the home’s flooring and

cabinetry and a color scheme that included sand tones, grey and deep blue, Cappele suggested a simple, asymmetrical sofa with a bumper end for the seating area of the great room, f lanking it with a pair of modern armchairs and a curvaceous rattan accent chair. A glass-topped coffee table allows peeks of the subtly-hued area rug. For the dining area, he partnered sleek Italian leather chairs with an existing glass and metal table, while angled barstools provide seating at the adjacent kitchen counter.

Left: Simple furnishings in neutral colors keep the emphasis on the home’s sea-side views. top: the home was transformed into a two-story residence, done in a modern, shingle style. Above: A bench at the edge of the garden provides a meditative spot for viewing the sea.

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The first-f loor den had built-in leather seating, which Cappele sparked with custom Himalayan area rug. Upstairs, the master suite, which had a built-in bed and side tables, was accented with deep blue bedding and Japanese-influenced paper lamps.

The finished home is breezy and informal, a perfect fit for the clients, who use it as their full-time residence.

“You can just sit there all day and watch the boats going past,” says Cappele. “That’s why the interior had to be part of this nature, with no theatrical gestures to distract from the water.” n

this page top: Leather seating in the den was arranged to provide views of the fireplace and the water. Above: pale woods and sleek furnishings unify the kitchen and dining area. opposite page top: Deep blue bedding in the master bedroom reflects the water and sky. opposite page below: A glass mantel finishes off the living room fireplace.

Furnishings and accessories: H2E Interiors, Phoenix, AZ; (602) 212-1852 or www.h2einteriors.com.Interior cabinetry, finishes and built-in furniture: Robert L. Mele Design, 199 Main St., East Haven, CT 06512; (203) 469-6669.Contractor: John F. Murphy Construction Company, Inc., 315 Peck St., New Haven, CT 06513; (203) 782-6439 or www.jfmurphyconstruction.com.Garden design: M.J. McCabe Garden Design, 205 Clintonville Rd., Northford, CT 06472; (203) 484-9031 or www.mjmgardendesign.com.Living room sofa and kitchen barstools: Cliff Young, www.cliffyoungltd.com.Living room swivel chairs: Donghia, www.donghia.com.Dining chairs: Misuraemme, www.misuraemme.it.

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ince its opening in 2006, the Frederic C. Hamilton Build-ing at the Denver Art Museum has been hailed as an architectural icon and a cultural magnet, with architect

Daniel Libeskind’s design echoing the craggy peaks of the Rocky Mountains and its angled lines symbolizing the “dance” between people and art.

While the museum drew countless visitors, many overlooked the new building’s museum shop. Last year, a relocated and redesigned museum shop opened at the opposite end of the building. Its design and plan by Roth + Sheppard Architects echoes the building’s iconic architecture and has made the shop a magnet in and of itself.

“The Hamilton building’s lobby was originally designed to be a f lexible space,” says Jeffrey L. Sheppard, AIA, design principal on the shop project. “The northern end was intended to be the site of a large restaurant. The shop was originally placed under and behind the grand staircase, with the thought that people would take stairs up and the elevator down to get to the Hamilton gallery.”

Traffic patterns, however, didn’t go according to the best-laid plans, notes Sheppard. Visitors were so entranced with the grand staircase that they went up and down the sculptural stairs, ignoring both the elevators and the shop. Additionally, the economic slowdown froze plans for a large restaurant in the lobby, leaving that space empty, except when it was used for special events.

The museum’s board reached out to Roth + Sheppard, a Denver firm noted for retail design, to help boost the museum shop’s visibility and, in turn, sales. “The museum board asked us to do the project because Daniel Libeskind does museums, not stores,” explains Shep-pard, who worked on the project with colleague Tom Politis, AIA, LEED AP. “Our goal, though, was to make it look as though Libeskind designed the store as well.”

Sheppard spearheaded a relocation validation study, spending six months analyzing numerous aspects of how the building was used,

parking, the neighborhood and even documenting each of the shop’s 5,000 pieces of merchandise.

