are you ready? training programme intro for chinese friendly int, 2011
DESCRIPTION
Introduction of the AYR training programme.TRANSCRIPT
Welcome to the
Are You Ready?For Chinese International Travellers
Training Programme
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COTRI China Outbound Tourism Research Institute is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.
Headquarter: Heide/Germany China office: Beijing
Fritz-Thiedemann Ring 20
25746 Heide / Germany
Phone +49 481 85 55 523
Fax +49 481 85 55 121
E mail [email protected]
Room 508, Building 2B, Gui Gu
Liang Cheng, No. 1 Nong Da Nan
Rd., Haidian District, Beijing
100084/P.R. Of China
Phone +8613820418485
E mail [email protected]
China Outbound Tourism Research Institute
PATA Pacific Asia Travel Association is a not-for-profit membership association dedicated to building responsible travel to, from and within the Pacific Asia RegionHeadquarter: Bangkok, Thailand39 national Chapters in Asia, Americas and Europe
www.pata.org
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Your trainers today:
Prof. Dr. Wolfgang Georg Arlt Director of COTRI China Outbound Tourism
Research Institute
MBA, Berenice AcevesGeneral Manager of COTRI China Outbound
Tourism Research Institute
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Seven modules based on the correspondingchapters 1-7 of Are You Ready? For ChineseInternational Travellers
PowerPoint presentationGroup activities connected to the content of the moduleDiscussion
Module 8: Group project
Module 9: ExaminationSuccessful participants receive a personal certificateas Certified China Outbound Tourism QualityHost (COQ Host) and their company or organisationis certified as China Outbound Tourism QualityLabel Candidate (COQ Candidate)
This training programme consists of nine modules
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Each module lasts about 90 minutes
General structure of Modules 1-7:
30 min. of PowerPoint lecture and content presentation
15 min. of questions and answers to the lecture
30 min. of group activity15 min. of localisation, transfer,
discussion
General structure of Module 8:
90 min. Analysis project
General structure of Module 9:
30 min. Examination60 min. Discussion, announcementof results, conclusion of the training
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Goals of Are You Ready? For Chinese International Travellers
Providing participants with focused information based on scientific research and practical experiences about the special characteristics, needs, expectations and behaviour of Chinese travellers
Enabling participants to adapt products and services, to develop adequate strategies and facilitate quality assurance
Offering participants the opportunity to start the China Outbound Tourism Quality Label (COQ Label) process for a sustainable and successful engagement with the Chinese market