are you satisfied or dissatisfied with the performance of ... · respondents interviewed online...
TRANSCRIPT
Are you satisfied or dissatisfied with the performance of David Cameron as Prime Minister?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very satisfied 174 173 17% 38% 8% 9% 9% 0% 7% 21% 21% 15% 18% 24% 12% 8% 17% 18%
Somewhat satisfied 286 309 28% 46% 14% 28% 27% 6% 30% 25% 29% 28% 30% 22% 33% 14% 27% 29%
Somewhat dissatisfied 152 155 15% 13% 18% 33% 18% 22% 17% 14% 14% 19% 16% 11% 19% 15% 14% 16%
Very dissatisfied 350 328 34% 3% 57% 27% 44% 72% 38% 34% 32% 28% 32% 37% 34% 63% 35% 34%
Don’t know 59 56 6% 1% 3% 3% 3% 0% 8% 6% 4% 11% 4% 6% 1% 0% 7% 3%
Satisfied (combined) 460 482 45% 84% 23% 37% 35% 6% 37% 46% 50% 43% 48% 46% 46% 21% 44% 47%
Dissatisfied (combined) 438 464 49% 16% 74% 60% 62% 94% 55% 48% 46% 46% 48% 48% 53% 78% 49% 50%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very satisfied 174 173 17% 21% 33% 36% 13% 23% 19% 27% 8% 3% 3% 2% 32% 8% 15% 10%
Somewhat satisfied 286 309 28% 52% 24% 25% 38% 28% 33% 21% 47% 10% 20% 33% 11% 23% 34% 28%
Somewhat dissatisfied 152 155 15% 3% 13% 14% 9% 17% 18% 16% 27% 16% 10% 22% 10% 14% 7% 18%
Very dissatisfied 350 328 34% 22% 25% 19% 39% 32% 25% 34% 14% 56% 51% 37% 46% 50% 42% 30%
Don’t know 59 56 6% 2% 5% 6% 2% 1% 4% 2% 4% 15% 16% 6% 0% 5% 0% 14%
Satisfied (combined) 460 482 45% 74% 57% 61% 51% 51% 53% 48% 55% 13% 23% 36% 43% 30% 50% 38%
Dissatisfied (combined) 438 464 49% 25% 38% 32% 48% 48% 43% 50% 41% 72% 61% 59% 57% 65% 50% 49%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Jeremy Corbyn as leader of the Labour Party?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very satisfied 133 108 13% 5% 31% 16% 3% 3% 11% 18% 10% 15% 14% 16% 18% 1% 14% 13%
Somewhat satisfied 155 146 15% 7% 26% 21% 11% 19% 19% 14% 14% 13% 14% 18% 25% 13% 15% 15%
Somewhat dissatisfied 165 165 16% 19% 12% 23% 17% 29% 17% 18% 15% 17% 17% 10% 17% 24% 19% 13%
Very dissatisfied 422 477 41% 65% 22% 20% 53% 48% 27% 40% 53% 38% 41% 42% 25% 50% 34% 49%
Don’t know 146 125 14% 4% 10% 20% 16% 2% 26% 11% 9% 17% 15% 13% 15% 11% 18% 10%
Satisfied (combined) 288 254 28% 12% 56% 38% 15% 22% 30% 32% 24% 28% 27% 34% 43% 14% 29% 28%
Dissatisfied (combined) 320 311 58% 83% 33% 43% 69% 77% 44% 57% 67% 56% 58% 53% 42% 74% 54% 63%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very satisfied 133 108 13% 17% 17% 10% 6% 9% 12% 15% 9% 17% 18% 12% 5% 22% 17% 7%
Somewhat satisfied 155 146 15% 11% 12% 11% 20% 19% 5% 22% 10% 22% 14% 17% 16% 7% 29% 17%
Somewhat dissatisfied 165 165 16% 20% 12% 19% 6% 25% 9% 15% 36% 16% 11% 18% 26% 16% 13% 6%
Very dissatisfied 422 477 41% 53% 50% 58% 53% 42% 60% 43% 30% 17% 36% 37% 44% 40% 38% 23%
Don’t know 146 125 14% 0% 10% 2% 15% 4% 14% 5% 14% 27% 22% 16% 9% 16% 3% 47%
Satisfied (combined) 288 254 28% 28% 28% 21% 26% 28% 17% 37% 20% 39% 32% 29% 21% 29% 46% 24%
Dissatisfied (combined) 320 311 58% 72% 62% 76% 59% 67% 69% 58% 67% 33% 47% 55% 70% 55% 51% 29%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Tim Farron as leader of the Liberal Democrats?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very satisfied 18 16 2% 1% 1% 14% 0% 0% 4% 1% 2% 7% 1% 0% 3% 0% 2% 1%
Somewhat satisfied 134 159 13% 15% 13% 26% 9% 0% 11% 10% 17% 11% 14% 19% 10% 4% 14% 13%
Somewhat dissatisfied 259 233 25% 26% 27% 20% 39% 15% 15% 28% 31% 21% 26% 30% 20% 17% 22% 29%
Very dissatisfied 212 198 21% 20% 20% 4% 23% 43% 20% 21% 21% 11% 22% 20% 18% 36% 15% 28%
Don’t know 397 415 39% 37% 39% 36% 29% 42% 51% 40% 30% 50% 38% 31% 49% 43% 47% 29%
Satisfied (combined) 153 175 15% 16% 14% 41% 9% 0% 14% 11% 19% 18% 15% 20% 13% 4% 16% 14%
Dissatisfied (combined) 394 392 46% 47% 47% 24% 62% 58% 35% 49% 51% 33% 47% 49% 38% 53% 37% 56%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very satisfied 18 16 2% 0% 1% 0% 0% 2% 0% 0% 11% 0% 1% 3% 2% 1% 0% 3%
Somewhat satisfied 134 159 13% 12% 19% 15% 20% 7% 23% 17% 11% 3% 6% 7% 30% 15% 5% 6%
Somewhat dissatisfied 259 233 25% 30% 22% 41% 35% 36% 24% 35% 13% 22% 19% 9% 30% 40% 18% 15%
Very dissatisfied 212 198 21% 29% 24% 21% 14% 26% 19% 12% 24% 15% 23% 34% 11% 14% 37% 12%
Don’t know 397 415 39% 29% 34% 23% 31% 29% 33% 36% 41% 58% 51% 47% 27% 30% 40% 65%
Satisfied (combined) 153 175 15% 12% 20% 15% 20% 9% 24% 17% 22% 4% 7% 10% 32% 16% 5% 8%
Dissatisfied (combined) 394 392 46% 58% 46% 62% 49% 62% 44% 47% 37% 38% 41% 43% 41% 54% 55% 27%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Nicola Sturgeon as First Minister of Scotland?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very satisfied 129 135 13% 8% 14% 22% 6% 51% 12% 15% 11% 13% 11% 11% 15% 26% 14% 11%
Somewhat satisfied 204 201 20% 15% 28% 33% 15% 33% 13% 25% 20% 18% 22% 18% 20% 26% 21% 20%
Somewhat dissatisfied 206 155 20% 32% 16% 0% 20% 11% 24% 15% 23% 17% 20% 22% 13% 15% 16% 25%
Very dissatisfied 230 280 23% 29% 15% 8% 40% 5% 12% 24% 28% 13% 21% 28% 18% 33% 18% 27%
Don’t know 251 250 25% 16% 26% 37% 19% 0% 39% 22% 17% 39% 26% 21% 34% 0% 31% 17%
Satisfied (combined) 334 336 33% 23% 42% 55% 21% 85% 25% 40% 32% 31% 33% 29% 35% 52% 35% 31%
Dissatisfied (combined) 411 356 43% 61% 31% 8% 60% 15% 36% 38% 51% 30% 41% 50% 31% 48% 34% 53%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very satisfied 129 135 13% 18% 16% 22% 5% 26% 8% 17% 14% 9% 9% 17% 1% 11% 7% 8%
Somewhat satisfied 204 201 20% 17% 23% 22% 43% 26% 19% 11% 19% 6% 15% 21% 7% 30% 40% 8%
Somewhat dissatisfied 206 155 20% 12% 25% 16% 3% 17% 18% 34% 28% 14% 15% 8% 61% 12% 20% 21%
Very dissatisfied 230 280 23% 41% 20% 34% 32% 22% 36% 26% 14% 20% 17% 24% 10% 18% 7% 17%
Don’t know 251 250 25% 12% 15% 6% 16% 10% 20% 13% 24% 51% 45% 29% 21% 29% 27% 46%
Satisfied (combined) 334 336 33% 35% 40% 44% 48% 52% 26% 28% 33% 15% 24% 38% 8% 41% 47% 16%
Dissatisfied (combined) 411 356 43% 53% 45% 50% 35% 38% 54% 59% 42% 34% 32% 33% 71% 30% 26% 38%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Nigel Farage as leader of UKIP?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very satisfied 92 118 9% 8% 4% 1% 41% 0% 8% 7% 12% 9% 11% 10% 4% 3% 6% 11%
Somewhat satisfied 187 215 18% 19% 17% 4% 47% 12% 11% 18% 23% 14% 22% 21% 11% 17% 15% 21%
Somewhat dissatisfied 200 200 20% 33% 8% 30% 9% 21% 15% 23% 19% 21% 19% 20% 18% 16% 19% 21%
Very dissatisfied 336 326 33% 26% 49% 40% 1% 58% 37% 27% 35% 25% 30% 33% 41% 48% 33% 34%
Don’t know 206 162 20% 15% 22% 25% 2% 9% 29% 24% 11% 32% 18% 15% 27% 17% 26% 13%
Satisfied (combined) 279 333 27% 27% 21% 5% 87% 12% 19% 25% 35% 22% 33% 31% 14% 20% 22% 32%
Dissatisfied (combined) 386 415 52% 59% 57% 70% 10% 79% 52% 51% 54% 46% 49% 54% 59% 64% 52% 54%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very satisfied 92 118 9% 3% 7% 7% 11% 13% 12% 6% 12% 11% 4% 8% 17% 8% 2% 13%
Somewhat satisfied 187 215 18% 8% 16% 27% 24% 20% 31% 31% 11% 4% 11% 16% 24% 27% 7% 14%
Somewhat dissatisfied 200 200 20% 39% 27% 39% 36% 26% 12% 13% 31% 7% 5% 12% 8% 23% 6% 14%
Very dissatisfied 336 326 33% 32% 37% 20% 17% 38% 23% 35% 34% 33% 43% 28% 43% 28% 65% 25%
Don’t know 206 162 20% 18% 13% 6% 13% 3% 22% 15% 12% 45% 37% 35% 8% 14% 20% 35%
Satisfied (combined) 279 333 27% 11% 22% 35% 35% 33% 43% 37% 22% 15% 14% 24% 41% 35% 9% 26%
Dissatisfied (combined) 386 415 52% 72% 64% 59% 53% 64% 35% 48% 65% 40% 49% 41% 51% 51% 71% 39%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
If there were a referendum tomorrow on the following question, how would you vote? "Should the United Kingdom remain a member of the European Union?"
