ari new gtld program summary - generic
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An Introduction to the New
Top-Level Domain Name Program
Microsoft
AusRegistry International
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Contents
Domain Name Challenges New TLDs 101
.brand Opportunity
Other Opportunities Application Process
Costs
Timelines
Next Steps
AusRegistry International
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The Current Challenges with
Domain Names
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Domain Names
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Internet Evolution
Domain Names
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Its all about to change
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New Generic Top-Level Domains
Beyond.com
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Who?
Why? Competition, Choice, Freedom
What?Secure a slice of Internet real estateand own it forever!!
When? 20th October 2011 Limited window
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example.com
What are TLDs?(Top-Level Domain Names)
Generic TLD (TLD)
21 gTLDs, including
.com
.org
.net
.info
.biz
.asia
.edu
.gov
.jobs
.mobi
.museum
.travel
example.com.us
Country Code TLD (ccTLD)
261 ccTLDs, including
.us
.nz
.uk
.fr
.de
.it
.ru
.jp
.cn
.hk
.id
.in
.kh
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Currently
21 gTLDs.com.net
261 ccTLDs.au.us
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The Future
Geographic TLDs.seattle.london
Generic TLDs.search
.mail
Community TLDs.redcross.scouts
Corporate TLDs.microsoft
.ibm
21 gTLDs.com.net
261 ccTLDs.au.us
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The Future
21 gTLDs.com.net
261 ccTLDs.au.us
Internationalisedomain Names( )DNs
Geographic TLDs.
.
Generic TLDs.
.
Community TLDs.
.
Corporate TLDs..
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x5.bmw.bmw
Brands
dealers.bmw
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tourism.seattle
Geographic
starbucks.seattle.seattle
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Generic Words
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The Internet is changing
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To deliver greaterrelevance,
greaterchoice, greatercontrol,greaterrecall.
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Internet Evolution
Domain Names
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.microsoft
.bing
For the firsttime, own your own slice ofInternet real estate
.hotmailmail .xboxofficesearch
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.brand opportunity
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Leadership
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Areas for Innovation
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.brand risks at the Top Level
Multiple organisations can apply for the same or similar nameprovided the use of the name is consistent with Trade Mark
law
e.g: an apple growing organisation can apply for .apple as long
as it is not used in the context of selling computers
A community group with the same name will be given
precedence (community priority)
If multiple organisations apply and both meet all criteria then an
auction will be used to select an organisation to operate the
TLD Once a name is approved then a confusingly similar name
would not be allowed
e.g: if .com exists, .kom may not be allowed
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No-one else applies for your
brand
Another eligible
organisation applies foryour brand
Another ineligible
organisation applies foryour brand
Apply for .brand You will acquire .brandproviding no valid objectionsare provided by thecommunity
There would be an auctionbetween all eligible partiesproviding no valid objectionsare provided by thecommunity
You will need to object againstthe other applicant and win orrisk that applicant obtainingyour .brand
Do not apply for .brand Your .brand is not allocated byICANN and unclear when/ifavailable again
Another eligible organisationwill win your .brand and own itforever
You will need to object againstthe other applicant and win orrisk that applicant obtainingyour .brand
Summary
Irrespective of size or reach of trademarks, eligiblemeans anyone with any trademark or legal right tothe mark in any country, jurisdiction or industry
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.generic opportunity
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Generic Word TLDs.search, .mail, .office
Opportunity development
Acquire a piece of the multimillion dollar domain name industry
Opening up new revenue streams Leveraging existing product and brand portfolios
Leverage existing customer base
Long term play
Maximise existing infrastructure and capability
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Multiple business model options
.mail.office
Direct competition withother generic TLDs
Own that term onthe Internet forever
Retain key names and sellremaining names to the
public and other
organisations
Keep all namesfor your
organisation
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Is a Generic TLD right for you?
Key considerations Utilisation (open/ closed registry)
Positioning, Launch and Marketing needs
Revenue generation models/ ROI calculation
Operational requirements
Integrate with existing businesses, customer baseand .brand TLD (if required)
Ability to leverage existinginfrastructure/ businessfunctions
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Generic risks at the Top Level
Although a generic term may yield a greaterreturn on investment, it also opens you up to thepossibility of:
Increased risk of competition
Complex decisions around business model anddistribution
Encountering inflated costs due to: Dispute resolution
Mediation Auction
Unsuccessful application
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Application process, costs and
timelines
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Application submission
50 questionsAll questions have a
minimum scorethreshold in order for anapplication to pass
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ICANN fees
ICANN application costs (one off fee) US$185,000
ICANN annual license fee US$25,000
Additional Variable cost considerations
Pre-launch
Consultancy, tailored to needs of each TLD, including Scoping, application development,
submission and monitoring, build, testing and go-live
Annual Registry costs
Heavily dependent up on volume of domain names under registration, ranging from a Parked
Brand Registry = single registered domain name to a Large Generic Registry = >250k
registered domain names
Note: Specific cost break down for Variable cost considerations
heavily dependent up on new TLDs policy requirements
and utilisation
Costs
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Application Timelines
ICANNTimelines
Microsofts
Timelines
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Internal reviewConfirm those new TLD Strings to apply for
Business Case development for each new String
Approvals
Define Vision and MissionDevelop Policies and Processes
Develop and submit application to ICANN
Next steps
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AusRegistry International
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AusRegistry International Formed in 2000 and based in Melbourne, Australia
Australias only Domain Name Registry Servicesprovider managing 2 million .au domain names
Exclusive Government endorsed .au domain nameRegistry Operator since 2002
A vital part of Australias Internet backbone
International Domain Name Registry Service provider(UAE, Qatar, Oman, South Africa)
Active community participant driving policy andtechnical innovation in the domain name industry
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AusRegistry International
ApproachExperience
Industry Knowledge
Internal Policy Development
Application to ICANN
Organisational Deployment
Registry PlatformAdvanced Security
Domain Name Protection
Help Desk/Support