a design case bookAriana Koblitz

Ariana Koblitzakoblitz@stanford.edu(310) 384 7864PO Box 11654 Stanford CA 94309

Thank you for considering me for this internship.

The case studies presented here evidence the clear application of the design phases inherent in the

Design Thinking philosophy of our program.

January 2011

i am:

observant:

insightful:

creative:

innovative:

dedicated:

resourceful:

manufacturing

inventing a solution

discerning a use

perceiving a truth case study 6

case study 4

case study 3

case study 2

case study 1

prototyping a solution

communicating a solution case study 5

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China), French (4 yrs high school proficiency)Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS

DESIGN EXPERIENCEINTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCERESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

LANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

Product Design has allowed me to channel my artistic impulses in a methodical, system-atic and eminently applied way. A designer must be responsive to the society around her, combining creative design and ethnographic research.

i am:

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China), French (4 yrs high school proficiency)Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS

DESIGN EXPERIENCEINTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCERESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

LANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

chill in < 10 minchill for > 5 hrs

chill w/ water of any quailty

chill without dilutingGlassCool

The Challenge: design and manufacture a product that has a specific function. It must be of either metal of plastic, and be made using at least two manufacturing processes.

The Product: a whiskey glass cooler. A hollow container holds water (to freeze), ice, or frozen gel packs. Can chill other beverages as well.

dedicated

3.500

.050

.250

1.450

.250

.050

DO NOT SCALE DRAWING

inner_tubeSHEET 1 OF 1

UNLESS OTHERWISE SPECIFIED:

SCALE: 1:2 WEIGHT:

REVDWG. NO.

ASIZE

TITLE:

NAME DATE

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DRAWN

FINISH

MATERIAL

INTERPRET GEOMETRICTOLERANCING PER:

DIMENSIONS ARE IN INCHESTOLERANCES:FRACTIONALANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

APPLICATION

USED ONNEXT ASSY

PROPRIETARY AND CONFIDENTIALTHE INFORMATION CONTAINED IN THISDRAWING IS THE SOLE PROPERTY OF<INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLEWITHOUT THE WRITTEN PERMISSION OF<INSERT COMPANY NAME HERE> IS PROHIBITED.

5 4 3 2 1

the lathe the foundry the vertical mill the sewing kit

pressfitting

casting turning

modeling

case study 1 manufacturing

Household Chores -the good way

setting up the chore-alert completing the choressetting up the chore alert completing the chore

The Challenge: design a cultural map using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community.ChorDoerThe Product: an iPhone app to enhance the distribution and completion of household chores. Makes finishing chores a reward-driven enterprise.

insightful

that’s a chore-alert.

what kind of a world is this?! I refuse to bow to my mother's will.

you're one chore away from a bike

DIG DIG DIG DIG DIG!

--“gardening”--USE CASE

discerning a usecase study 2

The Feedback: “It is hard to connect what my children do in the ‘cloud’ with our lives here on the solid earth. This seems like a good way to bridge the two.”

The Challenge: build a tower of cups & trays in the middle of the pond. You may not touch the tower or your apparatus once it has left the edge of the pond.

Collect-a-cup

The Result: the highest tower and points of the class of Fall 2010 Visual Thinking (ME101)

creative

prototyping a solutioncase study 3

Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials previously not used together could interact.

The Take-Aways: prototyping with found materials prototyping as a group brainstorming before testing brainstorming after testing

innovative

4) a stamp3) a mobile2) bathroom tiles1) an album insert

an exchangeable square of air-drying mold, backed by a strong child-freindly piece of plastic fits snugly

into a case on a band that fits around the palm of a child’s hand

leave to dry and you have a memory

touchTOO

The Product: a way to engage with children while creating memories. Encourage children to engage with their surroundings!

The Challenge: make an impact on the lives of new parents of young toddlers. Keep in mind the business aspect of your design.

Business Plan

Value Proposition

Market Segments

Channel

Pricing Model

Growth Strategy

Competitive Strategy

Partners

CostsCapabilities

inventing a solutioncase study 4

Crayola Magic Clay (or similar), scrapbooking, photography accessory company

no fabrication capability, all manufacturing would be outsourced

(eg recreated)

manufact.distributiondiff. templates

partners/sources

expansion packages: family packs, class packs, mobile kits, DIY tiles, etc

Competing against: DIY handprint “fossil” activititesscrapbooking companies

needs to be conquerable to crayola magic clay

Parents need away to engage with their children in documenting family memories, to transform a spectator activity into one which involves their kids.

Kindergardens, children’s hospitals, scrapbooking aisles, through clay manuf. partner’s forums

parents who don’t want to buy electronicsfamily of blindselementary schoolshospitalsnature camps

Win an entirely new market niche by emphasizing a currently non-existant phenomenon.

The Take-Aways: rapid prototyping utilizing a feedback cycle group and individual concept-buildling

resourceful

Wuensch Dir WasThe Challenge: working with an independent wooden toy designer. Wuensch specializes in toys for children and adults with disabilities. Given such a niche market, savvy client development is key.

The Result: an insight into multiple different toy products, and first-hand experience at articulating the product to potential clients.

client /concept design concept development market strategy

client integration

to markettime

word of mouth design associations trade fairs cold calls

communicating a solutioncase study 5

The Action: Developing a client base means tuning in to the communities directly related to target products. In this case, forums for parents and educators of mentally and physically disabled children.

The Take-Aways: real-time project management project-client relation management consumer/market communication design networking

IDZAGDcreate berlin

The Challenge: notice what makes a person, a situation, an action unique in order to act on that knowledge in design.

The Result: Close studies in color and light arm me with the skills to look at a more complex problem and achieve new insights, a new solution.

observant

perceiving a truthcase study 6

Ariana Koblitzakoblitz@stanford.edu

(310) 384 7864PO Box 11654, Stanford CA 94309

Thank you. Please feel free to contact me:

a case study portfolio 2010Ariana Koblitz