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
No 395 410 39% 42% 28% 8% 81% 22% 28% 37% 47% 39% 40% 42% 32% 31% 35% 43%
Yes 382 391 37% 35% 57% 72% 5% 43% 47% 37% 31% 39% 34% 40% 49% 39% 38% 37%
Don't know 208 191 20% 20% 11% 20% 14% 35% 20% 22% 18% 10% 24% 14% 17% 29% 22% 18%
Would not vote 36 29 4% 3% 4% 0% 0% 0% 4% 3% 3% 11% 2% 4% 2% 1% 5% 2%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
No 395 410 39% 25% 24% 27% 45% 47% 57% 30% 23% 39% 30% 44% 62% 51% 44% 39%
Yes 382 391 37% 51% 63% 33% 33% 28% 24% 54% 48% 23% 34% 42% 19% 34% 48% 25%
Don't know 208 191 20% 24% 10% 32% 22% 24% 20% 16% 21% 34% 18% 14% 13% 14% 7% 34%
Would not vote 36 29 4% 0% 2% 7% 0% 2% 0% 0% 8% 4% 19% 0% 6% 1% 1% 2%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly support 163 155 16% 10% 15% 3% 41% 18% 15% 14% 18% 15% 11% 24% 3% 22% 14% 18%
Tend to support 130 172 13% 13% 7% 6% 26% 12% 11% 9% 17% 13% 14% 11% 4% 11% 10% 16%
Neither support nor oppose 146 133 14% 17% 18% 3% 12% 3% 12% 13% 17% 9% 14% 13% 25% 17% 17% 12%
Tend to oppose 83 114 8% 13% 6% 1% 7% 3% 8% 6% 9% 8% 8% 11% 6% 6% 7% 9%
Strongly oppose 436 384 43% 45% 49% 66% 11% 55% 49% 53% 29% 43% 45% 36% 60% 37% 44% 42%
Don’t know 63 63 6% 2% 5% 22% 3% 9% 5% 3% 10% 11% 8% 4% 1% 7% 8% 3%
Support (combined) 293 327 29% 23% 23% 9% 67% 30% 26% 24% 35% 29% 26% 35% 7% 33% 24% 33%
Oppose (combined) 519 498 51% 58% 54% 67% 18% 58% 57% 60% 38% 51% 53% 47% 67% 43% 51% 52%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly support 163 155 16% 4% 5% 17% 21% 22% 17% 8% 15% 39% 21% 31% 13% 14% 2% 3%
Tend to support 130 172 13% 4% 13% 21% 19% 11% 12% 7% 20% 14% 7% 12% 20% 20% 1% 8%
Neither support nor oppose 146 133 14% 6% 9% 10% 13% 22% 12% 16% 5% 21% 9% 21% 33% 9% 11% 22%
Tend to oppose 83 114 8% 12% 7% 8% 6% 9% 20% 11% 7% 3% 9% 3% 10% 8% 4% 2%
Strongly oppose 436 384 43% 74% 63% 42% 34% 25% 31% 57% 38% 20% 50% 28% 5% 36% 81% 60%
Don’t know 63 63 6% 0% 3% 2% 6% 11% 8% 1% 15% 3% 4% 4% 18% 13% 1% 4%
Support (combined) 293 327 29% 7% 18% 38% 40% 33% 29% 15% 35% 53% 28% 43% 33% 34% 3% 11%
Oppose (combined) 519 498 51% 86% 70% 50% 40% 34% 51% 68% 45% 23% 59% 32% 15% 43% 85% 62%
Experian Mosaic
This week, USA presidential candidate Donald Trump called for a temporary ban on all Muslims who are citizens of foreign countries from entering the United States. To what extent, if at all, would you support or oppose a
temporary ban on all Muslims who are citizens of foreign countries from entering the United Kingdom?
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly disagree 117 107 11% 9% 11% 0% 25% 0% 11% 11% 12% 4% 12% 17% 11% 15% 10% 13%
Tend to disagree 142 175 14% 14% 10% 10% 28% 14% 14% 15% 12% 17% 15% 13% 6% 14% 11% 17%
Neither agree nor disagree 132 172 13% 15% 12% 3% 23% 0% 13% 12% 14% 8% 13% 15% 8% 14% 12% 14%
Tend to agree 234 202 23% 32% 18% 21% 12% 22% 20% 21% 27% 28% 18% 27% 23% 14% 23% 23%
Strongly agree 346 323 34% 27% 47% 65% 9% 53% 38% 39% 26% 41% 35% 25% 49% 32% 39% 29%
Don’t know 49 42 5% 2% 2% 2% 3% 11% 4% 2% 8% 3% 7% 2% 2% 11% 6% 3%
Disagree (combined) 259 282 25% 24% 21% 10% 53% 14% 25% 27% 24% 21% 27% 31% 17% 28% 21% 30%
Agree (combined) 581 525 57% 59% 66% 85% 21% 74% 58% 60% 54% 68% 54% 52% 72% 46% 62% 53%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly disagree 117 107 11% 3% 7% 23% 18% 2% 15% 12% 8% 16% 19% 4% 6% 12% 4% 16%
Tend to disagree 142 175 14% 12% 11% 11% 22% 8% 17% 26% 7% 18% 10% 22% 3% 17% 5% 13%
Neither agree nor disagree 132 172 13% 2% 20% 3% 4% 14% 21% 14% 13% 20% 5% 3% 18% 9% 11% 20%
Tend to agree 234 202 23% 29% 21% 44% 20% 34% 19% 8% 28% 11% 26% 31% 29% 17% 24% 17%
Strongly agree 346 323 34% 52% 38% 16% 31% 26% 24% 40% 34% 31% 35% 37% 35% 38% 57% 31%
Don’t know 49 42 5% 2% 4% 3% 5% 15% 3% 0% 10% 4% 6% 3% 8% 7% 0% 3%
Disagree (combined) 259 282 25% 15% 18% 35% 40% 11% 32% 38% 15% 34% 29% 26% 9% 29% 8% 29%
Agree (combined) 581 525 57% 81% 58% 60% 51% 60% 43% 48% 61% 42% 60% 67% 64% 55% 80% 48%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “Donald Trump’s remarks are intended to stir up racial hatred”
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly disagree 409 383 40% 43% 46% 67% 4% 49% 43% 50% 29% 38% 44% 41% 48% 35% 39% 42%
Tend to disagree 124 140 12% 20% 8% 8% 5% 3% 13% 9% 14% 15% 10% 11% 13% 7% 12% 12%
Neither agree nor disagree 112 113 11% 12% 16% 5% 10% 11% 12% 11% 10% 6% 9% 12% 21% 17% 12% 10%
Tend to agree 150 192 15% 12% 10% 6% 37% 14% 11% 10% 22% 17% 15% 14% 6% 13% 14% 15%
Strongly agree 174 147 17% 11% 18% 1% 43% 11% 15% 18% 18% 16% 15% 20% 11% 19% 16% 18%
Don’t know 51 46 5% 1% 3% 14% 1% 11% 7% 2% 6% 9% 7% 1% 1% 10% 7% 2%
Disagree (combined) 533 523 52% 63% 53% 75% 9% 52% 56% 59% 43% 52% 54% 52% 61% 41% 51% 54%
Agree (combined) 324 339 32% 24% 28% 6% 79% 26% 26% 27% 40% 33% 30% 34% 17% 31% 30% 34%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly disagree 409 383 40% 69% 58% 50% 45% 11% 28% 56% 37% 23% 47% 20% 12% 46% 65% 40%
Tend to disagree 124 140 12% 22% 8% 8% 6% 15% 18% 16% 15% 6% 7% 5% 38% 7% 14% 6%
Neither agree nor disagree 112 113 11% 1% 14% 8% 2% 6% 16% 13% 6% 10% 5% 27% 8% 5% 9% 27%
Tend to agree 150 192 15% 4% 10% 26% 24% 26% 9% 7% 13% 15% 15% 25% 24% 16% 0% 12%
Strongly agree 174 147 17% 3% 10% 5% 18% 31% 24% 9% 11% 44% 17% 19% 8% 19% 12% 12%
Don’t know 51 46 5% 2% 1% 2% 5% 11% 4% 0% 17% 2% 10% 4% 10% 7% 0% 3%
Disagree (combined) 533 523 52% 91% 66% 58% 51% 26% 46% 72% 53% 29% 54% 25% 50% 54% 79% 45%
Agree (combined) 324 339 32% 7% 19% 31% 42% 57% 33% 15% 25% 59% 32% 44% 32% 35% 12% 25%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “Given the terrorist threat the UK faces, Donald Trump’s proposals should be seriously considered by British politicians”
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly support 218 194 21% 18% 26% 21% 6% 34% 26% 23% 17% 21% 23% 14% 34% 22% 24% 19%
Tend to support 95 117 9% 9% 11% 16% 3% 13% 9% 10% 9% 11% 10% 9% 7% 8% 10% 8%
Neither support nor oppose 266 266 26% 29% 23% 30% 33% 20% 21% 28% 28% 34% 21% 33% 26% 18% 29% 23%
Tend to oppose 151 153 15% 17% 14% 27% 6% 15% 15% 12% 17% 18% 15% 16% 10% 14% 13% 17%
Strongly oppose 225 235 22% 25% 21% 4% 50% 7% 17% 24% 24% 11% 23% 23% 15% 28% 15% 30%
Don’t know 66 56 6% 1% 5% 2% 3% 12% 13% 3% 5% 5% 8% 4% 8% 10% 9% 2%
Support (combined) 313 311 31% 27% 37% 37% 8% 47% 34% 33% 26% 32% 34% 23% 41% 30% 34% 27%
Oppose (combined) 376 388 37% 42% 35% 31% 55% 22% 32% 36% 41% 29% 38% 40% 26% 42% 28% 47%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly support 218 194 21% 44% 25% 23% 21% 13% 13% 21% 26% 22% 13% 18% 7% 11% 49% 21%
Tend to support 95 117 9% 8% 15% 9% 19% 4% 9% 15% 7% 7% 8% 4% 2% 6% 6% 15%
Neither support nor oppose 266 266 26% 5% 17% 7% 12% 41% 32% 29% 18% 28% 36% 45% 48% 23% 35% 18%
Tend to oppose 151 153 15% 10% 16% 25% 17% 19% 19% 23% 21% 5% 4% 11% 22% 11% 4% 11%
Strongly oppose 225 235 22% 31% 26% 33% 31% 12% 22% 12% 19% 26% 19% 17% 18% 40% 7% 20%
Don’t know 66 56 6% 2% 2% 2% 0% 11% 6% 0% 9% 12% 20% 5% 3% 8% 0% 15%
Support (combined) 313 311 31% 53% 39% 32% 41% 18% 22% 36% 33% 29% 21% 22% 9% 18% 54% 36%
Oppose (combined) 376 388 37% 41% 42% 59% 48% 31% 41% 35% 40% 31% 23% 28% 40% 51% 11% 31%
Experian Mosaic
To what extent, if at all, would you support or oppose Donald Trump being banned from traveling to the UK on the grounds of hate speech?