At the end of the study, the architect recommended moving the shop to the north end of the lobby, where the restaurant was originally to be located. The new locale provides a roomier, 4,900 square feet for the shop and, most important, puts the shop adjacent to the main entrance. “You can’t miss it,” explains Sheppard. “Most people are right-handed, and the museum shop’s new location is to the right of the entrance. Visitors can either go in there before they buy their museum tickets or remember that there’s a shop on their way out.” The new location also opens onto to a courtyard connecting to the Clifford Still Museum, a new facility scheduled to open in 2011.

Once the site within the building was selected, Sheppard created a f loorplan that would maximize merchandise display capabilities and sales. Because jewelry is a highly profitable item for the shop, he placed the jewelry counter front and center. A backlit wall for glass art objects doubles as both a focal point and as a backdrop to further highlight the jewelry displays. A children’s section was tucked into a corner next to the jewelry counter so that parents could browse bracelets and necklaces while keeping an eye on young ones. Another big draw, a cafe, was placed at the back of the shop, luring visitors past freestanding display columns and another wall of displays. “People linger over coffee, and they linger over books, so we put the books near the cafe,” Sheppard says. Additionally, office space and storage were placed behind display areas.

The design of the shop echoes Libeskind’s angles and canted planes. Fixed glass panels mark the subtle threshold into the shop, separating it from the lobby. Yellow zig-zagging light bars in the shop’s ceiling mimic a graphic behind the museum ticket counter. The children’s area is defined by bright yellow walls, while the balance of the shop is done in cool white and gray, including the honed stone f looring. The jewelry counter, made of glass, stainless steel and white Corian,

DenVer Art MUSeUM Shoproth + Sheppard ArchitectsDenver, Colorado

By norA BUrBA trULSSon photogrAphy By pAUL Brokering

| proJeCt wALk-throUgh |

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this page: A display wall illuminates art glass objects. opposite page: A subtle threshold separates the shop from the building lobby.

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has no right angles and is skewed to draw visitors further into the shop. The display columns, which showcase smaller items, are also made with white Corian, backlit with LED panels. With all the custom-designed displays, each piece of merchandise is framed and shown like artwork.

Completed late last fall–just in time for holiday shopping–the reborn Denver Art Museum Shop has been a success in many ways. Overall sales have increased, as have individual sales transactions. The cafe has become its own destination, says Sheppard, with employees reporting “regulars” who come for coffee or lunch.

On a personal level, Sheppard is no doubt most pleased with the response he received from Daniel Libeskind, who called the new shop a “spectacular interior space” and complemented its “truly integrated design.” n

Architecture and relocation validation study: Roth + Sheppard Architects, 1623 Blake St., Suite 350, Denver, CO 80202; (303) 534-7007 or www.rothsheppard.com.Retail consultant: Andoniadis Retail Service, 4888 NW Bethany Blvd., Suite K5, #253, Portland, OR 97229; (503) 629-9279 or www.andoniadis.com.Millwork: High Country Millwork, 4076 Specialty Place, Longmont, CO 80504; (303) 532-2222 or www.highcountrymill.com. Millwork material: Corian, www2.dupont.com.

To see more images of these projects, visit www.sourcesanddesign.com

Bright colors define the children’s section of the shop.

the cafe, itself a destination, was placed near the books. Above: the jewelry case was designed to echo the angles of the building’s architecture.

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First Place, Commercial: Business Offices Over 5,000 Square Feet

elaine Alexander, Allied Member ASiDest est, inc.Scottsdale, Arizona

When the Virginia G. Piper Charitable Trust, a private philanthropic organization, opted to move into new Phoenix quarters, its board asked Elaine Alexander and a team from Est Est, Inc. to renovate the two-story, 17,000-square-foot building, which dated to the 1980s. The interior renovation included creating a more open f loorplan and increasing natural light. Following the build-ing’s Spanish-inf luenced exterior, the new interior includes an entry

colonnade with arches, groin vaults and columns. Materials include Venetian plaster finishes on walls and ceilings, and travertine and marble f looring patterns. Offices were designed to accept furniture from the previous location, while new pieces were chosen to fill other locations.

xhibiting a chapter-wide sense of humor, the Arizona North Chapter ASID chose “Staying Alive” as the theme for its 33rd annual Design Excellence Awards competition and gala, channeling both John Travolta moves and a positive out-

look for the regional design industry. The theme, it seems, worked. More than 240 guests attended the gala, and 64 projects won awards in 25 categories.

