argonne 2013 mid-year digital communications report
DESCRIPTION
Argonne 2013 Mid-Year Digital Communications Report. Compiled by Alex Mitchell, Digital Media Specialist since Oct. 2012. S ee explanatory note at the bottom of each slide; scroll down to read entire note. Facebook page (7,414 fans). Facebook fan gains. Facebook fan engagement. - PowerPoint PPT PresentationTRANSCRIPT
Argonne 2013 Mid-Year Digital Communications
ReportCompiled by Alex Mitchell, Digital Media Specialist since Oct. 2012.
See explanatory note at the bottom of each slide; scroll down to read entire note.
Argonne 2013 Mid-Year Digital Communications Report
2
Facebook page (7,414 fans)Facebook fan gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50
100
150
200
250
300
350
400
450
Argonne 2013 Mid-Year Digital Communications Report
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Facebook fan engagement
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
500
1000
1500
2000
2500
3000
3500
4000
Argonne 2013 Mid-Year Digital Communications Report
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Facebook reach
0
20000
40000
60000
80000
100000
120000
Argonne 2013 Mid-Year Digital Communications Report
5
Twitter account (23,466 followers)Twitter follower gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
100
200
300
400
500
600
700
800
900
Argonne 2013 Mid-Year Digital Communications Report
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Twitter: @Argonne mentions
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
100
200
300
400
500
600
700
800
900
Argonne 2013 Mid-Year Digital Communications Report
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Retweets
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50
100
150
200
250
300
350
400
Argonne 2013 Mid-Year Digital Communications Report
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‘Argonne Employees and Alumni’ LinkedIn group (1,540 members)
Member gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
10
20
30
40
50
60
70
Argonne 2013 Mid-Year Digital Communications Report
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YouTube channel (3,345 subscribers)YouTube views
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Argonne 2013 Mid-Year Digital Communications Report
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YouTube subscriber gains
Jan. '1
2
Feb. '1
2
March '1
2
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0100200300400500600700800900
1000
Argonne 2013 Mid-Year Digital Communications Report
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Traffic from Argonne social media to www.anl.gov
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Argonne 2013 Mid-Year Digital Communications Report
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Argonne core website (www.anl.gov)Website visits
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
20000
40000
60000
80000
100000
120000
Internal traffic External traffic
Argonne 2013 Mid-Year Digital Communications Report
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Website: Unique visitors
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
20000
40000
60000
80000
100000
120000
Internal visitorsExternal visitors
Argonne 2013 Mid-Year Digital Communications Report
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Website: Pageviews
April '12
May '1
2
June '12
July '12
Aug. '12
Sept. '
12
Oct. '1
2
Nov. '12
Dec. '12
Jan. '1
3
Feb. '1
3
March '1
3
April '13
May '1
3
June '13
0
50000
100000
150000
200000
250000
Internal trafficExternal traffic
Additional social media• Our Flickr account continues to be a useful tool for archiving our photos and
simultaneously sharing those images with the public.
• In July 2013, we created an Argonne page on Google+, a site that is similar to Facebook. We are building the following. Along with the other DOE national labs, we are working with Google on a plan to have periodic virtual tours of the labs for the public.
• In April 2013, we created an Argonne Pinterest account. Pinterest is an image/video site. It is an avenue for us to bring people into the lab through imagery. We are building the following.
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Links to Argonne social media• Main Facebook page• Facebook “Student and Young Professionals” page• Twitter account• LinkedIn “Argonne Employee and Alumni” group• LinkedIn “Students and Young Professionals” group• Google+ page• Flickr account• Pinterest
Alex Mitchell, [email protected]; 630-252-5573
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