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Which of the following politicians would you rather spend Christmas with, if you had to choose?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
David Cameron 427 471 42% 77% 19% 26% 46% 11% 35% 41% 47% 47% 43% 39% 35% 26% 38% 47%
Jeremy Corbyn 281 235 27% 10% 50% 30% 15% 42% 31% 32% 21% 22% 23% 35% 42% 40% 27% 28%
Don’t know 314 315 31% 14% 30% 45% 39% 46% 34% 27% 32% 31% 34% 26% 23% 34% 35% 25%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
David Cameron 427 471 42% 72% 57% 55% 41% 37% 50% 47% 54% 23% 25% 23% 39% 36% 29% 37%
Jeremy Corbyn 281 235 27% 16% 28% 33% 32% 21% 16% 28% 19% 43% 34% 40% 15% 31% 32% 23%
Don’t know 314 315 31% 11% 15% 12% 27% 42% 33% 25% 28% 34% 41% 37% 46% 34% 39% 40%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
What do you think is the best children’s toy of all time?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Lego 234 256 23% 33% 20% 18% 26% 17% 15% 26% 25% 26% 26% 24% 21% 15% 25% 21%
Bicycle 77 82 8% 8% 8% 5% 5% 5% 5% 10% 7% 6% 7% 10% 2% 6% 8% 8%
Computer
games/consoles46 52 4% 2% 6% 7% 1% 7% 5% 5% 3% 9% 2% 5% 1% 4% 2% 7%
Barbie/Dolls 37 31 4% 2% 4% 13% 1% 0% 8% 1% 3% 7% 4% 5% 1% 1% 7% 0%
Teddy bear 38 39 4% 5% 1% 12% 6% 0% 4% 1% 6% 2% 4% 7% 3% 1% 3% 5%
Board games 36 39 3% 3% 4% 1% 2% 9% 8% 2% 2% 2% 2% 2% 12% 4% 5% 2%
Star Wars
figures/games24 12 2% 2% 3% 0% 1% 0% 3% 3% 2% 1% 2% 4% 0% 9% 1% 4%
Meccano 22 24 2% 5% 1% 0% 0% 0% 0% 2% 4% 1% 3% 2% 0% 0% 1% 3%
Ball/Football 21 26 2% 0% 3% 0% 2% 0% 3% 2% 1% 4% 2% 1% 4% 3% 1% 3%
Train set 20 30 2% 3% 3% 0% 1% 1% 0% 1% 4% 3% 1% 5% 0% 0% 0% 4%
Other/Don't know 467 430 46% 38% 46% 44% 52% 61% 48% 47% 43% 40% 48% 34% 57% 55% 47% 43%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Lego 234 256 23% 27% 38% 41% 25% 20% 16% 27% 23% 12% 13% 20% 17% 16% 37% 11%
Bicycle 77 82 8% 3% 2% 3% 6% 8% 8% 12% 3% 6% 9% 5% 14% 8% 14% 17%
Computer
games/consoles46 52 4% 1% 1% 0% 2% 8% 9% 1% 3% 3% 13% 8% 10% 9% 0% 3%
Teddy bear 38 39 4% 2% 4% 4% 5% 14% 8% 0% 1% 0% 2% 6% 5% 4% 0% 0%
Barbie/Dolls 37 31 4% 0% 3% 4% 4% 2% 1% 4% 11% 3% 13% 0% 6% 2% 0% 0%
Board games 36 39 3% 0% 6% 1% 1% 0% 4% 1% 0% 8% 3% 6% 0% 3% 0% 13%
Star Wars
figures/games24 12 2% 1% 11% 0% 0% 1% 0% 0% 0% 9% 0% 0% 0% 0% 8% 0%
Meccano 22 24 2% 0% 0% 4% 2% 4% 8% 7% 0% 0% 0% 0% 1% 1% 1% 1%
Ball/Football 21 26 2% 3% 5% 0% 0% 0% 1% 0% 8% 3% 1% 4% 0% 1% 0% 4%
Train set 20 30 2% 3% 1% 9% 0% 3% 4% 1% 1% 0% 0% 3% 3% 2% 0% 1%
Other/Don't know 467 430 46% 61% 29% 34% 56% 39% 42% 48% 50% 57% 45% 48% 44% 54% 40% 49%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Which of the following do you think is the best Christmas film?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Home Alone 165 133 16% 13% 18% 4% 13% 2% 24% 15% 12% 11% 14% 18% 19% 11% 14% 19%
Miracle on 34th Street 160 177 16% 13% 16% 25% 20% 25% 12% 15% 18% 19% 18% 12% 14% 20% 19% 12%
It’s a wonderful life 147 169 14% 15% 18% 19% 10% 3% 4% 19% 17% 14% 16% 15% 12% 6% 13% 16%
Elf 70 73 7% 6% 6% 1% 11% 20% 13% 9% 1% 10% 5% 7% 4% 16% 9% 5%
The Muppet Christmas
Carol68 58 7% 8% 6% 30% 3% 6% 12% 6% 3% 8% 8% 7% 9% 3% 7% 7%
Scrooged 60 59 6% 6% 5% 2% 1% 13% 2% 3% 11% 10% 5% 4% 2% 7% 4% 8%
Die Hard 56 62 5% 10% 5% 5% 1% 6% 12% 5% 2% 8% 5% 3% 5% 4% 1% 11%
Love Actually 53 59 5% 6% 4% 1% 7% 2% 5% 5% 6% 5% 5% 5% 10% 2% 8% 3%
The Grinch 37 32 4% 2% 2% 3% 0% 6% 5% 5% 1% 4% 5% 2% 1% 11% 5% 2%
Frosty the Snowman 31 21 3% 5% 2% 0% 1% 0% 0% 1% 7% 1% 4% 6% 0% 5% 5% 1%
Nightmare before
Christmas11 14 1% 1% 1% 1% 3% 0% 2% 1% 1% 0% 2% 1% 1% 1% 1% 1%
None of these 114 100 11% 14% 13% 5% 18% 6% 5% 13% 14% 8% 9% 16% 17% 9% 12% 11%
Don’t know 49 64 5% 3% 4% 2% 11% 11% 4% 3% 7% 2% 3% 4% 7% 5% 3% 5%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Home Alone 165 133 16% 15% 25% 4% 21% 4% 10% 12% 12% 10% 33% 17% 17% 4% 45% 20%
Miracle on 34th Street 160 177 16% 8% 12% 7% 15% 18% 20% 25% 10% 26% 7% 19% 43% 9% 8% 7%
It’s a wonderful life 147 169 14% 14% 15% 26% 26% 23% 10% 12% 8% 7% 4% 10% 8% 33% 6% 19%
Elf 70 73 7% 2% 7% 7% 8% 1% 4% 5% 10% 10% 3% 11% 2% 1% 12% 16%
The Muppet Christmas
Carol68 58 7% 15% 4% 2% 6% 1% 10% 14% 16% 4% 11% 0% 2% 1% 7% 7%
Scrooged 60 59 6% 0% 3% 18% 0% 16% 4% 1% 4% 1% 1% 13% 14% 12% 5% 2%
Die Hard 56 62 5% 5% 0% 7% 3% 2% 6% 6% 15% 6% 13% 2% 1% 4% 1% 8%
Love Actually 53 59 5% 13% 11% 5% 4% 5% 1% 3% 11% 2% 1% 9% 4% 6% 1% 2%
The Grinch 37 32 4% 1% 7% 0% 0% 0% 1% 3% 4% 19% 2% 3% 0% 5% 0% 1%
Frosty the Snowman 31 21 3% 0% 5% 0% 1% 13% 7% 0% 0% 1% 2% 2% 0% 4% 8% 0%
Nightmare before
Christmas11 14 1% 0% 0% 0% 2% 0% 1% 0% 4% 2% 1% 3% 0% 0% 0% 3%
None of these 114 100 11% 24% 5% 16% 13% 15% 17% 15% 4% 2% 22% 2% 6% 12% 5% 15%
Don’t know 49 64 5% 4% 5% 7% 2% 2% 8% 4% 3% 11% 0% 11% 3% 8% 2% 0%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly disagree 44 40 4% 2% 10% 0% 3% 6% 4% 6% 3% 0% 3% 5% 12% 4% 4% 5%
Tend to disagree 87 70 9% 3% 17% 16% 9% 7% 10% 10% 6% 10% 9% 13% 5% 5% 6% 10%
Neither agree nor disagree 155 144 15% 11% 19% 11% 18% 13% 9% 16% 19% 16% 11% 16% 15% 16% 16% 13%
Tend to agree 230 266 23% 26% 19% 8% 31% 17% 16% 21% 28% 13% 25% 19% 32% 26% 22% 24%
Strongly agree 489 491 48% 57% 33% 64% 38% 58% 61% 45% 41% 60% 50% 44% 32% 50% 50% 47%
Don't know 16 10 2% 1% 2% 0% 0% 0% 1% 1% 3% 0% 2% 2% 4% 0% 2% 1%
Disagree (combined) 132 110 13% 6% 26% 16% 12% 13% 14% 17% 9% 11% 12% 18% 17% 8% 10% 16%
Agree (combined) 719 757 70% 83% 53% 72% 70% 75% 77% 67% 69% 74% 75% 64% 64% 76% 72% 70%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly disagree 44 40 4% 0% 1% 2% 4% 2% 3% 10% 5% 5% 2% 2% 2% 4% 4% 15%
Tend to disagree 87 70 9% 12% 9% 8% 4% 1% 10% 0% 5% 16% 19% 9% 6% 19% 3% 7%
Neither agree nor disagree 155 144 15% 9% 13% 10% 20% 16% 17% 9% 10% 19% 14% 12% 31% 17% 30% 5%
Tend to agree 230 266 23% 36% 25% 26% 20% 31% 24% 14% 22% 24% 15% 35% 13% 18% 28% 10%
Strongly agree 489 491 48% 42% 52% 52% 52% 41% 43% 67% 57% 36% 51% 35% 48% 41% 34% 62%
Don't know 16 10 2% 2% 0% 2% 0% 9% 3% 0% 1% 0% 0% 7% 0% 0% 0% 0%