Additionally, Scottsdale interior designer Pat Bacon, ASID, was presented with a Life Membership Award, and Chandler designer Debra May Himes, ASID, IIDA, LEED AP, was presented with the chapter’s Medalist Award.

Here are just some of the top award-winning projects.

BeSt In SHOw COmmeRCIal

First Place, Commercial: Hospitality

Suzanne Urban, ASiD, iiDA Studio 4 Design, Ltd. phoenix, Arizona

Arizona North Chapter ASID Design Excellence Awards

E

The Ritz-Carlton, Dove Mountain golf club outside Tucson was designed by legendary champion Jack Nicklaus, and its 25,000-square-foot clubhouse was created to complement both the setting and the elegance of the adjacent 300-room hotel. Suzanne Urban spear-headed the interior design, working with fellow designer Amanda Umber, and chose to focus on native materials to give the clubhouse a sense of place. Custom lighting incorporates steel, copper and rough gemstones, such as quartz, citrine, turquoise and amethyst, referencing Tucson’s hugely popular gem and mineral show. Tables for the club’s boardroom and wine room were crafted locally of mesquite and alligator juniper. Throughout the interior, wood ceilings, warm-hued clay plaster walls, patinated metals, natural wool carpeting and stone textures further reiterate the desert locale.

First Place, Commercial: Senior living Facility

LuAnn thoma-holec, ASiD Stacey Livengood, Allied Member ASiD thoma-holec Design, LLC gold Canyon, Arizona

La Siena, a 190-unit senior-living complex in Phoenix, was designed by LuAnn Thoma-Holec and her associate, Stacey Liv-engood, to blend both luxurious resort and residential sensibilities. The project included designing the spa, theater, bistro, chapel, pub, library and shared living room areas. Working with a Tuscan motif, the interiors include warm wood tones in the custom millwork and architectural elements, iron scroll details and rich colors in the upholstery, artwork, window treatments and accessories.

Staying Alive

Jim C

hrist

y

First Place, Commercial: Business Offices Under 5,000 Square Feet

roberta r. thomas, ASiD evolution Designs, inc. tempe, Arizona

In creating this contemporary office for a Scottsdale corporation, Roberta Thomas and her design team were asked to incorporate the company’s existing workstations into the plan. Other challenges included a long, linear space and meet-ing new city energy code requirements with lighting. The team angled perimeter offices, using large glass fronts to add interest and maximum lighting, and grouped workstations to promote a better traffic f low. LED lights were installed to provide accent lighting for art and comply with energy codes. The interior was finished with a custom granite reception desk and the use of art glass, maple and travertine.

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First Place, Residential: Residence Under 3,500 Square Feet

traci Shields, ASiD Janet Friedman, ASiD Friedman & Shields Scottsdale, Arizona

The clients had a high-rise condo they use as a second home. While it had “potential,” the space lacked personality. Designers Janet Friedman and Traci Shields worked with existing f looring, countertops and cabinetry, but added color and contemporary touches to personalize the space. In the living room, the fireplace was reworked to include an asymmetrical mantel and shelf with the same stone as the f looring, resulting in a place for sculpture that also

draws the eye away from the television. A new glass tile backsplash energizes the kitchen, as does new lighting throughout the resi-dence. Vivid colors, new art, dramatic area rugs and contemporary furnishings finish off the project.

First Place, Residential: model Spaces

Mary Meinz, ASiD robb & Stucky interiorsScottsdale, Arizona

The 5,500-square-foot spec home had it all--a desert mountain set-ting, spectacular views, three bedrooms, a guest casita, pool and multiple fireplaces, both indoors and out. Mary Meinz’ task was to give it a warm, sophisticated look that would appeal to potential buyers. Opting for a rustic, yet contemporary spin on the interior, she used a neutral palette of cream, brown and black, accented with yellow, orange and green, and mixed large-scale pieces in wood, leather and stone. Original art com-missioned by Meinz adds a personalized touch. n

