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 Argumentumadpopulum

(Appealtopeople)

TwinkleJoyGagarinandAlifaCamilleSantos

4-ABiochemistry

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 Argumentumadpopulum

• FromtheLatinword,“tothepeople”.

•  Also called “appeal to themob” or “appeal to the

masses”.

• Thisfallacyconsistsinadvancinganargument for

a certain principle and rule without any sufficient

reasontoproveit.

“Itsimplymakesanappealtotheprejudicesand

passionsofthepopulace”  

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Thisfallacyoccurswhen:

• One is attempting to win popular assent to a

conclusion by arousing the feeling and

enthusiasmofthemultitude.

Example:

• Thecaseofacommunistfanatictriedtostirup

thefeelingsandpassionofthelistenersby:

1.)Bypresentingpicturesoftheoppressedlaborersas

resultoftheunequaltreatment.

2.)Thenproposingtheideaofcommunismasagood

systemwithoutactualproofthatitreallyis.

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TwoForms:

1.)“SnobAppeal”

• the fallacy of attempting to provea conclusion byappealingtowhataneliteoraselectfew(butnot

necessarily an authority) in a society thinks orbelieves.

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Example#1:

 According toCharlesDarwin,Men evolved from

apes.

CharlesDarwinisagenius.

Soit’struethatmencamefromapes.

Explanation:

“Charles Darwin is a genius, therefore

there is no doubt on his assumptions.”  

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TwoForms:

2.)“Bandwagon”

• the fallacyof attempting to proveaconclusiononthegroundsthatallormostpeoplethinkorbelieveitistrue.

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Example#1:

Mostpeoplebelievethataperfectfigure,height

andcomplexiondefinesbeauty.

Therefore, to be considered beautiful, Imust be

tall,slimandfair.

Explanation:

“These characteristics of beauty areconsidered as the standard because 

majority believes that it is.”  

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Example#2:

Most analysts consider Jollibee Corporation a

well-runcompanywithexcellentmanagement.

Soitscommonstockisagoodinvestment.

Explanation:

“Since financial analysts have a good 

review regarding Jollibee, investing to this company will be worth it”. 

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 Argumentumadpopuluminadvertising:

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Lactumispreferredby8outof10moms.

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Thank you for Listening!

THE END!