Disagree (combined) 132 110 13% 12% 10% 10% 8% 3% 14% 11% 10% 21% 20% 11% 8% 23% 7% 23%
Agree (combined) 719 757 70% 78% 77% 79% 72% 72% 66% 81% 79% 60% 66% 70% 60% 59% 63% 72%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “I am looking forward to Christmas”
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly disagree 173 162 17% 16% 21% 14% 14% 4% 26% 10% 17% 20% 17% 24% 18% 7% 16% 19%
Tend to disagree 190 195 19% 22% 14% 29% 15% 6% 19% 17% 19% 25% 20% 18% 17% 22% 21% 16%
Neither agree nor disagree 260 252 25% 28% 21% 27% 34% 24% 20% 27% 28% 14% 25% 28% 18% 29% 22% 29%
Tend to agree 212 243 21% 22% 21% 27% 21% 44% 16% 24% 21% 21% 23% 13% 22% 27% 23% 18%
Strongly agree 165 152 16% 9% 23% 2% 16% 22% 17% 21% 11% 19% 12% 15% 24% 14% 15% 17%
Don't know 21 17 2% 2% 0% 0% 0% 0% 2% 1% 3% 0% 3% 2% 1% 1% 2% 1%
Disagree (combined) 363 357 36% 38% 35% 43% 29% 10% 45% 27% 37% 45% 37% 42% 35% 28% 37% 35%
Agree (combined) 377 395 37% 32% 44% 30% 37% 66% 33% 45% 32% 40% 35% 28% 47% 41% 39% 35%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly disagree 173 162 17% 8% 22% 26% 11% 14% 16% 26% 17% 7% 23% 13% 1% 15% 21% 25%
Tend to disagree 190 195 19% 30% 23% 12% 13% 19% 18% 11% 34% 20% 11% 14% 27% 17% 24% 8%
Neither agree nor disagree 260 252 25% 24% 30% 23% 34% 30% 35% 35% 21% 20% 19% 11% 13% 22% 29% 25%
Tend to agree 212 243 21% 20% 20% 20% 21% 13% 19% 20% 21% 26% 12% 29% 48% 34% 7% 10%
Strongly agree 165 152 16% 11% 5% 17% 20% 10% 10% 8% 6% 26% 35% 32% 10% 11% 20% 29%
Don't know 21 17 2% 6% 0% 2% 0% 14% 3% 0% 1% 1% 0% 0% 0% 0% 0% 3%
Disagree (combined) 363 357 36% 38% 45% 38% 24% 33% 33% 38% 51% 27% 34% 27% 29% 32% 45% 33%
Agree (combined) 377 395 37% 31% 25% 37% 41% 23% 29% 28% 26% 52% 47% 61% 58% 46% 27% 39%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “I am worried about the cost of Christmas this year”
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Britain will leave the European Union
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 86 68 8% 8% 10% 1% 19% 5% 3% 10% 11% 4% 10% 12% 7% 2% 7% 10%
Fairly likely 149 162 15% 16% 17% 1% 19% 9% 11% 17% 15% 20% 8% 24% 13% 14% 15% 14%
Fairly unlikely 364 396 36% 39% 34% 55% 24% 39% 41% 30% 37% 38% 42% 32% 33% 36% 33% 39%
Very unlikely 221 229 22% 21% 26% 32% 20% 12% 23% 21% 21% 18% 21% 19% 30% 19% 20% 24%
Don't know 201 166 20% 16% 13% 12% 17% 34% 22% 21% 17% 20% 19% 13% 17% 29% 26% 12%
Likely (combined) 235 230 23% 24% 27% 1% 38% 15% 14% 27% 25% 24% 19% 36% 20% 16% 21% 25%
Unlikely (combined) 585 625 57% 60% 60% 87% 44% 51% 64% 52% 58% 56% 63% 51% 62% 55% 53% 63%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 86 68 8% 0% 3% 4% 6% 8% 23% 2% 7% 4% 1% 8% 7% 29% 3% 13%
Fairly likely 149 162 15% 2% 9% 5% 13% 21% 11% 21% 11% 19% 36% 18% 9% 16% 10% 15%
Fairly unlikely 364 396 36% 48% 51% 45% 51% 36% 48% 34% 35% 26% 21% 13% 44% 25% 34% 21%
Very unlikely 221 229 22% 35% 26% 28% 17% 16% 8% 32% 20% 20% 23% 24% 16% 17% 25% 25%
Don't know 201 166 20% 15% 11% 18% 14% 19% 10% 11% 26% 30% 20% 37% 23% 13% 28% 27%
Likely (combined) 235 230 23% 2% 12% 9% 19% 30% 34% 24% 19% 24% 37% 26% 17% 45% 13% 27%
Unlikely (combined) 585 625 57% 83% 77% 73% 67% 51% 56% 66% 56% 46% 43% 37% 60% 42% 59% 46%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? David Cameron will step down from his position as Prime Minister
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 43 41 4% 6% 4% 1% 5% 0% 3% 6% 4% 6% 3% 5% 7% 0% 6% 3%
Fairly likely 36 52 4% 4% 5% 2% 3% 4% 3% 2% 5% 9% 2% 3% 2% 2% 4% 3%
Fairly unlikely 270 285 26% 25% 27% 34% 24% 33% 26% 28% 26% 25% 30% 22% 37% 31% 29% 24%
Very unlikely 567 562 56% 61% 50% 62% 60% 52% 60% 56% 53% 50% 58% 58% 50% 57% 48% 65%
Don't know 104 81 10% 5% 13% 1% 9% 11% 8% 9% 13% 10% 7% 12% 6% 9% 13% 6%
Likely (combined) 79 93 8% 9% 9% 2% 8% 4% 6% 8% 9% 15% 4% 8% 8% 3% 10% 5%
Unlikely (combined) 838 847 82% 86% 78% 97% 83% 85% 86% 83% 78% 75% 88% 79% 86% 89% 77% 89%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 43 41 4% 0% 6% 1% 2% 8% 5% 6% 2% 0% 6% 7% 8% 2% 8% 1%
Fairly likely 36 52 4% 5% 11% 3% 3% 2% 3% 2% 2% 0% 5% 5% 1% 2% 9% 1%
Fairly unlikely 270 285 26% 27% 24% 36% 17% 15% 31% 31% 31% 23% 16% 23% 33% 22% 40% 29%
Very unlikely 567 562 56% 61% 56% 58% 74% 53% 53% 60% 51% 64% 53% 52% 54% 62% 31% 50%
Don't know 104 81 10% 7% 3% 2% 4% 22% 8% 1% 14% 13% 20% 13% 4% 12% 13% 19%
Likely (combined) 79 93 8% 6% 17% 4% 5% 10% 7% 8% 5% 0% 11% 12% 9% 4% 16% 2%
Unlikely (combined) 838 847 82% 88% 80% 94% 91% 68% 84% 91% 81% 87% 69% 75% 86% 84% 71% 79%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Jeremy Corbyn will step down from his position as Labour leader
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 153 170 15% 18% 14% 6% 18% 12% 8% 15% 20% 11% 17% 16% 8% 16% 13% 18%
Fairly likely 229 223 22% 33% 21% 20% 12% 35% 22% 25% 21% 33% 19% 21% 18% 25% 20% 25%
Fairly unlikely 292 316 29% 33% 29% 32% 22% 25% 33% 28% 26% 31% 30% 31% 32% 20% 25% 33%
Very unlikely 162 172 16% 9% 18% 17% 30% 10% 16% 11% 20% 8% 16% 18% 22% 14% 16% 16%
Don't know 184 140 18% 6% 18% 24% 18% 18% 22% 21% 13% 18% 18% 15% 20% 24% 26% 8%
Likely (combined) 382 393 37% 51% 35% 26% 30% 47% 29% 39% 41% 43% 36% 37% 26% 41% 33% 43%
Unlikely (combined) 455 488 45% 42% 47% 50% 52% 35% 49% 39% 46% 38% 46% 49% 54% 35% 41% 49%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 153 170 15% 2% 15% 17% 16% 21% 19% 27% 13% 7% 10% 16% 19% 13% 20% 6%
Fairly likely 229 223 22% 18% 29% 44% 27% 15% 12% 21% 23% 9% 18% 21% 17% 28% 35% 25%
Fairly unlikely 292 316 29% 44% 41% 27% 16% 33% 39% 32% 27% 28% 24% 10% 21% 26% 16% 33%
Very unlikely 162 172 16% 20% 6% 9% 22% 24% 18% 18% 15% 20% 20% 16% 8% 17% 23% 6%
Don't know 184 140 18% 15% 9% 3% 18% 7% 12% 3% 23% 36% 28% 37% 35% 14% 6% 30%
Likely (combined) 382 393 37% 21% 44% 61% 43% 36% 31% 47% 36% 15% 28% 37% 36% 42% 55% 31%