BeSt In SHOw ReSIdentIal

First Place, Residential: Residence Over 6,000 Square Feet

Anita Lang, Allied Member ASiD interior Motives, inc. Fountain hills, Arizona

First Place, Residential: Residence Between 3,500 to 6,000 Square Feet

Lindsey Schultz, ASiD ownby Design, LLC Scottsdale, Arizona

The home was new, but the clients requested that Lindsey Schultz not only help with the furnishings, but redesign some of the home’s interior architectural elements. Work-ing with a background of pale travertine f looring and medium-brown millwork, Schultz responded by restyling the powder room vanity and several fireplaces, including in the living room, where the fireplace was slimmed down and redone to include limestone tile and wood trim. Modern furnishings with clean lines and neutral hues were selected to keep the emphasis on the clients’ collection of Native American paintings.

The clients, a couple with grown children, desired an updated home that would address its lush garden setting, feature sophisticated and elegant finishes, and showcase their collection of Asian art. Anita Lang and her design team responded with a natural, elegant materials palette and simple lines to best accentuate the artwork. Details include mother-of-pearl tile around the stainless steel fireplace in the living room, anigré wood ceilings and Venetian plaster walls for the dining room and, in the den, African mahogany-trimmed bookcases and woven silk paper with raffia texturing for the walls.

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nterior design, architectural and garden photographer Emily Minton Redfield recently completed a renovation project at her Denver house. She’s trading out photography for the interior design services. “Right now, I’m in the red,” explains Redfield, whose images have graced the covers of magazines such as Southern Living, Traditional Home and Colorado Homes

& Lifestyles. “I owe photography to the designer.”That Redfield may have a little slack in paying back the trade is understandable. The designer in

question is Redfield’s father, noted Texas interior designer Joseph Minton, ASID, whose projects have been featured more than a dozen times in Architectural Digest. “My Dad jokingly says that I am his worst client,” says Redfield. “I do like to pick out the fabrics myself.”

Redfield’s career as a much-sought-after design photographer is likely due to her upbringing. Not only is her father in the design business, but her brother trained as an architect. In the 1970s, when she was ten, she watched as a photo team descended on her family’s Texas home to shoot it for Architectural Digest. She spent summers helping her father in his design studio, organizing samples and swatches. “I guess I just know where to point the camera in a room,” she says, summarizing her upbringing. “That comes from being raised in the design business.”

}}} E m i l y M i n t o n R e d f i e l d | D e n v e r , C o l o r a d o

P H OTO G R A P H E R S O F D E S I G NhoTshoTs

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Left: interior by Jeffrey p. elliott, Denver. Below: A residence by richard Mullen, Aspen, Colorado. Bottom: interior by Jan Clausen, CCi Design, Atlanta, georgia.

However, the idea of photography didn’t really occur to her until she received a psychology degree from Vanderbilt University and spent six months trekking through Southeast Asia with a camera strapped around her neck. “My travel photos were terrible,” laughs Redfield, “but there were enough nice people who patted me on the back and told me I had talent, so I believed them. I enrolled in a photography program at Southeastern Center for the Arts in Atlanta.”

She got her first big career break working as a staff photographer for Southern Living magazine in Birmingham, Alabama. After four years there, she moved back to Atlanta, setting up a freelance busi-ness. Her images were used in magazines, books, catalogues and designers’ portfolios.

Marriage brought her to Denver in 2001. She kept her national contacts, shooting for the likes of Better Homes & Gardens, Southern Accents, Veranda, Interior Design and Renovation Style. Not long after arriving in Denver, Redfield gave a talk for interior designers at the Denver Design District about how to work with a photographer–and her local business began to grow. Lately, she’s been shooting for more local and regional publications, as well as for designers’ portfolios.

Since moving to Denver, Redf ield says she’s been drawn to a

cleaner, modern aesthetic. “I like my antiques,” she says, “but Denver is more modern than the traditional Southern look I was surrounded by in my early career.” And, though she’s shot plenty of commercial projects, Redfield admits she’s most drawn to residential work. “I like that lived-in, personal side of design.”

Redfield, who uses an assistant for most shoots, has also embraced the look of natural lighting for her images. “That’s the trend now,” she explains. “Everyone seems to want that in their images.”