Unlikely (combined) 455 488 45% 65% 47% 36% 38% 57% 56% 50% 42% 48% 44% 26% 29% 44% 39% 39%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? The Scottish National Party will call for another independence referendum
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 280 289 27% 24% 27% 26% 46% 21% 17% 30% 31% 23% 32% 30% 28% 31% 24% 31%
Fairly likely 315 339 31% 36% 33% 40% 24% 27% 35% 30% 29% 39% 29% 28% 34% 34% 32% 29%
Fairly unlikely 186 179 18% 26% 17% 18% 10% 11% 20% 19% 17% 21% 20% 18% 12% 12% 16% 22%
Very unlikely 82 74 8% 9% 6% 2% 8% 4% 10% 4% 10% 6% 5% 7% 8% 5% 7% 9%
Don't know 159 140 16% 6% 17% 15% 12% 37% 18% 17% 13% 12% 14% 18% 18% 19% 21% 8%
Likely (combined) 594 628 58% 60% 60% 66% 70% 48% 53% 60% 60% 62% 61% 58% 62% 65% 56% 60%
Unlikely (combined) 268 253 26% 34% 23% 19% 18% 15% 30% 23% 27% 27% 25% 24% 21% 17% 23% 31%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 280 289 27% 42% 15% 15% 44% 27% 41% 23% 31% 18% 25% 32% 28% 43% 22% 14%
Fairly likely 315 339 31% 22% 31% 35% 16% 32% 30% 40% 36% 40% 25% 29% 13% 23% 40% 34%
Fairly unlikely 186 179 18% 25% 39% 10% 33% 17% 18% 25% 19% 11% 10% 6% 19% 10% 22% 6%
Very unlikely 82 74 8% 5% 5% 23% 5% 2% 4% 3% 6% 10% 14% 10% 18% 3% 10% 8%
Don't know 159 140 16% 7% 10% 16% 2% 22% 7% 8% 8% 21% 26% 23% 22% 21% 7% 38%
Likely (combined) 594 628 58% 64% 46% 50% 60% 59% 71% 63% 67% 59% 50% 60% 41% 66% 62% 48%
Unlikely (combined) 268 253 26% 30% 44% 33% 38% 19% 22% 29% 25% 20% 24% 16% 37% 12% 32% 14%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? There will be a major terrorist attack in the UK
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 352 374 34% 36% 30% 14% 52% 20% 35% 33% 35% 30% 31% 37% 33% 38% 31% 38%
Fairly likely 370 415 36% 43% 40% 29% 40% 44% 33% 35% 40% 34% 38% 31% 45% 42% 36% 37%
Fairly unlikely 127 87 12% 12% 11% 38% 1% 5% 13% 17% 8% 27% 15% 8% 8% 4% 15% 10%
Very unlikely 43 29 4% 2% 7% 9% 1% 1% 7% 6% 1% 2% 5% 8% 1% 1% 3% 6%
Don't know 130 116 13% 7% 12% 10% 6% 29% 12% 9% 17% 8% 12% 15% 13% 16% 16% 9%
Likely (combined) 722 789 71% 79% 70% 43% 92% 64% 68% 68% 75% 64% 69% 69% 77% 80% 67% 75%
Unlikely (combined) 170 116 17% 14% 19% 47% 2% 7% 20% 23% 9% 29% 19% 16% 10% 5% 18% 16%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 352 374 34% 14% 29% 25% 26% 36% 43% 28% 32% 53% 41% 52% 53% 30% 6% 38%
Fairly likely 370 415 36% 59% 39% 59% 33% 38% 30% 49% 31% 38% 20% 21% 29% 40% 22% 37%
Fairly unlikely 127 87 12% 20% 5% 13% 26% 3% 11% 20% 23% 4% 11% 9% 6% 13% 27% 4%
Very unlikely 43 29 4% 0% 15% 0% 7% 0% 7% 0% 2% 3% 3% 6% 0% 2% 12% 1%
Don't know 130 116 13% 6% 11% 3% 9% 23% 10% 3% 12% 3% 25% 12% 12% 15% 33% 20%
Likely (combined) 722 789 71% 74% 68% 84% 58% 74% 72% 77% 63% 91% 62% 73% 81% 70% 28% 75%
Unlikely (combined) 170 116 17% 20% 21% 13% 33% 3% 18% 20% 24% 6% 14% 15% 6% 15% 39% 4%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Prince Harry will get engaged
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 85 83 8% 7% 12% 3% 13% 14% 5% 6% 12% 7% 8% 8% 9% 10% 10% 6%
Fairly likely 211 241 21% 21% 20% 20% 25% 7% 15% 16% 28% 19% 19% 26% 23% 13% 24% 17%
Fairly unlikely 317 322 31% 39% 23% 41% 31% 40% 35% 34% 25% 37% 31% 29% 26% 34% 29% 34%
Very unlikely 79 80 8% 10% 7% 10% 2% 4% 14% 6% 5% 10% 8% 6% 3% 6% 7% 9%
Don't know 329 295 32% 22% 38% 26% 29% 35% 30% 37% 29% 27% 33% 31% 38% 36% 30% 34%
Likely (combined) 296 324 29% 28% 32% 23% 37% 21% 21% 23% 40% 26% 27% 34% 33% 23% 34% 23%
Unlikely (combined) 397 402 39% 50% 30% 52% 34% 44% 49% 40% 30% 47% 40% 34% 29% 40% 35% 43%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 85 83 8% 0% 9% 3% 2% 13% 6% 8% 8% 6% 11% 14% 21% 16% 8% 3%
Fairly likely 211 241 21% 20% 22% 10% 22% 22% 32% 6% 19% 11% 29% 23% 42% 17% 36% 9%
Fairly unlikely 317 322 31% 36% 36% 49% 37% 23% 23% 40% 42% 14% 21% 37% 16% 18% 31% 44%
Very unlikely 79 80 8% 6% 7% 6% 4% 1% 21% 9% 20% 6% 9% 4% 1% 8% 4% 1%
Don't know 329 295 32% 38% 26% 32% 36% 41% 19% 36% 11% 63% 30% 23% 21% 41% 22% 44%
Likely (combined) 296 324 29% 20% 31% 13% 23% 35% 37% 14% 27% 17% 40% 37% 63% 33% 43% 12%
Unlikely (combined) 397 402 39% 43% 43% 54% 40% 23% 44% 49% 62% 20% 30% 40% 17% 26% 35% 44%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Kate Middleton will become pregnant with her third child
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 100 84 10% 6% 14% 4% 6% 5% 10% 9% 10% 11% 9% 6% 15% 11% 12% 7%
Fairly likely 191 220 19% 21% 20% 5% 22% 16% 21% 18% 18% 24% 18% 17% 8% 26% 18% 19%
Fairly unlikely 336 341 33% 42% 31% 42% 35% 22% 43% 29% 29% 30% 30% 42% 36% 18% 32% 35%
Very unlikely 92 98 9% 10% 7% 7% 8% 19% 6% 10% 10% 3% 9% 10% 8% 13% 8% 11%
Don't know 302 278 30% 21% 29% 42% 29% 38% 19% 34% 33% 32% 34% 24% 33% 33% 31% 27%
Likely (combined) 291 304 28% 27% 34% 9% 28% 21% 32% 27% 28% 35% 27% 23% 23% 36% 30% 26%
Unlikely (combined) 428 439 42% 52% 38% 49% 43% 41% 49% 40% 39% 33% 39% 53% 45% 30% 39% 46%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 100 84 10% 4% 3% 2% 4% 10% 11% 4% 12% 25% 12% 23% 18% 6% 13% 2%
Fairly likely 191 220 19% 8% 22% 6% 9% 21% 25% 11% 19% 19% 31% 25% 11% 29% 14% 20%
Fairly unlikely 336 341 33% 28% 40% 56% 19% 16% 37% 51% 42% 25% 34% 26% 17% 22% 36% 27%
Very unlikely 92 98 9% 23% 7% 14% 17% 12% 3% 6% 3% 2% 6% 1% 17% 16% 14% 9%
Don't know 302 278 30% 37% 28% 23% 51% 40% 24% 28% 24% 29% 16% 25% 38% 27% 22% 42%
Likely (combined) 291 304 28% 12% 24% 7% 13% 32% 36% 15% 31% 44% 43% 48% 28% 35% 27% 22%
Unlikely (combined) 428 439 42% 51% 47% 70% 36% 28% 40% 57% 45% 27% 41% 27% 34% 38% 51% 36%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Sepp Blatter, the suspended president of FIFA, will go to jail
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 198 201 19% 19% 21% 20% 18% 28% 13% 19% 24% 23% 15% 22% 15% 29% 12% 27%
Fairly likely 201 235 20% 26% 15% 19% 17% 22% 18% 20% 21% 12% 20% 29% 14% 20% 19% 20%
Fairly unlikely 311 330 30% 31% 27% 41% 36% 23% 31% 27% 33% 23% 35% 33% 29% 26% 28% 34%
Very unlikely 109 105 11% 14% 13% 2% 9% 1% 12% 13% 8% 12% 14% 3% 16% 6% 9% 13%
Don't know 203 150 20% 10% 24% 18% 20% 26% 27% 21% 14% 30% 16% 13% 26% 20% 32% 6%
Likely (combined) 399 436 39% 45% 36% 39% 35% 50% 30% 39% 45% 35% 36% 51% 29% 48% 32% 47%
Unlikely (combined) 420 435 41% 45% 40% 43% 45% 23% 43% 40% 41% 35% 49% 36% 45% 32% 37% 47%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 198 201 19% 7% 22% 18% 21% 35% 26% 37% 14% 21% 18% 14% 5% 19% 9% 9%
Fairly likely 201 235 20% 28% 42% 28% 12% 12% 23% 23% 11% 15% 23% 9% 6% 30% 13% 10%
Fairly unlikely 311 330 30% 27% 26% 35% 50% 35% 28% 26% 38% 19% 27% 16% 53% 22% 38% 31%
Very unlikely 109 105 11% 16% 4% 9% 6% 4% 14% 10% 14% 9% 9% 26% 7% 15% 3% 13%
Don't know 203 150 20% 21% 6% 9% 11% 14% 10% 5% 23% 36% 23% 35% 29% 13% 36% 37%
Likely (combined) 399 436 39% 35% 63% 46% 33% 47% 48% 60% 25% 36% 41% 23% 10% 49% 23% 19%
Unlikely (combined) 420 435 41% 44% 30% 44% 56% 39% 42% 35% 52% 28% 36% 42% 60% 37% 41% 44%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? A British sports star will be found to have taken banned performance-enhancing drugs
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 304 300 30% 30% 35% 33% 32% 35% 33% 23% 34% 28% 28% 33% 29% 30% 27% 33%
Fairly likely 387 403 38% 36% 38% 32% 45% 45% 29% 42% 41% 32% 35% 44% 33% 46% 39% 38%
Fairly unlikely 117 142 11% 16% 8% 3% 10% 4% 14% 11% 11% 25% 15% 8% 5% 6% 11% 12%
Very unlikely 41 32 4% 5% 5% 0% 3% 0% 4% 6% 2% 2% 4% 4% 10% 0% 5% 3%
Don't know 171 144 17% 12% 14% 32% 11% 16% 20% 18% 13% 14% 18% 11% 23% 18% 18% 14%
Likely (combined) 691 703 68% 67% 73% 65% 77% 80% 62% 65% 74% 60% 63% 78% 62% 76% 65% 71%
Unlikely (combined) 158 174 15% 22% 13% 3% 12% 4% 18% 17% 13% 27% 19% 11% 15% 6% 16% 15%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 304 300 30% 25% 34% 31% 14% 29% 33% 28% 21% 40% 18% 21% 37% 49% 30% 30%
Fairly likely 387 403 38% 39% 35% 42% 58% 49% 43% 38% 28% 33% 47% 42% 31% 27% 39% 22%
Fairly unlikely 117 142 11% 7% 7% 17% 9% 11% 8% 18% 16% 4% 18% 10% 18% 10% 17% 6%
Very unlikely 41 32 4% 12% 6% 0% 4% 0% 6% 2% 5% 1% 5% 11% 0% 1% 1% 7%
Don't know 171 144 17% 16% 18% 10% 16% 11% 9% 14% 29% 22% 12% 16% 14% 13% 13% 35%
Likely (combined) 691 703 68% 64% 69% 72% 72% 78% 76% 66% 49% 73% 65% 62% 68% 76% 69% 53%
Unlikely (combined) 158 174 15% 19% 13% 18% 12% 11% 14% 20% 22% 5% 23% 22% 18% 11% 18% 13%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? British ground troops will be sent in to Syria
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 254 255 25% 22% 24% 24% 37% 30% 35% 23% 20% 37% 18% 24% 30% 31% 29% 20%
Fairly likely 374 373 37% 32% 43% 30% 32% 31% 36% 40% 34% 36% 36% 38% 34% 40% 41% 33%
Fairly unlikely 203 206 20% 29% 15% 11% 15% 18% 12% 19% 26% 10% 24% 22% 19% 14% 13% 27%
Very unlikely 62 78 6% 11% 9% 0% 3% 1% 4% 4% 9% 10% 6% 9% 3% 1% 3% 10%
Don't know 129 109 13% 6% 9% 34% 14% 20% 13% 14% 11% 7% 15% 7% 14% 13% 14% 10%
Likely (combined) 627 628 61% 54% 67% 55% 69% 62% 71% 63% 54% 72% 54% 61% 64% 72% 70% 53%
Unlikely (combined) 265 284 26% 40% 24% 11% 18% 19% 16% 23% 35% 21% 30% 31% 22% 15% 16% 37%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 254 255 25% 35% 24% 16% 19% 12% 16% 17% 36% 33% 31% 22% 31% 29% 28% 30%
Fairly likely 374 373 37% 12% 28% 34% 38% 26% 40% 40% 32% 57% 55% 44% 32% 38% 30% 31%
Fairly unlikely 203 206 20% 36% 32% 27% 25% 26% 22% 25% 10% 4% 2% 9% 21% 20% 36% 9%
Very unlikely 62 78 6% 6% 6% 19% 11% 19% 3% 5% 1% 0% 1% 3% 1% 4% 2% 10%
Don't know 129 109 13% 11% 10% 3% 7% 18% 18% 13% 22% 5% 11% 21% 15% 10% 5% 19%
Likely (combined) 627 628 61% 46% 52% 50% 57% 37% 56% 57% 68% 90% 85% 66% 63% 66% 58% 62%
Unlikely (combined) 265 284 26% 43% 38% 47% 36% 45% 26% 30% 11% 5% 4% 13% 22% 24% 38% 19%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? England will win the 2016 European football championship
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 20 15 2% 1% 2% 2% 1% 0% 3% 2% 1% 0% 1% 3% 5% 0% 2% 2%
Fairly likely 48 41 5% 6% 7% 0% 3% 0% 0% 5% 8% 3% 6% 5% 4% 1% 5% 5%
Fairly unlikely 219 277 21% 27% 21% 15% 33% 4% 14% 17% 30% 24% 24% 20% 24% 14% 22% 20%
Very unlikely 553 546 54% 57% 49% 74% 51% 68% 69% 53% 45% 60% 52% 52% 50% 58% 46% 64%
Don't know 180 142 18% 9% 22% 8% 12% 28% 13% 23% 16% 13% 17% 20% 18% 27% 25% 10%
Likely (combined) 68 56 7% 6% 9% 2% 4% 0% 4% 7% 9% 3% 8% 8% 9% 1% 7% 7%
Unlikely (combined) 772 823 76% 85% 69% 90% 83% 72% 83% 70% 75% 84% 76% 72% 74% 72% 69% 84%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 20 15 2% 0% 2% 0% 0% 1% 0% 1% 1% 6% 16% 0% 0% 2% 0% 0%
Fairly likely 48 41 5% 2% 5% 1% 12% 9% 7% 2% 1% 3% 8% 2% 3% 0% 16% 1%
Fairly unlikely 219 277 21% 22% 23% 33% 27% 22% 25% 21% 10% 19% 12% 11% 50% 16% 28% 12%
Very unlikely 553 546 54% 64% 52% 60% 54% 50% 50% 64% 82% 40% 41% 52% 28% 58% 41% 70%
Don't know 180 142 18% 12% 18% 6% 7% 19% 17% 12% 5% 32% 24% 34% 19% 25% 15% 17%
Likely (combined) 68 56 7% 2% 7% 1% 12% 10% 7% 3% 2% 9% 24% 3% 3% 2% 16% 1%
Unlikely (combined) 772 823 76% 86% 75% 93% 81% 71% 75% 85% 93% 58% 53% 63% 78% 73% 69% 82%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Britain will get more gold medals at the Olympics in Rio than they did at the last Olympics in London in 2012
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 93 85 9% 8% 10% 3% 11% 7% 11% 9% 8% 6% 13% 8% 12% 6% 12% 6%
Fairly likely 205 209 20% 18% 27% 8% 24% 22% 17% 19% 23% 22% 16% 20% 34% 24% 24% 16%
Fairly unlikely 352 397 34% 43% 26% 54% 38% 48% 41% 34% 30% 31% 39% 31% 26% 34% 27% 43%
Very unlikely 167 173 16% 19% 19% 6% 13% 4% 15% 10% 24% 16% 15% 22% 10% 7% 10% 24%
Don't know 204 157 20% 13% 19% 29% 13% 18% 16% 28% 15% 26% 18% 19% 17% 30% 27% 12%
Likely (combined) 298 294 29% 26% 36% 11% 36% 30% 29% 28% 31% 27% 28% 28% 46% 30% 37% 21%
Unlikely (combined) 519 570 51% 61% 45% 60% 51% 52% 55% 44% 54% 47% 54% 53% 37% 40% 37% 67%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 93 85 9% 2% 13% 0% 6% 6% 2% 9% 2% 14% 12% 12% 17% 12% 19% 15%
Fairly likely 205 209 20% 24% 18% 5% 17% 32% 29% 15% 20% 8% 21% 16% 24% 32% 25% 17%