But, back to her house in Denver. Since both a nationally known interior designer and a nationally known photographer were involved, will it ever be published? “I suppose it might,” says Redfield with a sigh and a laugh. “My apartment in Birmingham and my townhouse in Atlanta were both published. But the problem is, I’m always work-ing on it. I can never really tell when it will be ready to be shot.” n

Emily Minton Redfield Photography, Denver, CO; (720) 201-9140 or www.emrphotography.com.

To see more images by this photographer, visit www.sourcesanddesign.com

interior by Jan Clausen, CCi Design, Atlanta, georgia.

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m a r k e t w a t c h

The heart of the home is more important than ever, especially now that renovation is so prevalent. Here are some new looks in cabinetry and details that are sure to spark ideas for residential projects.

Kitchen Cabinetry

Snaidero’s Code cabinetry plays with volumes, eliminates unnecessary elements and allows for compositional freedom. The collection’s tall, base and upper cabinets can be ordered in custom widths and heights, as

can its single, open modular unit that can be used to create numerous combinations for any architectural setting or be composed as a freestanding structure. Code’s Natural version, shown here, features

doors in slatted ash wood, with decorative grain pattern and handcrafted details. The collection also is available in lacquer finishes and offers numerous cabinet-organizing accessories.

www.snaidero-usa.com.

Kitchens Southwest recently completed a custom kitchen in Paradise Valley, Arizona, designed by Karen Gustin, CKD. Manufactured by Custom Cabinetry, the alder cabinetry was finished with two custom stains and utilized hardware from Top Knobs, adding to the kitchen’s rustic appeal. Kitchens Southwest, 15685 N. Greenway-Hayden Loop, #300, Scottsdale, AZ; (480) 443-0102 or www.kitchenssouthwest.com.

Add interest to cabinetry with solid bronze archi-tectural hardware from Sun Valley Bronze. This regional firm uses high-quality, art-grade bronze to make its sand-cast hardware, in styles that range from traditional to contemporary. Shown here is a Corduroy square drawer pull that works equally well with traditional, transitional or con-temporary cabinetry styles. Sun Valley Bronze, 706 S. Main St., Bellevue, ID 83313; (208) 788-3631 or www.sunvalleybronze.com.

Enkeboll has launched its new Hearst Castle collection of architectural wood-carvings, pieces that would enhance a traditional or Mediterranean-inspired kitchen. The new collection, adapted from the artisan details of Hearst Castle architect Julia Morgan’s original render-ings, includes moldings, rosettes, corbels and panels. The new pieces are available in oak, mahogany, walnut, cherry, alder, maple and other hardwoods. www.enkeboll.com.

GD Cucine shows off minimalist Italian style with its Velvet kitchen line. Cabinets, doors, drawers and countertops are available in combinations of glass (shown here), lacquered surfaces, stone and wood, in various colors. The line offers endless arrangements of peninsulas, islands, wall units and cabinetry, built-in LED or halogen lighting for the shelving, and hidden handles built into the width of the drawer and door fronts. The Velvet SM line features two handle choices, a tab integrated into the door front or a more traditional drawer pull.. www.gdcucine.com.

Hi-R

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Architect: Nick Tsontakis

Scott Sandler PhotographicScott Sandler Photographic has been offering complete photographic services and

portfolio development to the design and architecture communities for nearly 13 years. Call Scott today to review his quality work and impressive client list.

See how affordable a quality photo session can be!

ph (602) 482-9261 • mobile (602) 397-5309

m a r k e t w a t c h

The new five-piece door and drawer style added to Armstrong Cabinets’ Rutledge line gives the cabinetry a Shaker look, with a thicker band of wood around the frame. The new style is available in all maple finishes, including natural, espresso and toffee. www.armstrong.com.

Antiquities’ traditional cabinetry handcrafted in France’s Provence region adds a rustic, rural appeal to a kitchen. This zinc-topped island with an integral sink offers a landing spot in the kitchen, plus open storage below. Antiquities, 7401 E. Redfield Rd., Scottsdale, AZ 85260; (480) 556-0303 or www.antiquitiesimports.com.