Fairly unlikely 352 397 34% 51% 33% 45% 55% 30% 31% 37% 49% 24% 27% 27% 19% 26% 26% 40%
Very unlikely 167 173 16% 7% 22% 37% 16% 20% 24% 17% 18% 5% 16% 12% 19% 16% 4% 7%
Don't know 204 157 20% 17% 13% 13% 6% 13% 14% 22% 10% 49% 24% 33% 21% 14% 26% 22%
Likely (combined) 298 294 29% 25% 32% 5% 23% 37% 31% 24% 23% 21% 33% 28% 42% 44% 44% 32%
Unlikely (combined) 519 570 51% 58% 55% 81% 71% 50% 55% 54% 67% 29% 43% 39% 37% 42% 30% 47%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Donald Trump will become President of the USA
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 30 28 3% 1% 5% 0% 5% 0% 5% 2% 3% 3% 2% 7% 2% 0% 3% 3%
Fairly likely 46 58 4% 8% 2% 3% 5% 0% 6% 3% 5% 7% 4% 4% 6% 2% 5% 4%
Fairly unlikely 260 259 25% 28% 19% 53% 37% 22% 29% 21% 27% 16% 29% 26% 24% 23% 22% 29%
Very unlikely 601 599 59% 59% 66% 41% 46% 73% 47% 67% 59% 61% 56% 60% 60% 61% 58% 61%
Don't know 85 77 8% 4% 8% 2% 7% 5% 12% 7% 7% 13% 9% 3% 8% 14% 12% 3%
Likely (combined) 76 86 7% 8% 7% 3% 10% 0% 12% 4% 7% 10% 6% 11% 8% 2% 8% 7%
Unlikely (combined) 861 858 84% 88% 85% 95% 83% 95% 77% 88% 86% 77% 85% 86% 84% 84% 80% 90%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 30 28 3% 0% 1% 0% 0% 3% 0% 5% 1% 1% 16% 6% 3% 10% 0% 1%
Fairly likely 46 58 4% 14% 3% 0% 6% 6% 11% 3% 7% 1% 3% 3% 1% 2% 1% 6%
Fairly unlikely 260 259 25% 48% 23% 41% 38% 22% 34% 21% 40% 23% 13% 12% 29% 18% 6% 16%
Very unlikely 601 599 59% 34% 72% 55% 56% 58% 49% 70% 43% 47% 58% 52% 65% 59% 92% 72%
Don't know 85 77 8% 4% 2% 5% 1% 11% 6% 1% 9% 28% 10% 27% 2% 11% 0% 5%
Likely (combined) 76 86 7% 14% 3% 0% 6% 8% 11% 8% 8% 2% 19% 9% 4% 12% 1% 7%
Unlikely (combined) 861 858 84% 82% 95% 95% 93% 80% 83% 91% 83% 70% 71% 64% 94% 77% 98% 88%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? There will be self-driving cars on British roads
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 49 44 5% 4% 9% 3% 3% 0% 3% 4% 7% 2% 2% 9% 5% 4% 5% 4%
Fairly likely 141 158 14% 18% 13% 5% 18% 23% 15% 12% 15% 12% 15% 15% 13% 17% 14% 14%
Fairly unlikely 316 324 31% 35% 30% 25% 34% 14% 35% 28% 31% 29% 30% 31% 35% 18% 25% 39%
Very unlikely 372 380 36% 33% 39% 40% 37% 48% 35% 40% 34% 43% 36% 38% 36% 33% 36% 37%
Don't know 143 115 14% 9% 10% 27% 9% 16% 13% 16% 13% 14% 17% 7% 11% 27% 20% 6%
Likely (combined) 190 202 19% 22% 22% 8% 20% 23% 17% 15% 22% 14% 18% 24% 18% 21% 19% 18%
Unlikely (combined) 688 704 67% 69% 69% 65% 71% 61% 70% 68% 65% 72% 65% 69% 71% 52% 61% 76%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 49 44 5% 2% 5% 9% 0% 2% 8% 1% 4% 0% 13% 12% 4% 12% 0% 2%
Fairly likely 141 158 14% 23% 14% 24% 9% 19% 26% 4% 3% 7% 14% 12% 11% 9% 11% 20%
Fairly unlikely 316 324 31% 37% 38% 36% 30% 22% 30% 38% 40% 26% 15% 25% 29% 23% 28% 42%
Very unlikely 372 380 36% 35% 34% 25% 56% 39% 28% 41% 40% 23% 48% 26% 48% 40% 48% 32%
Don't know 143 115 14% 3% 10% 6% 6% 19% 8% 16% 13% 44% 10% 25% 8% 16% 13% 4%
Likely (combined) 190 202 19% 25% 19% 33% 9% 20% 34% 5% 7% 8% 27% 24% 14% 21% 11% 22%
Unlikely (combined) 688 704 67% 72% 71% 61% 85% 61% 58% 79% 80% 49% 64% 51% 77% 63% 76% 74%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? NASA will find life on Mars
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 26 27 3% 2% 5% 1% 3% 1% 4% 3% 2% 1% 2% 2% 7% 0% 2% 3%
Fairly likely 144 141 14% 13% 20% 7% 18% 10% 20% 12% 13% 17% 10% 13% 28% 8% 13% 15%
Fairly unlikely 313 304 31% 41% 28% 38% 19% 17% 32% 33% 27% 24% 37% 27% 22% 23% 29% 32%
Very unlikely 336 403 33% 31% 30% 21% 42% 32% 27% 27% 42% 41% 28% 36% 25% 43% 26% 41%
Don't know 201 146 20% 14% 17% 33% 18% 40% 17% 25% 16% 18% 22% 21% 17% 25% 29% 9%
Likely (combined) 171 168 17% 14% 25% 8% 21% 11% 23% 15% 14% 18% 12% 16% 35% 8% 16% 18%
Unlikely (combined) 650 707 64% 72% 58% 59% 61% 50% 60% 60% 70% 65% 66% 64% 47% 66% 56% 73%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 26 27 3% 6% 0% 1% 0% 4% 0% 2% 2% 4% 3% 11% 4% 3% 1% 1%
Fairly likely 144 141 14% 19% 8% 10% 11% 23% 6% 23% 11% 18% 13% 19% 4% 10% 13% 28%
Fairly unlikely 313 304 31% 49% 36% 32% 25% 7% 38% 35% 52% 14% 22% 19% 46% 30% 32% 28%
Very unlikely 336 403 33% 16% 41% 39% 33% 47% 40% 27% 27% 30% 41% 24% 29% 38% 24% 25%
Don't know 201 146 20% 9% 15% 18% 31% 19% 17% 14% 7% 34% 21% 27% 16% 19% 29% 19%
Likely (combined) 171 168 17% 26% 8% 11% 11% 27% 6% 25% 13% 22% 16% 31% 8% 14% 15% 28%
Unlikely (combined) 650 707 64% 65% 77% 71% 58% 54% 77% 61% 80% 44% 63% 43% 75% 68% 56% 52%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Cannabis will be fully legalised in a major western country
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 63 59 6% 4% 11% 2% 6% 10% 6% 6% 7% 3% 6% 3% 19% 5% 6% 7%
Fairly likely 247 244 24% 25% 23% 33% 27% 19% 20% 22% 29% 21% 25% 16% 22% 34% 22% 27%
Fairly unlikely 301 341 29% 33% 30% 27% 26% 16% 29% 34% 26% 30% 31% 35% 25% 17% 30% 29%
Very unlikely 219 228 21% 23% 23% 19% 14% 29% 30% 16% 20% 28% 17% 24% 19% 24% 17% 27%
Don't know 191 149 19% 15% 13% 20% 27% 26% 15% 23% 18% 19% 21% 22% 16% 21% 25% 11%
Likely (combined) 310 303 30% 28% 34% 34% 33% 29% 26% 27% 36% 24% 31% 19% 40% 39% 28% 33%
Unlikely (combined) 520 569 51% 57% 53% 46% 40% 45% 59% 50% 46% 58% 48% 59% 44% 40% 47% 56%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 63 59 6% 23% 1% 6% 3% 6% 6% 4% 2% 13% 2% 12% 7% 2% 10% 3%
Fairly likely 247 244 24% 13% 27% 37% 32% 20% 25% 18% 8% 28% 19% 20% 25% 36% 16% 36%
Fairly unlikely 301 341 29% 42% 27% 32% 46% 19% 24% 39% 45% 14% 27% 20% 45% 28% 33% 15%
Very unlikely 219 228 21% 12% 23% 11% 11% 22% 28% 23% 34% 9% 31% 30% 13% 22% 12% 32%
Don't know 191 149 19% 10% 22% 13% 8% 33% 17% 17% 10% 36% 21% 18% 11% 12% 28% 14%
Likely (combined) 310 303 30% 37% 28% 44% 34% 26% 31% 21% 10% 41% 21% 31% 32% 38% 27% 39%
Unlikely (combined) 520 569 51% 54% 50% 43% 57% 41% 52% 62% 79% 23% 58% 50% 58% 50% 45% 47%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Leicester City Football Club will win the Premier League
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 33 23 3% 0% 5% 0% 4% 0% 4% 2% 4% 1% 2% 9% 3% 0% 4% 3%
Fairly likely 89 110 9% 7% 13% 8% 9% 1% 7% 9% 9% 7% 9% 10% 12% 6% 11% 6%
Fairly unlikely 294 308 29% 45% 30% 21% 24% 21% 27% 28% 31% 30% 25% 32% 39% 16% 24% 34%
Very unlikely 278 301 27% 22% 28% 26% 36% 24% 34% 23% 27% 29% 29% 23% 20% 28% 16% 40%
Don't know 326 279 32% 26% 24% 45% 27% 54% 27% 38% 30% 33% 35% 26% 26% 49% 45% 17%
Likely (combined) 122 133 12% 7% 18% 8% 14% 1% 12% 11% 13% 8% 11% 19% 15% 7% 14% 9%
Unlikely (combined) 572 609 56% 67% 58% 46% 59% 44% 61% 51% 57% 59% 54% 55% 59% 44% 41% 74%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 33 23 3% 0% 0% 0% 0% 8% 0% 4% 5% 4% 14% 2% 1% 11% 0% 0%
Fairly likely 89 110 9% 5% 9% 3% 12% 17% 13% 4% 9% 8% 16% 11% 6% 4% 2% 10%
Fairly unlikely 294 308 29% 26% 36% 40% 21% 35% 31% 41% 21% 15% 19% 23% 35% 10% 35% 41%
Very unlikely 278 301 27% 20% 30% 35% 50% 17% 25% 26% 29% 22% 25% 26% 27% 36% 15% 28%
Don't know 326 279 32% 50% 24% 22% 17% 24% 30% 25% 37% 52% 26% 37% 32% 38% 48% 21%
Likely (combined) 122 133 12% 5% 10% 3% 12% 25% 13% 7% 14% 12% 30% 13% 7% 16% 2% 10%
Unlikely (combined) 572 609 56% 46% 66% 75% 71% 51% 57% 68% 49% 36% 43% 49% 61% 46% 50% 69%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? Chelsea Football Club will be relegated from the Premier League
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 29 27 3% 2% 5% 1% 4% 5% 2% 2% 4% 1% 3% 3% 4% 3% 2% 3%
Fairly likely 46 52 5% 4% 2% 1% 11% 1% 4% 4% 6% 7% 4% 4% 5% 6% 7% 1%
Fairly unlikely 261 275 26% 31% 27% 37% 28% 30% 17% 30% 27% 18% 26% 30% 32% 22% 27% 25%
Very unlikely 357 399 35% 42% 32% 26% 30% 22% 46% 31% 31% 41% 35% 36% 26% 25% 18% 53%
Don't know 328 268 32% 21% 34% 35% 27% 42% 31% 34% 32% 32% 31% 27% 33% 43% 45% 17%
Likely (combined) 75 79 7% 6% 7% 2% 15% 6% 6% 6% 10% 9% 7% 7% 9% 10% 10% 5%
Unlikely (combined) 618 674 61% 73% 58% 63% 58% 52% 63% 61% 59% 59% 62% 66% 58% 47% 45% 78%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 29 27 3% 0% 1% 1% 0% 5% 1% 2% 0% 4% 3% 9% 1% 8% 8% 0%
Fairly likely 46 52 5% 13% 1% 1% 1% 9% 10% 3% 10% 3% 3% 2% 1% 4% 0% 6%
Fairly unlikely 261 275 26% 38% 27% 27% 49% 32% 29% 19% 11% 18% 20% 28% 31% 27% 21% 19%
Very unlikely 357 399 35% 28% 45% 59% 34% 33% 34% 45% 43% 20% 42% 17% 14% 25% 29% 43%
Don't know 328 268 32% 21% 27% 12% 17% 20% 26% 31% 36% 54% 32% 44% 52% 36% 43% 32%
Likely (combined) 75 79 7% 13% 1% 2% 1% 15% 11% 5% 10% 7% 6% 11% 3% 13% 8% 6%
Unlikely (combined) 618 674 61% 66% 72% 85% 82% 65% 63% 64% 54% 38% 62% 45% 45% 52% 50% 62%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
For each of the following, how likely or unlikely do you think they are to happen in 2016? A Premier League football player will come out as gay
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Very likely 225 254 22% 18% 28% 13% 29% 29% 19% 16% 29% 17% 23% 20% 20% 17% 19% 25%
Fairly likely 369 385 36% 45% 39% 31% 30% 47% 28% 38% 40% 36% 36% 46% 27% 44% 36% 37%
Fairly unlikely 157 138 15% 17% 14% 29% 9% 3% 24% 17% 8% 23% 12% 11% 32% 6% 17% 14%
Very unlikely 58 56 6% 5% 6% 13% 3% 0% 6% 7% 4% 8% 7% 5% 6% 1% 6% 6%
Don't know 212 188 21% 15% 13% 14% 29% 20% 23% 21% 18% 15% 23% 18% 15% 31% 22% 18%
Likely (combined) 594 639 58% 63% 67% 44% 59% 77% 47% 54% 69% 53% 59% 66% 48% 61% 55% 62%
Unlikely (combined) 214 194 21% 22% 20% 42% 12% 3% 30% 24% 12% 31% 18% 16% 37% 8% 22% 20%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Very likely 225 254 22% 7% 18% 11% 34% 33% 31% 25% 13% 17% 21% 29% 40% 17% 21% 17%
Fairly likely 369 385 36% 39% 48% 71% 29% 41% 45% 32% 32% 14% 29% 31% 26% 43% 43% 17%
Fairly unlikely 157 138 15% 37% 11% 2% 18% 3% 5% 13% 35% 11% 25% 17% 17% 13% 6% 29%
Very unlikely 58 56 6% 2% 3% 0% 5% 0% 1% 12% 7% 3% 8% 8% 5% 10% 2% 20%
Don't know 212 188 21% 15% 21% 16% 13% 23% 19% 18% 12% 55% 17% 15% 12% 17% 28% 16%
Likely (combined) 594 639 58% 47% 65% 82% 63% 74% 76% 57% 45% 30% 50% 60% 66% 60% 64% 35%
Unlikely (combined) 214 194 21% 38% 14% 2% 23% 3% 5% 25% 42% 14% 34% 25% 22% 23% 8% 49%
Experian Mosaic
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1021 100% 304 256 64 107 40 270 357 393 139 322 228 129 87 523 483
Unweighted 1021 346 243 47 125 33 215 328 478 176 339 211 100 94 494 512
Strongly disagree 318 291 31% 34% 33% 44% 18% 24% 33% 33% 27% 43% 29% 27% 29% 38% 31% 31%
Tend to disagree 161 180 16% 19% 14% 17% 18% 20% 22% 11% 15% 17% 15% 17% 11% 19% 12% 20%
Neither agree nor disagree 301 324 29% 27% 30% 27% 36% 11% 25% 30% 32% 26% 30% 34% 23% 18% 29% 29%
Tend to agree 125 136 12% 10% 14% 5% 19% 23% 10% 16% 11% 7% 12% 13% 21% 13% 14% 11%
Strongly agree 74 62 7% 7% 5% 3% 8% 8% 8% 6% 8% 3% 10% 5% 10% 5% 7% 7%
Don’t know 43 28 4% 2% 4% 5% 1% 15% 2% 3% 7% 4% 4% 4% 5% 7% 5% 2%
Disagree (combined) 478 471 47% 54% 48% 61% 36% 45% 56% 45% 43% 60% 44% 44% 40% 57% 44% 51%
Agree (combined) 199 198 19% 17% 19% 7% 27% 30% 17% 22% 18% 10% 22% 18% 31% 18% 22% 18%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1021 100% 41 93 67 58 65 99 77 80 87 61 60 46 62 59 67
Unweighted 1021 32 106 53 43 69 137 57 61 69 80 61 47 108 38 60
Strongly disagree 318 291 31% 48% 33% 23% 45% 18% 31% 48% 41% 33% 23% 21% 12% 23% 44% 18%
Tend to disagree 161 180 16% 18% 23% 42% 8% 12% 15% 8% 15% 13% 14% 10% 6% 12% 21% 15%
Neither agree nor disagree 301 324 29% 15% 25% 25% 20% 35% 26% 42% 30% 21% 33% 35% 37% 27% 29% 42%
Tend to agree 125 136 12% 5% 18% 9% 12% 5% 15% 1% 7% 14% 23% 17% 20% 21% 3% 14%
Strongly agree 74 62 7% 10% 1% 0% 15% 9% 9% 1% 3% 18% 5% 8% 14% 11% 2% 8%
Don’t know 43 28 4% 5% 0% 2% 0% 21% 5% 0% 5% 0% 1% 8% 11% 5% 0% 3%
Disagree (combined) 478 471 47% 65% 56% 64% 53% 30% 46% 56% 56% 47% 37% 32% 18% 36% 65% 33%
Agree (combined) 199 198 19% 15% 19% 9% 27% 13% 24% 2% 9% 31% 28% 25% 34% 32% 5% 22%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “I fear 2016 more than I look forward to it”
Base: Nationally representative sample of 1,021 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 11-16 December 2015.
Vote in 2015 Age Region Gender