EuroDream Kitchens & Design Gallery recently completed a custom contemporary kitchen in Arizona that features full-access, German-made cabinetry with soft-close doors and drawers. The cabinets were done in a wenge finish, with a combination of horizontal and vertical grain direction. Additional cabinets feature glass doors set into alu-minum frames. The handles were subtly integrated into the top of cabinet fronts. EuroDream Kitch-ens & Design Gallery, 8670 E. Shea Blvd., Suite 101, Scottsdale, AZ 85260; (480) 998-0244 or www.eurodreamkitchens.com.

Dutch Made cabinetry features both traditional craftsmanship and contemporary, European frameless styles in a variety of hardwood pan-els and veneers, including red oak, maple, hickory, ash, cherry, beech, mahogany and more. Shown here, the Mandalay collection, with Old World detailing. Available through DSKB Plumbing & Tile, Denver Design District, 595 S. Broadway, Denver, CO 80209; (303) 744-9189, www.dskb.com or www.dutchmade.com.

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Convenient, One-Stop Shopping for All Your Lamp Requirements

Lamps • Shades • Lights • RepairsAntiques • Custom Lamps

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Phoenix Lamps, Shades & Antiques602-955-5640

fax 602-955-06422225 East Indian School RoadPhoenix, Arizona 85016

The largest selection of lamp shades West of the MississippiArthur L. Bailey learned old world furniture building techniques from a renowned Italian master craftsman and furniture designer. He has transformed his old world skills to create a new level of custom furniture.

The Vivienne Bed is an example of the design and craftsmanship that has earned Mr. Bailey national recognition. Available in king and queen dimensions, the bed offers optional design features. The Vivienne Bed is available through the Trappings showroom.

by Arthur L. Bailey

Suite 100, Arizona Design Center480-941-1334 | www.trappings-az.com

Indexa d v e r t i s e r s ’

Alexander Sinclair 8 - 9

www.arizonadesigncenter.com

Anchor Bay Tile 15

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Biltmore Shutters 13

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CCS Presentation Systems IFC

www.ccspresentationsystems.com

Electrolux 11

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Fiber Seal 21

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Geek IT Services 17

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Hoff Miller 3

www.hoffmiller.com

Inside/Out 15

www.insideoutshowrooms.com

Innovative Wine Cellar Designs 2

www.winecellardesigns.biz

Jordan Spencer 1

www.jordanspencer.com

Las Vegas Design Center 7

www.lvdesigncenter.com

Peterson Architecture IBC

www.peterson-architecture.com

Phoenix Lamps, Shades & Antiques 46

www.phoenixlampandshade.com

Richard Schultz Design 5

www.richardschultz.com

Scott Sandler Photographic 46

Trappings 46

www.trappings-az.com

Villagio Tile BC

www.vtile.com

Your Computer Lady 25

www.yourcomputerlady.com

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Affinity Kitchens recently renovated a kitchen to accommodate the needs of a family with four children. While the kitchen’s footprint remained the same, the new design features formal, clas-sic cabinetry in pale cream and espresso stains, an island angled so that all six members can be seated at once and more counter space for cooking and projects. Affinity Kitchens, 7848 E. Redfield Road, #10, Scottsdale, AZ 85260; (480) 348-0088 or www.affinitykitchens.com.

Linear Fine Woodworking has created this cus-tom kitchen in Arizona with shapes and forms in mind. The base cabinetry is built of plain slice pearwood, using Macassar ebony in a horizontal grain pattern as both an accent reveal beneath the granite countertop, as well as an under-counter light valance along the seating area of the island. The radius of the upper cabinetry was accented by a seamless blend and free-form curve of pearwood and Tamo ash. Horizontal grain Macassar ebony was repeated in the soffit and under the cabinet light valance. Linear Fine Woodworking, 2825-2831 S. 46th St., Phoenix, AZ 85040; (480) 968-1223 or www.linearfine woodworking.com. n

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50 s o u r c e s + d e s i g n M a y / J u n e 2 0 1 0

P H OTO G R A P H BY E M I LY M I N TO N R E D F I E L DfinalfoCus

Colorado garden detail.

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Always Something New

Available exclusively through our beautiful showroom in Scottsdale or online at Vtile.comShipping available throughout the USA.

vtile.comScottsdale Airpark showroom and design center: 15020 N. Hayden Rd 480-477-8877